https://adgully.me/post/4656/churn-charm-magids-survey-unveils-the-silver-lining-for-streamers

Churn charm! Magid's survey unveils the silver lining for streamers

In the fast-paced realm of streaming services, where the battle for subscribers is fierce, the term "churn" has often been deemed en ememy. However, a groundbreaking research from Magid suggests that churn is not bad after all. Just as there is good and bad cholesterol, there is bad churn and strategic churn, with the latter proving to be a catalyst for long-term health and growth in the streaming industry."Churn" has long been synonymous with subscriber losses and headaches for service providers. Magid's research challenges this narrative, introducing the idea of strategic churn.According to Magid's Subscription Science practice, not all churn is detrimental. In fact, certain high-value subscribers, even those prone to eventual departure, play a crucial role in shaping the success of a streaming service. Enter SubScape, Magid's innovative analytics tool, revealing distinct subscriber segments and shedding light on the strategic importance of appealing to specific audiences.One such segment, termed "Hypers," represents a goldmine for streaming services. These subscribers not only return for new and attractive programming but actively engage in word-of-mouth promotion on social media, creating valuable buzz. Characterized by their high-income status and a penchant for subscribing to multiple services, Hypers emerge as a strategic asset for streaming platforms.On the flip side, Magid identifies another group—freeloaders—who engage in temporary subscriptions, often relying on borrowed passwords and quickly dropping services after free trial periods. While they may contribute to subscriber numbers, their fleeting loyalty and spending habits on digital platforms like YouTube and TikTok make them less valuable for long-term growth.In a landscape where streaming services experience a delicate equilibrium of gains and losses, Magid challenges the conventional focus on churn rates, advocating for a shift toward the metric of total subscribed months. By enticing high-churn subscribers to return sooner and stay longer, services stand to unlock substantial revenue streams.The key, according to Magid, lies in consistently delivering culturally relevant content. It's not always the big-budget series that capture the elusive Hypers; rather, programmes like the World Cup, The Flash, Euphoria, and Ted Lasso have proven to be powerful magnets for this valuable segment. In the ongoing streaming war, understanding and leveraging the dynamics of strategic churn may well be the key to long-term success.
https://adgully.me/post/4655/dubai-duty-free-announces-the-first-40-winners-of-shop-win-gold-promotion

Dubai Duty Free announces the first 40 winners of Shop & Win Gold promotion

To kick off the Dubai Duty Free 40th Anniversary celebrations, the airport retailer has announced the first 40 winners of its Shop & Win Gold promotion at a draw held yesterday, 29th November in Concourse B of Dubai International Airport.The ‘Shop & Win Gold” promotion, which is running for 4 weeks from 20th November to 17th December 2023 offers departing and arriving passengers travelling through Dubai International Airport and Al Maktoum International airports, as well as online buyers at dubaidutyfree.com a chance to win a Dubai Duty Free 40th Anniversary 10-gram gold bar. Dubai Duty Free has released a commemorative gold bar to celebrate its milestone 40th anniversary. Exclusively designed and produced for Dubai Duty Free by PAMP Swiss, the limited-edition gold bar weighs 10 grams and features the 40th anniversary logo with the years 1983–2023 on the front side and the Dubai Duty Free logo on the reverse side. The special Swiss-made bars are limited to only 888 gold bars.For every AED 400 spent at Dubai Duty Free, a customer will receive an e-coupon to enter the draw. Customers with multiple transactions accumulating to AED 400 are also entitled to participate in the promotion. Customers must scan the unique QR Code on the receipt(s) and follow the steps for registration.For the first week, the promotion attracted 13,801 registered customers, equivalent to 63,320 e-coupons that were entered into the draw.The draw was conducted by Dubai Duty Free’s COO Ramesh Cidambi, JCOO Salah Tahlak and several Dubai Duty Free managers.All the winners will be notified via the email address registered with Dubai Duty Free.The next draw dates are 6th, 13th and 20th December.
https://adgully.me/post/4653/dubai-jewellery-group-dazzles-with-offers-at-the-dubai-shopping-festival

Dubai Jewellery Group Dazzles with Offers at the Dubai Shopping Festival

Dubai Jewellery Group (DJG), the trade body for the jewellery industry in the region, announces its triumphant return to the iconic Dubai Shopping Festival (DSF) with a captivating array of offerings set to fascinate residents and visitors alike. Scheduled to commence on December 8th, 2023, and run through January 14th, 2024, this year's DSF campaign promises to immerse Jewellery shoppers in a world of glamour.Over the years, DJG has established a legacy through the DSF campaign, gifting more than 1100 kilograms of gold through raffles since 1996. Expanding on the monumental success of previous editions, the 2023-2024 DSF campaign curated by DJG is primed to elevate shopping experiences to unparalleled heights. Through this extravaganza, DJG strives to bring a cozy touch to the winter season, welcoming everyone to delight in Dubai's famous shopping festival. It's the perfect opportunity to purchase exquisite jewelry and test your luck, potentially shaping your future amidst the festival's splendor.Shoppers indulging in a purchase of AED 500 or more from any of the participating jewellery outlets will stand the chance to partake in DJG's exclusive raffle. This year, a staggering total of 25 kilograms of gold will gleam in the hands of 300 fortunate winners throughout the campaign. Additionally, customers will receive two raffle coupons upon purchase of exquisite diamond, pearl, or platinum jewellery, enhancing their odds to claim these shimmering rewards.Laila Suhail, Board Member & Chairperson of Marketing at Dubai Jewellery Group (DJG), expressed her enthusiasm about DJG’s participation in the Dubai Shopping Festival, saying, “The Dubai Shopping Festival is more than a shopping spree; it's a carnival of luxury and style. At DJG, we believe in turning moments into memories, and what better way to do that than with the timeless elegance of jewellery. This year's DSF promises an elevated experience, and we are delighted to be at the forefront of this celebration of glamour and indulgence.”DJG invites everyone to join in the festivities, immerse themselves in the allure of fine jewellery, and seize the chance to win these extraordinary rewards during the 2023-2024 Dubai Shopping Festival. Details of the raffle are as follow:Upon the purchase of gold jewellery worth AED 500 at any of the 275 participating outlets, customers will be entitled to one raffle coupon, and two raffle coupons will be presented with the purchase of diamond, pearl and platinum jewellery. Each raffle ticket gives customers a chance to win the following:?       In total 25 kilos of gold, with 4 winners (250 gm gold each) announced every second day from 8th December 2022 to 14th January 2023?       20 winners to win a quarter kilo of gold each in the mega raffle?       Additionally, 200 winners will stand a chance to win 10 grams of gold each in the digital raffle. Customers can simply scan the QR code on the raffle coupon to participate.Participating brands include Malabar Gold & Diamonds, Joyalukkas, Kalyan Jewellers, Jawhara jewellery, Tanishq, Meena Jewellers, Kanz, Al Romaizan, Sky Jewellery etc. For information regarding the full list of participating retail outlets, draw dates and venues, kindly visit the website for more details http://dubaicityofgold.com/.
https://adgully.me/post/4652/thinkanalytics-achieves-aws-advertising-and-marketing-technology-competency

ThinkAnalytics achieves AWS Advertising and Marketing Technology Competency

ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognizes ThinkAnalytics for its expertise in providing customers with both professional services and software solutions that empower advertisers and marketers to reinvent workloads with solutions that offer improved targeted advertising for cross-platform TV that leverages real-time first-party viewing data, creating content-based behavioral audiences at scale.  Operators and advertisers are often limited by only having a thin layer of first-party data and are dependent on third-party data with accuracy risks such as recency and claimed but not actual behavior. ThinkAdvertising enables TV and OTT providers to target audience segments previously only available in digital and transforms their first-party data into valuable audience segments, while also helping to identify valuable inventory and minimize wastage. AWS Clean Rooms enable the activation of these audience segments by facilitating collaboration between partners in a secure environment without sharing the raw data, protecting the underlying data with a broad set of privacy-enhancing controls.  As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation. Achieving the AWS Advertising and Marketing Technology Competency differentiates ThinkAnalytics in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.   To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.   “ThinkAnalytics is proud to achieve the AWS Advertising and Marketing Technology Competency,” said Peter Docherty, Founder and CTO. “We are dedicated to helping our customers create greater advertising engagement and value in cross-platform TV.  By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we’re able to harness the potential of our customers' first-party data and create cross-media audience segments in real-time, unlocking their revenue potential with advanced addressability in cross-platform TV advertising.”   By delivering real-time audience segments that harness first-party real-time behavioral changes and engagement, brands are able to engage audiences when they are most receptive and drive higher results.  AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, theAWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. 
https://adgully.me/post/4651/yango-ride-hailing-service-introduced-new-safety-features-for-uae

Yango ride-hailing service introduced new safety features for UAE

International ride-hailing service Yango, part of technology company Yango, has launched new safety features for UAE users, demonstrating its commitment to advocating road safety consciousness of e-mobility users across the country - the speeding control and driving-style monitoring. This offering builds upon the existing range of safety features, which encompass SOS tap buttons for contacting local authorities, route-sharing capabilities, and a Safety Center that integrates the most up-to-date and pre-existing features. The speeding control and driving-style monitoring technologies are designed to enhance road safety and reduce the risk of accidents. Through GPS control, the system proactively monitors drivers’ speed during rides, promptly alerting them with notifications when necessary. The driving-style monitoring technology is sensitive to harsh mobile vibrations, such as hard braking. When the system detects these fluctuations, notifications are promptly dispatched to the drivers. In cases of recurrent violations, access to the service is revoked. Additionally, Yango evaluates driving style based on passengers’ feedback. These features align with the UAE’s vision for road safety, where local transport authorities regularly update traffic laws to be more strict. Constantly innovating to make its roads safer, the country has embraced advanced technology to implement equipment such as smart cameras to detect swerving, sudden lane changes or illegal turns. Dubai alone has introduced 53 strategic initiatives for traffic control, vehicle and highway engineering, and traffic awareness, continuously aiming to reduce the number of road accidents in the country. Apart from these features, Yango continues to work on a number of technologies that will bring the safety of rides to a whole new level. Among those is an AI-driven route monitoring system that will allow the support team to monitor deviations from the planned route during rides in real time. The feature will be tested in a number of markets before the end of 2023. Yango believes that combining the monitoring features with those developing will establish the region's safest ride-hailing service, bringing the bar of quality to an unprecedented height and ensuring the safety of both drivers and passengers. Islam Abdul Karim, General Manager, Yango GCC, stated: "Safety of passengers and drivers remains one of our first priorities. Through these enhanced safety features catering to both passengers and drivers, Yango is setting a benchmark for road safety in ride-hailing and ensuring a safe and responsible ride experience for all. Our overarching goal is to empower the UAE with state-of-the-art technological solutions in ride-hailing, especially as the industry is set to have 3.25 million users in the country by 2027. Our commitment to safety is long-term, and we are dedicated to continuous upgrades of our safety features across UAE and other markets, driven by valuable feedback from passengers and drivers." Before starting a trip, riders can view their driver’s profile, which has a rating score based on feedback from past rides. This profile also features a current photo of the driver, facilitating easy identification. This is also reaffirmed by vehicle document checks. During the trip, riders benefit from the Safety Centre, which offers an SOS button for riders to promptly alert local authorities in case of an emergency, while the share route button allows for the easy sharing of trip details with their contacts. Additionally, there is a dedicated incident support team available to address any concerns or issues that may arise during the ride.
https://adgully.me/post/4650/visit-qatar-launches-all-new-hayyakum-qatar-destination-campaign

Visit Qatar launches all-new ‘Hayyakum Qatar’ destination campaign

Visit Qatar has launched a brand-new destination campaign that showcases Qatar’s diverse attractions and invites GCC nationals and residents to experience Qatar this winter season.The ‘Hayyakum Qatar’ destination campaign has been launched Out-of-Home and on social media platforms. The campaign highlights four main angles, each of which is reflected by images of specific destinations or events. The campaign humorously tracks a family visiting from the region as they explore what Qatar has to offer and celebrates the experience with the messages: Here’s to Your Joy, Here’s to Your Gatherings, Here’s to Your Laughter, and Here’s to Your Excitement. The video depicts the close bond between GCC countries and the warm, authentic hospitality that Qatar extends to its neighbours.Commenting on the new destination campaign, Eng. Abdulaziz Ali Al-Mawlawi, Chief Marketing and Promotion Officer at Qatar Tourism said: “We are thrilled to reveal this special campaign to everyone across the GCC. Qatar demonstrated its hospitality to millions of visitors last year and we are proud to continue welcoming even greater numbers this year from the region and beyond. Our eased travel policies, which include no visa requirements for GCC nationals and simplified processes through the Hayya application, mean that visitors can seamlessly travel to Qatar while choosing to arrive through land, sea or air. Our ‘Hayyakum Qatar’ campaign highlights the exciting experiences we have for visitors and the family-friendly fun that guests can enjoy during our beautiful winter season.” Here’s to Your JoyVisitors can head to Qatar for a spot of retail therapy. The country’s state-of-the-art retail venues, such as the Parisienne-inspired mall, Place Vendôme, the luxurious Al Hazm Mall, and the famed 21 High Street in Katara Cultural Village, which comes complete with outdoor cooling, all offer holistic retail, dining and entertainment experiences fit for the whole family.As part of Qatar’s extensive retail offering, visitors can look forward to Shop Qatar – the country’s biggest shopping festival which is set to make a return this winter season. The festival sees the country’s most prominent and popular malls participating in a range of exciting events including fashion shows, makeup masterclasses and other forms of exceptional entertainment. Lucrative promotions are also in store with prizes to be won like luxury cars, apartments, and cash. Here’s to Your GatheringsFrom budget street eats to restaurants by Michelin-starred chefs, Qatar’s food scene is wide-ranging and can be tailored to suit every itinerary. The campaign highlights the joy of gathering over a shared meal at one of the many leading restaurants available in the county.Qatar’s gastronomic largesse is best witnessed at the Qatar International Food Festival (QIFF), an annual tradition that brings together leading chefs from the region and internationally. The upcoming winter season will see the festival’s 13th edition, and bring to audiences live entertainment, cooking masterclasses and a chance to meet global top chefs.Here’s to Your LaughterQatar celebrates fun and thrills with Lusail Winter Wonderland and Meryal Water Park. Located on Al Maha Island, Lusail Winter Wonderland boasts over 50 rides and attractions, culinary options, and live entertainment. Meryal Water Park, located on the newly developed Qetaifan Island, is home to the 85-meter high ‘icon tower’ and offers visitors a selection of exciting attractions including a total of 36 waterslides.Here’s to Your ExcitementThis winter, Qatar promises a line-up of live performances, concerts, and comedy shows, creating the ultimate festive atmosphere. There will also be a number of renowned events including 5th edition the Qatar Hot Air Balloon Festival and maritime experiences at Hamad Port.Qatar welcomed over three million visitors by mid-October 2023, registering a five-year high. Figures are led by visitors from Saudi Arabia, while all GCC countries feature in the Top 10.Conveniently positioned between East and West, Qatar boasts an award-winning national carrier and an international airport that has been voted the Best Airport in the World for two years in a row. Qatar is also one of the most open countries in terms of visa facilitation, with visa-free access for GCC citizens, and visa-on-arrival granted to citizens from 95 countries. Qatar also launched the “Hayya” platform to ensure easy visa facilitation to all other nationalities. GCC nationals can register companions on the Hayya application and pre-register their vehicles for faster entry at the Abu Samra border.
https://adgully.me/post/4649/celebrate-uae-national-day-at-modon-properties-destinations

Celebrate UAE National Day at Modon Properties’ Destinations

Modon Properties invites you to celebrate the 52nd UAE National Day at its destinations with a variety of activities for all ages and interests, inspired by Emirati traditions. Take a walk under a stunning canopy of umbrellas in UAE flag colors at Marsana in Hudayriyat Island and Al Mugheirah Bay, the premier leisure and entertainment hubs in the emirate of Abu Dhabi developed by Modon Properties. Lively performances from Ayala dancers and tunes of the rabab will add to the local flavor. In addition, Marsana will feature an immersive display of giant flags in honor of the space exploration ambition of the UAE, embodied by the nation’s first astronauts – Hazzaa AlMansoori and Sultan Al Neyadi.Children can get their faces painted in national colors, while ladies can have their hands decorated with intricate henna designs. You can also get a taste of the famous Emirati hospitality with coffee, tea, and the delicious traditional dessert loqaimat. Meanwhile, the Fish Market will take you back in time to the humble beginnings of the UAE’s rich maritime culture. Make yourselves at home in the outdoor majlis modeled after the traditional fish trap called gargour, and sample complimentary coffee and dates while watching local Ebdima dancers. Celebrations are also on at The Courtyard Mall in Riyadh City that will recreate the traditional grocery known as dukan, offering you a glimpse of how people used to shop in olden times. Grab yourselves a mini flag and enjoy some family fun with face painting stations, stilt walkers, balloon benders, and Ayala dancers.  Date:           Saturday, December 2, 2023Locations:  Marsana, Hudayriyat Island, Abu Dhabi                    Fish Market, Abu Dhabi Al Mugheirah Bay, Mirfa                   The Courtyard Mall, Riyadh City Timings:     4 pm – 8:30 pm
https://adgully.me/post/4648/etihad-to-fly-big-bird-to-the-big-apple

