Michelle Meyrick joins WithFeeling as an exclusive voiceover talent

Leading sound strategy firm, WithFeeling, has joined forces with industry veteran Michelle Meyrick. With her impressive 18-year track record, Michelle will work exclusively through WithFeeling.Michelle’s distinctive Neutral RP accent has been heard across a wide range of platforms, from commercials to e-learning, with notable roles such as the region’s voice for IKEA, Nivea Middle East, Dubai Mall, and many others, highlighting her talent and versatility.Michelle spoke of her recent decision to have WithFeeling take care of her voiceover work, “I’m thrilled to be represented by WithFeeling. They handle all the details, from bookings to payments and even promotions – things I just don’t have time for. With them by my side, I can focus on what I do best: bringing scripts to life. Together, we’re going to reach audiences everywhere.”<div class="video-container"><iframe src="" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>Chris Atkins, Managing Director, WithFeeling, shared his enthusiasm, “Having collaborated with Michelle over many years, I’ve consistently been impressed by her vocal adaptability and general positive attitude. As we forge ahead with our UK and US expansion plans, her addition opens up a wealth of opportunities, and it’s a privilege to represent her.”Chona, Head of Brand Voices,WithFeeling added, “Following successful partnerships with talents like Safia Al Shehi, we’re delighted to expand our offering with more Dubai-based voice over talent. We pride ourselves on streamlining the experience for our talents; from handling bookings to ensuring prompt payments, we want them to concentrate on their craft, free from administrative burdens.”

Shakeel Group launches series of discounts

Shakeel Group, one of the largest stationery suppliers in the UAE, announces a series of discounts to students and buyers as the seasonal back-to-school sales jump that will accelerate the sale of stationery and office supplies market to US$6.49 billion (Dh23.82 billion) this year, up from US$6.26 billion (Dh22.97 billion) estimated sale in 2022.The UAE has 639 public schools and 580 private schools with a total enrolment of 287,725 students in public schools and 793,295 students in private schools. The total number of students in the GCC is projected to reach 14.2 million by 2027, an addition of 1.1 million from the current level, the latest industry report said. K-12 enrolments in the region are expected to grow at a CAGR of 1.5 percent to reach 11.7 million by 2027, the report by Alpen Capital said.The UAE and Saudi Arabia represent 46.9 percent of the US$6.49 billion stationery and office supplies market in the Middle East. The stationery and office supplies market in the UAE is 27.2 percent of the total Middle East market, or US$1.77 billion (Dh6.48 billion).With more than 3 million people landing at the Dubai International Airport this fortnight, the UAE is getting ready for another hectic business season starting next week. The growing school-age population, high per capita income, sizeable budgetary allocations and favourable government initiatives are expected to drive future growth of the sector.Shakeel Group, which stocks more than 6,000 types of stationery and office products under one roof including 5,000 products under its own Sadaf brand, has also beefed up its stocks for the upcoming busy business season that starts from September 4, 2023 when hundreds of thousands of business visitors will come to the UAE for a number of large-scale exhibitions and conferences including GITEX, World Investment Forum, ADIPEC, Dubai Airshow, COP28 and WETEX, among many others – that will require a large quantity of supplies.“As we welcome hundreds of thousands of students back to school, college and universities, we are announcing a series of discounts on our products from thousands of categories that meets the demand for all the stationery needs of not only students, but for businesses and government offices,” Abu Talha Alam, Managing Director of Shakeel Group, says.“Students and parents can visit our showroom in Al Wahda Street in Sharjah, or order products online for pick up or delivery. Of late we have expanded our inventory to offer a wider choice to our valued customers who wants nothing but the best.”Most supermarkets and hypermarkets in the UAE are currently running a series of Back-to-School promotions rolling out bundle offers, that also includes products supplied by Shakeel Group that has outlets in Bahrain as well as other parts of the GCC region. The company has a large export office in Dubai to re-export products to all over the world.“Domestic market forms one part of our business. Our products are exported and re-exported to a number of countries around the world,” Abu Talha Alam says.Shakeel Group, a leading stationery brand in the UAE, represents one of the largest numbers of stationery brands in the region. The humble journey of Shakeel Trading Co WLL (STC) started in Bahrain in 1986. The early founding years were testing, but the unyielding resolve in serving customers helped the company emerge successfully.The UAE chapter of Shakeel Group started in 2014 with the opening of stationery store at Al Wahda Sharjah. Through this store, the company meets both wholesale and retail requirements of the citizens and foreigners residing in the UAE. The store, its well-managed sales and logistical capacity of serving customers across UAE, helped the group to grow into one of the most prominent suppliers not only in the country but around the region.In addition to the stationery and office supplies, Shakeel Group also has a large collection of household items under its product portfolio.

JW Marriott Riyadh appoints Chef Hamzeh Abu Elfoul as new Culinary Director

JW Marriott Hotel Riyadh is delighted to announce the appointment of Chef Hamzeh Abu Elfoul as its new Culinary Director. With a distinguished career spanning over 27 years, Chef Hamzeh brings a wealth of international culinary expertise and a remarkable portfolio of luxury hospitality brands to his role.Chef Hamzeh's journey began in 1996 in his hometown of Amman, Jordan, where he kicked off at Sheraton & Hyatt Amman. Over the years, he worked across esteemed destinations including the UAE, Oman, Egypt, Saudi Arabia, Seychelles, and beyond. He joined renowned organizations such as Sheraton, Le Meridien, Hayat, Crown Plaza, Hilton, Conrad, Kempinski, Raffles, and Fairmont, leaving an permanent mark of excellence everywhere he worked.In 2004, he set sail internationally as Sous Chef at Muscat Crown Plaza, followed by a similar role at Le Meridien Mina Seyahi in Dubai. By 2007, he had ascended to the prestigious position of Chef De Cuisine at Raffles Dubai, and he continued to enhance his reputation as Executive Chef at Six Senses Hotel in Ma’in, Jordan.Chef Hamzeh returned to his roots at Sheraton Amman in 2010 as Executive Chef. He subsequently joined Hyatt Hotel in Taba-Egypt, Kempinski Aqaba Hotel-Jordan, and Hilton Mecca in 2015. His position at Hilton Mecca paved the way for another remarkable venture, the opening of Conrad Mecca, solidifying his status as a master of culinary innovation. His extensive experience in Saudi Arabia further bolsters his profound understanding of the region's culinary landscape.Chef Hamzeh Abu Elfoul will introduce captivating new menus for JW Glass Garden, JW Steakhouse, and Kitchen on 3. His keen understanding of local tastes and global flavors will shape each dish to perfection, catering to the discerning palates of both locals and esteemed guests.In JW Glass Garden, Chef Hamzeh's expertise will bring to life a zero-carbon footprint, fork-to-table concept. This innovative philosophy embraces wholesome, organic ingredients, elevating each dish to a symphony of flavors that nourish not only the body but also the environment. With a focus on locally sourced produce, including herbs cultivated in the JW Garden, the menu promises an array of seasonally inspired creations that seamlessly combine culinary innovation with sustainability. From vibrant vegetarian options to tantalizing vegan delights, each dish will showcase Chef Hamzeh's commitment to preserving nutrients while enhancing the purest tastes.As for JW Steakhouse, Chef Hamzeh will infuse the restaurant's definitive American essence with a local twist. The JW Steakhouse experience, will be elevated under Chef Hamzeh's guidance which will overall elevate the culinary scene in Riyadh.Khaled Al Jamal, General Manager of JW Marriott Hotel Riyadh, commented on Chef Hamzeh's appointment, stating, "In Chef Hamzeh, we have found a culinary professional whose global expertise is matched only by his unwavering passion for exquisite dining. His journey, spanning the finest establishments around the world, is a testament to his dedication to the art of cuisine. With Chef Hamzeh at the helm of our culinary team, we eagerly anticipate an era of unparalleled dining experiences, where innovation knows no bounds and every dish tells a story of perfection."

Salim Saeed Al Midfa appointed as CEO at Sharjah Asset Management

Sharjah Asset Management, the investment arm of the Government of Sharjah, has announced the appointment of His Excellency Salim Saeed Al Midfa to the role of CEO of the Corporate Communications department and Customer Service sector.Al Midfa takes on the role following years of dedicated service as the CEO of Rafid Automotive Solutions. His tenure was marked by notable achievements, where he contributed significantly to the company's strategic plans, overseeing the development of strategies, projects, and brands under the Rafid umbrella.His Excellency Waleed Al Sayegh, CEO of Sharjah Asset Management, praised the remarkable achievements of Rafid Automotive Solutions under Al Midfa’s leadership. “His Excellency Salim Saeed Al Midfa has played a pivotal role in the success of Rafid Automotive Solutions in a way that enhances the competitiveness of the local economy, by attracting inward investment, contributing to the growth of Sharjah. Under his strategic leadership, Rafid has been at the forefront of introducing innovative solutions within the automotive sector, aligning seamlessly with the vision of Sharjah Asset Management, which aims to foster a conducive environment for diverse investments and sectors, thereby facilitating growth”, he said.Al Sayegh highlighted the many milestones that Rafid has achieved over the years, notably the comprehensive repair services for dnata's ground handling equipment at Dubai Airport. Additionally, Rafid has established numerous cooperative partnerships locally and regionally, through strategic facilities boasting advanced infrastructure and modern equipment, all adhering to international standards and quality standards.Expressing his gratitude, Al Midfa extended his thanks to the leadership of Sharjah Asset Management for their confidence in his expertise and journey, now culminating in this service-oriented role. He praised the unwavering support Sharjah Asset Management has shown to all its subsidiary companies and national employees to further enhance business growth, development, and performance excellence. This commitment aligns with the overarching vision of the company, which strives to drive economic and social progress.Al Midfa joined Sharjah Asset Management in 2016 as the General Manager of Rafid. His extensive experience spanning over 15 years across various domains, including his roles at United Arab Bank as the head of the credit cards department and overseeing marketing, customer service, and government relations, led to his eventual promotion as the CEO of Rafid.

AIJRF announces final results of the Artificial Intelligence Journalism Index

The Artificial Intelligence Journalism Research and Forecasting (AIJRF) a leading global organization in research, forecasting and shaping the future of AI and the Fourth and Fifth Industrial Revolutions and Media of Metaverse, has announced the final results of the Global Artificial Intelligence Journalism Index (GAIJI), the world's first index designed to measure, track and visualize the performance of media outlets using AI journalism technologies in producing, publishing and promoting content.“The Global Artificial Intelligence Journalism Index (GAIJI) has been started on over two years, with a study of more than 60 international and Arab media outlets ", Said Dr. Mohamed Abdulzaher, the president of the GAIJI. Adding that: “GAIJI team has been conducted with the study sample of media outlets through a questionnaire, and some personal and telephone interviews, to ensure the validity of the information, and the most prominent applications that are being worked on within the media outlets.”"Through the GAIJI Global Index we have reached to 60 media outlets around the world, including media and entertainment companies and manufacturers are using the AI tools and apps in creating media content " said Abdulzaher. He added: "The current results depend on the number of samples that have already participated in the questionnaires and interviews. "Abdulzaher confirmed that: "A number of media outlets may have significant experience with artificial intelligence tools and applications, however, they have not been included in the GAIJI program, which prevented us from publishing any relevant data or information, as well as some journalists affiliated with certain departments or other departments which may have new experiences but did not participate."Data Collection? “The Global Artificial Intelligence Journalism Index (GAIJI) is designed to measure and track the performance of media companies that use artificial intelligence (AI) technologies to produce, publish and promote content. The index will ensure that all media companies know the best AI tools to use, depending on the outcomes they want.  As it stands, some media outlets use more AI tools than others, whether it be to collate content or to proofread copy. This index should mean the use of AI tools by journalists will become more common”, said Lucia Dore, the Public Editor of the GAIJI Index, a New Zealand based financial and technology journalist.“This index has taken many hours and a lot of hard work to produce. More than 100 media companies from all over the world have been contacted and there are responses from around 75. This information will be useful for all media companies, whether they are seeking to use AI in their newsrooms or whether journalists choose to use AI tools independently.” Dore added.The GAIJI Index relied on several methods and tools to collect data, including:Monitor and analyze data and information.Open opinion polls.Personal interviews with experts.Personal interviews with journalists in the targeted media.GAIJI Main ResultsThe GAIJI Main Results refer to the most prominent AI applications that were used by media outlets in the Middle East and North Africa, which helped to improve the quality of communication with the target audience, and contributed to an increase by 70% compared to traditional ways. In addition to that this information helps to identify the content and improve its quality, and provide all of what interests the target audience, and achieves the maximum possible benefit for them.Overall, the main results revealed that the most AI applications used in automated news and content are developed in two regions: the Americas (43.01%) and Europe (39.78%). Our findings are similar to those of previous studies on other technological developments in the news media ecosystem.For example, big data analysis was first developed in the United States and European countries such as the United Kingdom and the Nordic countries. The GAIJI index presented many international experiences in the use of artificial intelligence apps for automated content creation and the classification of media outlets.AI & Arab Media OutletsAccording to GAIJI results, the Arab media, Al-Arabiya channel came as the first Arab experiment that used different AI tools and applications in automated content creation, followed by the Qatari Al-Jazeera Network, Bloomberg Asharq, Sky News Arabia, Blinx, Abu Dhabi Media Corporation, Dubai Media Corporation, and Artificial Intelligence Journalism for Research and Forecasting (AIJRF) as the main developer of Arab content and news on the Metaverse, and as a leader in Media of Metaverse for 2 years.AIJRF has a robot for automatic writing, for some weekly articles, and another for automatic response to the public. AIJRF has more than 25 trainers and developers working on more than 350 applications of artificial intelligence in all kinds of content creation. It is the first media and research institution that has contributed to building many media and news spaces on the Metaverse (more than 15 different spaces) since September 2022. It has 3 news studios, media training spaces, and spaces for the Artificial Intelligence Journalism World Forum (AIJWF).In addition to more than 4 avatars working in providing news, bulletins, lectures, and various training and media courses. AIJRF  has contributed to building more than 10 spaces for media outlets and Arab news agencies in the Metaverse.  Most Used AI AppsThe GAIJI Index identified the most AI apps used in Arab media outlets, as follows:AI apps used in big data analysis have been ranked on the top “” with a rate of 90.7%, then “Social Media Algorithms apps" with a rate of 89%, the " search engines for content analysis “with a rate of 88.3%, and news writing and spelling correction apps and tools with a rate of 88.3%. 86%, augmented reality tools at 85%, digital marketing bots at 84.7%, “news bots” at 72.3%, and finally news and media spaces on the metaverse (Media of Metaverse) at 12%.

