Q Communications to manage social media account for Landmark Group’s Shoemart

Adgully Bureau |

Dubai : Q Communications has secured the exclusive responsibility of spearheading the social media management for Shoemart, with the primary objective of driving engagement and enhancing brand awareness in the GCC region.

With an extensive presence spanning the region, Shoemart boasts a network of 178 stores offering a wide selection of footwear, accessories, and renowned brands like Duchini, Céleste, Kappa, Adidas, and Skechers.

The digital marketing strategy devised by Q Communications aims to organically expand Shoemart's social media presence and foster a thriving community. This will be achieved through impactful and targeted campaigns that effectively promote the diverse range of brands, ultimately driving customers towards both physical stores and the brand's e-commerce platforms.

To ensure maximum impact, Q Communications plans to activate engaging and targeted campaigns such as the upcoming Back to School campaign, which will showcase the brand's footwear collections designed specifically for children. Additionally, the campaign will highlight Kappa's padel shoes, amplifying the athletic footwear line and slated for launch in September.

In line with this, a comprehensive performance strategy has been implemented for Shoemart. Recently, a teaser campaign was successfully unveiled, specifically targeting men in the UAE and Saudi Arabia, to generate excitement for the Haadana Collection. The campaign garnered remarkable results, reaching over 3 million accounts and amassing over 8.5 million views across the GCC. Moreover, it achieved an impressive recall lift rate of 25 percent.

Katie Harvey, Managing Partner at Q Communications, expressed her excitement about the collaboration with Shoemart, emphasizing its significance as a major milestone for Q Communications and its venture into the realm of footwear fashion. She highlighted the team's enthusiasm to execute creative ideas and curate captivating digital experiences, thereby propelling Shoemart's social media presence to unprecedented heights.

Q Communications boasts an impressive roster of digital accounts, which includes prominent local and regional brands such as Rotana, Splash, Costa, Topgolf Dubai, and MMI, among others.