Etihad dares to do the Mission Impossible

Adgully Bureau | | Reading Time: 2:18 minutes

Etihad is in news once again for the right reasons. In its recent campaign it showed its airline’s cabin crew jumping off a plane while playing different music instruments. Now the company has released its ‘Behind the scenes’ of this shoot, which also is becoming viral.  

The video went viral gaining over 1.2 million views on Etihad’s YouTube channel and was covered by all major local media outlets. It was conceptualized and developed by Impact BBDO, which took inspiration from the theme of Mission Impossible. This was the final one in a series of films that showed Etihad’s cabin crew accomplishing the impossible. These short ad films included missions such as being reliably punctual, big smiles and being excessively attentive and more.

For these advertisements Etihad had joined hands with Paramount Pictures to become its official airline partner for Mission Impossible: Dead Reckoning Part One.

Revealing ‘Behind the Scenes’

Etihad has now come up releasing the ‘behind the scene’ shoot of the ad. The behind-the-scenes videos was a revelation to a lot of questions in minds of views like whether it was the real cabin crew or stunt professionals who were featured and if they were really playing the instruments up in the air.

The video also reveals the entire process and the people involved in the entire production of the video, from the creative, the production and the shoot.