US-based brand strategy firm, Idea Bakery, has selected Saudi Arabia as its first overseas base as part of its international expansion. This was announced at the Athar Festival of Creativity, which took place from 14-15 November in Riyadh.
This can be an interesting development for Idea Bakery as expanding internationally can open up new opportunities and markets for the brand strategy firm. Choosing Saudi Arabia as the first overseas base suggests a strategic move to tap into the growing market and creative landscape in the region.
Moreover, the decision to make the announcement at the Athar Festival of Creativity is also noteworthy. It indicates a desire to align the expansion news with a platform that celebrates creativity, possibly aiming to establish a connection with the local creative community.
As Idea Bakery positions itself as a "boutique yet global brand strategy company," it suggests that they aim to maintain a personalized and tailored approach to their services while still operating on a global scale. This could be appealing to clients who seek a more individualized and unique strategy for their brands. Its clients include Google Global, Bayer Global, Coty, Coca-Cola and Unilever.
Idea Bakery has been active in Saudi Arabia for the past decade across the food & beverage, technology, tourism, banking, health and wellness, retail, mobility and entertainment sectors. It helps build and strengthen brand strategies, run agency pitches, develop creative briefs and bolster the capabilities of marketing teams at all levels.
Idea Bakery will open and operate an office in Riyadh as its first international expansion.
It will be interesting to see how Idea Bakery adapts its strategies to the cultural and business environment in Saudi Arabia, and how it navigates the challenges and opportunities that come with expanding into a new international market.