Publicis Groupe has announced the appointment Nadim Ghrayeb as business lead for Studio M, which is a part of Leo Burnett and the bespoke agency solution meant for McDonald’s GCC region. Studio M has been envisaged as an entity for consolidating the Groupe’s capabilities into a seamless offering for delivering end-to-end solutions for the brand.
“It's been just over a month since joining as the business lead of STUDIOm Leo Burnett MEA (Middle East & Africa) and working on such an iconic brand as #McDonalds.
The team at STUDIOm had wrapped up a great campaign prior to my joining and really excited and happy to see the hard work go live and get to share it!
I'm looking forward to learning and working closely with both my team and the great teams at McDonald's here in the GCC,” Nadim wrote on his LinkedIn page.
Nadim Ghrayeb will take the brand’s position to a greater heights while identifying new growth opportunities under the Groupe’s Power of One model.
“Nadim’s credentials and collaborative approach made him a natural fit to lead Studio M which was borne out of the Power of One. His multi-disciplinary experience in the region will be an asset in unlocking further growth opportunities for McDonald’s GCC while scaling solutions across the Groupe’s capabilities,” said Nathalie Gevresse, CEO of Publicis Communications UAE, the creative communications division of Publicis Groupe.
Nadim Ghrayeb is a marketing maverick having worked on integrated campaigns across all disciplines for iconic brands such as Cadillac, BMW, Audi, Nike, Red Bull, Absolut, etc.