Globale Media’s Ahmed Elgebaly on seizing MENA's digital awakening

Adgully Bureau | | Reading Time: 6:59 minutes
In this exclusive interview with Adgully, Ahmed Elgebaly, the newly appointed Regional Head for the Middle East and North Africa (MENA) at Globale Media, delves into his strategies for driving growth and success in the dynamic MENA market. With a background in finance and digital marketing, Ahmed's insights shed light on how he plans to leverage his expertise to capitalize on emerging opportunities, navigate challenges, and establish Globale Media as a leading network in the region. From tapping into the region's digital awakening to embracing AI-powered advancements, Ahmed offers a comprehensive perspective on building strong relationships, maintaining innovation, and fostering a positive work culture in the MENA team. Moreover, he discusses the pivotal role that artificial intelligence is set to play in the future of digital marketing across the MENA region. Excerpts:


With your background in finance and digital marketing, how do you plan to leverage your expertise to drive growth and success for Globale Media in the MENA market?


To drive growth for Globale Media in the MENA market, I plan on tailoring digital marketing strategies to the unique cultural and linguistic aspects of the MENA region. Leveraging AI-powered analytics can help identify trends and consumer behavior, allowing for targeted campaigns that resonate with the local audience.


The MENA region is experiencing significant digital penetration. How do you envision tapping into these emerging opportunities in digital marketing, and what strategies do you plan to implement to capitalize on this trend?


The MENA region is currently experiencing a digital awakening, especially in the Middle East. To tap into these emerging opportunities, we plan to invest in mobile advertising and localized content. Collaboration with local influencers and utilizing social media platforms popular in the region can prove to be very effective strategies for capitalizing on this trend.


What are some of the unique challenges and opportunities that the Middle East and North Africa (MENA) market presents for a company like Globale Media?


Because the MENA region has among the highest consumer digital engagement in the world, Globale Media has an opportunity to create an advantage by developing cutting-edge features and functionality tailored to consumers. The strategy is to capitalize on opportunities by building strong relationships with local partners, understanding cultural values, and ensuring compliance with local laws.

The MENA market also presents particular challenges, such as diverse cultures, languages, and other regulatory challenges.


As the regional head, you'll be making critical decisions for the MENA market. Could you share an example of a challenging decision you've had to complete in your career and how it ultimately benefited the organization you were working for?


In terms of a challenging decision, I once had to choose between launching a new product quickly to beat the competition or refining it further for higher quality. Ultimately, we chose quality, even when it meant more time, but it eventually improved customer satisfaction and set the foundation for long-term success.


Given your experience with international organizations, how do you plan to balance the global vision of Globale Media with the specific needs and nuances of the MENA region?


It's part of the bigger picture. MENA's market needs to require adapting strategies and offerings to suit the local market, but also while keeping Globale Media's core values and vision intact.


In your opinion, how can Globale Media establish itself as a trustworthy and leading network in the MENA region, and what steps will you take to build strong relationships with digital marketers and clients?


To establish trust and build relationships, we need to prioritize transparency, deliver measurable results, and provide exceptional customer service. We need to ensure robust, regular communication and employ proper feedback loops with digital marketers and clients. When we deliver on our promise, our partners will have to keep coming back for more.


The Gulf Cooperation Council (GCC) area, particularly Saudi Arabia, is known for its high purchasing power parity. What strategies do you have in mind to tap into this market and ensure that Globale Media's offerings resonate with the preferences and demands of consumers in this region?

For the GCC market, we need to tailor offerings to match the high purchasing power by focusing on premium services, personalized experiences, and luxury branding.


Show More