AR may disrupt brand building, reveals Omnicom-Snapchat study

 Augmented Reality (AR) advertising may be growing rapidly, but the majority of experiences ignores the diverse audiences and can be damaging to users’ self esteem as well, reveals a research survey done by Omnicom Media Group (OMG) and Snapchat. The survey aimed at understanding the long-term effects of AR on brand building. Moreover, according to GlobalData’s Emerging Technology Sentiment Analysis Q2 2021, it was found that AR is the most disruptive emerging technology. In the poll, 70 percent of respondents stated that AR would deliver either slight or significant disruption to the industry.  AR is a technology that will powerfully shape our world in the coming decades. AR has really picked up pace in the last few years, especially due to the Gen Z preferring the use of social apps such as Instagram, Snapchat etc, over their real friends and reality.The AR market size, which was USD 42.20 billion in 2022, is expected to reach USD 1109.71 billion by 2030. Therefore, the AR market will exhibit a CAGR of 50.7 percent during 2023-2030. Moreover it is estimated that 2.9 billion users worldwide will be frequent AR users by end of 2023, a number that is expected to grow to 4.3 billion by 2025. This is according to a 2021 Deloitte study commissioned by Snap Inc.The survey by OMG and Snapchat involved interviews with AR practitioners and creators, quantitative surveys with 5,000 internet users across Australia, Canada, Saudi Arabia, the UK and the US, and a four-week measure of how brand associations changed over time with US respondents.OMG and Snapchat’s survey revealed that AR experiences may enhance a variety of brand perceptions and lead to increased recall and purchase intent when compared to vertical video ads. It also found that AR complements video ad buys by driving incremental gains, rather than acting as a replacement.On the other hand, it is also true that most brands do not really test whether their AR experiences are used by the majority of users, as the filters and lenses in AR often ignore diverse users or misidentify them also. Moreover, the impact of social media filters and lenses on users ‘body image and mental health’ is also an issue that is being scrutinised by governments around the world.Wise and conscious use of augmented reality should bring measurable benefits, which will be seen in increased effectiveness at work, in education, and in well-being, and in tangible increases in income. Inappropriate “social” use of AR technology, on the other hand, may raise moral and ethical concerns and, in extreme cases, may even exceed the established legal standards and rules of social co-existence.It is also worth noting that the overuse of AR technology can have a negative impact on human health, both mental and physical, with side effects including eye issues, ear problems, and states of mental dependence.

W7Worldwide holds the status of key ally for the Social Responsibility Associate

W7Worldwide and the Social Responsibility Association has recently signed a strategic partnership agreement to deliver sustainability solutions and media services, and the agreement was signed at the Association's headquarters in Riyadh on 22nd August.The agreement was signed by Abdullah Sulaiman Al-Muhanna, CEO of the Social Responsibility Association, and Abdulrahman Inayat, Strategic Planning Director of W7Worldwide, in the presence of a number of officials in the Association.Al-Muhanna expressed his pleasure at the signing the agreement. He stressed that it embodies the true partnership between the non-profit third sector and the private sector; especially as it covers a number of aspects of cooperation in the areas of spreading awareness, and the media aspects of spreading awareness, and media aspects to raise the level of community awareness of social responsibility and to keep pace with the efforts of the Association in this regard in order to achieve one of the most important strategic objectives of the Association, which is to spread the culture of social responsibility.Al-Muhanna revealed that the agreement will allow the two sides to exchange experiences, consultations, and services in the fields of media, social Media, and sustainability.Al-Muhanna went on to say, "The signing with W7Worldwide came due to the company's tangible successes and experiences in the field of strategic solutions and media consulting, especially since its services reach 82 offices in 28 countries around the world. Therefore, the Association looks forward to this important strategic partnership achieving the desired goals." Which is fully consistent with the Association's future vision and in line with Saudi Vision 2030, in the field of supporting strategic partnerships between the private and non-profit sectors. Al-Muhanna noted the great support; Which the Association enjoys from the wise leadership, headed by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz, and his trustworthy Crown Prince, His Royal Highness Prince Muhammad bin Salman bin Abdulaziz, and the vigorous follow-up of Her Royal Highness Princess Hessa Salman bin Abdulaziz, the honorary president of the Association.He also praised the great support that the Association enjoys from the Ministry of Human Resources and Social Development, especially since the Association is one of the first charities concerned with social responsibility at the regional level.For his part, Abdulrahman Inayat, Strategic Planning Director of W7Worldwide, congratulated the Association and all employees of the company on signing the agreement, describing it as the most important agreement during the second half of this year, to be added to the company’s continuous successes in the field of strategic partnerships, especially that it is with the Saudi Society for Social Responsibility, the first Association A Saudi woman specialized in social responsibility in the Kingdom and the Arabian Gulf.Inayat added that the agreement signed today will allow the company to contribute strategically and effectively in the field of sustainability solutions, media and strategy consulting.Inayat went on to say, "The agreement is a culmination of the company's interest in sustainability solutions, and as a confirmation of that, it established the first department for initiatives, sustainability and media production in the Kingdom, based on a media team specialized in the field of sustainability, to be the first specialized media company to provide these services, as an affirmation of the company's leadership in the field of strategic solutions and sustainability."It is noteworthy that the Association was established in May of 2019, and it is the first Saudi Association specialized in social responsibility licensed by the Ministry of Human Resources and Social Development.

TBO.COM and WebEngage join hands to deliver hyper-personalized services

TBO.COM, the leading global travel distribution platform, has announced a strategic partnership with WebEngage, a leading marketing automation company, for a comprehensive digital transformation. TBO will harness WebEngage’s cutting-edge automation and AI-ML tools, journey designers, and personalization engines to empower travel agents to serve their customers effectively. TBO is known for its pathbreaking “B2A” strategy in the tourism industry. Acronym for “Business to Agents”, the first-of-its-kind strategy in the region is aimed at empowering agents to maximize earnings by meaningfully catering to travellers seeking customized, hassle-free, and convenience-oriented tourism services. Such innovative B2B strategies, coupled with round-the-clock agent support and acceptance of over 55 currencies, have enabled TBO to expand its purview to over a million hotels and 120 countries globally. “Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement. A marketing-automation innovator of WebEngage’s calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalized services to our agents and partners and, through them, a multitude of travellers across the globe,” expressed Gaurav Bhatnagar, Co-Founder & Managing Director, TBO.COMReiterating the need for marketing automation in tourism distribution, Avlesh Singh, Co-Founder & CEO, WebEngage, said that business-facing companies must engage like they are directly dealing with customers. “The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective.”WebEngage’s full-stack Retention Operating System has delivered measurable results for companies across sectors. As a testament to its success, WebEngage has built a portfolio of over 800 client companies globally. Since its official entry into MENA, the SaaS provider has added over 60 new clients each quarter. The meteoric growth phase recently culminated in the $20-million Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund, among other VCs.

'Immensely Honoured' Mancini named new coach of Saudi Arabia

Roberto Mancini was on Sunday named as the new coach of the Saudi Arabia national team after he controversially quit the Italy job earlier this month.The Saudis, who beat eventual champions Argentina at last year's World Cup in Qatar, have been without a coach since Herve Renard left to take charge of France's women's team.Mancini, 58, led Italy to the Euro 2020 title but failed to qualify for last year's World Cup."I am immensely honoured to be offered the position as Saudi Arabia national team manager," said Mancini who has signed a four-year contract."I believe this is a great opportunity for me, to experience football in a new country, especially with the growing popularity of football in Asia."He added: "The presence of top players in the Saudi Pro League indicates the potential for growth in the national football scene."Saudi Arabia, the world's biggest crude oil exporter, has made waves this summer by buying a host of players from European clubs for teams in the Saudi Pro League.Brazil star Neymar was the latest in a growing list of big names to be attracted by the huge sums offered by the Saudis after Cristiano Ronaldo kicked off the trend by moving to Al-Nassr in January.Newspaper La Gazzetta Dello Sport reported on Sunday that Mancini's contract would come with an annual salary of 25 million euros ($27 million).The federation's statement did not disclose his salary."The appointment confirms the new era of growth for the Saudi Arabian national team and marks a new milestone in Mancini's distinguished career," the Saudi federation said in a statement confirming Mancini's appointment.Mancini was due to arrive in the Saudi capital Riyadh on Monday to be presented to the media.His first match with the team is set for September 8, an international friendly against Costa Rica at St James' Park, home of Newcastle which is owned by the Saudi sovereign wealth fund.Another friendly against South Korea is scheduled to be held in the English city on September 12.A video posted to the Green Falcons' account Sunday on X, formerly Twitter, featured Mancini in a white shirt and green tie, declaring, "I made history in Europe, now it's time to make history with Saudi."

Team ONE Strengthens leadership team with two key appointments

Le Royal Méridien Doha, Agora, Doha, Autograph Collection, and Qabila Westbay Hotel the epitome of luxury and world-class hospitality, proudly welcome two accomplished professionals to its esteemed leadership team. Samer Gerges joins as the new Multi-Property Director of Sales & Marketing, while Hiba Qalyoubi takes on the role of Multi-Property Director of Marketing Communications.With an illustrious 21-year career in the hospitality industry, Gerges brings a wealth of expertise and a proven track record to the cluster properties. His journey began in Lebanon, mastering hotel operations in Front Office and Reservations at the Grand Hotel Kadri - Zahle. Transitioning to the Hotel Sales Industry, he swiftly rose from Sales Manager to Cluster Director of Sales and Marketing with Marriott International, overseeing prominent properties like JW Marriott, Courtyard by Marriott, Residence Inn by Marriott, and Arraya Ballroom.Gerges' dedication to Marriott International extended to directing Sales and Marketing for premiere properties across the Gulf Region, including The Sheraton in Downtown Manama, Bahrain, and the renowned JW Marriott Muscat, Oman. His hands-on approach led to remarkable success in revenue generation and establishing robust connections with international and local markets.In November 2021, Gerges joined the prestigious JW Marriott Marquis Doha property, achieving remarkable milestones under his leadership. Driven by his passion for the dynamic nature of the hotel industry and the opportunity to explore the world through travel and diverse interactions, Gerges inspires and empowers his team as the Multi-Property Director of Sales and Marketing, unlocking their full potential and finest abilities.Joining Gerges is Qalyoubi, a seasoned marketing maven with a flair for creative storytelling and brand elevation. Having worked with esteemed hospitality brands for 20 years in marketing within the hospitality sector, Qalyoubi has led marketing teams for esteemed properties across the Gulf region.Her portfolio includes significant marketing projects for renowned hospitality groups like Anantara, Intercontinental Hotels Group, and, notably, Marriott International. During her tenure with Marriott, she spearheaded successful marketing strategies, with a strong emphasis on brand positioning across the Gulf and international markets. Having been part of the pre-opening teams for prominent properties like Banana Island Resort Doha by Anantara, Marriott Hotel Al Forsan and others, Hiba played a pivotal role in establishing successful launches, campaigns, and out-of-the-box strategies that set these properties apart upon their inauguration. Furthermore, Hiba's achievements extended to her role as the Area Director of Marketing for Marriott International Middle East & Africa, where she crafted market-based strategic plans and executed various initiatives that positively impacted marketing programs and best practices for Marriott properties across the region"We are thrilled to have Samer Gerges and Hiba Qalyoubi join our team, "Their leadership and industry knowledge align perfectly with our vision of delivering exceptional guest experiences and fostering innovation. We are confident that their contributions will lead us to even greater success “said Gerrit Graef, Multi-Property General Manager of Le Royal Méridien Doha and Agora, Doha, Autograph Collection.The three iconic properties are symbols of elegance and sophistication, poised to reach new heights in delivering memorable experiences and captivating its guests with the addition of Gerges and Qalyoubi to its leadership team.

