Outdoor advertising company JCDecaux Oman has launched its high-tech digital screens at Muscat International Airport and Salalah Airport. Both are parts of OAMC (Oman Airports Management Company).
These enormous103-inch premium quality screens, with high performance and cutting-edge design, are located in the baggage reclaim areas of the airports. The new HD landscape format screens have been strategically placed along the passenger journey, to stand out in a highly targeted advertising space.
The screens aim to capture the attention of passengers from all segments throughout the day, including first-class, business and economy travelers on both domestic and international flights.
These state-of-the-art screens represent the company’s advancing journey to promote diverse advertising solutions and reaffirming its commitment to innovation in advertising. Backed by advancing technologies, these screens deliver seamless displays of high-quality content, offering advertisers a unique platform to promote their brands.
JCDecaux, also known for its commitment to sustainable development, has used green energy sources for the electrical consumption of these screens. This eco-friendly approach aligns with Oman’s efforts towards carbon neutrality, underscoring the company’s responsible advertising campaigns that resonate with the aspirations of society.
JCDecaux Oman Managing Director Bechir Chehab shared his happiness about the strategic partnership with Oman Airport, as it provides a unique passenger experience that combines technology, digital solutions, and sustainability.
David Bourg, CEO at JCDecaux Middle East, says: “The installation of this new network of high-definition digital screens at Muscat International Airport and Salalah Airport marks a significant step forward in enhancing the outdoor advertising landscape in Oman. In addition, this new advertising solution strengthens our digital footprint in the Middle East with now 500 digital screens across the airports in the region. Our track record of enhancing the passenger experience in the world’s leading airports, as well as our extensive global and regional client base, will ensure the success of our partnership with OAMC”.
With the launch of this new screen at the airport, JCDecaux Oman looks forward to embarking on a new era of working with advertisers to provide a unique experience for passengers at Muscat International Airport.