Liz Wilson appointed as Group Chief Integration Officer at Landor & Fitch

Adgully Bureau |

Liz Wilson has been appointed as the Group Chief Integration Officer at Landor & Fitch, a specialized brand and design consultancy. Prior to this role, Wilson served as the Managing Director, Growth and Integration for Accenture Song Europe. She also held the position of Chief Operating Officer across Karmarama's diverse capabilities, overseeing integration into Accenture after the agency's acquisition in 2016.

With over 25 years of expertise in advertising, branding, digital, and customer experience, Wilson specializes in integrating these disciplines to drive growth. In her new role, she will bring together Landor & Fitch's growing group of brand and design specialist agencies to create unique integrated client solutions. Wilson will report to Jane Geraghty, the Global CEO of Landor & Fitch.

As part of the company's ongoing strategy to expand its offerings to meet evolving client needs, Landor & Fitch has brought in new capabilities, including ManvsMachine (motion design), Fitch (experience design), bdg (workspace design), and most recently, amp (sonic branding). This move aims to offer comprehensive, multi-faceted brand-led design solutions.

Jane Geraghty expressed her excitement about Wilson joining the team, highlighting her unique qualifications to strengthen the company's offer for clients. Geraghty emphasized Wilson's extensive experience and track record of transforming and growing creative businesses, making her the ideal candidate to lead integration and growth efforts.

In response to her appointment, Wilson shared her enthusiasm for the new role, expressing her excitement about leveraging her experience in creative and professional service businesses to contribute to the rapid growth already initiated by Landor & Fitch. She looks forward to collaborating with the talented team to create innovative solutions capable of transforming clients' brands and businesses. The appointment reflects the company's commitment to bringing in strong, inclusive female leaders into its leadership team.