Impact BBDO clinches fourth Grand Prix at Cannes Lions festival of creativity

Adgully Bureau |

Dubai: On the first day of the Cannes Lions Festival of Creativity, Impact BBDO Dubai emerged as the victor, securing the region's fourth Grand Prix. The announcement was made during the festival's inaugural live Awards Show of the week.

The prestigious Grand Prix was bestowed upon Impact BBDO in recognition of their exceptional work in the Print & Publishing category. 

Their entry, titled "Newspapers Inside a Newspaper" for Annahar Newspaper, garnered this accolade. This marks the second consecutive year that Impact BBDO has claimed the Grand Prix in the print & publishing category. In the previous year, they won for their submission "The Elections Edition," also for Annahar Newspaper.

This triumph not only adds to Impact BBDO's Grand Prix count but also signifies their third overall victory in this category. They achieved their first, which was a historic first for the region, in 2019.

The "Newspapers Inside a Newspaper" campaign serves as a testament to the preservation of free speech in Lebanon and addresses the crisis that impacted the publishing industry. It ingeniously revitalizes publications that were shuttered due to political failures and pressures by incorporating them into the newspaper's daily edition.

The Print & Publishing Jury expressed their admiration for the winning entry, stating, The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press,”

They further expressed their hope that this campaign would inspire the industry by showcasing the everlasting innovation potential within the realm of publications.

In total, the Print & Publishing Lions category received 814 entries, resulting in the allocation of 26 Lions: 4 Gold, 7 Silver, and 14 Bronze.

Leading the jury for this category was Ali Rez, the Chief Creative Officer of Impact BBDO, who also holds the distinction of being the MENA region's first Jury President.

Additionally, the first Awards Show also revealed the winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, and Radio & Audio Lions.

In the Outdoor category, FP7 McCann Dubai was honored with a Silver and Bronze Lion for their work on 'The Heinzjack'. The agency also secured another Bronze Lion for their project 'Frequencies of Peace' for Babyshop in the Radio category.

VMLY&R Dubai, in collaboration with their US-based counterpart VMLY&R Commerce, achieved a Silver Lion in the Radio category for their creation 'I See Coke' for Coca-Cola.

Under the Health & Wellness category, two agencies, And Us and Saatchi & Saatchi, were recognized with a Silver and Bronze Lion respectively. The Silver Lion was awarded to 'Sole Music' for Sole Music, while the Bronze Lion was presented to 'Empty Plates' for the UAE Government Media Office.

LIONS CEO Simon Cook said: “We’re delighted to honour our first Lion winners who are raising the creative bar on the global stage. Thank you to all of our exceptional Jurors who have given their time, dedication and expertise to define the creative benchmark for the Festival’s 70th edition.”