PRCA MENA Digital Awards 2023 finalists revealed

Adgully Bureau |

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards.

The PRCA MENA Digital Awards, organised in cooperation with strategic partner One Group, reflect the outstanding work across the region’s digital communications industry over the last 12 months. Winners will be announced on Wednesday, 8th November, at Movenpick Hotel and Residences in Riyadh, Saudi Arabia.

The 11 award categories were judged by some of the industry’s most innovative minds.

Finalists:

Best AI-Driven Digital Campaign:

  • Atteline - BOTIM Launches Execution Arabic CHATGPT
  • Weber Shandwick MENAT and Ewaa - Navigating to Freedom with AI

Best Digital Marketing Campaign:

  • Cicero & Bernay - OPPO Reno 7 Launch
  • ONE Group for Communication and Marketing - (Jood Eskan Charitable Campaign) ???? ?????? ??? ??????
  • W7Worldwide - Communicating the Unifying Spirit of Ramadan
  • Weber Shandwick MENAT and Department of Health Abu Dhabi - Gifting Lives With Hayat
  • Weber Shandwick MENAT and Epson - Keeping Epson top of mind with content creators

Best Performance in a Digital Campaign:

  • 15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
  • Cicero & Bernay - OPPO Reno 7 Launch
  • ONE Group for Communication and Marketing - Marketing campaign for the Fifth Saudi Global Conference on Occupational Safety and Health 2022
  • The PR Academy MENA - Take Off In Style - Sahara Centre
  • W7Worldwide - Showcasing the excellent work behind Hajj
  • Weber Shandwick MENAT and Department of Health Abu Dhabi - Gifting Lives With Hayat

Best Social Media Campaign:

  • 15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
  • ASDA'A BCW - Truth About Weight by Novo Nordisk
  • British Council - Voices4Climate – Empowering Climate Champions
  • Bahrain Network (BNET) with Seven Media Middle East- The Shift
  • Weber Shandwick MENAT and Dorco - Demonstrating Dorco's Personality
  • Weber Shandwick MENAT and Epson - Keeping Epson top of mind with content creators

Best Use of Content Marketing in a Campaign:

  • 15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
  • APCO Worldwide - Diriyah Biennale Foundation - Launching the world’s first Islamic Arts Biennale (IAB)
  • Cicero & Bernay - OPPO Reno 7 Launch
  • Touch - Awareness Campaign to Reduce Food Loss and Waste  
  • Touch - Jood Eskan Charitable Campaign
  • Weber Shandwick MENAT and Emirates Steel - Steeling the Limelight

Best Use of Paid Media in a Campaign:

  • APCO Worldwide - CHANGE TRAVEL. CHANGE THE WORLD
  • ASDA'A BCW - Jasady
  • Atteline - BOTIM 3.0 LAUNCH
  • British Council - Voices4Climate – Empowering Climate Champions
  • MG Motor & Performance Communications - Launch of the New MG HS Plug-in Hybrid EV
  • The PR Academy MENA - Take Off In Style - Sahara Centre
  • Weber Shandwick MENAT and Emirates Steel - Steeling the Limelight
  • Touch - Local Content Award    

Best Use of Reporting and Measurement in a Campaign:

  • 15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
  • Cosmopole - “TRIMMING THE FAT” for Embody Fitness
  • The PR Academy MENA - Take Off In Style - Sahara Centre
  • W7Worldwide - Redefining Ramadan Dining Experiences
  • W7Worldwide - Launching the Region's New Healthcare Insurance HQ

Best Use of Social Influencers in a Campaign:

  • ASDA’A BCW - #Halaalo
  • Touch - The International Judicial Conference
  • Weber Shandwick MENAT and Dorco - Demonstrating Dorco's Personality
  • Weber Shandwick MENAT and Epson - Keeping Epson top of mind with content creators

Best Use of Video in a Campaign:

  • ASDA'A BCW - Jasady
  • ONE Group for Communication and Marketing - Hajj Season 1444H
  • ONE Group for Communication and Marketing – Draw Your Dream
  • The PR Academy MENA - Take Off In Style - Sahara Centre
  • W7Worldwide - Showcasing the Excellent Service Behind Hajj
  • Weber Shandwick MENAT and Ewaa - Navigating to Freedom with AI

Digital Professional of the Year:

  • Dr. Basma Alotaibi, Digital Associate Account Director - APCO Worldwide (Riyadh)
  • Reem Masswadeh, Head of Communications - The PR Academy MENA
  • Sanya Ijaz, Account Director – Atteline

Digital Team of the Year:

  • Matrix PR - Revolutionizing communication through digital transformation
  • Weber Shandwick MENAT - A Superpowered Team