Meta and Christian Louboutin filed a joint lawsuit against an individual running a counterfeiting operation from Mexico. The defendant was using digital platforms, including Facebook and Instagram, to promote the sale of counterfeit Christian Louboutin products.
"We have implemented robust IP protection measures across our technologies, including proactive detection and enforcement, a global notice-and-takedown program and policies to suspend repeat infringers. In addition, we provide businesses with tools to report IP violations and prevent harm via Brand Rights Protection, Rights Manager and the Intellectual Property Reporting API. Our global team of trained professionals provides around-the-clock coverage removing infringing content in multiple languages. In the second half of 2022, we removed more than 1.7 million pieces of content on Facebook and Instagram in response to more than 180,000 counterfeit reports, and more than 115 million pieces of content before it was reported to us by a rights holder," said Jessica Romero, Director & Associate General Counsel, Litigation and Mark Fiore, Director & Associate General Counsel, IP.
"We continue to work to ensure Meta’s platforms are safe for people and businesses to connect, share and buy and sell together. This lawsuit is a clear signal to those who would seek to engage in similar abuses that this behavior will not be tolerated. Meta and Christian Louboutin plan to continue their enforcement efforts against counterfeiting and hold those who abuse our policies accountable."