beIN SPORTS, the leading sports broadcaster in the Middle East and North Africa (MENA), received two prestigious trophies at the annual MENA Digital Awards in Dubai on 20 October. The company clinched top honours in two categories: ‘Best Use of Cross Platform Digital Content’ and ‘Best Use of Social Media’, solidifying its position as a digital trailblazer in the MENA region.
The MENA Digital Awards is a premier event that celebrates the most innovative and effective campaigns across the region. beIN’s outstanding achievements in two highly competitive categories underscore its dedication to creativity, innovation, and engagement in the ever-evolving digital landscape.
In the category of Best Use of Cross Digital Platform, beIN showcased its prowess in crafting immersive and impactful digital content that resonated with a diverse audience across various platforms during the FIFA World Cup Qatar 2022TM. The campaign not only demonstrated beIN’s creative vision, but also highlighted its ability to connect with viewers across different platforms.
In the Best Use of Social Media category, beIN similarly proved its mastery in leveraging its social channels to engage, inform, and inspire audiences during the month-long football tournament – the first held in the Arab World. The winning campaign demonstrated an unparalleled understanding of social media dynamics, resulting in heightened brand visibility and engagement on beIN SPORTS’ social channels across various platforms.
Faisal Al-Raisi, beIN’s Director of Digital for the MENA region, said: “We are thrilled to receive these prestigious awards, which reflect the hard work, dedication, and innovation of our entire team. This achievement is a testament to our commitment to delivering exceptional content and engaging with our audience effectively through our digital channels. As the company continues to innovate and push the boundaries of digital engagement, we look forward to raising the bar even higher in the coming years.”
beIN’s success at the MENA Digital Awards not only demonstrates the broadcaster’s commitment to excellence, but also reinforces its position as an industry leader.