Etihad to fly big bird to the Big Apple

Abu Dhabi, UAE – Etihad Airways is delighted to announce it will start flying its A380 double-decker to New York JFK from 22 April, 2024.Antonoaldo Neves, Chief Executive Officer, Etihad Airways, says: “We’re thrilled to start flying our remarkable A380 across the Atlantic, and we know our guests love the onboard experience. Whether they are flying in Economy, Business, First or the three-room suite in the sky, The Residence, they will enjoy elevated levels of service from our dedicated crew, and ensure they arrive in the city that never sleeps refreshed and relaxed. We know this is important for all our guests, not least our corporate customers, and the timing and comfort provided by the A380 means they can arrive fresh and ready for their business appointments.“Putting the A380 on the popular New York route makes sense as we satisfy customer demand for more capacity, further growing our expanding network. The fact that our new route to Boston, Etihad’s fourth US gateway, will open on 31 March, three weeks before our A380 starts flying to New York, underlines our ambitious growth plans.”The introduction of the A380 marks a significant enhancement to Etihad's capacity in the crucial US market, connecting to the broader GCC and Indian subcontinent. It will further attract an increased number of visitors to sample the attractions of the vibrant city of Abu Dhabi.The A380 will operate on one of the two daily Etihad flights to New York. The other daily flight will be operated by a 787-9 featuring First, Business and Economy cabins.The US route becomes the second destination after London to enjoy the remarkable A380 experience since Etihad returned its superjumbo to the skies.Welcome onboardEvery guest in Etihad’s A380 is treated to a unique and elevated experience. For those in Economy, a dedicated welcome area sets the tone. The cabin boasts 68 extra legroom seats with an additional 4 inches of space, along with 337 Economy Smart seats featuring Etihad's signature fixed-wing headrests and large pillows for maximum comfort.On the upper deck, the Business Studios provide an exclusive haven with 70 private spaces, ensuring a stress-free journey. The upper deck also houses The Lobby, a serviced lounge and bar area between the First and Business cabins. Collaborating with Armani/Casa, Etihad brings sophistication to the Business experience, offering premium ceramics, glassware, cutlery, and fabrics. Comprehensive Wi-Fi connection and extra levels of comfort and convenience make it easy for business travellers to remain productive and in touch.First Apartments take luxury to new heights with nine private spaces, each equipped with designer tableware, a spacious leather lounge chair, and a separate ottoman that transforms into an 80" lie-flat bed. First-class guests can enjoy personal vanity units and access to the exclusive First-class shower room.The ResidenceAt the pinnacle of luxury is The Residence, the world's only three-room suite in the sky. Accommodating up to two guests, The Residence features a private living room, bedroom, and ensuite bathroom, complete with a shower at 40,000 feet. A dedicated team of Etihad cabin crew ensures unparalleled service.Guests in The Residence can indulge in a culinary journey with an à la carte menu, served on designer tableware in the private living room, or even opt for breakfast in bed. From gourmet cuisine to champagne and caviar, The Residence Signature High Tea offers a range of lavish options.Now, the dream of experiencing The Residence is just a click away on etihad.com. With special offer prices starting from 10,999 AED ($2,990), guests can upgrade from a First-class ticket for a truly unforgettable journey. ** Special offer available to buy between 29 November to 12 December, 2023 upgrade for 10,999 AED for one person or 14,999 AED for two, one-way. Available on travel from 22 April, 2024 (excluding 14 – 24 June, 2024).Standard The Residence upgrade fare between Abu Dhabi and New York 16,600 AED per person, one-way.
https://adgully.me/post/4654/aws-recognizes-bespin-global-mea-as-system-integrator-partner-of-the-year

AWS Recognizes Bespin Global MEA as ‘System Integrator Partner of The Year’

Amazon Web Services, Inc. (AWS), an Amazon.com company, today announced the 2023 UAE AWS Partner Award winners, recognizing leaders who are vital in helping customers drive innovation and build solutions on AWS.The 2023 System Integrator Partner of the Year Award for the Middle East & North Africa went to Bespin Global MEA, a leading cloud consultancy and management firm, acknowledging the e& enterprise company as a top AWS Partner in demonstrating remarkable results for customers, supporting clients through large-scale cloud migrations to scale business, upskilling employees to deepen digital transformation, and helping customers seize opportunities and unlock benefits of the AWS Cloud platform.The AWS Partner Awards recognizes its top partners and rising stars of the year whose business models have embraced specialization, innovation, collaboration, and continuing to evolve and thrive on AWS while working with their customers. The award also recognizes its partners that have provided significant contributions to revenue-launched opportunities, net-new certified individuals, and AWS designations earned.Earlier this year, Bespin Global MEA entered into a joint venture with e& enterprise, enriching its service portfolio and expanding its share in the Middle East, Turkey, Africa, and Pakistan (METAP) markets. By utilizing the capabilities of both companies, Bespin Global MEA offers a wealth of experience in managing mission-critical systems and providing guidance to clients to launch innovative digital services, improve their competitive edge, and elevate customer experiences.“The award underscores not just our technical prowess in delivering top-notch solutions but also serves as a testament to how Bespin Global is supporting customers in utilizing the AWS Cloud to drive innovation, improve efficiency, and achieve tangible business results,” said Miguel Angel Villalonga, CEO, e& Enterprise Cloud. "AWS experts have recognized that our new facilities clearly demonstrate Bespin Global MEA’s advancements in transforming the UAE’s digitalization journey, which is in line with our ambition to promote innovation through developing cutting-edge cloud solutions." The AWS Partner Network (APN), is a global partner programme, focused on helping partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes Independent Software Vendors (ISVs) and Systems Integrators (SIs) around the world, with AWS Partner participation growing significantly during the past 12 months. Bespin Global MEA, in the past year, opened its new headquarters in Abu Dhabi featuring a Cloud Operations Centre and an all-new Bespin Global Training Academy. Through its ‘first-of-its-kind’ automated Cloud Operations Centre, Bespin Global MEA provides 24/7 customer service, thus, helping customers navigate the region’s nascent cloud security landscape. Meanwhile, Bespin Global Training Academy integrates outcome-driven courses, hands-on laboratories, and performance-based tests to assess, train, and validate competency and skills using technologies provided by the company.“System integrators serve as a catalyst, driving enterprises to unlock the full spectrum of progressive business value from AWS's extensive array of services. We are proud to have developed a broad portfolio of capabilities on AWS to assist our customers scale at speed all while enhancing cost efficiency,” said Mouteih Chaglil, CEO of Bespin Global Middle East and Africa.Bespin Global MEA, a pioneer APN member since 2016, has been awarded the prestigious Premier Tier Partner status, AWS MENA Partner of the Year 2022, in addition to the distinguished title of AWS DevOps Partner of the Year in 2020 and 2021. 
https://adgully.me/post/4646/tishtash-communications-spreads-festive-cheer-with-the-return-of-24-days

TishTash Communications spreads festive cheer with the return of 24 Days

 Tis’ the season when TishTash gives back! The much-anticipated return of ‘24 Days of TishTash’ - still, the region's first Agency Advent Calendar is back again for the fourth year. The Advent Calendar is a festive gift to show appreciation to all those who have supported the agency from media to influencers who continue to cheer TishTash, attend events, cover stories, and post on social media.Known to have a long-standing reputation for curating exceptional and creative strategies and events, TishTash has continued to prove that they are one of the leading PR agencies in the GCC by having another brilliant year. This spans receiving the ‘Great Place To Work’ accolade and continuing its ‘Human First’ approach by introducing the first paid policy for menstrual, fertility, and fertility treatments leave, demonstrating its dedication to the well-being of the women at the forefront of the business. In addition to new policies being introduced, TishTash has had a busy and successful year in the events space, including the popular Mum’s Club launch in Saudi Arabia and Working Women’s Night attended by hundreds every month.For the 4th year in a row, the agency has released another 120 boxes filled with a huge array of the latest beauty, health, and wellness treats from international, homegrown, and ‘soon to enter the market’ brands. Featured brands include Watsons, LUSH, Filorga, Dr Paw Paw, Chado Cosmetics and Sculpted by Aimee to name a few. The calendar features products handpicked by the agency which are delivered to media and influencers as a thank you for all the support throughout the year. As we close out the year hoping to see a better start to 2024 TishTash hopes this joyous calendar adds a little festive cheer this December!
https://adgully.me/post/4644/fast-company-me-reveals-list-of-most-innovativecompanies

Fast Company ME reveals list of most innovative companies

Fast Company, the business news magazine that introduced its Middle East edition last year, has recently unveiled its annual list of the Most Innovative Companies in the region. This comprehensive list recognizes 42 outstanding companies spanning 23 diverse sectors, including e-commerce, retail, consumer goods, and media.The accomplishments of these companies are wide-ranging, from trailblazing initiatives in advertising and public relations to advancements in technology for news delivery and revolutionary transformations in retail through emerging technologies. These achievements underscore the region's unwavering dedication to pushing the boundaries of innovation.The recognition of industry leaders such as Leo Burnett, Saatchi & Saatchi, Publicis Groupe Middle East, and TBWA\RAAD in advertising and workplace innovation underscores the significance of dynamic and flexible policies in fostering unity and connection among diverse workforces. Simultaneously, the acknowledgment of companies like Al Arabiya News Channel, Kapturise, and Telfaz11 in the media category highlights the substantial impact of technology and creative influence in shaping the media landscape.Noteworthy is the inclusion of multinational giants like L’Oreal Middle East and PepsiCo Middle East alongside local powerhouses such as Masdar City, e&, and Mashreq in the list. This diversity serves as a testament to the ongoing innovation within both global and local businesses in the Middle East. Additionally, the recognition of OSN for its inclusive content strategy in the entertainment sector underscores the growing importance of diversity and inclusivity in content creation.In summary, the Most Innovative Companies list is a reflection of the region's steadfast commitment to imagination, creation, and continuous improvement, as emphasized by Ravi Raman, the publisher of Fast Company Middle East. It is indeed heartening to witness these companies making a profound impact in their respective industries and contributing significantly to the global discourse on innovation.
https://adgully.me/post/4645/jaipur-rugs-unveils-exclusive-commemorative-rug-to-celebrate-uae-union-day

Jaipur Rugs unveils exclusive commemorative Rug to celebrate UAE Union Day

Jaipur Rugs, a renowned name in the world of exquisite, handcrafted rugs, is proud to announce the creation of a unique hand-tufted wall-piece of art to celebrate the 52nd UAE Union Day. This limited-edition rug is a tribute to some of the extraordinary achievements of the UAE.Crafted with precision and passion, the rug features intricate designs that pay homage to the country's rich history and its commitment to progress. Highlighting notable achievements in infrastructure, aviation and space exploration, the rug captures the spirit of innovation that defines the UAE. Additionally, it showcases some of the nation's most iconic attractions, including the Burj Khalifa, Burj Al Arab, Sheikh Zayed Grand Mosque, Dubai Frame, Palm Jumeirah, and the Museum of the Future.What makes this commemorative rug truly special is that there is only one piece in existence, making it an exclusive collector's item. The 6 ft wide x 9 ft length rug is a testament to Jaipur Rugs' dedication to artistic excellence.To give residents and visitors in the UAE the opportunity to experience this unique creation, Jaipur Rugs has placed the rug on display at its store in Alserkal Avenue. The store serves as a fitting backdrop for the rug, nestled in the heart of Dubai's thriving arts and cultural district. "We are thrilled to unveil this exclusive rug in celebration of the 52nd UAE Union Day. It is a reflection of the beauty, progress, and cultural richness that define the nation. Each detail has been carefully crafted to showcase the essence of some of the UAE's achievements and landmarks," said Yogesh Chaudhary, Director, Jaipur Rugs.This one-of-a-kind rug serves as a symbol of Jaipur Rugs' commitment to creating timeless pieces that not only enhance living spaces but also tell stories of cultural significance.The public is invited to visit the Jaipur Rugs store at Alserkal Avenue to view this exquisite masterpiece. Don't miss the chance to witness the artistry and craftsmanship that went into creating this limited-edition rug.The Jaipur Rugs store is located at Alserkal Avenue and is open daily from 10:00 am to 9:00 pm. For further information, please contact Jaipur Rugs on 04 398 8780 or visit www.jaipurrugs.com
https://adgully.me/post/4643/maher-koubaa-appointed-as-amadeus-executive-vice-president-travel-unit-and-md

Maher Koubaa appointed as Amadeus Executive Vice President Travel unit and MD

In this newly formed and expanded role, Maher Koubaa will make use of his more than 20 years of travel industry experience to lead the implementation of Amadeus’ strategic vision in the Europe, Middle East and Africa region.Having successfully grown Amadeus’ business in EMEA during his five-year tenure as Head of airlines in the region, Maher’s expanded role will see him taking a similarly customer-centric approach with travel sellers in addition to airline customers.“This evolution of our organization in EMEA is a unique opportunity to share and learn best practices and drive success. Maher is a trusted leader with exceptional relationship skills and a profound knowledge of the region and the industry who will ensure that we continue delivering the best experience to our customers. He is also an enthusiastic people leader that will maintain Amadeus’ position as a key employer in EMEA,” said Decius Valmorbida, President, Travel, Amadeus.“Travel continues to grow and strengthen in EMEA. The industry is at a pivotal moment with exciting opportunities in this fast-paced, highly competitive region. I believe that Amadeus is well positioned to help our customers and partners benefit from this momentum, and I’m honored to lead a regionally diverse team with the common goal of getting closer to our customers and helping both airlines and travel sellers achieve their ambitions”, commented Maher Koubaa, EVP Travel unit and Managing Director, EMEA, Amadeus.Maher holds a Master of Science in Industrial Engineering from Centrale Supélec, Université Paris-Saclay and is currently based in Dubai.
https://adgully.me/post/4642/hanson-search-joins-prca-mena-as-a-new-corporate-member

Hanson Search joins PRCA MENA as a new corporate member

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the executive search and talent advisory consultancy Hanson Search, as its latest corporate member.The organisation specialises in mid-senior-level appointments across various communication domains including reputation management, investor relations, government relations, sustainability, brand communications, and influencer marketing. During their 20 years in the field, they have successfully recruited regional heads and CEOs, curated boards, and built executive and senior management teams for both agencies and in-house teams.Head of PRCA EMEA, Monika Fourneaux said:“We are thrilled to welcome Hanson Search to our network of members. Their expertise in executive search and talent advisory services will undoubtedly contribute to the advancement of our industry in the MENA region. This collaboration aligns with our mission to foster excellence and innovation in public relations and communications.”Hanson Search CEO Alice Weightman said:“The team at Hanson Search has been working closely with the PRCA globally for many years, so we are delighted to be joining the PRCA MENA. We have been operating in the region for over a decade, and this membership supports our continued growth and expansion in the region. The Middle East is an important market for Hanson Search, and we are committed to supporting our clients in attracting and retaining the best people while always striving for recruitment excellence.”
https://adgully.me/post/4641/jeeny-launches-efficient-delivery-service-jeenyxpress

Jeeny launches efficient delivery service Jeeny Xpress

Jeeny, one of the most innovative ride-hailing applications, is excited to announce the launch of its new service, Jeeny Xpress, in Jordan. The new service aims to revolutionize the delivery industry by enabling customers to efficiently send and receive goods, all within their trusted Jeeny app.Jeeny's team underwent an extensive phase of learning and development, marking a substantial growth period for the company. Following rigorous testing and refinement, Jeeny is pleased to introduce a delivery service with an abundance of benefits. From swift, dependable deliveries to a user-friendly interface, there are numerous noteworthy features. It allows users to experience an effortless ordering process, timely deliveries, and an extensive array of products that are conveniently accessible. This service aims to elevate users’ overall experience by offering a seamless and enjoyable method to send and receive desired items hassle-free.Jeeny has expanded its services to include delivery solutions, addressing evolving consumer needs, and demonstrating remarkable adaptability amid continuously developing circumstances. Recognizing the growing demand for reliable and efficient delivery options, Jeeny introduced Jeeny Xpress, a progressive service enabling users to send and receive packages securely using their app.By launching Jeeny Xpress, we are moving forward in our commitment to digital transformation, which aims to enhance the livelihoods of people. Not only are we making life easier, but this initiative has also created plenty of work opportunities for nationals and internationals alike, benefiting society as a whole.Hammad Ehtesham, CEO of Jeeny, stated, "Jeeny Xpress is a testament to our commitment to advancing lives through technology and intelligence-driven services. Our mission to simplify lives drives us to expand within the Jeeny app, revolutionizing item movement through delivery. We envision a world where accessibility knows no bounds, where our platform effortlessly connects people and items, making life easier for all."The Jeeny Xpress service is now active and ready for use in Amman. Download the app today and experience unparalleled efficiency, convenience, and speed of service.
https://adgully.me/post/4639/fiona-black-assumes-role-as-integrated-client-growth-lead-for-cart-mena

