Enas Rashwan, the visionary behind Cairo Ad School, has announced the inauguration of the Saudi Ad School in Riyadh, marking a significant milestone in the realm of Saudi advertising education.
This pioneering ad institution is celebrated as the “first Saudi occupational advertising institute” in the country, designed with the noble mission of empowering the upcoming generation of Saudi advertising professionals.
Enas Rashwan, the accomplished Founder and President of both Saudi Ad School and Cairo Ad School, boasts a rich tapestry of experience spanning over 18 years in the advertising and communications sphere. Having initially established Cairo Ad School to bridge the educational gap for creative industry professionals in her region, Rashwan has now extended her vision to Saudi Arabia.
Rashwan envisions the Saudi Ad School as an extraordinary platform for aspiring creative talents in Saudi Arabia, where they can cultivate their skills and make a profound impact on the advertising industry, all while aligning with the ambitious objectives of Vision 2030.
In order to achieve these goals, Rashwan has invited industry professionals, encouraging them to contribute through mentorship and collaborative partnerships. She firmly believes that the Saudi Ad School's mission hinges on the substantial involvement of industry luminaries and key stakeholders.
The school's comprehensive programmes will offer industry-specific training, equipping budding talents with the requisite skills and knowledge demanded by the advertising field. These training modules encompass top-tier specialized education and hands-on experience through industry projects, internships, and workshops.
In addition to offering real-world insights and opportunities, the school maintains strong ties with advertising agencies, industry experts, and influential figures, ensuring students receive a holistic education.
The school's distinctive feature lies in its cultural integration, where it seamlessly weaves cultural sensitivity and local context into its curriculum. This approach enables students to create campaigns that resonate with and authentically reflect the Saudi culture, thereby establishing a profound connection with the Saudi audience.
The Saudi Ad School's offerings are organised into four core pillars: educational programmes, career development, talent placement recruitment, and a community platform.
Under educational programmes, students can explore an array of courses encompassing disciplines like copywriting, art direction, strategic planning, ad filmmaking, branding, and digital marketing.
As a vibrant community platform, the school fosters networking events and awards festivals, tapping into the extensive online resources and networks of industry organizations and creative professionals.
Furthermore, the Saudi Ad School offers flexible educational options, including diplomas (6 months), mini diplomas (3 months), courses (5 weeks), workshops (3 days), and sessions (3 hours) to cater to the diverse needs of its students.