Dubai: Emirates, the Dubai-based airline, has extended its long-standing partnership with BBC Studios. Under the new agreement, Emirates passengers will enjoy an enhanced offering of BBC-branded content through ICE, the airline's inflight entertainment system. This includes a substantial addition of over 250 hours of new dramas, documentaries, factual entertainment, natural history productions, and pre-school programming.
To access all BBC Studios content, passengers can navigate to the dedicated BBC-branded area within ICE. This specially designated space provides a platform for passengers to indulge in popular and highly acclaimed scripted series, such as timeless classics like Blackadder, Sally Wainwright's police drama Happy Valley, and Diplomat, a gripping crime series produced by the team behind Bodyguard and Line of Duty.
Additionally, a new section called BBC Earth has been introduced, featuring captivating natural history productions, including Frozen Planet II and Blue Planet II, both narrated by the esteemed Sir David Attenborough. The upcoming release of Planet Earth III is also eagerly anticipated within this dedicated section.
CBeebies, the BBC's brand for preschool children, will continue to entertain young travelers on Emirates flights. Moreover, the CBeebies section now includes presenter links, offering engaging ideas and games for children and their caregivers to enjoy during intervals between series episodes. Popular global hits like Bluey, Hey Duggee, and Go Jetters are also part of the CBeebies collection.
“Emirates have been a key licensee of BBC Studios content for many years, and we are very proud that our cooperation continues to grow and benefit our global audiences. This renewal gives Emirates passengers access to more hours of BBC content than ever before, and the new interface features introduced from May will help them navigate easily to their favourite shows onboard,” said ,” Zina Neophytou, VP Out of Home at BBC Studios.
Furthermore, Emirates passengers will have continued access to the BBC News channel, enabling them to stay informed with linear news updates while onboard.
The agreement between BBC Studios and Emirates was successfully negotiated by Neophytou and Peter Williams, who serves as the Account Manager, Out of Home, at BBC Studios.