Dubai: Dubai First, which offers consumer services under First Abu Dhabi Bank (FAB), is proud to announce its exciting partnership with Wasim Akram, the legendary Pakistani cricketer and Mastercard’s global brand ambassador. The collaboration will offer customers exclusive benefits, world-class financial solutions, and unique experiences.
Dubai First is known for its forward-thinking approach and its range of first-to-market products and services. The partnership with Mastercard’s global ambassador is set to inspire even more customers to adopt the brand's mobile-first credit cards, which provide efficiency, transparency, and instant gratification.
This collaboration brings together the best of both worlds, with Mastercard's global acceptance, unparalleled security features, and exciting offers and Wasim Akram's reputation as one of the greatest fast bowlers in the history of cricket. Customers can look forward to exclusive benefits and experiences and the opportunity to engage with Wasim Akram.
Gina Petersen, VP and Country Business Development Lead for the UAE & Oman, Mastercard, said: “The Mastercard Priceless platform offers a wealth of experiences that connect people to their passions, including sports. Our Global Brand Ambassador Wasim Akram, a great sportsman and role model, continues to inspire Mastercard card holders to pursue excellence in their chosen fields. We are delighted to provide the customers of Dubai First with an opportunity to engage with him.”
Haroon Durrani, Head of Dubai First Cards & Digital, FAB, said: "We are thrilled to partner with Mastercard and have Wasim Akram as our brand ambassador. With his reputation as one of the greatest fast bowlers in the history of cricket, and his credibility as a Mastercard ambassador, we are eager to collaborate with Wasim Akram and to bring exciting benefits to a wider audience and a new generation of customers."
Wasim Akram shared: “I am always happy to come back to the UAE – a place that holds fond memories of many cricket wins for me and the home of many of my dear friends. Over the past few years, it has been a pleasure to raise awareness about Mastercard’s Priceless campaign, which is very close to my heart. I look forward to collaborating with Dubai First and giving its customers a few Priceless surprises as we bring people closer to their passions.”