Fiona Black assumes role as integrated client growth lead for cart MENA

Carat, a dentsu company, today announced the appointment of Fiona Black as Integrated Client Growth Lead. In this newly created role, Fiona will architect progressive solutions and delivery excellence to enable growth for clients. Fiona brings with her a wealth of experience and a strong track record of delivering large-scale media transformation projects. At Carat, she will play a pivotal role in delivering value and driving profitable business growth for clients, while ensuring seamless collaboration across the dentsu network of agencies.Working closely with client partners to drive effective strategic partnerships Fiona will work towards delivering long term brand building.  By leveraging the full service offering across dentsu, Fiona will unlock new opportunities with integrated business plans designed to deliver commercially, creatively and culturally for some of the agency’s most complex and multidisciplinary clients. Commenting on her appointment, Ramzy Abouchacra, CEO, Carat MENA, said: “Fiona’s fresh thinking, determination and spirit is exactly what is needed to deliver meaningful progress and growth for our clients and our business. She is an energetic, transformative leader who brings strong expertise and a deep passion for innovation. I look forward to working with Fiona as we support our clients in their transformation journeys and develop Carat’s proposition ready for the next phase of our own regional growth plans.” With over two decades of experience working in the industry, Black’s previous experience includes key leadership positions across holding group agencies both in the UAE and the United Kingdom, leading teams across multiple markets. In these roles, she demonstrated her strategic leadership on significant domestic and international clients such as Visa, Mars, Mondelez, OSN, Activision Blizzard, Disney and PUIG."The whole media industry is at a turning point as brands reevaluate their agency experience and expectations - I am really excited to take on this position at as it represents an incredible opportunity to drive innovation and create seamless, integrated solutions that will truly benefit our clients. I look forward to working with the talented teams at Carat and across Dentsu in fostering strong, sustainable partnerships that deliver exceptional results for our clients," commented Fiona. 
https://adgully.me/post/4638/publicis-groupe-middle-east-dominates-the-2023-mena-effie-awards

Publicis Groupe Middle East dominates the 2023 MENA Effie Awards

The MENA Effie Awards, recognising excellence in marketing and advertising were concluded last week. Once again this year, Publicis Groupe Middle East dominated the field, winning a total of 54 metals- The Grand Prix, 16 Gold, 21 Silver, and 16 Bronze, totalling 64% of all awards issued that night. And, for the second consecutive year: ·      The Most Effective Network of the Year went to Leo Burnett Middle East, with 12 Gold, 12 Silver and 14 Bronze Effies, along with The Effie 2023 Grand Prix, across offices in UAE, Lebanon, Saudi Arabia and Egypt. The best network spread in terms of awards this year. ·      The Most Effective Agency of the Year went to Leo Burnett Dubai, with 11 Gold, 11 Silver and 6 Bronze Effies, along with The Effie 2023 Grand Prix for their work with K-Lynn and ‘Self-Check Out’.  In addition to: ·      The Most Effective Media Agency of the Year going to Starcom Middle East, with its numerous wins across agency brands. Commenting on the Groupe’s performance, Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey said “Award shows like the MENA Effies are important as they serve to push the bar of marketing and creative excellence for this industry. They encourage agencies and brands to improve the effectiveness of campaigns, driving stronger results and more meaningful impact. Being recognised at this level by your industry peers reaffirms the great work that our amazing talents, clients and partners are delivering.”  Other agencies under Publicis Groupe also turned out winning performances including Saatchi & Saatchi ME, Leo Burnett Beirut, Publicis ME and Prodigious ME, along with wins from Digitas, Spark Foundry, Zenith and Publicis LEVANT. Adding to this, Leo Burnett and Saatchi & Saatchi have earned 9 global finalists at the Global Effie ‘Best of the Best Awards’, which are due in December. “We treat every client and every brief as an opportunity to do work that’s solving problems – brand, business, societal or cultural. And this focus on creative marketing that drives consistent impact, gives us not just the volumes but importantly, a rich range of quality and diverse effective work that does well in the world, and hence, does well in jury rooms. The juries are not easy, and they reward work on merit. So, it’s extremely fulfilling to watch our clients, our partners and our talents win and celebrate their work”, said Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T. 
https://adgully.me/post/4634/navigating-the-dsf-a-fusion-of-tradition-safety-and-data-driven-excellence

Navigating the DSF: A fusion of tradition, safety, and data-driven excellence

In the heart of the desert oasis, where luxury meets tradition, Dubai Shopping Festival (DSF) draws in visitors from every corner of the globe. In the first part of this series on DSF, we analyzed the alacrity and preparedness of brands.As the city prepares to host the world-renowned shopping extravaganza, attention turns to the brands that play a pivotal role in shaping the festival experience. How are these brands ensuring a safe and enjoyable shopping experience for their international clientele? In the second part of this story, we delve into the measures taken by leading brands to harmonize opulence with safety, exploring the strategies employed to navigate the unique challenges posed by the intersection of luxury retail and the evolving landscape of global events. We also analyze the importance of data and predictive analysis.“We prioritise the safety and satisfaction of our international customers,” says Richard Snowball, General Manager for Retail at Royal Furniture.He further says that Royal Furniture has implemented stringent safety measures in response to recent global events. “This includes enhanced sanitation protocols in our showrooms and warehouses, as well as contactless payment options for a safer shopping experience. Additionally, we offer online shopping with worldwide shipping, ensuring customers can enjoy our products from the comfort of their homes. These measures reflect our commitment to providing a safe and enjoyable shopping experience for international visitors during the Dubai Shopping Festival and beyond,” says Snowball. <img src='https://erp.adgully.me/artical_image\3b87a24fb030c59167343283a76d70fe.png' class='content_image'>The high standards of safety we’ve been following across all REDTAG stores in the Middle East will apply to our participation in the DSF 2023 too, says Shehbaz Shaikh, Chief Retail Officer, REDTAG.“Moreover, we have the utmost confidence in the ability of the organizers to provide festivalgoers of all ethnicities a safe and secure experience. The UAE government’s hands-on involvement in the festival should allay any lingering fears a potential festival goer might have,” he adds.  <img src='https://erp.adgully.me/artical_image\1d5565a565a777a5294288a2cec8716c.png' class='content_image'>As the Dubai Shopping Festival approaches, a spotlight shines on brands that have mastered the art of integrating local culture into their products, creating a unique and immersive shopping experience. Brands are planning to celebrate the rich tapestry of Dubai's heritage, in which tradition is woven into the fabric of our offerings.One of REDTAG’s important value propositions is the “glocal” approach — the interpretations of global trends through the lens of local cultural sensibilities, says Shehbaz Shaikh.“Years of specialization in this approach have empowered us to achieve a harmonious balance in our designs, effectively catering to Dubai's multicultural diaspora. REDTAG, in particular, has demonstrated exceptional prowess in the realm of "modest fashion" by skillfully integrating the distinctive elements of the historical Arabian textile culture. These endeavors are prominently showcased during special events, such as the Dubai Shopping Festival,” he adds.Dubai's rich cultural diversity is a significant inspiration for our brand, says Richard Snowball.“We celebrate this by curating a wide range of products that cater to various tastes. With designers from different parts of the world, including Arabic, European, and Asian, we offer a diverse and inclusive selection. While we are in the process of finalising our events plan, we are excited to announce that we have cultural events and collaborations in the pipeline for the festival. Shoppers can look forward to unique experiences that showcase the cultural vibrancy of Dubai and our commitment to offering something for everyone at Royal Furniture,” he adds.A data-driven retail odysseyIn the bustling retail arena, data analytics emerges as the unsung hero, empowering brands to craft tailored experiences that resonate with each shopper. So the fundamental question is: How does data analytics elevate the art of personalized marketing, enabling retailers to forge stronger connections with festival-goers?Yet, in a retail terrain that constantly evolves, the challenge lies not only in understanding current trends but also in predicting future shifts. What are the strategies employed by leading brands to keep their data analytics arsenal sharp and up-to-date. How do they navigate the ebb and flow of consumer preferences, ensuring that their offerings remain a beacon of relevance during the festival's whirlwind of shopping excitement?Furthermore, predictive analytics, a tool that acts as the crystal ball for retailers, allows them to forecast demand and make informed, data-driven decisions. Predictive analytics plays a crucial role during the Dubai Shopping Festival, uncovering the ways in which it transforms retailers into visionaries, anticipating trends, and navigating the festival's dynamic retail landscape with confidence.Data analytics is instrumental for retailers to engage with shoppers effectively during peak seasons like the Dubai Shopping Festival while providing a differentiated and personalized marketing approach that can drive an enhanced customer experience, says Karl Crowther, VP, MEA, Alteryx.<img src='https://erp.adgully.me/artical_image\4a6df1ae5ebfa083eaeb0c553af32448.png' class='content_image'>"Utilizing the wealth of available data to analyse customer behaviour, purchase history, and preferences empowers retailers to curate personalized promotions and recommendations. This not only ensures customer loyalty but also fuels revenue growth. In contrast to the challenges faced by traditional brick-and-mortar retail strategies, the sustained triumph of online shopping is underscored by the array of e-commerce technology investments. This is evident in the forecasted growth of the MENA market, projected to reach $57 billion by 2026," says Karl.According to him, during peak seasonal periods like the Dubai Shopping Festival, leveraging historical sales data, current trends, and consumer behaviours is vital to anticipate demand and manage inventory more effectively. Retailers can drop poor-performing products while filling relevant gaps with high-demand products, leading to greater efficiency and customer satisfaction.“Keeping data analytics strategies current to meet the ever-changing needs of consumers requires continuous innovation, including integrating real-time data and applying AI and machine learning in an agile manner to adapt quickly to new trends. With data-driven insights so critical to unlocking the full potential of customer data, retailers are optimising the shopping experience by blending online and offline experiences using the power of data to predict trends and answer vital questions for their retail strategies. But to gain faster insights, retailers must invest in the right analytics and AI tools that bridge the functional gap between analytics teams and business teams — they must empower business users and decision-makers with tools that allow them to explore data without relying on IT or data scientists,” he concludes.For retailers, data analytics goes a long way in understanding their target consumers, points out Bhavesh Talreja, Founder & CEO, Globale Media.According to him, demographic profiles can be analysed using data to understand factors like age, gender, education, employment status, income levels, etc. Then, personalized marketing during a major event like a DSF can be highly effective in engaging and converting customers.<img src='https://erp.adgully.me/artical_image\3bfee046296b06bd9f268944471f0654.png' class='content_image'>According to him, some personalised marketing strategies to consider during DSF are:Customer segmentation: Divide your customer base into segments based on demographics, shopping behaviour, and preferences. This will allow you to create personalized offers and messages for each group.Personalised Offers: Offer discounts, promotions, and deals that are tailored to each customer segment. For example, you can provide loyal customers with exclusive discounts, while newer customers may receive welcome offers.Email marketing: Use email marketing to send personalised messages and promotional recommendations to your subscribers. You can not only analyse their past purchases and browsing history to suggest relevant products but also expand the impact of content marketing.Retargeting Ads: Implement retargeting ads on social media and other online platforms to remind visitors of products they've viewed on your website. These ads can be highly personalised based on the user's behaviour. Unlike typical ads, retargeting ads ensures a higher probability as the visitor has been in contact already.Customized content: Create customized content, such as blog posts, videos, or social media posts, that aligns with the interests and preferences of your target audience. Then follow it up with data analytics to identify what topics resonate most with your customers.Personalised messaging: Use customer names and offer personalized product recommendations in your marketing materials. Tailor your messaging to align with the values and interests of your customers.Location-based marketing: The epitome of being in the right place at the right time, and leveraging geolocation data allow you to send targeted offers and promotions to customers in real-time as they shop in physical stores or explore the DSF area. This strategy proves highly effective for retailers with a notable offline presence.Mobile apps: If you have a mobile app, fire personalized push notifications to mobile users with relevant offers and information during DSF.Social media engagement: You can interact with customers on social media platforms. Respond to their comments and direct messages, and engage in conversations to build a strong personal connection with your audience.Loyalty programmes: Encourage repeat business by offering personalised rewards and discounts through a loyalty programme. Recognize and reward loyal customers during DSF.Personal shopper services: You can also consider offering personal shopper services to help customers find the right products during DSF. These can be tailored to individual preferences and budgets.Predictive analysisBhavesh Talreja further says that predictive analytics encompasses the use of statistics and modeling techniques to make predictions about future outcomes and performance. In a highly competitive industry such as retail, it helps retailers look at current and historical patterns and determine if those patterns are likely to emerge again in the future.Demand forecasting: Predictive analytics can analyze historical sales data, taking into account factors like previous DSF performance, seasonality, and economic indicators, to forecast demand during the festival. Retailers can predict which products will be in high demand and adjust their inventory accordingly.Inventory management: With Predictive analytics, retailers can optimize their inventory. This can help avoid overstocking or understocking and eventually dead stock. This ensures right products in right quantities to meet customer demands and minimizePricing strategies: Predictive analytics can help retailers optimize pricing strategies during DSF. By analyzing historical data and customer behavior, retailers can set competitive prices that attract customers while still maintaining profitability.Personalised marketing: Retailers can use predictive analytics to create personalized marketing campaigns. Consumer data is abundant and can be used as a leverage to create content, advertisements and strategies to better reach potential customers. By analyzing customer data and preferences, retailers can send targeted promotions and recommendations to individual shoppers, increasing the chances of sales. Additionally, it can help predict a lead's likelihood of moving down the funnel to purchase.Supply Chain Optimization: Predictive analytics can assist retailers in streamlining their supply chains. By predicting demand and identifying potential bottlenecks, retailers can ensure that products are readily available during DSF and minimize delays. This helps businesses optimize processes and resources and improve decision-making.Store layout and staffing: Retailers can use predictive analytics to optimize their store layout and staffing based on expected foot traffic and customer behaviour patterns. This can help create a more pleasant shopping experience for customers and improve overall operational efficiency.Fraud prevention: One of the biggest challenges is frauds, but predictive analytics can be used to detect and prevent fraud during DSF. Retailers can analyse transaction data in real-time to identify suspicious activities and reduce the risk of fraudulent transactions.Customer insights: Retailers can leverage predictive analytics to gain insights into customer behaviour, preferences, and trends. This information can be used for product selection, marketing campaigns, and improving the overall shopping experience.Competitor analysis: Retail is a highly competitive industry; so staying on top of your competition is most essential. Predictive analytics can also help retailers monitor and analyze the strategies of their competitors during DSF. By staying informed about competitor pricing, promotions, and inventory, retailers can adjust their own strategies in response.Post-event analysis: After DSF, retailers can use predictive analytics to assess the effectiveness of their strategies and identify areas for improvement. This information can be used to refine their approaches for future events.Photo Teeraza88/Wikimedia Commons
https://adgully.me/post/4635/merriam-webster-picks-authentic-as-the-word-of-the-year

