Media Blends unveils DOOH network in Abu Dhabi

Adgully Bureau |

Media Blends is introducing an exclusive Digital Out of Home (DOOH) network across YAS Island and Al Saadiyat Island in Abu Dhabi, in collaboration with Abu Dhabi's iconic YAS Island and MIRAL, the renowned master planner and operator. 

This initiative is divided into two phases, aiming to provide advertisers with a digital screen network that can effectively target the millions of travelers and residents who frequent these islands annually.

Abu Dhabi has a population of approximately 2.9 million residents, and in 2018, 22.3 million travelers transited through Abu Dhabi Airport, with 11.35 million international visitors to the city in 2019. In the same year, the city welcomed 518,000 cruise passengers and recorded 5.1 million hotel stays.

The YAS Island DOOH network comprises 35 high-quality digital screens of various sizes strategically placed by Media Blends to cover key attractions on the island, including YAS Bay, Etihad Arena, Hilton YAS hotel, YAS Marina Circuit, YAS Mall, and Ferrari World. YAS Island is home to over 150 restaurants, four theme parks, 10 hotels, 3,056 hotel rooms and apartments, and more than 19,500 square meters of business spaces.

In the project's second phase, Media Blends, operating in Egypt, UAE, and KSA, will launch over 60 advanced screens across Al Saadiyat Island, another significant landmark in Abu Dhabi.

Media Blends CEO Mona Al Amin said: “We’re excited to announce this great opportunity for advertisers in one of the busiest and most vibrant locations in the UAE in general, and Abu Dhabi in specific. Our DOOH network comprises next-gen digital screens that will take advertising campaigns to a new level, helping advertisers from YAS Island and beyond to engage with a substantially wide audience across effective media platforms.”