From Dubai to the world: Shabir Momin on One Digital Entertainment's journey

In this exclusive interview with Adgully ME, Shabir Momin, the Founder and Managing Director of One Digital Entertainment, provides a deep dive into the organization's trailblazing journey in the dynamic world of digital media. From its successful expansion into the MENASA region to its visionary approach to the creator economy, Momin reveals how One Digital Entertainment's data-driven strategies, AI-powered platforms, and global network are reshaping content creation, distribution, and consumption. Discover how the company remains at the forefront of technological advancements, while empowering creators and brands to thrive in an ever-evolving landscape. Excerpts:Congratulations on the successful expansion of One Digital Entertainment into the MENASA region! Can you share more details about the decision-making process behind opening an office in Dubai and the goals you hope to achieve with this new expansion?   While the creator economy has grown significantly globally over the past few years, and One Digital Entertainment has been a key player in shaping this industry, Middle East is specifically growing very fast and we believe we can add a lot of value to the creators ecosystem in this region. We not only bring our experience, but also proprietary processes, systems, technology and tools to accelerate the growth and give the creators the right environment.   How do you see the future of the creator economy, and what opportunities and challenges lie ahead for content creators and brands in this space?   One Digital Entertainment's data-driven approach and advanced AI/ML-based platforms have been instrumental in content engagement and understanding user behaviour. We help creators with tech and also with strategy to bring the best out of them and yet reduce their efforts significantly.   Could you elaborate on how these technologies have helped creators and brands in enhancing their content strategies and reaching wider audiences?   With operations in over 10 countries, our goal is to manage the global market and connect with a network of over 1.5 billion people. A significant portion of our tasks are streamlined through an automated system. This includes various processes such as brand and creator collaborations, scheduling content creation, planning and executing shoots, validating concepts, managing cashflow, distributing content to global platforms, and leveraging insightful trends. The core production aspects are also integrated into this system. As a result, this comprehensive approach greatly supports the entire ecosystem of creators and brands, enabling them to achieve significantly higher value and returns within a shorter timeframe. How does One Digital Entertainment maintain a cohesive and effective infrastructure to support creators and brands across different regions and cultures?   One Digital Entertainment's holding company, New Media, comprises over 27 distinguished brands and companies. Many of them are industry leaders. The environment of studies, production, distribution, strategy, partnership and investment done by OneDigital towards the creators ecosystem is unparalleled and many have benefited out this and cuts across language, region and can be utilised by both upcoming Creators to established creators.   How does this network of diverse entities contribute to the overall success and growth of the organization?   We consider ourselves always at the edge of technology adaptation and make it our duty to bring the best of the technology,  solutions and services with one goal of growth for our creators, from using high tech VR/ AR to robotics to blockchain we use it all to add value in any ways possible.   The concept of the metaverse and Web 3.0 has been gaining traction in the digital media industry. How do you envision these technologies impacting the creator economy and content consumption in the coming years?   We think that world of Creators are going to change fast and change for good, use of technology, AI, ML based solutions and capabilities that generative AI is giving even at this early stage is going to create and explosion. Creators with great talent but lacking capabilities of technology or services providers for edit, shoot, production, graphics and many other things are all getting resolved almost at the same time. We are leading a lot of these functions with our tech and we look forward to adding significant value to many Creators globally.   As the leading digital media organizations in Asia, what steps has One Digital Entertainment taken to stay at the forefront of technological advancements and industry trends? How do you ensure that your offerings remain relevant and ahead of the competition?   We have always invested very heavily on technologies, solutions and processes. Staying true to creativity which we want to enrich by adding loads of support to be able to make better use of time and be able to do remarkable things. Our impact on what Creators benefit from us is significant.   Can you share the story behind the founding of One Digital Entertainment and how the company has transformed over the years to adapt to the changing digital landscape?   We are Singapore based and started off as a media tech company and now has become a full lifecycle media company. We do everything from talent / creators identification, grooming, training to making superstars at global level. We also create, produce, distribute, manage content at scale from our own IPs to co creating with others and our creators. We have evolved a lot and our years of experience and urge to keep finding solutions to every problem in this evolving industry has given us the benefits of creating an impact.   The creator economy is now a billion-dollar market with a vast number of creators and players. How does One Digital Entertainment empower creators with its suite of services, and what sets your approach apart from other players in the industry?   Creators have and will become the currency of marketing, engagement and voice of people also. This is true democratization of the market, we consider each of them as a micro entrepreneur when they start off and support them in the journey to becoming giant brands. We also do lots of diversification planning for them as they evolve from merchandising to smart products to global engagement across digital and traditional industries. While currently we are heavy lifting a lot of the weight, we are always collaborative to other who are joining in the industry as more the players the better the ecosystem and better the solutions. We even go to the extent of helping them and investing in them to amplify the offerings as long as it is helping the industry grow.   In terms of market size and trends, how do you see the digital media landscape evolving in the next few years, and what strategies does One Digital Entertainment have in place to capitalize on these opportunities?    It is a no brainer that this industry will grow leaps and bounds, we will do whatever best we can to support but this industry is also in need of a lot of others players doing specific functions. Going deeper in to less populated regions and support the creators in those environments. We have many programs which supports these functions in many ways. We are also going to be launching many new tech and platforms in near future which will help the whole ecosystem more.   Could you shed some light on the role of public relations, marketing, and comprehensive artist management in the success of One Digital Entertainment and its associated creatorsney, their approach to the creator economy   Creators are of all kind and are expressive and creative and have many out of box ways of communication, the whole marketing and sales industry will change as it's getting layered with entertainment and infotainment and edutainment at the same time. These converged new streams will break the traditional systems and are far more efficient than ever imagined. But we are just at the beginning of a new evolution or an era, the rate of change is also extremely accelerated and world will keep looking very different every 3 years for the next 10-15 years. We should all brace for impact - but a good impact a positive impact.

Momentus Digital takes their digital advertising solutions to Middle East

Momentus Digital has announced their expansion in the Middle East market with the opening of a new office in Dubai. This move is part of the company’s global growth strategy, and positions Momentus Digital to provide innovative and effective digital advertising solutions to businesses in Middle East.Middel East is a rapidly growing market with a booming digital marketing landscape. According to recent reports, the digital advertising industry in the MENA region is expected to grow to over $9 billion by 2025. This represents a huge opportunity for businesses looking to expand their reach and achieve success in the region.Arooshi Dharamdasani, CEO, Momentus Digital, said, “Middle East is a dynamic and rapidly growing market and we believe that our experience and approach will help businesses achieve their goals in the exciting environment. We are excited to bring our expertise and innovative digital advertising solutions to the Middle East market.”Momentus Digital has provided top-notch services and solutions for digital advertising to companies across sectors in India.Momentus Digital aims to bring their unique approach to digital advertising to Middle East, providing businesses with customized and innovative solutions that drives growth and engagement. It is a Unified Media Advertising Partner, which is designed to provide the full extent of audiences through Native, Programmatic, Search, Display and Gaming audience. Its brand engagement also works on the lines of giving the right audience through the right channel at the right time.Momentus Digital is one of the few homegrown digital advertising companies with an expanding international clientele. We are actively seeking to increase our worldwide footprint through India and Middle East.Ashwani Mehta, Co-Founder, Momentus Digital, said, “Momentus Digital has a proven track record of success in the Indian market and we believe that our approach will resonate with businesses in Middle East.” “We look forward to building strong relationships with our clients and helping them achieve success in this dynamic and exciting market.” says Chavi Tandon, Sales Director-International, Momentus Digital.

Brand Dubai unveils new guide on the occasion of Emirati Women’s Day

Brand Dubai, the creative arm of the Government of Dubai Media Office, is marking Emirati Women’s Day 2023 with the launch of an interactive guide featuring various innovative homegrown businesses that are extending exclusive discounts and offers for all women on the occasion.Curated to ensure that Emirati Women's Day 2023 becomes an unforgettable celebration for all women, the guide, titled ‘From Dubai to Emirati Women’, provides a list of establishments ranging from delightful F&B venues, elegant beauty salons, charming flower shops, to chic fashion outlets that women can visit to enjoy special discounts.Marked annually on 28 August, Emirati Women’s Day was launched by Her Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation, to appreciate Emirati women for their dedication, strength and achievements that have helped shape the nation. This year, the occasion is being held under the theme ‘We Collaborate for Tomorrow’.Shaima Al Suwaidi, Director of Brand Dubai, said, “The ‘From Dubai to Emirati Women’ guide, released on the occasion of Emirati Women’s Day, reflects our commitment to empowering and honouring the women who play a pivotal role in shaping our society. We hope it adds an extra layer of joy to this special day and serves as a token of our appreciation for their remarkable endeavours. The guide’s launch is also a reflection of the importance that Brand Dubai places on supporting start-ups in their entrepreneurial journey.”Many outlets listed in the guide are drawn from Brand Dubai’s ‘Proudly from Dubai’ network, which seeks to raise the visibility of promising homegrown businesses. The ‘Proudly from Dubai’ initiative aims to tell the success stories of exciting and innovative businesses that were born and initiated in Dubai. As part of the initiative, Brand Dubai offers businesses in the network both local and international media exposure, space provision and networking opportunities.

DV’s ABS maximizes benefits for L’Oreal and UM MENAT

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has deployed its Authentic Brand Suitability (ABS) solution for L’Oreal Middle East. L’Oreal has been working with UM MENAT, the region’s leading media agency and has used ABS to optimise its campaign performance and successfully manage placements in brand-suitable environments.ABS is DV’s most advanced pre-bid solution, enabling advertisers to create a centralised set of brand safety, suitability and fraud controls. Aligning pre-bid filtering and post-bid measurement functionalities allows advertisers to significantly lower block rates, drive performance and, ensure the ad placement is suitable for the brand. Raja Yazigi, Media Director at L’Oréal, said: “The superior performance of DV Authentic Brand Suitability on cost efficiency and brand protection proved that this test is scalable towards a wider and safer advertising environment for our brands, coupled with cost savings we can re-invest.”L’Oréal deployed the campaign across the open internet in Saudi Arabia and the UAE. From the day it was activated, ABS decreased the block rate of ads for L’Oréal by 82 percent over the duration of the campaign. Media waste costs also decreased by 77 percent.Johara Abdelmoumen, Business Director, DoubleVerify said, “Ensuring consumers see your ads is critical to the success of any campaign, but a lack of knowledge over how much the creative has been viewed can lead to wasted spend. Thanks to DV Authentic Brand Suitability, advertisers like L’Oréal can gain clear insight into the campaign’s performance and optimise their media spend whilst ensuring the ads run in brand suitable environments.”Rohan Sawant, Digital Lead, UM MENAT commented, “Venturing into programmatic with the right measurement partner goes a long way in covering a brand from all aspects. DoubleVerify helps to provide deep insights and has proven that reach is not the key metric, the quality of reach is what drives impact.”

