Publicis Groupe dominates New York’s AME Awards

Nehal Shukla | | Reading Time: 3:13 minutes

Publicis Groupe, the biggest communication agency in the Middle East, has emerged as the top brand at this year’s AME Awards. 

Moreover, three UAE communication agencies, Publicis Groupe, Leo Burnett and Saatchi & Saatchi, have dominated this year’s famous New York’s AME Awards.  

The AME Awards of New York celebrates the best in marketing and creative effectiveness worldwide. This includes the unique, brave and effective campaigns that achieve the essential mission of making the client’s products and services successful.

Publicis Groupe has stood out as the only regional agency in Middle East to bag 20 awards at this year’s AME Awards. 

Of a total of 36 awards, the communication agency dominated the field by bagging 20 medals - three gold, six silver and 11 bronze – and becoming the ‘Most Awarded Company’.  

Coming in close second position was Leo Burnett of Dubai, which bagged 17 medals, followed by Saatchi & Saatchi which won three medals. 

Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey, said: “The work and the results speak for themselves. I am proud of this incredibly talented team, whose passion for creating impactful work in this region is raising the bar for creativity and excellence worldwide.” 

Tahaab Rais, Chief Strategy Officer at Publicis Groupe Middle East & Turkey, adds: “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally. It is not easy to win. And seeing our work win the most globally across a range of big brands, only from our region following the success at other shows for those same brands is a testament to the fact that we are making work that does work for our brand partners.”

The AME Awards involve rigorous judging by industry experts worldwide. The competition’s structure includes regional rounds, providing a comprehensive evaluation of entries within their social, economic and cultural context.