Merriam-Webster picks 'authentic' as the word of the year

Merriam-Webster has announced "authentic" as the Word of the Year for 2023, underscoring the term's significance in discussions ranging from AI to celebrity culture, identity, and the evolving landscape of social media.Widely searched in previous years, "authentic" witnessed a substantial surge in 2023, propelled by narratives surrounding AI advancements, the scrutiny of celebrity personas, explorations of personal and national identity, and the complex dynamics of social media interactions."Authentic" carries multiple meanings, encompassing "not false or imitation," synonymous with real and actual, as well as "true to one's own personality, spirit, or character." Despite its desirability, the term proves challenging to define definitively, sparking ongoing debates and prompting individuals to turn to the dictionary for clarity.The concept of authenticity often intertwines with matters of identity, be it on a national or personal scale. Frequently modifying words such as cuisine, dish, self, and voice, "authentic" has become a pivotal descriptor in various contexts. In 2023, high-profile figures like Lainey Wilson, Sam Smith, and Taylor Swift made headlines by emphasizing their pursuit of an "authentic voice" and "authentic self." Swift, in particular, has been associated with pop-culture authenticity, with headlines offering insights like "Three Ways To Tap Into Taylor Swift’s Authenticity And Build An Eras-Like Workplace."In an era dominated by artificial intelligence, the delineation between the "real" and the "fake" has become increasingly blurred, impacting areas such as deepfake videos, actors' contracts, academic integrity, and a myriad of other subjects."Authentic" has become an aspirational quality for brands, social media influencers, and celebrities alike. Elon Musk, a prominent figure in the tech industry, garnered attention by advocating for greater "authenticity" on social media platforms. Apps like BeReal have emerged, placing a premium on capturing "authentic" experiences. However, even as the pursuit of authenticity becomes a focal point, the line between genuine expression and calculated performance continues to be debated.Rebecca Jennings of Vox says: "Wherever people are supposedly being 'authentic' on the internet, the money will follow." The paradox of "authenticity" now being a performance underscores its transformation into a gold standard for building trust, particularly in the realm of "authentic content creators."
https://adgully.me/post/4636/womens-elite-sports-to-generate-more-than-1-billion-in-revenue-in-2024

Women’s elite sports to generate more than $1 billion in revenue in 2024

Deloitte predicts that women’s elite sports will generate global revenues of US$1.28 billion in 2024 (£1.02 billion). This is the first time that annual global revenues for women’s sport will have surpassed US$1 billion. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.Deloitte’s forecast is based on the three main categories of revenue for women’s sports; matchday, broadcast and commercial. Commercial revenue, which includes club sponsorships, partnerships, and merchandising sales, currently represents the largest share of total revenue (US$696 million, 55 per cent). This is followed by broadcast (US$340 million, 27 per cent), and matchday (US$240 million, 18 per cent) revenues.The two most valuable women’s sports are projected to be football (US$555 million, 43 per cent) and basketball (US$354 million, 28 per cent), while the largest geographical markets in 2024 are forecast to be North America (US$670 million, 52 per cent) and Europe (US$181 million, 14 per cent).<img src='https://erp.adgully.me/artical_image\016bfe774024f83329318e239efe1a3d.png' class='content_image'>Jennifer Haskel, insights lead for Deloitte’s Sports Business Group, said: “Over the last few years we have seen exceptional growth in women’s sport across the globe, driving a significant uplift in its commercial value, which in turn has led to growing interest from investors. Crucially, women’s sport is increasingly being viewed as a unique product that is becoming ever more distinct from men’s elite sport.“This surge in fan and investor engagement is leading to new and improved opportunities for clubs and leagues, including greater commercial partnerships, increased participation and bigger matchdays. In order to ensure this growth remains consistent and sustainable, sports organisations must ensure that investment is directed to the right places such as encouraging fan loyalty, player welfare and maintaining competition across leagues.”Deloitte expects valuations for teams and leagues to continue to rise, with several teams’ values predicted to exceed US$100 million in 2024.Meanwhile, major events and global competitions such as the FIFA Women’s World Cup and Women’s Tennis Association tour are expected to contribute US$425 million – 33 per cent of the forecasted total.In turn, Deloitte expects that in 2024 women’s elite sports will continue to be allocated additional prime time broadcast slots, making the women’s events easier to find and watch.Paul Lee, global head of technology, media and telecoms research at Deloitte, added: “Women’s sport is on an impressive growth trajectory. However, broadcasters, streamers and social media platforms will have an important role to play in showcasing major events that capture the interest of new and existing fans, while creating an experience that is memorable and impactful.“The next step will be maintaining habitual viewers who loyally tune in to watch their favourite players, teams and competitions across the season. To do this, sports organisations and media businesses will need to continue to elevate the profile of women’s sport with prime-time broadcasts, as well as investing in digital platforms that make games accessible to all those who want to watch.”This prediction is one of several in this year’s Deloitte TMT Predictions report. 
https://adgully.me/post/4637/basatne-international-unveils-uaes-first-ai-based-robotics-technology

Basatne International unveils UAE’s first AI-based robotics technology

Dubai, UAE: Basatne International, a leader in sustainability and a frontrunner in reverse logistics for consumer electronics, proudly opened the doors to a new state-of-the-art facility in Dubai Silicon Oasis. Equipped with the latest diagnostic technology to reduce mobile phone e-waste, the robotic and AI solution will process up to 7,000 mobile devices, reducing CO2 emissions by 500,000 kilograms per day.This technology will advance a new circular economy by assessing if a device’s lifespan can be extended with refurbishment or if it should be responsibly recycled. It will also enhance Basatne International's grading precision for the resale market while drastically increasing device throughput.The new facility was inaugurated by Ammar Aboulnasr Basatne, Basatne International’s Founder and Chief Executive Officer, in the presence of Dr. Juma Al Matrooshi, Director General of Dubai Silicon Oasis, and several executives, business partners and distinguished guests.“We are thrilled to introduce this concept and cutting-edge technology in the UAE, which is at the forefront of environmental sustainability initiatives. By extending the lifespan of mobile phones, we are ultimately reducing e-waste in landfills, reducing a large amount of CO2 emissions while also making a positive impact on the economy," said Ammar Aboulnasr Basatne, Basatne International’s Founder and Chief Executive Officer.“Globally the number of mobile devices is expected to reach 19 billion by 2025, of which half will likely be disposed of in landfills. Therefore, a key mission for us is to advance the culture of trade-ins by creating awareness on the economic and environmental benefits of refurbishing or recycling mobile phones,” he added.The diagnostics solution is a versatile suite of applications and devices designed to receive, prepare, clean, clear data, conduct testing, and assess connected devices. This employs software, robotics, and artificial intelligence to deliver a seamless, automated workflow for handling various devices.Basatne concluded, “The solution is also 100% accurate, consistent, and secure, adding economic value over the years to come. It also has the potential to create new jobs in other sectors including logistics and e-commerce as well as industry training”.The new facility, branded under the Ardroid division, is the first phase of Basatne International’s establishment in the region. Expansion plans are in the pipeline with new commercial partnerships as well as entry into other markets.
https://adgully.me/post/4633/food-consumption-in-the-gcc-to-grow-at-a-steady-pace-says-alpen-capital

Food consumption in the GCC to grow at a steady pace, says Alpen Capital

UAE-based investment banking advisory firm, Alpen Capital, projects the food consumption in the region to grow at a CAGR of 2.8% to reach 56.2 million MT by 2027 in its latest GCC Food Industry report. The vegetables food category is expected to surpass the growth rates of the meat and cereals categories in the coming years.  Released on Tuesday, November 28th, the report provides a comprehensive overview of the GCC food sector and outlines the sector’s recent trends, growth drivers and challenges. It also profiles some of the renowned food companies in the region. The report was launched over a webinar followed by a panel discussion featuring Sanjay Bhatia, Managing Director, Alpen Capital; Garrett Walsh, Chief Executive Officer, Mezzan Holding Co. and Nasser Talib Nasser, Chief Executive Officer, Al Islami Foods. Sameena Ahmad, Managing Director, Alpen Capital moderated the discussion.“Demand for food in the GCC is expected to be driven by improving macroeconomic factors, rising population, buoyancy in tourism and various initiatives being taken by the governments to improve self-reliance. The industry is witnessing a rise in the demand for new dining concepts and diverse cuisines, due to changing consumer preferences and increasing health awareness. The food services sector continues to evolve at a significant pace to cater to the needs of the consumers and hence, remains one of the most promising sectors driving food consumption in the region. The GCC governments are also heavily investing towards innovation in key areas such as water desalination, efficient irrigation, protected agriculture, plant breeding and soil restoration to mitigate the perennial concern of food security.”, says Sameena Ahmad, Managing Director, Alpen Capital (ME) Limited. “Given the region’s high dependence on imports and ongoing geopolitical conditions, there is a heightened focus on alternate farming techniques to increase local production. This has led to the emergence of a number of Agritech start-ups in the region which are expected to gain prominence in the coming years. Despite the volatility, the food sector has remained relatively resilient opening opportunities for scalable and accelerated growth. Inorganic growth strategies are likely to continue as companies look to capitalize on the on the burgeoning food demand in the GCC. At the same time, online business channels, including food aggregators and last-mile delivery platforms, are poised to play a pivotal role in reshaping the dynamics of the food market.”, says Sanjay Bhatia, Managing Director, Alpen Capital (ME) Limited. According to Alpen Capital, food consumption in the GCC is projected to grow at a CAGR of 2.8% to reach 56.2 million MT by 2027 from an estimated 49.0 million MT in 2022. Future growth is expected to be driven by an increase in population, rise in per capita income, and rebound in tourism activities. The regional governments are also taking several initiatives towards ensuring a sustainable supply of food items to meet the rising demand. Moreover, growing awareness of healthy eating habits coupled with increasing penetration of the food services sector offering global cuisines are likely to aid the food consumption across the GCC over the next five years. The per capita consumption in the GCC is forecasted to reach 904.1 kg by 2027 from an estimated 872.5 kg in 2022, growing at a CAGR of 0.7% The country-wise food consumption share in the GCC is projected to change marginally through 2027. While Saudi Arabia will continue to remain the largest GCC market in terms of food consumption, its share is likely to fall from an estimated 57.1% in 2022 to 55.5% in 2027. Bahrain is expected to witness the highest CAGR at 4.5% whereas the UAE and Saudi Arabia are expected to growth at moderate paces of 3.3% and 2.2%, respectively, largely in line with their population growth.  The report states that the growth among different food categories is forecasted to range between 2.0% and 3.2% from 2022-2027. The vegetables food category is projected to secure the highest CAGR at 3.2%, closely followed by ‘others’ and meat at 3.1% each. The ‘others’ food category consists of commodities such as eggs, fish, pulses, oils & fats, potatoes, and honey products. The GCC economies have made a strong recovery following a period of pandemic-led economic distress. This can be attributed to the successful COVID-19 mitigation strategies implemented by the governments, positive business and tourism sentiment driven by mega events, along with rebound in the hydrocarbon market. The region’s expanding population base that largely comprises of young and working class professionals has led to the rise in demand for new dining concepts and diverse cuisines, including boosting consumption of healthy foods and ready-to-eat varieties. The governments have also increased their focus towards sustainable agricultural practices with the aim of enhancing domestic output while encouraging the use of greenhouse, hydroponic and aquatic farming, and leveraging other technologies such as artificial intelligence (AI) to increase agricultural efficiency and yield. The confluence of all these factors are expected to positively drive consumer sentiment, spending and food consumption over the long-term. However, the report highlights that the global economy is expected to remain weak in the short to mid-term, largely impacted by the geopolitical conflicts.  These conflicts are likely to weigh on global economic activity, raise inflation and cause supply-chain problems. Additionally, the challenge of food security continues to strain the GCC governments despite successful efforts to increase local production. The GCC food industry is also vulnerable to global price fluctuations and supply-chain disruptions as over 85% of the region’s food requirement is imported. With chronic and lifestyle-related diseases becoming a major concern for the population, there is heightened awareness for healthy eating habits, which is also being promoted by the regional governments. This has not only boosted the demand for organic food but has also encouraged restaurants and food services players to concentrate on procuring and producing healthy food items. The region is witnessing a large scale movement in the AgriTech sector via investments and partnerships, between private players and governments, with the aim to gradually build capacity to produce sufficient yields of affordable food with minimal resource utilization. The governments’ effort to enhance food production is encouraging local as well as international players to expand their presence while also helping reduce the demand-supply imbalance and consequently food costs. Going forward, focus is likely to be directed towards value creating opportunities, with particular emphasis on AgriTech. The industry is likely to witness consolidation amid cost-containment issues and limited room for differentiation in service offerings.
https://adgully.me/post/4631/howgoods-climate-impact-labels-unveiling-sustainability-at-cop28-food-products

HowGood's Climate Impact Labels: Unveiling Sustainability at COP28 Food Products

 HowGood, a sustainability intelligence platform with the world's largest ingredient and product sustainability database, announces a partnership with Majid Al Futtaim which operates Carrefour in the UAE, to bring its climate labels to food products at COP28 in order to highlight sustainable choices for shoppers and celebrate product impact transparency. Starting on November 28, those visiting the Carrefour stores located at Mall of the Emirates, City Centre Deira, and City Centre Mirdif, Dubai International Airport’s Terminal 3 and its store at COP28 will be able to identify the environmental and social impact of their food purchase through three labels provided by HowGood, including product carbon footprints and comprehensive sustainability attributes.HowGood’s sustainability insights on over 33,000 food ingredients provide both retailers and food brands with the granular data required for sustainability storytelling that resonates with consumers. The Carrefour stores featuring HowGood labels will utilize SES-imagotag’s digital shelf edge tags for 2,500 food products, allowing for seamless visibility where consumers are making purchasing decisions. The three labels bring transparency to areas of global concern with regard to reducing the food industry’s impact on climate change, including:Product Carbon Footprint: A measure of the greenhouse gas emissions (GHGs) of a product, from cradle-to-shelf.Comprehensive HowGood Sustainability Rating: Products that receive HowGood's "Best" rating have a social and environmental impact better than 95% of all products assessed by HowGood. Those rated “Great” are better than 85%, and those rated “Good” are better than 70%. Sustainability ratings are also part of Carrefour’s “Choose Better” program, which is also launching at COP28.Product Sustainability Attributes: Shoppers looking for insight into additional areas of climate concern can use HowGood’s attributes to identify products that: ??use less water than average in their production (Water Smart), have lower greenhouse gas emissions than average (Climate Friendly), have a simple formula with seven or fewer ingredients (Clean Label), are made with ingredients that are not dependent on commercial or industrial processing (Minimally Processed), and respect workers’ rights and dignity (Fair Labor).HowGood’s labels have been proven to help guide shoppers toward more sustainable offerings. For example, in a recent engagement with SES-imagotag in London, the use of HowGood attributes increased product sales on average by 25.8%, and the use of the Fair Labor attribute, in particular, saw a lift of 45.1%.“With the COP28 Food Systems and Agriculture Agenda, there is no better time to partner with Majid Al Futtaim to help Carrefour shoppers choose products that align with their environmental and social values,” said Ethan Soloviev, Chief Innovation Officer at HowGood. “With more than a third of all human-caused greenhouse gas emissions linked to the food system, food brands and retailers have an immense opportunity to drive transparency and empower more sustainable decision-making. Our launch at COP28 will be a clear signal of where the future of retail is headed with regard to sustainability.”“Our launch of the Choose Better program is not only a testament to our commitment to sustainability, it also aligns with our purpose to help customers shop smarter and live better by helping them make healthier, more sustainable shopping choices,” said Sheila Chaiban, CMO at Majid Al Futtaim Retail. “Powered by HowGood’s product rating system and SES-imagotag’s smart labels, we’re excited to enable shoppers to find products that are better for the planet.”Roy Horgan, SEVP Strategy, Marketing & Communications of SES-imagotag, concluded: “We are delighted to partner with HowGood and Majid Al Futtaim during the COP28, to better influence Carrefour consumers’ decisions at the shelf-edge through sustainable information provided by our technologies. Moreover, after our successful collaboration with HowGood at Kavanagh’s Budgens Belsize Park in the UK, and now at Carrefour, it gives our partnership with HowGood significant scale and impact, moving from an independent retailer to a major retailer. We'll continue to offer this unique value proposition to more customers running on our VUSION Cloud next year, as our aim is to create a positive impact on society by enabling sustainable and human-centered commerce.”??HowGood’s product labels for Sustainability Ratings, Attributes, and Carbon Footprint will be displayed at Carrefour's COP28 store locations starting November 28 and will be live for the next three months, as well as in select Carrefour stores throughout the UAE. For more information about the partnership, HowGood’s impact labels, research and methodology, please visit https://howgood.com/carrefouruae-cop28/.
https://adgully.me/post/4630/carrefours-choose-better-initiative-takes-center-stage-at-cop28-store

