Nike has appointed Nicole Hubbard Graham as its new Chief Marketing Officer (CMO), welcoming her back to the company where she previously served as vice president of global categories and consumer direct brand marketing. Graham will succeed Dirk-Jan van Hameren, who is retiring after more than 30 years with Nike.
Graham will be reporting to Heidi O’Neill,Nike’s president of consumer, product, and brand. Graham started her career at Nike as the director of women's marketing for North America. In her prior role as vice president, she supervised global marketing teams and was responsible for Nike's global category brands, digital, retail, and editorial strategies. Her involvement extended to consumer-facing campaigns across various sports and categories such as basketball, football, running, women's, sportswear, training, skate, tennis, and kids.
This leadership transition coincides with other changes at Nike, including the creation of a new role for chief innovation officer, filled by John Hoke, who is leaving the design team, with Martin Lotti taking his place. Additionally, Muge Erdirik Dogan, Amazon's chief technology officer, is set to join Nike.
Nicole Hubbard Graham's appointment aligns with Nike's strategic shift away from promotions for the current fiscal year. Heidi O’Neill expressed confidence in the leadership changes, emphasizing the company's commitment to innovation, design, and storytelling as the driving forces behind Nike's success. O’Neill thanked Dirk-Jan van Hameren for his 31 years of dedication and leadership, noting his contributions to making Nike a global leader in the industry.