Nexans Telecom Systems rebrands as Aginode

Dubai: Nexans Telecom Systems, a solutions provider of end-to-end telecom and data network infrastructure solutions, and has been supporting customers with advanced solutions for data networks, data centres, and telecom networks for more than 30 years, has changed its brand name to Aginode.Under a new name, Aginode, will continue to service the telecom & data markets with the design, manufacture and sales of connectivity solutions for digital networks in FTTx, mobile, LAN and data centre markets. Aginode’s goal is to enable infrastructure, which delivers applications to make lives more connected, productive, and enjoyable, today and in future.“Under the influence of digital transformation, infrastructure and networking platforms are also being digitised, realigned and repositioned to provide agile solutions for enterprises. Aginode will now face global, regional and local connectivity market opportunities under its new stand-alone brand name, with the same product and solution integrity that it has delivered for the last 30 years,” said Arafat Yousef, MEA Managing Director, Aginoide.Aginode has a proven track record of developing, implementing, and servicing advanced infrastructure solutions, with diverse product range. The company will continue to sell and manage its LAN and Data Centre solutions such as LANmark , LANsense, and LANactive; and its FTTx and Mobile solutions such as XPLORER, BRIGHTBOX, INFRABIRD, and UPSKY.Aginode has a state–of-the-art industrial footprint and recognised technological know-how in Europe, Middle East, North-West Africa, and Asia. Leveraging on its global sales teams and well trained regional and local channel partners, Aginode will continue to be a key provider of digitalisation and connectivity.

Global Citizen consultants receives best arabic content award from

Dubai:, the prominent website and comprehensive source of Arabic news headquartered in the UAE, recognised Dubai-based Global Citizen Consultants as the winner of the Arabic Content Award. The award is a token of appreciation for the company's remarkable dedication to using high-standard Arabic content on its website and marketing collaterals while adhering to the principles of the language's structure.In a statement released earlier over the business platform LinkedIn, unveiled the inauguration of its annual award, recognising exceptional Arabic content produced by second citizenship service providers within the MENA region. Spearheaded by an esteemed committee comprising top-tier experts in the field, the assessment process considers several critical factors. Among these, a paramount emphasis is placed on meticulous observance of composition, grammar, and morphology rules.Equally important is the seamless integration of narrative techniques tailored to each subject's essence, avoiding mundane literal translations. Additionally, a keen focus is maintained on upholding the historical chronology of events while ensuring the text remains devoid of colloquialisms or non-conforming expressions, thereby keeping the highest linguistic standards.Hassan Soukar, Editor-in-Chief and Co-Founder of commented, "At, we pay special attention to the quality of Arabic content, leaving no stone unturned in elevating the applicable benchmarks. This commitment has led us to establish a range of awards centred around this pivotal facet to recognise the tireless dedication invested within this sphere. Today, we proudly recognise Dubai-based Global Citizen Consultants company, led by its Founder and CEO Omar Takidin, as the Best Arabic Content Award winner. Their relentless and unwavering pursuit of refining Arabic content, making it impeccable while following the correct guidelines, is the basis for this recognition. We are honoured to present this award as a tribute to their exceptional and unrivalled contributions in this domain. Furthermore, this acknowledgement underscores our unwavering support for all endeavours to salvage Arabic content from past setbacks and restore its esteemed standing."Omar Takidin, CEO and Founder of Global Citizen Consultants, remarked, "On behalf of all staff members of Global Citizen Consultants, I would like to extend my heartfelt appreciation to and their accomplished team for honouring us with the prestigious Best Arabic Content Award for the year 2023. As a platform renowned for its comprehensive coverage of crucial news across diverse sectors, is committed to working with organisations that maintain the highest standards of Arabic language content.Mr Takidin added: “We at Global Citizen Consultants are proud to top the list of companies that deal with second citizenship and alternative residence programs that focus on the Caribbean and armed with our personal experience from A to Z in this field, our international relations, multilingual customer service, and offices all over the world, which makes us offer innovative solutions and competitive prices. Our assistance to you continues beyond obtaining citizenship and extends for life.”Mr Takidin concluded: “At Global Citizen Consultants, we aim to satisfy our clients through excellent service and keen expertise. The foundation of our practice is integrity because our morals and honesty help to build a vital trust factor among our clientele. Our clients know that by working with Global Citizen Consultants, their investment is being looked after by honest, hard-working advisors dedicated to providing the best experience. Whatever problem or concern our clients have, they can feel confident that we are prepared to supply solutions."Notably, and are integral components of the Dubai Route Group, an esteemed news source within the Gulf region known for its unparalleled reliability and trustworthiness.

NetApp & Google Cloud introduce MSS to revolutionise EW workloads in the cloud

Dubai:- NetApp, a global, cloud-led, data-centric software company, today announced an extension of its partnership with Google Cloud to deliver new levels of storage performance combined with the simplicity and the flexibility of the cloud. With the introduction of Google Cloud NetApp Volumes - now available as a fully-managed, first-party service on Google Cloud -   customers can seamlessly bring business-critical workloads across both Windows and Linux environments to Google Cloud, even for the most demanding use cases like VMware and SAP migrations—all without refactoring code or redesigning processes."NetApp's innovative offering with Google Cloud sets the standard for enterprise-class features in public cloud file storage, establishing a benchmark for the industry,” said Dave McCarthy, Research Vice President, Cloud and Edge Infrastructure Services at IDC. “The recognition of NetApp's name alongside the cloud provider in this first party service underscores its commitment to driving cutting-edge cloud storage solutions that address customer and market challenges."Google Cloud NetApp Volumes is based on NetApp ONTAP™ data management software and cloud services. Available today, the partnership enables customers to seamlessly extend their workloads into Google Cloud through an automated storage service that’s fully integrated into its service ecosystem, providing enterprise-grade storage, data protection, and business continuity across workloads. “By extending our collaboration with Google Cloud, NetApp is putting ONTAP storage and data management capabilities into the hands of Google Cloud customers as a first-party service, making it simple to use enterprise-grade storage in their critical workloads, optimize file storage and support   Windows, Linux, SAP and VMware workloads,” said Ronen Schwartz, Senior Vice President and General Manager, Cloud Storage at NetApp. “We see our mission as creating cloud storage and data services that are as forward-thinking and easy to use as possible, and this partnership allows us to continue making this vision a reality.” “Today’s announcement extends our ability to deliver first-party storage and enterprise data management services so organizations can rapidly deploy, run, protect, and scale enterprise workloads with the familiar tools and interface of Google Cloud,” said Sameet Agarwal, Vice President and General Manager, Google Cloud Storage. “We’re thrilled to enhance our File Solutions  portfolio by continuing our partnership with NetApp, bringing the flexibility of the cloud to our customers alongside data protection and efficiency.”   Key capabilities of Google Cloud NetApp Volumes include:Enterprise-grade, multiprotocol file shares with rich SMB and NFS protocol support for the most demanding Windows or Linux workloads, including Google Cloud’s only storage service to support protocols such as SMB and NFSv4.1(and v3)Support for instant capacity additions or changes between performance tiers – without downtime – resulting in the ability to balance investment/performance in real-time.Built-in data protection that creates efficient, block-level incremental backups that don’t impact uptime or performance while meeting RTO/RPO parameters to ensure optimum application availability.“As an existing NetApp customer leveraging Cloud Volumes ONTAP and Cloud Volumes Service on Google Cloud, we are thrilled to embrace the new Google Cloud NetApp Volumes,” said Anthony Lloyd, Vice President, Technology Services at OpenText. “This fully managed file storage service will provide seamless migration of enterprise applications, like Kubernetes, to Google Cloud without refactoring code or redesigning processes. Ultimately, it will simplify operations across all our IT environments.”

Dipankar Zalpuri to lead Kaizzen in MENA region

Leading Indian PR and digital media agency Kaizzen has opened an office in Dubai as part of its global expansion strategy. The agency will offer PR and digital marketing solutions to businesses in the Middle East and North Africa region.Dipankar Zalpuri has been appointed as the President of the MENA region for Kaizzen. Being a seasoned professional, Zalpuri brings over 18 years of experience in communications. His expertise spans across digital marketing, content marketing, public relations, and events consulting and execution.  In his new position, Zalpuri will provide international brands and emerging startups with tailored PR and digital marketing strategies. Kaizzen Founder-CEO Vineet Handa stated: "With our expertise in creating compelling narratives and delivering tangible outcomes, we look forward to assisting businesses in the MENA region in establishing meaningful connections with their audiences."Nikhil Pavithran, Group President, Kaizzen, said: “Our agency's aspiration is not only to provide top-tier communication strategies but also become an integral part of the MENA business landscape.” Dipankar Zalpuri said: "I believe that MENA is a region that values innovation, building relationships, and entrepreneurship. I am determined to make a substantial positive impact in this region with this prestigious mandate. This confidence comes from the backing of passionate hard-work and exceptional dedication to deliver successful client campaigns that is encoded in the DNA of this remarkable organisation, right from the top. With the support of a diverse talented team, we will take forward the Kaizzen narrative of boosting businesses by creating appealing brand stories through comprehensive 360-degree communication strategies. Well, the way to get started is to quit talking and begin doing.”The UAE foray marks a significant milestone, as it signifies the agency’s dedication to providing top-notch services to its clients, both locally and globally.

StartAD, Tamkeen celebrate Emirati women achievers in the UAE

Abu Dhabi: In celebration of Emirati Women’s Day, the second edition of the Emirati Women Achievers (EWA) initiative took place at NYU Abu Dhabi (NYUAD) exploring this year’s theme, We Collaborate for Tomorrow.         The event was organized by startAD, the Abu Dhabi-based startup accelerator powered by Tamkeen and anchored at NYUAD, along with the US Mission to the UAE, and the Arab International Women’s Forum.The event highlighted 23 high-achieving Emirati women spanning three generations who have excelled in a range of disciplines and contributed to the UAE’s culture of innovation and entrepreneurship. Furthermore, through this initiative, 74 Emirati Women Achievers will be able to expand into a national network providing opportunities for collaboration and growth.Her Excellency Dr. Maitha Salem Al Shamsi, Minister of State, delivered a keynote address on behalf of Sheikha Fatima before the awards ceremony. Her remarks included a reference to Her Highness’s ongoing appreciation for the initiative, and her pride in the daughters of the Emirates who contribute to the past, present, and future of this young nation. Dr. Maitha emphasized Her Highness’s standing as a role model whose strength, determination, and vision for the role that women should play in all aspects of daily life, continue to drive the prosperity of the UAE, and serves as a model for humanity.

Study reveals the impact of emotional resonance on consumer behavior

Dubai: In a world where functionality often overshadows emotions, the concept of “emotainment” (Emotional Entertainment) is emerging as the new style of content to help people reconnect and reignite their creative spirit. Providing a thriving digital venue for this is TikTok, which leads the charge as the best platform for creating lasting emotional bonds with users.Making connections that genuinely resound with users and evoke positive emotions such as joy, happiness and inspiration is a challenge today, when few things feel novel anymore.For brands and marketers, this can be a challenge, as emotional resonance is the key to inspiring customer loyalty and shaping their behaviors. Crafting narratives that resonate with their target audience through a wide range of emotions – from empathy and nostalgia to inspiration and hope – is the way brands can create memorable impressions.To unveil the remarkable impact of emotional resonance on digital media platforms, leading research firms Ipsos and MediaProber conducted a first-of-its kind research study in 2023 on the Impact of Emotional Entertainment on Business outcomes in the United Arab Emirates, and also drew on data from the 2021 study: The Neuroscience Behind TikTok's Relevance study conducted by Ipsos and Neurons in the Middle East, North Africa and Türkiye.To understand the science behind emotional resonance, IPSOS and MediaProber used innovative research technologies that looked at different metrics, to identify moments with high emotional engagement while using digital media channels. The research revealed that users experienced about five of these moments across key digital channels during a 30-min session, with TikTok users having 1.2x higher positive feelings compared with other digital channels.TikTok also emerges as the clear leader in delivering high-quality attention, with users spending 92% of their time on it compared to 8% on TV (Percentage of time spent on TikTok vs TV - when given the choice between the two in a naturalistic multi-screening environment). TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC & Ads) compared to other digital channels.Goosebumps-inducing content has an impact that lasts beyond the momentary physical reaction, uplifting users' moods long after using the platform. TikTok was the only platform to lift users' moods after using it, generating a 2.6x higher mood increase than other digital platforms, solidifying its status as a source of positivity and inspiration."This groundbreaking and first-of-its-kind marketing study examined the impact of high emotional moments on user experience and content engagement online, while also identifying business opportunities for brands to captivate audiences," said Bruno Ribeiro, Global Head of Research & Insights at MediaProber. "We looked at unique psychophysiological records from participants using digital channels to accurately detect moments with high emotional engagement. Our findings revealed how goosebumps-like moments are integral to a business strategy that aims to enhance user experience, content satisfaction, and brand impact.”Emotionally engaging content has been fine-tuned by users, encompassing an artful blend of native content, positive tone, human characters, and music – which delivers an authentic touch, engage users effortlessly with the platform's lingo and trends, elevate their followers’ mood and thus amplify emotional resonance, leaving a lasting impact on viewers."This scientific research on emotional entertainment clearly demonstrates the profound impact that emotionally engaging content can have on digital users, particularly on TikTok," said Ramesh Redekar, Director & Head of Brand Tracking, MENA - IPSOS. "And the effect goes beyond entertainment and engagement as users are driven to take action. This type of content not only enhances the overall evaluation of the platform but also uplifts users’ moods - Consequently, they are more likely to remember and respond to advertisements and develop brand affinity," he added.Emotional resonance on TikTok significantly influences shopping behavior. Ipsos’ 2022 Brand Shopping Motivation research study in UAE, KSA and Türkiye showed 68% of shoppers reporting that emotionally engaging content motivated them to shop on TikTok. Brands can leverage this emotainment prowess to elevate brand recall, loyalty, and purchase intent. With users actively engaged in consuming content, ads on TikTok are more memorable, generating 2x higher ad recall compared to other platforms.The 2023 study revealed that users who experience moments of high emotional resonance are 1.5x more likely to purchase a product or service across various digital media channels. Notably, on TikTok, the impact of emotional resonance is further amplified, making users more open to try, consider, and purchase a product or service.These findings highlight the immense potential TikTok offers for brands seeking to create authentic, emotive and lasting connections with their audience. By leveraging the power of emotainment storytelling, brands can inspire action and elevate the overall impact of their marketing efforts on TikTok.