Carrefour's 'Choose Better' Initiative Takes Center Stage at COP28 Store

Carrefour, operated by Majid Al Futtaim in the UAE, reaffirms its commitment to sustainability by opening a one-of-a-kind store at COP28’s Blue Zone in Expo City, offering a unique, eco-conscious shopping experience. As part of its participation in the event, and further emphasising its dedication to pioneering sustainable initiatives, Carrefour will also be launching its innovative ‘Choose Better’ programme at this store.According to the UAE’s National Nutrition Strategy, 83% of the adult population do not consume their recommended five servings of fruits and vegetables daily. Carrefour’s customer insights reveal that while customers aspire to lead healthier lifestyles, they struggle to find a range of healthier food options at affordable prices. Derived from this powerful insight, the ‘Choose Better’ programme aims to educate, empower, and reward customers by making healthier and more sustainable choices accessible, affordable, and appealing, both in-store and online. This programme is built on three pivotal pillars – Choose Better, ‘For You’, ‘For the Planet’, and ‘For Communities’ – each playing a crucial role in fostering positive change with healthier lifestyles that protect the planet and support local communities. Customers can also find the ‘Choose Better’ offering at Carrefour’s Mall of the Emirates, City Centre Deira, and City Centre Mirdif stores, in addition to Terminal 3 at Dubai International Airport. The Carrefour store at COP28, which ensures circular design using repurposed material and smart lighting, and promotes product sustainability, spotlights Carrefour’s sustainable journey to 30,000 visitors from across the world.Commenting on the occasion, Hani Weiss, Chief Executive Officer at Majid Al Futtaim – Retail, stated: “COP28 is a strategic platform to role model our efforts and demonstrate Majid Al Futtaim’s unwavering commitment to a more sustainable future. Our engagement at the event underlines our relentless pursuit of sustainability goals, marking a pivotal stride in our mission to achieve Net Positivity by 2040.” “The launch of ‘Choose Better’ is a testament to our dedication to health, wellness, and sustainability, aligning with our purpose to enable people to shop smarter and live better. It stands as a fundamental component of our mission, aligning seamlessly with Majid Al Futtaim’s commitment to the Consumer Goods Forum and the transformative goals set forth by the Forum’s Collaboration for Healthier Lives coalition. We invite COP28 visitors to step into our store and witness the unique shopping experience in person,” he added.Under the ‘Choose Better – For the Planet’ pillar, Carrefour encourages and rewards customers for making informed choices that protect the environment. As an industry first, Carrefour will become the only retailer in the region to transparently share the sustainability ratings of its products by partnering with “HowGood”, an independent research database that assesses ingredients and products for environmental and social impact. “Customers around the world are making clear demands for increased transparency into product impact,” said Ethan Soloviev, Chief Innovation Officer of HowGood. “To make meaningful progress towards a net-positive future, we must collectively turn to data-driven measurement and communications, and we are honoured to be powering those efforts for Carrefour on the global stage at COP28.”
https://adgully.me/post/4629/purehealth-launches-dawak-digital-pharmacy-platform

PureHealth launches Dawak digital pharmacy platform

PureHealth has launched Dawak, an online digital pharmacy platform. The platform aims to simplify the way patients access, purchase and consume their medication throughout the UAE. The application is currently available to patients of the Abu Dhabi Health Services (SEHA), a PureHealth subsidiary, responsible for hospitals and clinics across Abu Dhabi, and will be rolled out to the general public at a later stage.The new platform helps users avoid waiting times, review and refill their medicines, select a convenient place and time for delivery and allow ease of payment via the platform. Dawak aims to ensure medication adherence and is a platform to report adverse medication effects. Dawak organises and delivers the medication into packs, which are individually sealed sachets, organised by date and time, and include the dosage details.The Dawak application is designed to be user-friendly and can further assist the customer with alerts to remind them to reorder or take their medication, share details of the correct dosage, and the scheduling of one-to-one calls with pharmacists to access further information. For healthcare providers, the Dawak pharmacist portal allows the tracking of orders requested by patients, shows the prescription details and selected delivery times, and can also raise insurance requests.Her Excellency Dr Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi (DoH), said: "The Department of Health – Abu Dhabi (DoH) is proud to witness the launch of innovative solutions aimed at enhancing patient experience and healthcare outcomes. In line with Abu Dhabi’s digital transformation journey, similar smart initiatives enable the emirate to be a leading proponent and key driver for a digital future in healthcare and beyond. At DoH, we work hand-in-hand with our strategic partners in the sector to set the stage for a future driven by healthcare technology, innovation and artificial intelligence to further elevate the sector’s outcomes. Through this patient-centric initiative, patients will be able to access, purchase and consume their prescribed medicines in the UAE efficiently."Shaista Asif, Group Chief Operating Officer at PureHealth, said: "The introduction of our innovative online digital pharmacy platform, Dawak, exemplifies PureHealth's unwavering commitment to delivering comprehensive and cutting-edge innovative healthcare solutions. We firmly believe that technology and digital advancements serve as the primary catalysts for driving healthcare innovation and elevating patient outcomes. With Dawak, we revolutionise the entire prescription-delivery ecosystem, providing a seamless and enhanced experience that encompasses medication administration, proactive patient support, timely reminders, and comprehensive information.""At PureHealth, we are on a mission to unlock time for humankind by enabling individuals to prioritise their wellbeing and embrace a holistic approach to healthcare. We are delighted to expand our digital footprint in the UAE, amplify healthcare accessibility, and empower individuals through innovative technology solutions. Dawak is a testament to our strategic pursuit of excellence, as we continuously strive to enable our communities to live a healthier and longer, and fuller life in line with the directives and the wise visionary of the UAE’s leadership."
https://adgully.me/post/4628/abu-dhabi-gaming-to-integrate-with-department-of-culture-and-tourism-abu-dhabi

Abu Dhabi Gaming to integrate with Department of Culture and Tourism – Abu Dhabi

In a strategic move to advance the gaming industry's growth in the emirate, Abu Dhabi Gaming (AD Gaming) has integrated with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi).The collaboration reaffirmed DCT Abu Dhabi’s commitment to nurturing the gaming and esports ecosystem to position the emirate as a global gaming hub.His Excellency Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, said: "As gaming grows in popularity around the world, we are working to harness its potential to bolster the UAE's journey towards economic diversification and innovation-driven growth. Bringing AD Gaming under the umbrella of DCT Abu Dhabi is the next step in that journey, adding a new dimension to our aspirations for creative industries.""Abu Dhabi's thriving gaming and esports sector is a cornerstone of the emirate's digital transformation and a core driver of creative industry expansion, and we eagerly anticipate the boundless possibilities this partnership will unlock."James Hartt, Gaming and Digital Development Department Director of AD Gaming, said: "The gaming industry is growing faster in the MENA region than anywhere else in the world and Abu Dhabi has a clear role in spearheading this growth. Gaming businesses across the world are looking to tap into this growth, which will lead to considerable job creation within the emirate’s gaming sector in the coming years.""Now operating as part of DCT Abu Dhabi’s cohesive ecosystem, the opportunity for AD Gaming to deliver further value to both local and international gaming businesses, and to the UAE’s economy, has never been clearer."Key AD Gaming projects include: The AD Gaming Hub; located in Yas Creative Hub, the AD Gaming Hub is a dedicated space to showcase the latest gaming technologies, content ideas, and development. The AD Gaming Hub fosters creativity to generate high-quality gaming content. It also facilitates access to partners, including publishers, developers, artists, and freelance talent.The second AD Gaming project is Unity Centre of Excellence; Unity Technologies, a leading platform for creating and operating real-time 3D content, joined forces with AD Gaming to provide support to students, professionals, and small businesses across the MENA region in the game development industry. The first Unity Centre of Excellence in the MENA region is situated in the AD Gaming Hub, offering in-house support for partners.The projects will also include university partnerships. Unity Technologies and AD Gaming have formed strategic alliances with UAE universities to upskill and empower students by providing training, courseware, support and examinations. This initiative equips students with the skills needed to enhance their employability and gain game development qualifications alongside their degrees.The final project is the BLAST Premier World Finals. AD Gaming collaborated with global esports giant BLAST Premier to bring the Counter Strike: Global Offensive world final tournament to Abu Dhabi as part of a three-year deal. The first edition of the tournament was held in December 2022 and became the most-viewed esports event ever in the region.To establish a thriving gaming and esports ecosystem in the UAE capital and nurture innovation, talent development, and economic growth, earlier this year DCT Abu Dhabi revealed its plans to drive job creation in the e-gaming industry, with the positions distributed among more than 20 new companies.AD Gaming also works with the education sector and strategic partners to train the next generation of gaming industry professionals, while supporting local studios in their mission to create great games.Founded in 2021, AD Gaming is a government-led initiative that focuses on developing talent, games and esports. AD Gaming has boosted the expansion of the region's gaming industry, offering career opportunities to aspiring talent and producing world-class content in the emirate. It has become the largest concentration of gaming companies in the MENA region, with more than 70 companies operating across the gaming sector.
https://adgully.me/post/4627/hubspot-x-opium-works-have-launched-a-tech-stack-webinar-for-mena-start-ups

HubSpot x Opium works have launched a tech stack webinar for MENA start-ups

With a commitment to bridging technological gaps, HubSpot and Opium Works are bringing forward a practical webinar that focuses on building effective and tailored tech stacks that can propel a start-up’s success. The webinar offers an incredible opportunity for MENA-based founders and start-ups, who are seeking that extra push to achieve their full potential by empowering them with a strategic, technological approach that will allow them to do so.The webinar presents a greatly impactful and opportunistic moment for Middle Eastern start-ups to gain valuable insights that will allow them to address their unique challenges and facilitate their substantial growth in a competitive landscape, by leveraging technology.Claim your FREE HubSpot portal here.Moreover, this technological equipping will enable start-ups to bypass numerous barriers and position themselves for scalability, which is a vital component for any small company that is looking to grow its market presence and expand operations. The implementation of technology, through the building of effective tech stacks, means streamlined processes, heightened efficiency, and improved competitiveness, which can be crucial factors for growth and success, as well as in contributing to the economic development of their respective regions.The webinar could also be a great networking opportunity, as it can open the door to connecting with industry experts, fellow entrepreneurs and potential partners.You can register for the FREE webinar here.The one-hour workshop will highlight:Understanding Tech Stacks: From the basics to advanced concepts, participants will gain a comprehensive understanding of the role of tech stacks that will apply to founders of all levels Building a Tailored Tech Stack: How applying a personalized approach in constructing a tech stack tailored to specific start-ups needs can optimize your growth Tool Selection: The workshop will provide insights on selecting the most suitable tools and resources that will be essential for your specific needs and objectivesThe key speaker of the workshop will be none other than the Head of HubSpot for Startups, MENA, CEE & UK, Eoin McGuiness. As one of the leading experts in the field, Eoin is currently working with 80 top VC’s, Accelerators, and Incubators to assist start-ups in their growth.During the webinar, HubSpot will also be launching their brand-new program called ‘Accelerate Middle East’, which will offer attendees the opportunity to receive a free HubSpot Portal, along with software discounts, as an added incentive for empowering start-ups to foster their growth and innovation.This initiative will not only facilitate access to essential, powerful tools by alleviating some financial burden for start-ups, but also empower them to overcome any hurdles related to technological expertise and resource limitations.
https://adgully.me/post/4626/ezra-announces-a-new-partnership-with-kacha

Ezra announces a new partnership with Kacha

 Ezra, the leading microlending fintech, has partnered with Kacha Digital Financial Services S.C. and Global Bank of Ethiopia to launch a digital lending service in Ethiopia.A trailblazer in digital finance, Kacha is transforming the nation's financial sector. Licensed by the National Bank of Ethiopia, its scope of services also includes payments, airtime and currency exchange. This new partnership with Ezra reflects both companies’ shared commitment to providing inclusive services that empower financially underserved communities.Ezra has worked with Kacha to develop a Platform as a Service (PaaS) model which facilitates the seamless integration of credit solutions into Kacha’s wallet infrastructure. With Kacha as the customer-facing entity and Ezra as the technology and scoring provider, this partnership has been designed to provide individuals and MSMEs across Ethiopia with a simplified and affordable digital pathway to loan products.The collaboration was celebrated on Saturday, August 26th at an informative digital lending service workshop and formal agreement signing ceremony. It was attended by esteemed representatives and senior figures from public and private sector banks and microfinance institutions. The event reflected the overarching goals for the new partnership, with an emphasis on the importance of digitally accessible short-term loans for financially underserved individuals and MSMEs.Abraham Tilahun, CEO of Kacha, spoke at the event and underscored the transformative potential of digital lending in empowering end-users, and how this can contribute to economic growth and financial inclusion: "Our alliance with NIB International Bank and Global Bank Ethiopia, serving a combined customer base exceeding 4 million, aligns with the National Bank's initiatives to combat inflation. This partnership extends the reach of financial inclusion and makes credit services accessible to the mainstream economy." Sahilemichael Mekonen, Chief Retail Banking Officer at the Global Bank of Ethiopia (formerly Debub Global Bank), said: "Today's partnership aligns seamlessly with our unique five-year strategic plan. Through digitally accessible small loans and innovative remittance services, we are committed to fostering the growth of small and medium-sized enterprises, as well as individuals contributing to the sustainable development of our nation." Dinko Svetic, Vice President of Growth at Ezra, said: “We are delighted to be embarking upon this vital journey with Kacha, Global Bank of Ethiopia, NIB International Bank and certainly more banks in the near future. At Ezra, our mission is to design, develop, and deliver lending solutions which meet the needs of financially underserved individuals across the world - and we are committed to this partnership and the difference it is going to make to micro, small and medium-sized enterprises in Ethiopia.”
https://adgully.me/post/4625/zahra-abdulamir-saied-appointed-as-oabs-acting-chief-risk-officer

Zahra Abdulamir Saied appointed as OAB’s Acting Chief Risk Officer

Oman Arab Bank (OAB) has announced the appointment of Zahra Abdulamir Saied as its Acting Chief Risk Officer, effective from 1 February 2024. The bank’s dedication to nurturing and promoting talent, particularly women, is evident in her rise, fostering a pipeline of female leaders within the organization. OAB focuses on developing local talents and providing better career development opportunities for its employees.A promotion from Zahra’s previous role with OAB as AGM – Head of Credit Review, a post that she had held since November last year. In that role, she demonstrated exceptional skills in overseeing and ensuring the quality of proposals for existing and new credit facilities, identifying and communicating credit risks, as well as managing elements in her department such as workforce planning, hiring and training. Her new role will allow her to further utilize her expertise and experience to lead the risk management team and drive the department’s success.Essam Al Busaidi, Head of Human Resources Division of Oman Arab Bank, said: “Zahra’s appointment is a testament to our commitment to nurturing and promoting talent internally. We are proud to have a strong representation of leaders in vital roles across our departments, and we believe that diversity and inclusivity are key to our success. Zahra’s extensive experience and expertise in risk management will be invaluable to us as we continue to grow and evolve as a bank. We congratulate Zahra on her appointment and look forward to working with her in this new role.”Zahra has been appointed to take over the responsibilities of Amith Singh, who has served as the bank’s Chief Risk Officer for almost 2 years. Amith's tenure has left an indelible mark on the organization. OAB extends its gratitude for his dedication and contribution towards the bank.As the first Omani woman to be certified in Financial Risk Management (FRM) from GARP, Zahra brings her expert knowledge in the field to her new role. Prior to joining OAB, Zahra gained more than 12 years of experience in the field of risk management. Holding various roles in risk management including Head of Risk Analytics.OAB is committed to investing in the development of its employees to their full potential within the bank, based on performance, ability, and equal opportunities for advancement.
https://adgully.me/post/4624/infinitis-product-renaissance-a-glimpse-into-the-electrified-future

INFINITI's product renaissance: A glimpse into the electrified future

In a dazzling revelation of automotive innovation, INFINITI has pulled back the curtain to unveil the Vision Qe Concept during an event held in Tokyo, under the title “New Dawn.” This momentous event is part of a strategic product renaissance, introducing four new models that herald a new era for the vehicle range.Vision Qe is a manifestation of INFINITI's commitment to redefine luxury in the electric age. This sleek fastback sedan concept, an embodiment of the brand's evolved design language, ‘Artistry in Motion’, brings forth a captivating fusion of artistic details and a single fluid design gesture.The excitement continues, INFINITI has tantalizingly hinted at an all-new QX65 crossover coupe as an all-electric SUV. The QX65, drawing inspiration from the region's preference for stylish and dynamic vehicles, offers a two-row alternative in the midsized segment. These additions to the lineup are poised to elevate the driving experience for the vibrant and diverse market that AAC has established a strong legacy within.The unveiling of the Vision Qe Concept and the quartet announcement signify a holistic renewal of the INFINITI brand within the unique context of Dubai, Sharjah, and the Northern Emirates. This strategic blend of technology, futuristic design, and a commitment to sustainability, encapsulates the essence of INFINITI's evolution, positioning it as a vision in the region's automotive landscape.The promise of high-performance electric mobility is palpable, with design elements like the gentle pressing along the bodyside and surfacing of the fenders hinting at the engaging electric drive that a future production version will deliver. Alfonso Albaisa, INFINITI’s Senior Vice President for Global Design, describes it as, “Powerful, almost motionless, but generating such speed”, echoing the spirit of the dynamic urban landscape.As the demand for luxury meets the dynamism of electric mobility, AAC stands at the forefront, steering the way forward with a product lineup that exceeds the demands of the region's future. These renaissance cements INFINITI of Arabian Automobiles’ position as the luxury automotive brand of choice for the UAE, where opulence, performance, and sustainability converge seamlessly.
https://adgully.me/post/4622/rixos-bab-al-bahr-welcomes-mr-bireswar-das-as-the-new-director-of-finance

