Du to drive digital transformation in the UAE supported by Microsoft

Adgully Bureau |

du, from Emirates Integrated Telecommunications Company (EITC), has signed a Memorandum of Understanding (MoU) with Microsoft, aimed at transforming the digital landscape in the UAE by combining Microsoft’s Azure cloud computing capabilities du’s network capabilities. This collaboration, which was unveiled at GITEX Global 2023, will fuel innovation and drive digital transformation for businesses, while delivering cutting-edge solutions in AI, sustainability, and cybersecurity.

Under the envisaged collaboration, du ICT will establish offerings, powered by Microsoft Azure, which will provide businesses with cutting-edge technologies to drive their digital transformation journey, fueling their growth and success.

Commenting on the agreement, Fahad Al Hassawi, CEO of du, said: "We are delighted to go on this journey with Microsoft. Through this collaboration, we aim to leverage Microsoft's technology leadership to position ourselves as a major digital transformation provider in the UAE. By creating a offering specialized, AI driven services, we will empower businesses to embrace sustainability, AI, and advanced analytics, helping them thrive in an increasingly competitive landscape."

Naim Yazbeck, General Manager at Microsoft UAE, added: "We look forward to working with du in their digital transformation journey. Our joint efforts will enable businesses in the UAE to harness the power of the cloud and drive innovation in AI, sustainability, and cybersecurity. By leveraging Microsoft Azure, together, we will equip organizations with the tools they need to achieve their strategic objectives and stay ahead in the digital era."

This collaboration create a strong foundation for du’s own digital transformation. Microsoft's platform technologies and partner ecosystem capabilities will help du delight customers, attract top talent, and deliver optimal value for shareholders through business excellence and innovation.