RAK Ceramics to be the main sponsor of Emirates Club

RAK Ceramics, one of the largest ceramics brands in the world, unveiled its new main sponsorship deal with Emirates Club, the Ras Al Khaimah-based UAE football club. The announcement follows hot on the heels of the recent signing of the Spanish football legend Andres Iniesta by the club.In the upcoming ADNOC UAE Pro League, RAK Ceramics will play a pivotal role in elevating the club's new venture on the global stage as the most renowned brand from the Emirate of Ras Al Khaimah. Providing further support, RAK Ceramics aims to highlight the new chapter in the illustrious career of one of football's all-time greatest midfielders, Andres Iniesta.Iniesta's track record includes nine LaLiga titles, four Champions League triumphs with Barcelona, and the unforgettable World Cup-winning goal for the Spanish National team. His move to Emirates Club further ups the tempo in the UAE Pro League amid an upsurge in international football talent acquisition across the region, and will make for an exhilarating season.Iniesta and his Emirates Club team members proudly donned their RAK Ceramics-sponsored jerseys during their recent ADNOC Pro League match, with their next match set for Friday, 25 August.  Abdallah Massaad, Group CEO of RAK Ceramics commented on the partnership: “Football is more than a game; it's a global language that resonates with billions. Our partnership with Emirates Club, particularly during this vibrant phase of their journey, confirms RAK Ceramics' commitment to promoting the talent, enhancing the country’s excellence and taking up new challenges every day. As we embark on this exciting venture, we look forward to celebrating shared victories both on and off the pitch.”Yousef Abdullah Al Batran, Chairman of Emirates Club, said: “We are thrilled to collaborate with a renowned brand like RAK Ceramics. Their commitment to excellence mirrors our ambition on the pitch. With the arrival of a football legend like Iniesta, this partnership couldn't have come at a better time. The future looks bright for Emirates Club as we chart a path towards a new era of success for the team.”

Gartner forecasts worldwide AI chips revenue to reach $53bln in 2023

Dubai: Semiconductors designed to execute artificial intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the semiconductor industry in 2023, an increase of 20.9% from 2022, according to the latest forecast from Gartner, Inc.“The developments in generative AI and the increasing use of a wide range AI-based applications in data centers, edge infrastructure and endpoint devices require the deployment of high performance graphics processing units (GPUs) and optimized semiconductor devices. This is driving the production and deployment of AI chips,” said Alan Priestley, VP Analyst at Gartner.AI semiconductor revenue will continue to experience double-digit growth through the forecast period, increasing 25.6% in 2024 to $67.1 billion (see Table 1). By 2027, AI chips revenue is expected to be more than double the size of the market in 2023, reaching $119.4 billion.<img src='\137d3399d9a72de4cc98376d7263e54b.png' class='content_image'>Many more industries and IT organizations will deploy systems that include AI chips as the use of AI-based workloads in the enterprise matures. In the consumer electronics market, Gartner analysts estimate that by the end of 2023, the value of AI-enabled application processors used in devices will amount to $1.2 billion, up from $558 million in 2022.The need for efficient and optimized designs to support cost effective execution of AI-based workloads will result in an increase in deployments of custom-designed AI chips. “For many organizations, large scale deployments of custom AI chips will replace the current predominant chip architecture – discrete GPUs – for a wide range of AI-based workloads, especially those based on generative AI techniques,” said Priestley.Generative AI is also driving demand for high-performance computing systems for development and deployment, with many vendors offering high performance GPU-based systems and networking equipment seeing significant near-term benefits. In the long term, as the hyperscalers look for efficient and cost-effective ways to deploy these applications, Gartner expects an increase in their use of custom-designed AI chips. Gartner clients can read more in “Forecast: AI Semiconductors, Worldwide, 2021-2027, 2Q23 Update.”Learn how to lead through change spurred by generative AI in the complimentary Gartner webinar “How CIOs Can Lead Through Generative AI's Business Implications.”

Atteline launches new Sustainability division

Dubai: Atteline, an award-winning integrated communications agency founded and headquartered in the UAE, has announced the launch of its new sustainability specialism, solidifying its commitment to environmental and social responsibility across its consumer and corporate divisions. With this significant milestone, Atteline has pledged to become B Corp certified by 2024, making the agency the first UAE-headquartered integrated communications agency to achieve this prestigious recognition.B Corp certification is a globally recognised certification that demonstrates a company's commitment to meeting rigorous standards of social and environmental performance, accountability, and transparency. Atteline is dedicated to integrating sustainable practices into its business operations and fostering positive change in the communications industry.To lead this new division and champion the sustainability goals of the organisation, Atteline has appointed Malaika Fernandes as Sustainability Ambassador and Strategic Counsel. She said, “We are thrilled to launch Atteline's Sustainability Division, fueled by a passionate team with a vision to amplify voices for good and drive meaningful change in the UAE and beyond. By embracing more sustainable practices and pursuing B Corp certification, we align purpose with action and embark on a transformative impact journey. As a certified B Corp, we will be among businesses leading a global movement for an inclusive, equitable, and regenerative economy - we welcome a new era of conscious communication."Atteline's pursuit of excellence in these areas has been bolstered by key initiatives such as:In 2023, Atteline became a United Nations partner agency. Together with the UN Refugee Agency (UNHCR), Atteline supports awareness and advocacy efforts around the displacement crisis in the Middle East and North Africa (MENA) to forge additional support for the growing needs of those displaced by war, conflict, persecution, and the effect of climate change and natural disasters.Atteline supports sustainable action by offsetting its staff’s carbon footprint, personally and professionally, through a monthly carbon reduction plan for four key projects:The reforestation of mangroves in the Marovolavo Planting Site (Madagascar)Forest preservation of the Canandé Reserve (Ecuador)Forest preservation of the Narupa Reserve (Ecuador)A wind farm project in Tamil Nadu (India)Atteline acts in full transparency through its online digital assets and sustainability platform, which showcase all aspects of the agency's climate action on a customised widget that provides real-time updates from CO2 offset to tree planting.In 2020, Atteline took on its first pro bono client Azraq, a non-profit marine conservation organisation registered with the Community Development Authority in the UAE on a mission to safeguard and protect the oceanic ecosystem.With a seven-year track record in delivering marketing and communications campaigns with social purpose, such as Gulf for Good, Atteline continues to work with governments, charities, and other organisations to deliver work that makes a difference. Forward-thinking employee initiatives, which include:A hybrid work modelAdult-to-adult mental health first aid-trained employees[1]Inclusive workplace designExtra days off for marital ceremonies, a volunteer day for every member of staff, and recognition of all staff religious holidaysMonetary psychiatric treatment supportDesignated CSR and Sustainability Ambassadors - Stephanie Dafeta and Dushane Solomon.Atteline has a can and bottle collection system with Bee’ah, the region’s leading sustainability pioneer, renowned for groundbreaking environmental innovations and smart solutions for future-ready cities. Additionally, Atteline works with pack creation for the Philippine Overseas Labour Office (POLO) to aid mistreated domestic staff. Furthermore, the full Atteline team is encouraged to use their voice for good by advocating for issues and passion points in the press, on roundtables, and via speaking and profiling opportunities that matter to them and the community. To date, this has resulted in 105 pieces of coverage on women in the workplace, inclusivity, race, charity, mental health, and industry best practices to name but a few.Sophie Simpson, Atteline’s Managing Director and Founder, said the company's decision to establish a dedicated sustainability division and pursue B Corp certification was part of its ongoing commitment to be at the forefront of social and environmental performance; through transparency and accountability to ensure that all of Atteline’s business practices are a force for good.“In the UAE and the wider Middle East region, B Corp-certified companies are still relatively few. By aligning our operations with the B Corp principles, we strive toward new standards of corporate responsibility and implore other organisations to strive collectively towards a more sustainable future for the communications industry in the UAE and beyond,” she said.To achieve B Corp Certification, Atteline must meet a score of at least 80 points on the B Impact Assessment, an evaluation of the company’s positive impact, and pass a risk review, an evaluation of the company’s negative impact; change its corporate governance structure to be accountable to all stakeholders, not just shareholders; and exhibit transparency by allowing information about its B Corp Certification performance to be publicly available on their B Corp profile on B Lab Global’s website.“As we embark on this journey, we also remain dedicated to amplifying the voices of purpose-driven brands and championing sustainability through innovative communication strategies. By establishing its sustainability division and striving for B Corp certification, Atteline is poised to shape a more sustainable future for the communications industry in the UAE and beyond,” Simpson said.As a certified B Corporation, Atteline will meet high standards of positive social and environmental performance, accountability, and transparency. The certification will look beyond the agency's services and assess the overall social and environmental impact of the company and its employees.

The Geek Studio expands into the UAE

Dubai: The Geek Studio, a full-service marketing and advertising firm from India, has announced its expansion into the UAE, marking a significant step in its strategic global growth. Committed to reshaping the essence of marketing and challenging industry conventions, The Geek Studio aims to captivate international audiences, further cementing its position as a premier, highly-trusted agency network globally.The Geek Studio offers comprehensive marketing and advertising services, ensuring a holistic approach and dedication to out-of-the-box marketing is supported by its principles that embrace ingenuity, client-centric focus, and data-driven creativity while harnessing the power of tech innovation with cutting-edge cyber security and technological products and solutions.The Geek Studio's UAE office, established in Jumeirah Lake Towers in June, is an extension of its existing headquarters in India. Now serving as its global hub, the Geek Studio Dubai will facilitate connections with counterparts in critical markets and bolsters its network of international agencies. With ever-expanding collaborations worldwide and exceptional expertise in domains such as hospitality, F&B, travel and tourism, education, and real estate, The Geek Studio's UAE-base now ensures global reach, with expansion set to include MENA, MEA, SEA, EU, UK, US, Japan, and Russia.With recognition as one of the world's top-5 deep fake analytics companies, The Geek Studio's expertise enhances the quality and security aspects of every marketing and advertising service. The studio employs AI-powered analytics and manual insights on emerging platforms to empower brands to flourish in the dynamic digital landscape, guiding them toward unparalleled success on a global scale.As a valued partner in the marketing landscape, cybersecurity and tech solutions provider, The Geek Studio takes pride in sharing its proficiency with esteemed entities worldwide. Among its distinguished clients, The Geek Studio has significantly contributed to the cybersecurity and technological resilience of Warner Bros in the digital landscape. Additionally, they have partnered with renowned international brands, including BookMyShow, providing cybersecurity and technical solutions. Other notable clients include Hona, Hyundai, Mercedes0 Benz and Grami Studios, forging creative campaigns that resonate with both local and international consumers and clientele.The agency's global partnerships also include LeadSpot Global, which involves a collaboration on diverse campaigns to amplify engagement, growth, and international brand presence. An additional notable stride in expansion consists of a co-investment with Terrific Live, an innovative influencer-based e-commerce live shopping platform set to launch this month. This partnership heralds an exciting online shopping experience, benefiting buyers, brands, and influencers alike."This strategic global expansion is a testament to our unwavering commitment to excellence and our passion for pushing the boundaries of creativity," said Santosh Kumar, CEO at The Geek Studio. "We're thrilled to bring our innovative approach to diverse markets, creating meaningful brand experiences that resonate with audiences worldwide, with Dubai as our hub."Aligned with their strategic international expansion plan, The Geek Studio's UAE presence is poised to leave an indelible mark on the global scene. With a vision to redefine marketing norms and an unwavering belief in the potential of marketing and technology, the agency stands ready to revolutionize the industry, breaking cultural barriers and delighting audiences worldwide.

