TikTok, the popular social media platform, has been under scrutiny for several years, and the call for a boycott has gained momentum in Saudi Arabia. The hashtag "Boycott TikTok" is trending as users in the country report account suspensions and the removal of pro-Saudi content. Allegations include the deletion of Saudi accounts and the removal of videos supporting Saudi causes, while allowing content that portrays the country negatively.
Recent incidents, such as the removal of a Palestinian man's TikTok account for praising Saudi aid during the Hamas-Israel conflict, have fueled the boycott. This movement has led to a decline in the number of Saudi users and a drop in TikTok's rating from 4.4 to 4.3 on app stores. Renowned Emirati artist Ahlam and other celebrities have announced their boycott in solidarity with Saudi Arabia.
In response to the growing boycott, TikTok's official Middle East account posted a statement on the platform. While the post is in Arabic, a translation emphasizes TikTok's pride in its Saudi community, rejecting the allegations as contradictory to their policies and values. The statement asserts TikTok's commitment to community guidelines governing content management.
Despite this response, the boycott continues to gain strength in Saudi Arabia, with the "Boycott TikTok" movement showing no signs of waning.