Rixos Bab Al Bahr welcomes Mr. Bireswar Das as the new Director of Finance

Ras Al Khaimah: - Rixos Bab Al Bahr, the ultra-all-inclusive family resort, announces the appointment of Mr. Bireswar Das as the new Director of Finance, effective immediately. Reporting directly to Mr. Ahmed Elnawawy, General Manager, Das is set to play a pivotal role in the finance department of the renowned beach resort nestled between the waters of Al Marjan Islands, Ras Al Khaimah.In his new capacity as Director of Finance at Rixos Bab Al Bahr, Das will assume complete accountability and responsibility for the Finance Department. His mandate includes ensuring the successful delivery of all performance objectives and hotel initiatives while supporting the implementation of the strategic business plan in alignment with the company's expectations.With a career spanning over two decades, Das brings a wealth of experience from leading finance departments at globally recognised brands such as Emirates Airlines, Taj Hotels, Shangri-La Group, Traders Hotel, and Five Hotels & Resorts.His extensive knowledge, proven track record, and experience in the finance sector make him an invaluable addition to the Rixos Bab Al Bahr team. He also holds a bachelor's degree in Accounting and Finance from the University of Calcutta, India, along with advanced IT proficiencies.Welcoming Mr. Bireswar Das as the new Director of Finance, Mr. Ahmed Elnawawy, General Manager at Rixos Bab Al Bahr stated, "We are thrilled to have Mr. Bireswar onboard at Rixos Bab Al Bahr. Mr. Das's exceptional financial acumen and extensive experience make him the perfect fit for this crucial role. With his strategic mindset and proven ability to drive financial performance, we are confident that Mr. Das will further strengthen our financial operations and drive sustainable growth for Rixos Bab Al Bahr."His most recent role was as the Cluster Finance Manager at Jumeirah Beach Hotels LLC, overseeing prestigious properties like Burj al Arab, Jumeirah Beach Hotel, and Wild Wadi Waterpark, where he facilitated automating processes, resulting in a paperless environment and reducing repetitive tasks at Jumeirah Hotels.For more information, visit our website or follow us on social media:Instagram: https://www.instagram.com/rixosbabalbahr/Web: https://www.rixos.com/en/hotel-resort/rixos-bab-al-bahr
https://adgully.me/post/4623/monoprix-increases-uae-footprint-with-abu-dhabi-opening

Monoprix increases UAE footprint with Abu Dhabi opening

Abu Dhabi, United Arab Emirates: GMG’s Everyday Goods – Retail division is now expanding into the country’s capital city with the opening of the first Monoprix in Abu Dhabi. After a series of successful launches in Dubai, including branches at Nakheel Mall, Jumeirah Town Centre and Dubai Hills, the Abu Dhabi branch is centrally located in the Avenue at Etihad Towers. The stunning 11,300+ square foot space houses everything from high-quality foods to the latest home décor all under one roof, a first for the capital. Customers can also look forward to being the first to enjoy Monoprix bespoke in-store concepts such as the first interactive juice and salad bar, shop in shop wellness and Supercare pharmacy, and a dedicated seating area where quality, convenience and sustainability, hallmarks of the brand, will be on full display. Promising the ‘local fresh market’ experience, Monoprix at Etihad Towers features a butchery offering a complete range of meats and choice cuts, a fishery selection that includes the freshest local and regional catch, and cheese selections, each with the signature of reputed French gourmet professionals. Customers can also enjoy baked goods and pastries reminiscent of the best Parisian patisseries.Monoprix in Avenue at Etihad Towers will also encourage local produce as an integral part of its allure and support the company’s overall ‘farm to fork’ approach, whilst also housing an extensive range of high-quality private label food and nonfood products. An exclusive beauty and personal care section is also certain to resonate with Abu Dhabi’s discerning audience. For the first time in the capital, the best of food and décor will be in store as the Monoprix at Etihad Towers will showcase the Maison concept where the ‘art of living’ is celebrated through a selection of the finest houseware with a decided French edge. From cutlery and glassware to storage and linen and décor pieces, the theme is simple lines and earthy colours. For added convenience, Monoprix at Etihad Towers will also offer home delivery and online shopping through partners.“At Monoprix, good taste combines with quality and great value to give discerning consumers a refined and comprehensive retail experience,” said Marc Laurent, President, Retail – Everyday Goods, GMG.“From exclusive spaces like a bespoke juice bar and salad bar that you’ll only find at Monoprix at Etihad Towers to French-inspired home décor and the finest fresh food, shopping at Monoprix is designed to surprise and delight.”“Our first opening in Abu Dhabi reinforces our firm commitment to building the Monoprix brand in the UAE by opening in strategic locations and embedding ourselves into the hearts and lives of the discerning audience who call this region home,” he added. Customers will be eligible to receive an AED 25 shopping voucher on a spend of AED 100 in-store. “With the National Day weekend and festive season around the corner, customers can also take advantage of our one-stop shop for all their holiday shopping, be it for adding flair to their festive table or finding the best gifting options for every member of the family.” Monoprix Etihad Towers is now open and operates from 7:30am till 11:00pm daily in Avenue by Etihad Towers.
https://adgully.me/post/4621/2024-international-critical-communications-awards-open-for-entry-tcca-confirms

2024 International Critical Communications Awards open for entry, TCCA confirms

Dubai, UAE: The Critical Communications Association (TCCA) today announced that the 2024 International Critical Communications Awards (ICCAs) are officially open for entry. Presented by TCCA, the ICCAs are the most prestigious awards in the critical communications space.The event celebrates excellence and showcases innovation every year, honoring the success of products, individuals, and organizations that have broadened capabilities and delivered new value to the industry.This time around, the ICCAs are being held in Dubai on May 14, on the sidelines of Critical Communications World (CCW), the industry’s leading global conference and exhibition, running at Dubai World Trade Centre from May 14-16.With critical communications industry leaders and the world’s foremost experts, investors, and shareholders set to attend, the event will once again provide the ultimate stage for the sector’s leading lights to shine. “Highlighting the most innovative work and showcasing to the most groundbreaking critical communications breakthroughs, the ICCAs are iconic, special, and internationally respected,” said Kevin Graham, CEO, TCCA. “As digital transformation unfolds with unprecedented pace and demands for critical comms services and solutions increase all around the world, the need for fresh ideas, new creative concepts, reinvigorated practices, and next-generation projects that drive vital advancement has never been greater.“Each year we see individuals and organizations going above and beyond to meet these criteria – and every year our awards ceremony provides the ultimate recognition to those paving the way toward tomorrow’s increasingly vibrant, secure, and empowering industry. Our independent judges are looking forward to the challenge of selecting the best of the best!”With submissions open across 13 categories, an experienced panel of independent judges will take all aspects of entries under consideration to identify and reward the most outstanding projects, practices, and talent. From technology creation and deployment to critical communications utilization across industries, every area will be meticulously examined ahead of final shortlisting.Additionally, the ICCAs will acknowledge the most promising professionals and influential personalities driving innovation and fuelling the sector. The closing date for entries is Monday, February 12, 2024, and the ICCA categories are as follows:Emerging technology, product or solutionsBest Use of critical communications in public safetyBest use of advanced technologyBest use of critical communications in transportBest use of critical communications in utilitiesBest use of critical communications in industrial, manufacturing, mining resources, oil & gas exploration  Best TETRA product or solution of the yearBest MCX product or solution of the yearBest Hybrid deviceThe Phil Kidner Award for an Individual Outstanding Contribution to critical communicationsTCCA Young Engineer of the yearGovernment authority collaborationChampion for Social Value
https://adgully.me/post/4619/google-stands-by-its-2024-cookie-deprecation-deadline-dan-taylor

Google stands by its 2024 cookie deprecation deadline: Dan Taylor

Amid the Department of Justice's antitrust lawsuit against Google and the imminent self-imposed deadline for removing third-party cookies from its Chrome browser, Google's Vice President of Global Advertising, Dan Taylor, asserts that the company is unwavering in its commitment to the timeline for cookie depreciation."Cookies will be phased out completely from Chrome at the end of 2024." Despite the challenges posed by the antitrust suit, which alleges Google's violation of U.S. antitrust laws and manipulation of the search ad auction market, Taylor remains confident that the advertising business will persevere. We disagree with the DOJ's claims. We have no intention of selling or divesting this business. In fact, we're focused more than ever on helping our publisher partners and our advertiser partners deliver great ROI and great monetization," said Taylor.Discussing the ongoing efforts to introduce alternative solutions to third-party cookies, Taylor highlighted the importance of adapting to the changing landscape of online privacy. He urged stakeholders to move beyond legacy technologies, emphasizing the inevitability of a more private internet that still facilitates advertising use cases.Regarding the impending real-world testing environment in January 2024, when 1% of cookies will be deprecated from Chrome, Taylor expressed anticipation. This environment will allow a comprehensive understanding of how campaigns, performance, volume, and ad relevance will be affected in the absence of a third-party cookie signal.Reflecting on recent experiments, Taylor shared promising results from a Q2 experiment in Google Ads on Topics, where third-party cookies were replaced with Topics. The experiment demonstrated high fidelity in terms of scale, performance, and relevance, indicating positive progress with API alternatives.Taylor said: "That gives us a good signal that we're on the right path with regard to these APIs, but seeing them testing in a real-world environment is something we're looking forward to."
https://adgully.me/post/4616/maiden-edition-of-brands-of-india-trade-show-underway

Maiden edition of Brands of India trade show underway

Dubai, UAE: In a momentous celebration of trade, international collaboration and cultural exchange, the maiden edition of Brands of India trade show organised by The Clothing Manufacturers Association of India (CMAI), received a grand inauguration by H.E. Butti Saeed Al Ghandi, Vice-Chairman of the Dubai World Trade Centre. The event, is set to captivate the MENA Apparel industry at the Dubai World Trade Centre in Halls 6 & 7 from November 27th to 29th, 2023.Supported by the Embassy of India-UAE, The Dubai Textile Merchants Association (TEXMAS), Dubai International Chamber and the Readymade Garments Merchants Group Dubai, the trade show demonstrates the rapid pace at which Indian businesses are entering the UAE market indicating a strong and positive momentum post the signing of the India-UAE Comprehensive Economic Partnership Agreement (CEPA) in 2022.Complimenting CMAI for Brands of India, Mr. Piyush Goyal, Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, Government of India, expressed, “This is an excellent platform to position our brands in overseas market. Under the dynamic leadership of Hon’ble Prime Minister Mr. Narendra Modi, the Government of India is dedicated to creating and supporting a modern, dynamic, integrated and world class textile sector. CMAI has been consistently promoting Indian brands, encouraging them to develop international linkages and expand their horizon in international markets, particularly in regions with substantial Indian Diaspora.”Mr. Rajesh Masand, President, Clothing Manufacturers Association of India (CMAI) said “Even before CEPA, there has been a long history of India-UAE fostering economic, cultural and friendly ties. Dubai has been strongly positioning itself as the gateway to Africa for Indian businesses and Brands of India will further cement ties and empower Indian Apparel brands to accelerate their presence in the MENA region. The co-operation in digital currencies of both countries, Dirham and Rupee along with the interconnection of payment systems is another recent development in trade settlement capabilities which will further boost business.”Gracing the occasion as Chief Guest, H.E. Butti Saeed Al Ghandi, Vice-Chairman of the Dubai World Trade Centre, emphasised the significance of Brands of India in boosting bi-lateral ties and drawing both countries even closer and expressed "Fashion has the power to transcend borders and create lasting connections. We are delighted to witness this noteworthy event that promotes diversity and showcases the vibrant tapestry of Indian Brands.""Brands of India is poised to serve as a key milestone in the journey of Indian Apparel brands towards international recognition. About 1500 buyers from more than 30 countries have pre-registered to source from the show which makes us ecstatic that the platform has created exciting business prospects for Indian brands in the region" said Mr. Jayesh Shah, Chairman, Brands of India and Vice President, CMAI.H.E. Mr. Sunjay Sudhir, Ambassador of India to UAE stated “Today, Indian brands have a global appeal and are preferred by people from across the world. I am glad the event is hosted in the UAE which is home to citizens of around 190 nationalities. Under CEPA, there is immense scope for expanding the presence of Indian Apparels in the Gulf, Middle East, Africa and Europe.”Renowned brands such as Oxemberg, J. Hamstead, Dollar, Grammer, Louis Philippe, Van Heusen, Allen Solly, Otto, Peter England, Texas Jeans, Mexico Jeans, Klix, Double Bull, Bonheur, 109 F, Cover Story, Biba, Dressline, Indifusion, Soch, Satya Fusion, Vastrado, Zola, Gini & Jony, Little Kangaroos, Blazo, Tiny Girl, Vitamins, Mustang and many others are participating at the show.Brands of India was initially envisioned with 150 top Apparel brands but exceeded expectations with the overwhelming participation of more than 350 brands showcasing collection that spans Western wear, Indian Ethnic wear, and Fusion wear across 145 Men’s wear brands, 80 Women’s wear brands, 90 Kidswear brands and 35 brands as Fusion of these categories.
https://adgully.me/post/4617/ksa-launch-marks-milestone-as-yabi-concludes-seed-funding-round-of-usd-8mln

KSA launch marks milestone as Yabi concludes seed funding round of USD 8mln

With Al Wafra Al Thaniya (Wafra II) joining the prominent list of existing investors, Yabi closes its USD 8 million Seed round. The round focuses on product development and pushes growth into regional markets.Yabi by Souqalmal was launched in Saudi Arabia this November, boasting a localised personal finance masterclass platform. Driven by its firm belief in localisation for true value creation when it comes to personal finance, Yabi launched in both English and Arabic in the Kingdom, offering two new classes every month, all delivered by Saudi market experts. Yabi is now fully live in two markets UAE and KSA.Yabi's commitment to the KSA market goes beyond the tailored content, as the startup has a presence on the ground, allocating dedicated resources to lead the market penetration. The objective is to increase financial literacy through B2B relationships by encouraging companies to bring financial literacy as part of their employee well-being program.“Saudi Vision 2030 is inspiring, and its impact will set an unprecedented growth. Yabi and Saudi Vision 2030 share a common goal: to increase financial literacy and saving levels across the Kingdom.Financial literacy and the involvement of individuals in the economy are top priorities for the public and private sectors. ~30% of Saudis are considered financially literate today (report by SAMA) and the savings ratio was 1.6%1 of annual disposable income (2018). Those are evidence of some of the gaps we want to fill.Additionally, the Saudi Vision 2030 has within its targets to reach 70% of household ownership and to increase the national saving levels closer to the global average of 10%. Moreover, the Saudi government is working towards achieving its National Savings and Financial Literacy Strategy, which aims to help individuals make better financial decisions and increase the access and use of personal financial tools. This is a crucial moment for Yabi and the Kingdom to work towards the financial well-being of their citizens and residents.” says Ambareen Musa, Chief Executive Officer of Yabi.“Spreading financial literacy and financial awareness is key to allowing individuals to live their lives happily and to their fullest potential. While technology has improved our lives in many aspects, it also brought a negative impact on financial behaviours. Yabi is at the forefront of using tech to empower individuals by spreading essential financial knowledge. Wafra II believes that any future for fintech must include efforts to spread financial awareness. Therefore, its investment in Yabi to bring its platform to the Saudi market aligns with its core purpose to play a role in raising the level of financial education, build up investments and savings and therefore contribute to Saudi Arabia’s digital GDP.” says Salah Kashoggi, Managing Director of Al Wafrah Al Thaniya.Yabi corporate pipeline is promising and expected to add more names to the already prominent list of adopters, which includes Al-Futtaim, Careem, Chalhoub and Al Ghurair, to name a few.1 According to a report by Forbes Middle East on the analysis of household savings in Saudi Arabia.
https://adgully.me/post/4618/media-experts-consider-attention-strategy-important-ias-study

Media experts consider attention strategy important: IAS study

A study by IAS in partnership with YouGov has revealed that 83% of media experts think it’s important for their company to have an attention strategy. The research aimed to assess the current state, perceptions, and future outlook of attention measurement and optimization in digital media.In this study, IAS surveyed US digital media experts from both the buy- and sell-side to reveal the most important KPIs tracked by attention users and shed light on the business results and success rates attributed to attention strategies.All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?Key discoveries:83% of media experts think it’s important for their company to have an attention strategy.79% of media experts report substantial improvement in revenue opportunity since implementing an attention strategy.78% of attention measurement users are prepared to evolve to optimization in the next 12 months.
https://adgully.me/post/4620/sales-fever-vs-consumers-who-wins

Sales fever vs consumers – who wins?