The UAE government partners with Mastercard to accelerate adoption of AI

Dubai: The UAE’s Artificial intelligence, Digital Economy and Remote Work Applications Office and Mastercard today signed a Memorandum of Understanding to increase Artificial Intelligence (AI) capabilities and readiness in the region. An initial focus of the effort will be dedicated to battling financial crime, securing the digital ecosystem, and driving inclusive growth in the UAE and beyond.H.E. Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications emphasized the UAE government's dedicated efforts towards strategic collaborations with the private sector and leading international companies. These collaborations have been recognized as pivotal catalysts for expediting the adoption of Artificial Intelligence, a crucial component of the nation's journey towards digital advancement and prosperity.His Excellency pointed out the significance of bilateral cooperation. He emphasized the importance of realizing the aspirations outlined in the UAE Strategy for Artificial Intelligence 2031. This strategy aims to consolidate the UAE's position as a leading hub for Artificial Intelligence. Concurrently, it seeks to foster the development of comprehensive technology-driven frameworks within priority sectors.Furthermore, His Excellency praised Mastercard's efforts in adopting AI, as well as their inauguration of a global center dedicated to Artificial Intelligence and advanced technology within the UAE.Investing in Enhanced InnovationThe signing of this partnership comes as Mastercard unveiled its latest global Centre for Advanced AI and Cyber Technology in Dubai. In addition to developing AI-powered solutions to fight financial crime, the Centre will focus on securing the digital ecosystem and driving inclusive growth. It will also serve as a hub to nurture and hire local AI talent, including data engineers and data scientists, with a remit to accelerate AI innovation globally and service customers all around the world from the UAE.“AI plays a critical role in our operations, powering our products and fuelling our network intelligence to improve digital experiences, while reducing financial fraud and risk,” said Ajay Bhalla, president, Cyber & Intelligence at Mastercard. “The combination of this latest Advanced AI Centre and our partnership with the Government of the UAE will deliver greater value for our customers and ultimately reinforce trust in the digital ecosystem.”Mastercard's new centre – drawing on the company’s technical knowledge and expertise – will support a new Innovation Hub in the Emirate of Dubai. Under this program, governments and businesses from across the region will collaborate on new efforts to support the continued digital transformation."The UAE is a global leader in developing innovative technologies to foster economic growth and drive digital transformation. For more than 35 years, Mastercard has been investing in the UAE to harness the power of technology for the good of the nation. By embracing the power of AI through this new partnership, we are ushering in the next generation of transformative technology, and actively supporting the National Artificial Intelligence Strategy 2031,” said Dimitrios Dosis, president, Eastern Europe, Middle East and Africa, Mastercard.The Middle East is undergoing a rapid technological shift. According to IDC, investments in digital transformation are expected to double over the next few years in the Middle East. PwC estimates that AI will contribute $320 billion to the region and more than $15 trillion to the global economy by 2030. AI has the power to address some of today’s most pressing challenges, including reducing fraud while helping more people access financial services.Heritage of AI InnovationThis Centre in Dubai is the latest in a series of investments Mastercard has made in Advanced AI, with existing centres in the US, Canada and India. To date, Mastercard has made use of AI most significantly and successfully in its efforts to enhance cybersecurity and user experiences. By applying a sophisticated AI engine, Mastercard protects more than 125 billion transactions from fraud every year – at speed and scale.However, today we stand at the precipice of yet another transformative leap in technology, fuelled by the accessibility of generative AI. With its ability to create new content and predict a wholes series of next steps, it has the potential to transform customer experiences, enable personalized interactions and reshape industries.At Mastercard we are using generative AI for many purposes, including through synthetic transaction data to supercharge fraud detection and boost approval rates. Our Centre in Dubai will help us develop these new and ground-breaking use cases, and with this knowledge we plan to establish additional Advanced AI Centres across the globe, to drive continued innovation.

ArabyAds, VIDAA bring CTV Ads to Hisense smart TVs in the UAE, KSA

ArabyAds, the leading global technology company, and VIDAA, a global leader in smart TV operating systems, announced an exclusive advertising partnership on VIDAA-powered Hisense smart TVs in the UAE and KSA today. The cooperation between the companies will provide ArabyAds exclusive access to Hisense inventory for Connected TV advertising within the UAE and KSA.Hisense CTV offering includes prominent display inventory on the VIDAA OS Smart TV home screens and premium content streaming video inventory on millions of large TV screens at homes across the Middle East and Africa.“We are happy to bring audiences on Hisense smart TVs for Connected TV advertising in the region. Hisense is amongst the top 3 smart TV brands in the middle east and this partnership adds to our penetration, and strengthens our market leadership in the MENA region”, said Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds.Yaniv Gruenwald, President of VIDAA, said, “We are thrilled to partner with ArabyAds, the leading advertising technology company in the Middle East. At VIDAA, we aim to empower advertisers and brands with our innovative smart TV platform that adapts to local needs and preferences. Together with ArabyAds’ technology and market expertise, we will create a powerful and engaging Connected TV advertising experience for the region. We are confident that this partnership will be a growth opportunity for both parties and for our customers, who will enjoy more relevant and personalized content on their TVs powered by VIDAA.”Since last year, ArabyAds has already established itself as a market leader in the Connected TV advertising space and has successfully worked with advertisers, agencies, and government organizations to deliver cutting-edge campaigns across the region. Using the ArabyAds Connected TV advertising platform, advertisers can target audiences with first-screen advertising experience on home screens, TV app stores, and native apps.

Akasa Air: India’s newest airline sets sights on Middle East destination

India’s newest airline, Akasa Air, is planning to launch its international operations, with the Middle East and Southeast Asia regions currently on its radar.Akasa Air, which celebrated its one-year anniversary earlier this month, has now shifted its focus to launching its international routes since the August delivery of its 20th aircraft that allows the low-cost carrier to fly overseas based on requirements set by Indian authorities.Speaking to India’s CNBC-TV18 this week, the airline’s co-founder Aditya Ghosh shed more light on Akasa Air’s global expansion. “We’re the fastest airline in India ever to have reached the point at which we are going to start international operations. We think that the five to six-hour range is ideally suited not just to our type of aircraft, but also where the demand sits — the SAARC countries, Middle East, and Southeast Asia,” he stated.Ghosh did not highlight which countries the airline was targeting in the Middle East.The airline has been eyeing an international launch this year, alluding to its plans at the Paris Air Show in June where Akasa Air placed an order for four Boeing 737 Max jets, as a follow-up to a 72 aircraft order book, which includes 23 737-8s and 53 high-capacity 737-8-200 aircraft. The airline said at the time that it was on course to announce another significant three-digit aircraft order by the end of 2023, while also launching its international operations before the end of the year.

Saudi Digital Experience Maturity Index improves to 80.6%

RIYADH — Saudi Arabia's Digital Experience Maturity Index has registered a surge to 80.68% in 2023 from 77.26% in the previous cycle, the country's Digital Government Authority (DGA) announced on Wednesday.This increase is the result of the development of government platforms and their role in improving the quality of life, facilitating business, and enhancing competitiveness, DGA said releasing the results of the Digital Experience Maturity Index for 2023, with the participation of more than 134,000 beneficiaries.The digital government platforms in the Kingdom are witnessing a rapid growth, enhancing competitiveness and facilitating the entry of companies and institutions into the local market in line with the Kingdom's goals to encourage investment through smooth and high-quality services.DGA clarified that the index focused on measuring the maturity of 24 digital platforms with four main perspectives, which are beneficiary satisfaction, user experience, resolving complaints, and technologies and tools. There are also 19 axes that fall under these 4 perspectives that measure various areas of digital experience.The results of the top 10 digital platform are as follows: Ehsan platform achieved 89.40%, followed by Absher with a slight difference at 89.28%. The General Organization for Social Insurance (GOSI) Platform showed 88.10%.Sehhaty platform ranked the fourth on the list by achieving 86.50%, followed with Zakat, Tax and Customs Authority platform at 86.09%, and Tawakkalna 85.35%. DGA noted that all of these platforms reached the advanced level of maturity.DGA said the Etimad platform achieved 83.20%, Najiz 83.04%, Saber 82.44%, and Saudi Business Center 81.59% — all falling under the competent level of maturity.DGA Governor Eng. Ahmed bin Mohammed Al-Suwaiyan has pointed that the Digital Experience Maturity Index aims to increase the level of the beneficiaries' satisfaction, enhance their digital experience, improve interaction with them in accordance with the strategic directions of the Digital Government, and to achieve the goals of Saudi Arabia's Vision 2030.Eng. Al-Suwaiyan praised the development of the digital government platforms in Saudi Arabia, and its role in improving the quality of life, facilitating business, enhancing competitiveness, and achieving efficiency in government work.This contributed to the Kingdom's progress in international indicators, Eng. Al-Suwaiyan said, stressing that this reflects the unlimited support that the digital government enjoys from the Custodian of the Two Holy Mosques, King Salman, and Crown Prince and Prime Minister Mohammed bin Salman.The DGA announced on 14 March, 2023, the start of the second index cycle, which included an evaluation of 24 digital platforms compared to 12 digital platforms in the previous cycle.© Copyright 2022 The Saudi Gazette. All Rights Reserved. Provided by SyndiGate Media Inc. ( The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article.

Womena launches 'Eh El-E’laqa?', relationship podcast with Mint, Omar Samra

Dubai:  Womena, the award-winning platform dedicated to creating compelling women-focused content, has launched a relationship podcast series titled "??? ????????" (Eh El-E’laqa?), hosted by Mint and Omar Samra. In line with Emirati entrepreneur Elissa Freiha’s vision for Womena, which focuses on stories that inspire social change, the podcast offers a glimpse into how the couple navigates through key relationship matters like boundaries, finances, and intimacy. The goal of the podcast directed by Womena's Chief Media Officer Amira Salah-Ahmed is to open up a conversation around relationships and change the narrative around existing dynamics between partners. It provides insight into how one couple is trying to live more authentically while forging a self-defined path.The title "??? ????????"(Eh El-E’laqa?) translates to "What's the Relationship?" and aptly encapsulates the overarching theme of the show. The relationship podcast with Mint and Omar Samra explores the intricacies of relationships while challenging partnership norms. Mint is the founder of Egypt’s PoleFit aerial arts school, which was the region’s first ever aerial arts school at the time of launch. Omar is an adventurer, speaker, entrepreneur and the first Egyptian to conquer Mount Everest and the 7 Summits. From tackling subjects such as mental health and breaking gender norms, discussing intimacy and blended families, all the way to managing in-law relationships, the podcast addresses a range of topics that resonate with listeners from all walks of life. The podcast boasts a compelling lineup of episodes, each designed to spark insightful conversations. The show's debut episode was an introduction to Mint and Omar, how they met, and why they wanted to make this podcast. It was then followed by Episode 1 titled "The Conscious Relationship," released on July 31st, that set the tone for a series of thought-provoking discussions. The podcast's inaugural season, consisting of 11 weekly episodes, also includes a bonus Q&A session to engage directly with the audience. Episodes are released every Monday, and 4 episodes are already available on all podcast platforms and Womena's YouTube channel (with English subtitles)."??? ????????" (Eh El-E’laqa?) extends Womena's commitment to creating compelling and inclusive content that inspires people to think differently about the choices they can make in their lives. By amplifying the voices of trailblazing women and men, Womena offers fresh perspectives that celebrate diversity, dismantle stereotypes, and highlight the strength, confidence, and tenacity of its audience. Elissa Freiha, Founder, and Executive Producer at Womena, expressed her excitement about the podcast's launch, saying, "At Womena, we're not just telling stories; we HIGHLIGHT paths forged by others that challenge norms and inspire change. ‘??? ????????’ (Eh El-E’laqa?) is a platform for open and honest conversations around love that pave the way for a more accepting, equal and empowered society.”Director of "??? ????????" (Eh El-E’laqa?) Amira Salah-Ahmed said, “We're grateful that Mint and Omar trusted us with the intricacies of their relationship, the challenges they faced, and their whole journey. When you're trying to do something substantive on a topic like relationships and marriage, especially in our part of the world, it takes a high level of vulnerability because you're talking about things people usually talk about amongst close friends, if that. The more examples we see of people living their lives authentically, the more spaces and conversations it opens up. It's not meant to be a template for everyone to follow, but it's one solid example of how one couple is tackling this kind of relationship in a quickly changing world. We want to start a constructive conversation that might change the narrative around certain dynamics in our society, and to inspire people to live the life they want." Speaking about the new relationship podcast, hosts Mint and Omar Samra said, "Despite what society may often think, relationships don’t have to look or be one way. We wanted to create this podcast to delve deeper and look differently at topics we mostly take for granted. Through this journey, we hope to inspire others to craft their relationships in a way that works for them, away from societal pressures. We wanted to saay that relationships can endure, inspire us, help us grow, and all while maintaining our identity and independence."Listeners can access the podcast on major platforms and watch all episodes on Youtube, where they are available with English subtitles to ensure a broader reach to audiences both within and outside the region. Through the "??? ????????" (Eh El-E’laqa?) podcast, Womena continues to lead the charge in fostering meaningful dialogue and encouraging positive change in the community.

