Emirates, Great Britain SailGP Team announce three-year partnership

Adgully Bureau | | Reading Time: 4:37 minutes

Emirates and the Great Britain SailGP Team today announced a three-year sponsorship deal.

Under the agreement, Emirates will become the sailing team’s first-ever Title Sponsor starting with the race in Sydney on 18th and 19th February, 2023.

Emirates’ signature "Fly Better" logo will be visible on the Great British F50 race boat, with prominent branding on the centre of the wing and hull. The airline’s iconic logo will also appear on the front and back of the team’s clothing, sailing apparel and equipment.

Sir Tim Clark, President of Emirates Airline, said, “We’re delighted to announce our new partnership with one of the world’s most successful sailing teams. Emirates and the Great Britain SailGP Team share common values, ambitions, and drive – making this partnership a natural fit. Together, we’ll take the sport to new levels, bring fans closer to the action, and deliver world-class experiences to customers worldwide. We also look forward to working closely with our partners on joint sustainability initiatives that will truly make an impact - on and off the water.”

Emirates Great Britain SailGP Team CEO & Driver, Sir Ben Ainslie, commented, “This is a pinnacle partnership, one that brings both commercial value and supports our sustainability ambitions to support three million young people to take climate action."

Under the sponsorship deal, the airline will enjoy a wide-range of benefits including: marketing, digital and social media rights; VIP hospitality tickets; meet and greet access to the athletes, including Sir Ben Ainslie and Hannah Mills, OBE, the world’s most decorated male and female Olympic sailors; and exclusive opportunities such as "sixth sailor experience" for Emirates fans to experience the action first-hand on the water.

In line with the UAE declaring 2023 as the "Year of Sustainability" – the new sponsorship will also open more opportunities for Emirates and the Great Britain SailGP Team to drive joint global environmental campaigns with the common goals of reducing emissions, consuming responsibly, and preserving biodiversity.

Emirates and Great Britain SailGP Team will also support wider sustainability issues such as gender equality. SailGP has launched a women's pathway to create an inclusive sporting championship that has gender equity at its heart – where the best athletes have equal opportunity to compete on the F50.' Emirates Group has also recently signed the UAE Gender Balance Council pledge, committing to increase the representation of women in leadership roles to 30 percent by 2025.

The global sailing racing calendar will see the Emirates Great Britain SailGP Team compete in the remaining races in Season 3 SailGP, with the iconic Emirates branded F50 boats featured in Sydney, Christchurch, and during the grand finale in San Francisco on 6th and 7th May, 2023. The airline will also continue to support the team for the next three seasons of the racing calendar.