Black Friday and Cyber Monday are extremely popular global sales events. They usually involve millions of people around the world. In particular, Black Friday online sales grew 3.5% to $65.3 billion globally in 2022. Besides, according to the Salesforce survey on sales recap, consumers spent $1.14 trillion online globally across the Holiday Season. Considering this, Kaspersky explored users’ behavior and habits related to big sales events such as Black Friday and Cyber Monday.A new Kaspersky survey in the UAE reveals that 93% of purchases occur spontaneously during Black Friday and Cyber Monday. It also discovered that social media makes an unexpectedly big contribution to sales results, 71% of followers attempt to get whichever special deals their favorite influencers and online bloggers recommend. At the same time, 50% of users are ready to buy something unplanned if they receive a recommendation from friends or family members.Women are the more dedicated super-sales shoppers, with 22% saying they will always make spontaneous purchases during Black Friday and Cyber Monday, compared to only 17% of men. Those aged 25 to 34 years also stand out: 23% say that they will always buy something spontaneously during these events, significantly more than in any other age group.As for the importance of big sales events for respondents, 71% are ready to wait until big events like Black Friday or Cyber Monday to get the best deals. While 79% of consumers say that they make use of the run-up to these events to plan their bigger purchases in advance, hoping to make the most of price cuts and special deals.“For many, Black Friday and Cyber Monday are a great way to save serious money on a variety of purchases, so each year, these days are marked by unprecedented excitement and interest in online and offline shopping. As our research shows, 90 percent of users buy things spontaneously during big sales events and may not pay much attention to safety, trying to snatch the best offer. Our solutions for safe online shopping – like Kaspersky Premium – can be a reliable assistant in online payments security, which will protect not only your personal data, but also financial information, and will also warn you so you don’t end up on a phishing site,” Comments Marina Titova, Vice-President, Consumer Product Marketing at Kaspersky.Full report ‘The Super Sale Game: who’s the winner? A study on how we shop and pay’ is available via the link.
https://adgully.me/post/4615/unwrapping-dubai-shopping-festival-brands-marketing-magic-and-must-have-deals

Unwrapping Dubai Shopping Festival: Brands' marketing magic and must-have deals

It's that exciting season when shopaholics worldwide set their sights on Dubai for the upcoming Dubai Shopping Festival (DSF). In the heart of the bustling metropolis that is Dubai, where commerce and culture seamlessly intertwine, the DSF takes center stage as one of the most anticipated shopping events on the global shopping calendar.In this two-part series, Adgully Middle East delves into the profound impact of the DSF on the marketing strategies and sales dynamics of brands. Beyond the metrics, brands unravel the arresting allure of the festival, offering a glimpse into their distinctive offerings and its commitment to sustainable practices.In fact, the DSF isn't just an event. Known for its unique shopping experiences, DSF is a pivotal juncture that reshapes marketing landscapes and sales trajectories. Let us unravel the strategic dance between the DSF and various brands' marketing and sales blueprint. Discover how this annual spectacle influences their approach and what exclusive promotions await shoppers in the upcoming festival.Let’s find out how the DSF has impacted brands’ marketing and sales strategy, and what special promotions or offers can shoppers expect during the upcoming festival.Sunny Yang, General Manager at TCL MEA, is gung-ho about the DSF. She says: “We consider the Dubai Shopping Festival (DSF) as one of the biggest events for shoppers and we have always come up with our best possible offers and promotions during this time. It gives a tremendous boost to the TV sales and around 25-30 % of our Q4 sales happen during the DSF. Shoppers can expect big offers on our QLED and big-size TVs during this time.”<img src='https://erp.adgully.me/artical_image\87b0436ce62f1d0310211999cb0d590a.png' class='content_image'>Shehbaz Shaikh, Chief Retail Officer, REDTAG, informs that REDTAG’s ongoing offers for Singles’ Day and Black Friday — up to 60% off, as well as an extra 60% off of the second item on the website and “Half Payback” on every AED 300 spent at the physical stores — will be repackaged for the DSF. REDTAG is an apparel and homeware label launched in 2006.Besides discounts, he adds, the company’s strategy for DSF involves providing access to a wide array of fashion and homeware products, in line with festival-goers’ broad-based expectations.“Due to the festival’s massive footfall, it’s a unique opportunity to engage and onboard new customers and feel the pulse of the market. As a customer-centric brand, that opportunity to engage is what we are most eagerly looking forward to.”<img src='https://erp.adgully.me/artical_image\96360ab654779bb364365d1accfcc193.png' class='content_image'>Richard Snowball, General Manager for Retail at Royal Furniture, is enthusiastic about the upcoming Dubai Shopping Festival.“We are incredibly eager to showcase our products in more diverse ways across various mediums. We are preparing well in advance for marketing to position our brand as the destination for furnishing requirements, where we are adding a new set of products relevant to festive vibes. As for special promotions and offers during the upcoming festival, we have some fantastic deals lined up for our shoppers. We are offering special gift discounts of up to 75% off on a wide range of products, making it the perfect opportunity for customers to revamp their homes and indulge in some retail therapy. Additionally, we will have daily special offers, ensuring that our customers have something new and exciting to look forward to every day of the festival. These promotions and discounts will not only attract shoppers but also enhance their shopping experience with our brand during the Dubai Shopping Festival,” Snowball adds. <img src='https://erp.adgully.me/artical_image\e08154073e3292c509f241c00a25913c.png' class='content_image'>What’s in store?Brands, such as TCL, have prepared a lineup of products to be launched during the DSF.TCL, says Sunny Yang, is planning to launch its premium 98-inch TV range in different categories like UHD, QD Mini LED TV during the Dubai Shopping Festival.REDTAG’s 'Winter Moments', the seasonal specialized collection, will be the mainstay of the company’s participation at the DSF 2023, says Shehbaz Shaikh. According to him, the new Winter collection exemplifies "functional fashion", a branch that strives to balance the function of the apparel with its form — a priority for the cold season. “In 'Winter Moments', we have masterfully incorporated wintry colours like brownstone, vintage design elements, and contemporary prints, such as that of superhero characters from Disney, Marvel, and DC. Those specialized collections will be joined by year-round offerings in fashion and homeware,.” he adds.Richard Snowball says that Royal Furniture has an exciting lineup for the Dubai Shopping Festival, featuring a wide range of new products, including dining tables, bedrooms, coffee and lamp tables, all at unbelievable prices. “Our spotlight item is the launch of a brand-new sectional sofa, along with a variety of accessories, all available at special festival prices. Royal Furniture’s exclusive offerings will surely attract shoppers and tourists seeking unique and stylish furnishing options during the festival.”Consumer trendsIn the vibrant tapestry of the DSF, retailers find themselves at the intersection of tradition and innovation. As the retail landscape continues to evolve, several key trends and consumer behaviors have surfaced, demanding the attention of savvy retailers. In essence, the DSF is not merely a marketplace; it's a dynamic arena where retailers must adapt to the nuanced rhythm of consumer preferences, seamlessly blending tradition with innovation to create an unforgettable shopping journey.From 8th December 2023 to 14th January 2024, Dubai will become the 'shopping capital' of the world, states Bhavesh Talreja, Founder & CEO, Globale Media.“It is one of the leading cities in the Middle East in innovation and development, and the Dubai Shopping Festival has accompanied that growth journey. The organized integration between shopping from retailers in Dubai and rejoicing experiences through multiple modes of entertainment is a key point of differentiation as no other international festival has managed to create a full integration as the DSF,” says Talreja. <img src='https://erp.adgully.me/artical_image\a93a611e2cca35a5ca976827426d949c.png' class='content_image'>According to him, the key distinctive factors of the DSF are:Luxury shopping: The DSF boasts the crème de la crème of luxury brands, chic boutiques, and renowned retailers. From watches, perfumes, and electronics to home decor and gold jewellery, shoppers can shop at irresistible prices.Online shopping: Using the DSF, many retailers offer online deals and promotions, allowing people to shop from the comfort of their homes.Extended shopping: With night markets, longer business hours, and increased government support of DSF, shoppers can tap into the ultimate retail experience day and night.Discounts: For the DSF to become a shopper's dream destination, massive discounts and promotions play a significant role in attracting shoppers all over the world.Entertainment: Even though 'Shopping' is in its name itself, the festival is also marked by a range of exciting activities including live shows, celebrity performances, concerts, fireworks, street shows, and many more to entertain visitors for 38 days.Family-friendly activities: Apart from the incredible deals and discounts on offer, the DSF also organizes family-friendly activities and family-themed entertainment. Some of these are film screenings, funfairs, and games for children. This encourages entire families, i.e. people of all ages, to travel to Dubai for the month-long festival.Raffles and prizes: Many retailers and malls run raffle draws and prize giveaways where shoppers can win brand-new cars, gold, and millions of dirhams in cash prizes.SustainabilityAs consumers place a growing emphasis on sustainability and ethical shopping, brands are dedicated to being a trailblazer in responsible commerce, by prioritizing eco-friendly practices and technologies in both products and operations during the DSF.TCL takes great pride in its commitment to sustainability and is dedicated to integrating eco-friendly practices and technologies into both its products and operations, says Sunny Yang.“Under the global banner of the #TCLGreen campaign, we are spearheading a transformative initiative to inspire greatness and foster a more environmentally conscious planet for all. The #TCLGreen initiative has received worldwide recognition, serving as a symbol of our steadfast dedication to sustainability within local and global communities. In pursuit of these sustainability goals, we offer a range of environmentally responsible products that include the TCL Mini LED C845, the TCL FreshIN Air Conditioner, the TCL Eco Fresh Refrigerator, and our TCL Front Load Washer, which excels in providing advanced hygiene care. At TCL, we are committed to making eco-conscious choices accessible to our customers and are continuously innovating to minimize our environmental footprint across all facets of our business operations,” says Yang.Richard Snowball adds that Royal Furniture is committed to sustainability and responsible shopping.“A prime example is our sofa and bed collection, along with our locally manufactured mattresses. By producing these products within the UAE, we significantly reduce our carbon footprint, as we import only the raw materials needed for manufacturing. We take pride in being a "Made in UAE" product brand, contributing to a more eco-friendly approach in the region. While we don't have specific eco-friendly initiatives planned for the festival, our ongoing commitment to local production aligns with our sustainable and responsible shopping practices,” he explains.REDTAG has launched ‘Anytime, Anywhere Exchange’ as part of its ethical and responsible retailing, says Shehbaz Shaikh.“Under that first-of-its-kind initiative in GCC, customers can buy a product at any of our stores and return it at any other REDTAG store in the country, even after a decade, as long as it remains unused and labelled. ‘Anytime, Anywhere Exchange’ is a shining example of our convenience-led, customer-centric approach,” says Shaikh.Photo (Ibn Bathutha Mall of Dubai) by Challiyil Eswaramangalath Pavithran Vipin
https://adgully.me/post/4610/egyptian-police-ace-shut-down-major-piracy-service-in-mena

Egyptian police, ACE shut down major piracy service in MENA

The Egyptian police, in collaboration with the Alliance for Creativity and Entertainment (ACE), has shut down CimaClub, one of the largest piracy services in the Middle East-North Africa (MENA) region.ACE is the world’s leading anti-piracy organisation. CimaClub enabled users to directly download or stream pirated content, offering a VOD library of nearly 50,000 movie and TV series titles in Arabic and their original versions. All ACE members were affected.The service attracted more than 29 million monthly visits through its 65 domains. Most of the traffic originated from Egypt, France, Canada, the United States and Germany.Egyptian police identified and confronted the operator in Giza, Egypt.“ACE remains persistent in cracking down on piracy, collaborating closely with authorities to pinpoint unlawful operators in the MENA region,” said Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, a leading Arabic streaming platform by MBC GROUP and ACE member. “This wouldn’t be possible without the assistance of the Egyptian authorities involved, who work diligently to prevent illegal content sharing, and we are grateful to both. It’s no secret that piracy results in tremendous losses, not only for broadcasters, but for production companies and emerging content creators as well. At MBC GROUP, we remain aligned with ACE in its ongoing mission to protect the intellectual property rights of our creators. We are grateful to the Alliance for their great work throughout the year, and we look forward to continuing to fight content piracy together.”“Content piracy has severe implications across the entertainment value chain,” said Fiona Robertson, General Counsel of OSN, a member of ACE. “As one of the leading entertainment companies in the region, we are committed to protecting the rights of all content creators by working closely with law enforcement and regulatory authorities in our operational markets.”“We applaud the Egyptian police for their swift action in identifying the operator of one of the most notorious piracy services in the MENA region,” said Jan van Voorn, Executive Vice President and Chief of Global Content Protection for the Motion Picture Association and Head of ACE. “The sheer breadth of this illegal operation affected every ACE member, compromising the intellectual property of numerous creators and content owners. Today’s action underscores the power of a global and joint effort to protect the integrity of the creative marketplace.”
https://adgully.me/post/4581/bahrain-launches-camping-season-in-the-sakhir-desert

Bahrain Launches Camping Season in the Sakhir Desert

 After a hiatus of three years due to the global COVID-19 pandemic, the Kingdom of Bahrain, celebrated for its rich heritage and vibrant culture tapestry, is set to enchant residents and tourists with the commencement of its highly anticipated annual camping season. Bahrain Camping Season which began on 10th November 2023, and extending its charm until 29th February 2024 against the backdrop of the vast and mesmerizing landscapes of the Sakhir Desert, this season promises to be a celebration of nature, culture, and community. The camping season in Bahrain is more than just a winter retreat; it's a cultural legacy inherited from the kingdom’s Bedouin ancestors, celebrating the beauty of nature, and providing an opportunity for families and friends to come together. The Sakhir Desert, known for its serene ambiance, transforms into a safe and open space for various activities, from barbeques and bonfires to stargazing. The cool breeze of the winter season adds a refreshing touch to the camping experience, creating an ideal environment for making lasting memories. The camping season in Bahrain is not just about enjoying the outdoors; it's a reflection of the kingdom's commitment to providing diverse and enriching tourism experiences. Families can set up tents under the starlit sky, engage in barbeques, and participate in a range of activities that cater to various interests. The camping season is designed to be inclusive, welcoming both residents and tourists to immerse themselves in the beauty of Bahrain's natural landscapes. 
https://adgully.me/post/4603/ebay-awarded-top-sellers-at-exporter-of-the-year-event-in-dubai

EBay awarded top sellers at exporter of the year event in Dubai

Dubai: eBay - one of the world’s largest online marketplaces – hosted its annual Exporter of the Year 2023 event for the first time in Dubai on November 22, marking an unprecedented chance to reward the entrepreneurial spirit and success of eBay sellers across the global emerging markets, and celebrate their global exporting excellence.This year, the company invited its top 100 sellers from the Middle East, *Europe, India, Latin America and South East Asia to come together in Dubai to celebrate and share their experiences with the community.Vidmay Naini, General Manager, Global Emerging Markets at eBay says: “As an eBay community, we are committed to supporting and working together with our sellers, and the eBay Exporter of the Year 2023 demonstrates our gratitude for their hard work, innovation, and dedication to excellence.”The event represents an opportunity for sellers from eBay's global emerging markets to make personal, in real life contact with a thriving global community made up of individuals and businesses, working together and spanning multiple geographies, cultures, and languages.The Exporter of the Year 2023 ceremony took place in Dubai, United Arab Emirates, on the night of Wednesday, November 22, at the Hilton Al Habtoor City hotel, as part of a two-day event for the ambitious eBay sellers.The celebration also included talks from John Lin, Vice President, International CBT Markets, eBay and Mr Naini, GM, Global Emerging Markets, eBay. 12 eBay sellers received accolades in one of four categories, of Exporter of the Year, Family/Female Exporter of the Year, Best Customer Service and ‘The Big Leap’, in front of an invited audience comprising global eBay executives and sellers from different countries that are part of eBay's global emerging markets.“The deep, special connection we share with our sellers is one of the most important factors in driving our business growth and success. We truly believe that by working together, we can showcase the immense potential of cross-border commerce as a powerful tool for scaling exporting businesses and creating economic opportunities for all.”“eBay benefits greatly from our sellers' success, and this celebration is an excellent way to show our gratitude, solidify our community of sellers, and reinforce our interest in continuing to thrive together.” concludes Naini.
https://adgully.me/post/4604/wahed-launches-in-the-uae