Qatar Airways ramps up excitement for Expo 2023 Doha

DOHA, Qatar – As the global anticipation for Expo 2023 Doha rises, Qatar Airways, the national carrier of the State of Qatar, is proud to announce its role as the Official Strategic Partner for the landmark event. Set to be the first A1 International Horticultural Exhibition in Qatar, the Middle East, and North Africa, the prestigious partnership underscores Qatar Airways' commitment to bringing global attention to Expo 2023 Doha and promoting Qatar as a premier travel destination.Expo 2023 Doha, which is expected to attract an estimated 3 million visitors from around the globe, will take place in the picturesque Al Bidda Park, overlooking the azure waters of the Arabian Gulf. The six-month event will run from October 2023 to March 2024 and will offer visitors rich experiences, from beautiful gardens and thought-provoking talks, to arts and cuisine, as well as a focus on innovative solutions to mitigate desertification.To celebrate the partnership, adorned with the Expo 2023 Doha emblem, an exclusive aircraft livery is set to be unveiled by Qatar Airways in the coming month.Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “The upcoming months promise an array of cultural, environmental, and innovative experiences in Qatar for visitors from around the globe. As the Official Strategic Partner for Expo 2023 Doha, we look forward to welcoming international guests to Qatar, offering them our signature hospitality and connecting them to this monumental event.”Travellers onboard Qatar Airways will also be treated to an unforgettable experience that starts with a horticultural welcome video and continues throughout their inflight journey, providing them with celebratory artwork and exclusive healthy dining options, which will be rolled-out across both Premium and Economy Cabins on select routes.Discover Qatar, the Destination Management Company of Qatar Airways, is offering complimentary entry vouchers to all international travellers for the duration of the Expo 2023 Doha. This includes stopover packages where options range from the Standard Stopover, showcasing 4-star hotel accommodations starting at USD 14 per night, to the Premium Stopover, presenting 5-star hotel selections from USD 23. For those desiring the pinnacle of luxury, the Luxury Stopover offers lavish 5-star hotel stays, inclusive of breakfast, with prices starting from USD 81.

Rise Up summit promises enriching insights

Dubai: The dynamic arena of mobile applications, often referred to as the 'App Wars,' has captured the tech industry's attention, as businesses maneuver to excel within an ever-shifting digital landscape. In an endeavor to illuminate the strategies, challenges, and opportunities within this vibrant landscape, a compelling fireside chat featuring prominent industry experts is set to captivate attendees during the much-anticipated Rise Up Summit, scheduled at Address Dubai Marina from September 13 - 14, 2023.Rise Up is not just an event – it's an opportunity to immerse in a world of innovation, connections, and transformative insights. A unique summit tailored for the new generation of marketers, Rise Up promises to foster thought-provoking discussions, ignite innovative ideas, and provide networking opportunities that are second to none. As part of this captivating event, there are many discussions and fireside chats scheduled which will delve deep into the latest trends in the marketing world.Interested can know more about the event and speakers by visting: fireside chat, featuring Zeeshan Sajid Amin and peers, will deliver a concise yet impactful 20-minute session, featuring:Expert insights into effective strategies for app successReal-world examples spotlighting brands that excel in the App WarsA glimpse into the world of user acqusion tactics on mobile appsActionable takeaways to elevate app marketing strategies

Yas Island Metaverse Initiative launches virtual tourism experience

Yas Island has launched a virtual exploration platform, offering international visitors access to the emirate’s iconic landmarks. The users’ digital avatars provide a journey through attractions and cultural sites, showcasing Abu Dhabi as a leading tourism destination. The initiative is part of a pioneering collaboration between the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Aldar, Miral, twofour54, and Ethara.The virtual Yas Island experience was developed by Super League and breaks through on Roblox, accessible at Yas Island Tycoon - Roblox. Users’ digital avatars take a journey through key Abu Dhabi landmarks on Yas Island and beyond, including SeaWorld Yas Island, Abu Dhabi, Yas Marina Circuit, Etihad Park, Aldar Square, twofour54’s Yas Creative Hub, and an Experience Abu Dhabi dedicated area featuring Louvre Abu Dhabi, Mamsha Al Saadiyat, Sir Bani Yas Island, Al Ain Oasis and Al Jahili Fort. Participants will be able to traverse the 25-square-kilometre virtual site and experience a playable, socially engaging world designed to entertain and inform audiences globally.Throughout a blend of interactive experiences, immersive environments, games, and soon to come one-of-a-kind events, players can explore and build cultural and entertainment attractions within Abu Dhabi. As users progress through the virtual destination and its attractions, they will experience more adventures such as theme park rides, driving across Yas Island in race cars and constructing virtual homes. Customisable avatars and surprise awards are part of every player’s personalised adventure. The gamified experience will continually evolve with new partnerships and experiences. Saeed Al Fazari, Strategic Affairs Executive Director at DCT Abu Dhabi, said: “This immersive adventure in the virtual realm is the latest example of Abu Dhabi’s commitment to utilising innovation and creativity to reach ever wider audiences. While we have shared Abu Dhabi with millions of visitors in the real world, today marks the start of a new phase in our journey. Everyone, wherever they are, can experience the emirate from the comfort of their own home. At DCT Abu Dhabi, we have been on a mission to progress, protect and promote the emirate as a leading tourism destination, and by offering virtual experiences, we aim to share Abu Dhabi with the world in a new way, inspiring curiosity and excitement about everything the UAE capital has to offer.”  Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral, said: “In today's rapidly evolving digital landscape, it is imperative to remain relevant to all guests, including those in the virtual realm. The launch of Yas Island’s digital experience is an exciting step in Miral’s commitment to digital transformation, harnessing advanced technology to deliver highly personalized and memorable experiences. While Yas Island has already solidified its position as a global entertainment and leisure destination, we are excited to be able to welcome a new category of customers, and we look forward to offering exceptional and immersive digital experiences that redefine the boundaries of entertainment.”Rashed Al Omaira, Chief Commercial Officer at Aldar Development, said: "The virtual Yas Island experience unlocks new opportunities for a global audience to explore the island as a world-class destination to live, visit, and work. The effective use of innovative content creation not only enables us to tell the story of Abu Dhabi but also allows people around the world to become immersed in it. We are excited to see people interact with Aldar’s assets on Yas Island in the virtual world and hope it inspires them to take a trip to Abu Dhabi soon.”Mark Whitehead, CEO of twofour54, said: “Through our community of leading international and regional media businesses, we see first-hand that demand for content that tells Abu Dhabi’s inspiring story has never been higher. The opportunity to explore one of the emirate’s most vibrant destinations using a highly interactive platform is a perfect way to meet this demand. It is yet another demonstration of virtual content creation happening in Abu Dhabi.”Saif Rashid Al Noaimi, CEO of Ethara, said: “At Ethara, our ambition is to be the gatekeepers of first-to-market events and to unlock unique opportunities in events, activations, and entertainment. We are delighted to be part of this unique and innovative experience and are proud to be leading the way for the event industry in the region. The virtual Yas Island experience is in line with both our vision at Ethara and Yas Island’s to highlight itself as a global creative hub and leading entertainment destination. We are constantly seeking ways to deliver thrilling experiences for our fans, and delivering moments that matter.”Visit the Yas Island virtual experience at Yas Island Tycoon - Roblox.

Julien Gonzalvez appointed GM of Park Hyatt Abu Dhabi Hotel and Villas

Abu Dhabi: Park Hyatt Abu Dhabi Hotel And Villas, renowned for its unparalleled luxury and world-class hospitality, announces the appointment of Julien Gonzalvez as its new General Manager. With a wealth of experience managing Hyatt branded properties around the globe, Gonzalvez's strategic leade rship will steer Park Hyatt Abu Dhabi Hotel And Villas to new heights, driving exceptional guest experiences and overseeing the property's operations.Julien Gonzalvez brings an impressive background to his new role, with a 25-year career in the hospitality industry. Throughout his 25-year career with Hyatt, he has taken on several leadership roles at upper-upscale and luxury properties in Asia, and most recently in the Middle East, gaining a wealth of experience in multi-cultural markets.Notably, Gonzalvez was a vital part of the iconic Park Hyatt Saigon opening team in 2004 and later the Park Hyatt Seoul before successfully launching the luxury Grand Hyatt Abu Dhabi and Residences Emirates Pearl in 2017. Since 2020 and most recently, he was the General Manager at Hyatt Regency Doha Oryx and lead the team through a remarkable period for the hospitality industry in Qatar - the World Cup event in November 2022."I am honored to take on the General Manager role at Park Hyatt Abu Dhabi Hotel And Villas," said Julien Gonzalvez. "I am truly excited about leading this exceptional property and working with the amazing team to continuously create memorable experiences for our guests and World of Hyatt members.”In his new role, Gonzalvez is committed to focusing on elevating guest experiences at Park Hyatt Abu Dhabi Hotel And Villas, and further enhancing the hotel's reputation as a luxury resort destination on Saadiyat Island and in the region. Gonzalvez studied in France and earned a diploma in Hotel Management from the School of St. Chely D'Apcher.

Game developer Sandsoft Games appoints Pasqual Batalla as COO

Riyadh: Sandsoft Games, the mobile-first game developer, publisher and investor powered by AAA talent, has appointed Pasqual Batalla as Chief Operating Officer (COO). He joins from Socialpoint, a Take-Two and Zynga mobile games studio. The senior hire follows the recent hire of Ahmed Sharif as CTO from Meta and furthers Sandsoft’s rapid growth trajectory as it aims to become a top games company. Based in Barcelona, Pasqual will drive Sandsoft’s operations across its teams in Riyadh, Barcelona, Helsinki and Shanghai, steering global publishing and internal game development activity.  Pasqual joins Sandsoft following seven and a half years at Socialpoint, including more than three years as COO. At Socialpoint, he successfully managed the studio and business operations of the Dragon City developer, achieving significant growth in profitability. With his history of building and developing high-performance teams, Pasqual brings a wealth of experience to Sandsoft and is also an active investor, advisor, and board member in the thriving Barcelona startup ecosystem.  David Fernandez, CEO of Sandsoft Games, commented: “Pasqual joins the executive team during an exciting period of growth for the company, which is particularly visible in our publishing arm currently. He’s a well-known and respected leader in the global games industry and his extensive experience fits our strategic vision to reach gamers across the world with the very best content.” Pasqual Batalla, Chief Operating Officer at Sandsoft Games, commented: “Sandsoft has all the ingredients to become a leading company in the games industry. It has a very much people-first approach to business and I look forward to working with the team, supporting them to bring engaging games to diverse players around the world.” Sandsoft Games recently announced its partnership with Jam City, one of mobile gaming’s most successful publishers, to support the global launch of DC Heroes & Villains and publish the title in the Middle East and North Africa markets.

