Publicis Groupe Middle East dominates 4A’s Jay Chiat Awards

Adgully Bureau |

The 4A’s (American Association of Advertising Agencies) announced the winners of the 2023 Jay Chiat Awards across 11 categories. Focusing on excellence in strategic thinking, the Jay Chiat Awards are renowned to be the epitome of awards when it comes to strategy.

 

“The Jay Chiat Awards place a premium on strategic contribution and its role in the outcome, market results and story told. We wanted to be meticulous about identifying bold and visionary strategic insights not eclipsed by creative work. Another key consideration was around how each strategic approach overcame challenges,” said Marla Kaplowitz, President and CEO of the 4A’s.

 

And for the second consecutive year, Publicis Groupe’s Leo Burnett Middle East has won the title of Global Agency of the Year, winning 3 Gold, 3 Silver, 3 Bronze and 2 Honorable Mentions.

 

“Taking home Global Agency of the Year for the second year in a row at an international show for exceptional strategic thinking is a big achievement. Strong strategy leads to successful outcomes, the kind of results our clients want to see. Bravo to our amazing talent for continuing to work as a Power of One to create an impact, together with our valued clients," said Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey. 

 

Publicis Groupe Middle East’s agencies were the only agencies from the region recognized at this year’s Jay Chiat Awards.

 

“We were the first agency from the region to be recognized as Global Agency of the Year last year. And we have repeated this again, with more wins in 2023. It speaks to the fact that strategy is integral to our culture, and thanks to Bassel’s support for strategy, we have hired great talents. It also speaks to the fact that there are strong partnerships between strategy, creative, business leadership, innovation and even, production, that has created the rich repository of work being recognized consistently at Jay Chiats and elsewhere globally,” said Tahaab Rais, Chief Strategy Officer, Publicis Groupe Middle East and Turkey.

 

Alongside Leo Burnett Middle East, Saatchi & Saatchi Middle East won 2 Silvers and 1 Honorable Mention and Publicis Middle East won 1 Gold, to take Publicis Groupe Middle East’s tally to 14 recognitions at the Jay Chiat Awards, making it the Most Awarded Holding Company globally too.