Wahed launches in the UAE

Abu Dhabi: Wahed Invest Limited (Wahed), the UAE robo-advisory subsidiary of Wahed Inc., a global Shariah-compliant fintech that aims to advance financial inclusion through accessible, affordable and value-based investing, has launched after having been granted a Financial Services Permission (FSP) from the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM). Wahed will become the UAE’s first dedicated Islamic digital investment management platform.Wahed offers financial services to UAE residents to facilitate a smarter way to invest through access to a diversified, Shariah-compliant portfolio in its digital Application. The firm aims to empower Muslims at large to take charge of their investment well-being with a transparent and selective Shariah-compliant portfolio.Wahed is designed to cater to financially savvy investors as well as those with little financial knowledge. Coupled with low starting investment minimums of USD 500, low fees, and no lock-in period, it hopes to remove the barriers to sophisticated investment management that have been traditionally reserved for high-net-worth investors.Junaid Wahedna, Chief Executive Officer at Wahed Inc. said, “We consider the UAE our home. I grew up in the UAE and am very excited to bring our technology and investment efficiencies to the UAE's flourishing business environment in Abu Dhabi, ADGM and beyond. We are committed to contributing to an increase in the savings culture amongst the youth and professionals in a safe and Shariah-compliant manner, in line with the cultural values of the UAE”.Arvind Ramamurthy, Chief of Markets at ADGM said, “We are pleased to welcome Wahed to ADGM’s international financial centre and vibrant community and congratulate them on being granted the FSP by ADGM’s FSRA. With a world-class progressive regulatory ecosystem, ADGM aims to catalyse the growth of Fintech innovators by fostering a trusted, collaborative and enabling marketplace for Abu Dhabi, the UAE and the wider region. The launch of Wahed in the UAE brings next-gen financial services and strengthens our growing digital economy”.Since its launch in 2015, Wahed has attracted over 300,000 customers worldwide and has raised more than USD 75 million in funding from family offices, institutions and high-profile backers, including Dubai Cultiv8, and international footballer Paul Pogba. Wahed’s mission is to change how the Muslim community participates in global financial markets by making investing accessible and ethically acceptable for the 1.8 billion Muslims globally.Once signed up to the Wahed App, users can securely create an account within minutes. The Wahed App will automatically suggest a portfolio for each user based on how they answer questions about themselves, considering the individual's financial situation, attitude towards risks, investment goals and other criteria. The portfolio models are overseen by the firms’ fund management professionals. Users can begin investing with as little as USD 100 while paying a fraction of traditional management fees. Wahed ensures that investors always have a diversified portfolio, regardless of their account size, thus making investing efficient for various types of people, whether they are entrepreneurs, working professionals or homemakers.
https://adgully.me/post/4605/talabat-hosts-second-annual-partners-event-recognizing-shared-success

Talabat hosts second annual partners' event, recognizing shared success

Cairo: talabat, the MENA’s leading platform for everyday deliveries, held the second edition of its Annual Partner Gala to recognize the shared success and impact with its partners and showcase the positive impact of cooperation, technology, and innovation on society. The event, , featured inspiring stories and experiences from partners who have been part of talabat’s journey. Over the past three years, the customer base of partners has grown by more than 130%, while sales have increased by over 200%.The event brought together government officials, partners, suppliers, NGOs and corporations from both local and foreign firms that have contributed to the impact generated across the ecosystem. With over 10,000 partners across 25 cities, 50% of which are SMEs, talabat reaffirmed its commitment to supporting the local economy and further enabling the flourishing ecosystem.During the gala, talabat presented the 2023 round of its "Partner Awards", curated to recognize strategic partners that deliver an amazing experience while contributing to positive economic and social impact. Among the winning partners, Krispy Kreme was honored with the "t-Star" award for delivering the best overall experience and Abu Auf was awarded for achieving the fastest growth rate with talabat mart in 2023. While La Poire won the “Rider’s Favorite” award, for being the highest rated partner by riders this year.As part of its ongoing effort to support partners in Egypt and enable their sustainable growth through technology, talabat announced a strategic partnership with Cartona, the fastest-growing B2B E-commerce marketplace. This partnership aims to directly and conveniently connect partners to FMCG producers and wholesalers, significantly facilitating business. Under this partnership, partners will have access to a wide assortment of products, fast delivery, secure payment methods, and exclusive discounts.talabat also highlightedits corporate social responsibility initiatives alongside six local charities. Under its #Tech4Good strategy, talabat has facilitated over EGP 25.5 million in donations and provided 480,000 meals to communities in need since April 2021.The company reiterated its dedication to riders, offering additional income opportunities to over 14,000 individuals, on average earning EGP 7,000 per month, and up to EGP 15,000 EGP, in addition to being the first everyday delivery platform to provide life and accident insurance coverage to the out-sourced fleet. More recently, the company introduced the "Tare2na Wahed" program, which offers riders a range of benefits and easier access to financing and maintenance support.Hadeer Shalaby, Managing Director of talabat Egypt, expressed her pride in organizing the annual event for the second year, and emphasized its importance in recognizing shared achievements. Shalaby highlighted talabat's vision of enabling partners and driving SME growth through technology and strategic partnerships.Mohamed Sekkina, General Manager of talabat Mart, noted the continuous growth of the quick-commerce service since its launch in 2020, which has enabled its primarily local and SME supplier base of over 280 partners to scale their businesses, resulting in an average of 200% sales increase across 37 dark stores in nine governorates. Sekkina also announced plans to further expand the current 37 dark store network in 9 governorates to serve more customers and further support local suppliers.It’s worth mentioning that Cairo serves as the second regional tech hub headquarters, investing in cutting-edge data technologies with a dedicated team of over 430 engineers and product managers. 
https://adgully.me/post/4606/hilton-doha-the-pearl-welcomes-industry-leader-daniel-van-wyk-as-general-manager

Hilton Doha The Pearl welcomes industry leader Daniel van Wyk as General Manager

Doha, Qatar: Daniel van Wyk has been named as the new General Manager of Hilton Doha The Pearl. Boasting a distinguished career in the hospitality sector, Van Wyk brings a wealth of experience and a proven track record of success to his role at the upscale property.Van Wyk has spent 20 years with Hilton with the last 13 years as General Managers for various hotels in the United Kingdom and Doha.Van Wyk's journey in the industry has been marked by remarkable achievements, showcasing his exceptional leadership and strategic expertise. In the face of unprecedented challenges, he adeptly led the opening of two hotels in Doha during the COVID-19 pandemic, achieving profitability in their inaugural years.In his most recent role as Cluster General Manager for Aleph Doha Residences, Curio Collection, and Doubletree by Hilton Al Sadd Doha, Qatar, Van Wyk successfully led his team through the pre-opening phase.As a committed advocate for talent development, Van Wyk serves as an assessor and mentor for various Hilton Management Programs, playing a pivotal role in shaping the future of the hospitality workforce.Beyond the boardroom, Van Wyk actively engaged with the community as the Chair of a number of Charity Dinners and contributed to various charity organizations in Glasgow, exemplifying his commitment to social responsibility.Reflecting on his appointment, Daniel van Wyk expressed his enthusiasm for the new role: "I am honored to join the Hilton Doha The Pearl family and look forward to contributing to the legacy of excellence that Hilton is renowned for. Together with the dedicated team that made Hilton Doha The Pearl what it is today, we will continue to elevate the guest experience and set new standards of hospitality in Doha."During his time in Glasgow and London, UK, Daniel van Wyk was a member of the Glasgow Chamber of Commerce, participated in the Young Presidents Club, and affiliated with the Glasgow Hotel Manager’s Association and the Glasgow City Marketing Bureau as well as the Paddington Partnership Association.In his new role, Van Wyk will oversee and lead initiatives to further enhance the exceptional offerings at Hilton Doha The Pearl. His focus will be on ensuring continued room and residence occupancy, and optimizing the success of dining options, including The Kitchen, Mulberry Tavern, Lobby Café, and La Pergola, in addition to the various hotel amenities such as the well-equipped fitness center, eforea Spa, private beach, outdoor pool, and Kids Club.
https://adgully.me/post/4601/entertainer-founder-ceo-donna-benton-drives-launch-of-new-products-for-2024

ENTERTAINER founder-CEO Donna Benton drives launch of new products for 2024

Dubai founded popular lifestyle and savings app, the ENTERTAINER, has announced the launch of its latest 2024 products in the UAE and once again redefine the way people enjoy their favourite experiences. This development comes on the heels of the return of the Founder, Donna Benton, as CEO leading the charge to take the ENTERTAINER to new heights of success and innovation.What’s new at the ENTERTAINER?Donna’s visionary leadership has paved the way for the return of quality merchants and customer favourites, alongside the addition of new merchants, resulting in a comprehensive selection of over 7,000 Buy One Get One Free offers in Dubai that cater to diverse lifestyles.  Users have a lot to look forward to as the ENTERTAINER has gone back to its roots – focusing on Buy One Get One Free offers across all categories from top dining spots and restaurants to theme parks, water parks, spas, salons, fitness centres, attractions, hotel accommodation and much more.  From this year, the ENTERTAINER has one single Dubai product that features all the offers (hint: to old ENTERTAINER users this means that ‘Fine Dining’ is now included).  Customers can also now add up to 3 family or friends on their account so they can access and enjoy all the amazing offers as well.  The membership has been restored to an annual subscription model which is valid from January till December - allowing for more structure and confidence that your favourite merchants will be there all year long.  Plus, if you buy now, you get immediate access to all offers – so 13 months for the price of 12.Popular merchants (old favourites and new ones) are back!Since Donna’s return to the ENTERTAINER, a lot of old favourite merchants have returned to the app and the team has brought on some fantastic new merchants as well. So, there’s really something for everyone – from Wild Wadi, IMG Worlds of Adventure and the newly-returned Motiongate to everyone’s much-loved 2-for-1 brunch offers at over 120 restaurants in Dubai – including Karma Kafe, Crescendo, Trader Vic's, Rhodes W1 and other popular spots. It's the perfect time to discover exciting things to do in the city, start planning that getaway and share a meal with loved ones, all without hurting your budget.Donna emphasised, “At the heart of our mission is the unwavering dedication to provide our members with exceptional experiences that not only allows them to enjoy life’s luxuries but also ensures that they get the best value for their money by making the previously unaffordable, affordable again. With our new product, users can look forward to an extraordinary lineup of offerings, guaranteeing that their entertainment and lifestyle needs are catered to in the most fulfilling and cost-effective manner.”With the ENTERTAINER’s renewed focus on delivering an unparalleled experience, users can anticipate a redefined journey filled with countless opportunities to enjoy, save, love and repeat.Customers that purchase their product now will get immediate access to 2023 offers giving them 13 months for the price of 12. Get this exclusive offer and enjoy a year full of fun with ENTERTAINER 2024 while doing more of the things you love for less.
https://adgully.me/post/4597/al-futtaim-automotive-transforms-the-automotive-retail-experience

Al-Futtaim Automotive transforms the automotive retail experience

Dubai, UAE: To strongly position itself as a frontrunner in the UAE’s fast-expanding ‘experiential economy’, Al-Futtaim Automotive has announced the launch of a one-of-its-kind immersive and interactive virtual showroom.The dynamic new virtual showroom unlocks possibilities to remodel the automotive retail experience. Customers wear a VR headset and are instantly transported into a lifelike, incredibly spacious virtual showroom displaying a variety of models. Through the power of digital, Al-Futtaim Automotive has shown that it’s possible to give customers a large showroom experience, without the need for heavy real-estate investment or operation costs, while keeping the experience edgy and innovative for customers.The game-changing virtual showroom has been developed in collaboration with Verse Estate, a leading Dubai-based VR-technology company producing the most photorealistic, high-impact virtual and metaverse solutions. Al-Futtaim Automotive has named Verse Estate as their ‘Phygital Experience Partner’ with a commitment to driving innovative mobility experiences into the future.Everything customers want in an automotive showroom, made virtually real The immersive, 3D digital environment of the virtual showroom can be experienced through VR-glasses, making it incredibly easy to install the virtual showroom at multiple locations. Inside the virtual showroom, customers immerse in an engagingly real automotive buying experience by surveying the entire virtual space, seeing all the models displayed inside and out, exploring each car’s details and features and even going to the extent of customising the car on display to a certain extent.The immersive platform revolutionises the car shopping experience, by empowering customers to explore, engage and book their car, setting a new standard for interactive e-commerce.Currently, Al-Futtaim Automotive has launched the virtual showroom for BYD, the world’s top-selling New Energy Vehicle (NEV) brand. The innovative new launch is built on the two core pillars of Al-Futtaim Automotive’s business strategy: Customer Centricity and Digitalisation. Commenting on the launch, Katib Belkhodja, Director of Customer Centricity, Al-Futtaim Automotive, said, " As automotive market leaders, we already have a formidable presence with a wide network of showrooms. To add to that, we have launched e-commerce platforms with a seamless end-to-end purchase journey, and developed a strong digital ecosystem that helps us get accurate, personalised insights on what the customer is looking for. The immersive showroom was the next big move and has become an essential piece of our digital ecosystem. Moreover, it’s a tangible illustration of our promise of always keeping customers at the forefront of our business. Now we don’t need to wait for the customers to come to our showroom, but rather we can take the showroom to our customers wherever they are, and this is planned with multiple roadshows with our BYD virtual showroom this year.”Nabil Bouali, Co-Founder, Verse Estate, commented, “The adoption of virtual, immersive and metaverse solutions is no longer confined to tech-sector focused enterprises, and this is clearly demonstrated in the exciting initiative launched from an industry leader like Al-Futtaim Automotive. Developing their BYD Virtual Showroom has been a remarkable journey, and we are proud to create this industry benchmark for other brands to follow. It’s an opportunity to reshape automotive experiences and engage with each and every customer on a new level – and we are honoured to be their Phygital Experience Partner.”Where automotive & tech enthusiasts can experience the virtual showroom UAE citizens can explore the groundbreaking BYD Virtual Showroom installed in the new flagship BYD Showroom & Discovery Center, located at Dubai Festival City, as well as at the Al-Futtaim Stand at COP28 Green Zone (Stand Number 80, Technology & Innovation Hub, Green Zone), from 30 November to 12 December 2023, Expo City Dubai. Al-Futtaim Group has been appointed the Strategic E-Mobility Partner of COP28.By building a new showroom using virtual technology, Al-Futtaim is also taking a step towards minimising the environmental impact seen in traditional brick-and-mortar showrooms, underscoring the Group’s commitment to sustainability across its value chain.As the next chapter of revolutionising the automotive customer experience, Al-Futtaim Automotive plans to launch the virtual showroom online, giving website visitors a chance to immerse themselves in an innovative, highly-engaging showroom journey from the convenience of their desktops.Experiential economy boom led by a strong customer demand & UAE digitalisation agendaWith one of the highest technology adoption rates worldwide, UAE’s customers have a strong affinity for innovative, digital-led experiences from brands. Salesforce’s ‘State of the Connected Customer Report’ 2023 states that 83% of UAE customers say that the experience a brand provides is as important as its products and services. Dubai is heavily vested in the experiential economy with the Dubai Metaverse Strategy aiming to position Dubai among the world’s top 10 metaverse economies. The UAE’s metaverse market is expected to grow exponentially with a cumulative growth rate of 28% per year.Al-Futtaim Automotive’s virtual showroom is well-placed within the city’s dynamic tech & business landscape, and in addressing the growing need for more innovative, immersive experiences from UAE customers. About Al-Futtaim AutomotiveAl-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
https://adgully.me/post/4598/bain-company-microsoft-to-help-clients-accelerate-and-scale-ai-adoption

Bain & Company, Microsoft to help clients accelerate and scale AI adoption

New data from Bain and Company explores October retail sales data and the pricing strategies retailers are deploying over the coming weeks. Despite early signs of healthy shopping and a comeback from September’s slump, several retailers held October sales events to jump-start the season. Bain expectations have remained the same with total nominal US retail sales for Bain-defined categories growing just 3.3% year-over-year in October, compared to 6.9% last year.Many retailers are turning to broader and deeper promotions to increase traffic and volumes this season in response to these trends as well as mixed signals from consumers. These promotional strategies—a continuation from last year—are expected to further increase though the end of 2023.Amid pricing volatility, consumers and retailers alike have faced the challenges of higher sticker prices and domestic producers’ selling prices. Now, inflation-weary consumers are slowing their spending. But as shoppers pull back and the rate of price increases slows, retailers’ margins are getting squeezed.“Given a highly promotional holiday season, retailers will need to be creative and brand values aligned with their seasonal promotions, making sure to build in opportunities to tweak strategy as real-time results and competitor actions come in,” said Aaron Cheris, head of Bain & Company’s Americas Retail practice. “Leading retailers are not only applying the right pricing model to the right items in ways that are consistent with their brand value proposition, but will continue to adapt, adjust, and reevaluate throughout and after the holiday season.”