Dubai is emerging as a key hub in a new world being shaped by disruptive trends

Dubai is emerging as a key hub in a new world being shaped by disruptive global trends, a distinguished expert on geo-political and geo-economic issues said at a knowledge session organised by the Dubai Press Club (DPC) for media professionals on Wednesday.Rapid urbanisation, the growing middle class and unprecedented connectivity are some of the biggest trends that are redefining the future, Afshin Molavi, Senior Fellow at the Johns Hopkins University Foreign Policy Institute and former Dubai-based journalist, said.During the event held at DPC, attended by several media leaders and professionals, Molavi provided a comprehensive examination of these trends, underscoring their significance for journalists seeking to grasp the evolving dynamics of our world.The gathering forms part of a series of knowledge sessions hosted by DPC throughout the year in line with its commitment to promoting knowledge exchange and sharing ideas and insights on vital issues impacting the industry.The discussion centered on the often overshadowed yet pivotal trends that are quietly shaping the global landscape. These trends encompass a wide range of factors, such as demographics, urbanisation rates, the burgeoning middle class, and more, he said, collectively wielding a profound influence on our future. He emphasised that these trends bear both immediate and long-term consequences that can significantly impact news and world events.Molavi discussed how the Middle East will continue to retain its profound significance in today’s world, anchored by its strategic location and its rising status as a hub of global trade and investment. The Middle East is an important area, he said, and it “will continue to be for decades to come, and part of it is because it is at the centre of everything - trade flows, investment flows, people flows. It’s in the middle of the world, a major logistics and trade hub, and it will matter for those reasons. We are seeing the younger generation showing resilience, dynamism, and entrepreneurial spirit,” he said.The session also delved into the relationship between West Asia, which includes the Gulf Cooperation Council (GCC) and East Asia. Molavi emphasised the dynamic interdependence that has been steadily evolving between these two regions.‘Disruptive Trends’Highlighting vital global demographic shifts, he said that a staggering 85% of the global population resides outside the Western world. While global poverty rates have plummeted from 37% in 1990 to a mere 9% today, Molavi cautioned that the COVID-19 pandemic has, in some instances, reversed these gains. He also underscored the astonishing pace of urbanisation, with 1.5 million people migrating to cities each week. Currently, more than half of the world's population resides in urban areas, and projections indicate that by 2050, this figure will surge to 68%, underscoring the vital role of cities as economic powerhouses.He also delved into the far-reaching ramifications of the rise of the global middle class, set to reach 5.3 billion by 2030. Molavi also spoke about the rapid adoption of smartphones. From zero smartphones in 2007, the world is expected to reach 6 billion smartphone users by 2025, marking an unprecedented pace of technological adoption.“Change is inevitable, and disruption is around the corner. If anyone knows that change is inevitable, it is the people who live in Dubai,” Molavi remarked.Discussing the state of globalisation, he said that despite some notions suggesting its decline, the world is more interconnected than ever before.Molavi also brought attention to India's remarkable demographic and economic trajectory. India is poised to surpass China as the world's most populous nation in 2023, a demographic shift with profound global implications. He also highlighted India's robust economic growth, with an average forecasted real GDP growth rate of around 6% over the next five years. This rapid economic expansion underscores India's growing significance, not only on the global stage but also as a key player in the economic dynamics of the UAE and Dubai, he noted.

US-based reputation house to showcase AI based online performance ecosystem

Riyadh: The Confluence Of The Pandemic And Digitalization In Saudi Arabia Has Further Fueled The Surge In Interest Towards Online Reputation Management Services. Online Reputation Management Market Size Is Forecast To Reach A Staggering Sar12.754 Billion (usd3.4 Billion) By 2030 Globally. Industry Leaders Confirm That 44% Of A Business's Value Is Tied To Its Strong Reputation.“The rapid digital transformation of Saudi Arabia is ushering in cyber threats while presenting new opportunities for specialized technology companies to establish themselves in the Saudi market. At Seamless, we are wholeheartedly committed to contributing to Kingdom’s success story. Saudi Arabia’s Vision 2030 digital drive shows an urgent need to address online reputation management for the public and private sectors and for individuals from both sectors,” said Nikita Prokhorov, Co-Founder and Executive Director of Reputation House.Seamless conference and exhibition, taking place from September 4th to 5th 2023 at Riyadh Front Exhibition and Convention Center, will cover the latest innovations in payments, fintech, retail, e-commerce, home delivery and digital marketing.Reputation House, one of the pioneers of the online performance and reputation management industry, is set to showcase and explain how and why Online Reputation Management (ORM) will boost by 2030. In addition, the company will demonstrate its innovative solutions at Seamless Saudi Arabia, the Saudi edition of Dubai-based Seamless Middle East.Nikita added: “It's important to note that a significant 25% of the company's revenue is derived from programs designed to enhance the reputation. The ORM industry is experiencing rapid growth, and the digital world is evolving in response. To stay ahead, companies must quickly adapt, leverage advanced technologies, and create innovative solutions. The ability to seize emerging opportunities and adapt to the changing landscape is crucial for establishing leadership in this dynamic field of reputation, and every field. It's clear that we're seeing major trends such as rising demand, industry maturation, and increased investment.Reputation House’s Nikita will share his insights on the first day, September 4 at 12 noon. He will talk about Online Reputation Management (ORM) at the E-commerce University Stage located in the Digital Marketing Zone of Seamless Saudi Arabia.Nikita concluded: “Reputation House has set ambitious goals to enter the Saudi Arabian market. The company will assist both private and public sectors in safeguarding, establishing and maintaining their online reputation through our advanced solutions, applications, and specialized consulting services. We are expecting to forge new partnerships at the show.”Seamless has invited international companies with the latest knowledge to take to the E-Commerce University stage. The sessions aim to provide actionable insights.Reputation House will showcase its products and services at booth number AA62 shell scheme in the Digital Marketing Zone at Seamless Saudi Arabia, taking place from September 4th to 5th, 2023.The company’s team of experts will be available for orientation sessions to demonstrate how its innovative solutions can play a pivotal role across various sectors.

ChatGPT: BenefitPay is Bahrain’s #1 payment app

Manama: BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, announces that BenefitPay has been named the most popular payment application in the Kingdom, according to industry leading Artificial intelligence (AI) language models, such as “ChatGPT”.The state-of-the-art language models are trained on a diverse range of sources and has analyzed vast amounts of data including books, articles, code repositories, and social media posts. According to the data online, BenefitPay emerged as the most popular payment app in Bahrain, cementing its status as the Kingdom’s favorite mobile payment platform.On the occasion, Ahmed Al-Mahri, Head of Business Development & Services in BENEFIT said, “BenefitPay has been progressing the digital payment scene in the Kingdom for a long time now and has become an inseparable part of people's daily lives. So, it comes as no surprise that ChatGPT picked up on the popularity of BenefitPay in Bahrain. It is, however, a great reaffirmation of our core objectives and overall goal of streamlining transactions throughout the Kingdom.”The BenefitPay app has undoubtedly revolutionized the payment landscape in Bahrain. The app's innovative features, seamless transfers, instantaneous payments, secure transactions, and highly intuitive user interface, have made it the most widely used and earned it the top spot, as confirmed by Chat GPT's analysis and other key AI Bots.This milestone highlights BENEFIT’s dedication to providing the best payment experience and its unwavering commitment to its users. The BenefitPay app continues to redefine digital payments and make them accessible for all; fulfilling its role as the payment app of choice throughout the Kingdom.BenefitPay remains the Kingdom’s pioneer and this is reflected in terms of usage with 40 million accessing of the platform monthly. In 2022, the platform saw over 240 million Fawri+, over 10 million Fawri transactions, and 468 thousand Fawateer transactions, beside other services such as petrol station payments, remittance, and balance inquiry transactions.

Sharjah Government Communication Award receives a record 1,530+ entries from 37

Sharjah: The Sharjah Government Media Bureau (SGMB), has announced an exceptional surge in participation for its Sharjah Government Communication Award (SGCA) 2023, with over 1,530 entries from 37 countries worldwide. The submissions come from communication innovators, spanning governmental, semi-governmental, private, and individual contributors. The winners will be announced during the International Government Communication Forum (IGCF) taking place on September 13th and 14th at Expo Centre Sharjah.This year, 314 submissions were carefully scrutinised and selected from the record-breaking number of entries, and will participate in the tenth edition of the award. The submissions include 91 entries from the United Arab Emirates and 223 internationally. The top 5 participating countries in the award excluding the UAE are Egypt, Saudi Arabia, Jordan, Morocco, and Syria, the SGCA entries also attracted a diverse participation including from Algeria, Australia, Bahrain, Bangladesh, Canada, Ethiopia, France, Ghana, India, Iran, Iraq, Kenya, Kuwait, Lebanon, Malawi, Nigeria, Oman, Pakistan, Palestine, the Philippines, Russia, Rwanda, Senegal, Sudan, Tunisia, Uganda, the United Kingdom, Yemen, Zambia, and Zimbabwe.Within the Arab categories, the ‘Best Communication Targeting Youth’ category received the highest amount of submissions with 53 entries. The ‘Best Spokesperson’ category received an impressive 41 entries, followed by the ‘Best Integrated Communication Campaign’ award with 37 entries. Notably, the ‘Best Social Responsibility Campaign’ and the ‘Best Communication for Reputation Building and Management’ also received a high amount of interest with 33 and 25 entries respectively.Globally, the ‘Best Food Security Programme Communication Plan’ registered the highest participation with 31 submissions. The ‘Best Communication through Media Content’ award followed suit with 19 entries, and both ‘Best Communication Strategy for Crisis Management’ and ‘Best Communication Practices or Campaigns Addressing Developmental Challenges’ categories each garnered 15 participations. The ‘Best Applied Scientific Research in Government Communication’ award rounded off the list with 13 entries.A platform for communication innovationsAmidst the dynamic shifts in communication, this year's award celebrates communication pioneers across 26 categories. These include 12 Arab and 14 international categories in modern communication, including creative campaigns, crisis management, youth and sport programmes, and more. The Award spotlights Arab values, influential figures, media and drama, art, and pioneering research.The SGMB has emphasised that the increasing demand for award candidacy reflects its global status and adaptive approach. By expanding categories and embracing government communication's developmental role, it resonates with both public and private sectors.Qualitative advancementsCommenting on the growing interest in the Sharjah Government Communication Award (SGCA), HE Alya Al Suwaidi, Director of SGMB, said: “Since its debut edition, the award has resulted in impactful, qualitative advancements, beginning from championing the best practices of government communication, utilising communication tools to address societal needs and to staying attuned to local and global communication developments. This commitment underscores our pursuit of communication excellence and its pivotal role in serving public interests.”She added, “The Sharjah Government Communication Award has provided a unique platform for communication pioneers and experts in the region to explore leading global practices in this realm, and to showcase exemplary utilisation of modern technologies like artificial intelligence (AI) and big data. The award has dynamically forged the way for an everlasting transformation in communication. Today, SGCA stands as a global benchmark for recognising excellence among government communication practitioners worldwide.”The submissions for the tenth edition of the award came to a close on August 15th. A distinguished jury is now meticulously evaluating entries. The winners will be announced and honoured in a glittering ceremony during the IGCF 2023.

Coca-Cola Arena partners with international ride-hailing service, Yango

Dubai: Concert and event goers can now enjoy a seamless guest experience at Dubai’s home of live entertainment owing to Coca-Cola Arena’s latest collaboration with popular ride-hailing company, Yango. As an official partner of the arena, Yango will provide premium ride experiences catering to different requirements, at affordable prices.To elevate the event experience, guests can use the Yango app and choose from comfortable Business, Business XL for groups, and Premier ride options. Yango app users will receive a 20 per cent discount upon booking their first ride for pick-up or drop-off services to enjoy their favourite artists perform live at Coca-Cola Arena.Commenting on the partnership, Mark-Jan Kar, General Manager of Coca-Cola Arena said, “Yango’s commitment to smart tech, great service and convenient options aligns with our objective to ensure unforgettable guest experiences for the season ahead with mega events such as Trevor Noah, KISS – End of the Road World Tour and Bryan Adams on the calendar.” Islam Abdul Karim, General Manager, Yango GCC commented, “Our app launched in the GCC towards the end of 2022, and since then our company is developing actively and continues to grow. In line with UAE’s sustainability goals our app uses its own mapping and routing system along with sustainable safety features. We have an impressive car fleet including Lexus ES and Mercedes-Benz S-class to provide high-level service and the utmost comfort to our passengers.”“Coca-Cola Arena is an iconic event venue, and we’re proud to tie up with them to ensure both residents and tourists have a hassle-free commute and enjoy memorable experiences at the arena,” added Karim.Yango is available for free download on Android and iOS in English, Arabic and many other languages.