https://adgully.me/post/2203/kalaam-telecom-group-makes-it-to-capacity-power-100

Kalaam Telecom Group makes it to Capacity Power 100

Bahrain: Kalaam Telecom Group, the digital solutions provider, is pleased to announce the inclusion of its Group CEO, Veer Passi, into the annual Capacity Power 100 top names in wholesale telecoms. The Power 100 is an exclusive list that highlights the people driving significant change and innovation in the global carrier and ICT community. Kalaam Telecom Groups’ inclusion acknowledges its unparalleled growth.Over the past decade, Kalaam Telecom has undergone its digital transformation journey from a Prepaid Calling Card company in Bahrain to one of the top three Data Service Providers in the MENA region, with licensed operations in Bahrain, Kuwait and The Kingdom of Saudi Arabia (KSA).“I am very humbled and proud to represent Kalaam on this list. This recognition really belongs to each and every member of the Kalaam family and is a testament of the collective exceptional talent, creativity and commitment that we bring together as team. It’s a privilege leading such an extraordinary team at Kalaam Telecom Group, and I am confident we will continue to make a difference and shape the future of industry in the region,” said Veer Passi, Group CEO, Kalaam Telecom.Kalaam Telecom Group has seen exponential growth over the last seven years with four strategic acquisitions in Bahrain and Kuwait, making it a prominent regional operator in the MENA region. Kalaam’s 100% owned KNOT terrestrial cable system with consortium ownership of undersea cable EIG, connects the region to Europe and covers 18 out of 20 countries in the Middle East with 53 Points of Presence across the globe.The Group company has also made significant progress towards the unification of acquired brands such as KEMS Zajil telecom in Kuwait and the launch of a unified wholesale brand, Kalaam Carrier Solutions. The Groups’ expansion has continued to The Kingdom of Saudi Arabia, where it launched ISP operations in 2022 with all major services licenses to offer data & digital services to the enterprises .“We are very proud of our milestones and the progress we continue to make. Kalaam Telecom Group is now one of the top three Data Service Providers in the MENA region, and we continue to be committed to our vision of Empowering Digital Transformation for businesses by simplifying access to technology and provide a fully digital & personalized customer experience.” said Passi.
https://adgully.me/post/2202/brand-lounge-wins-grand-prix-at-the-transform-awards-mea

Brand Lounge wins Grand Prix at the Transform Awards MEA

Dubai: Brand Lounge, a strategy-led brand consultancy, announces its triumphant win of the prestigious Grand Prix at the tenth Transform Awards Middle East Africa. This honor recognizes their collaboration with Geneva-based luxury watch and jewelry brand Charles Zuber. The Transform Awards MEA acknowledges the transformative power of brand strategy and design and celebrates exceptional brand development efforts across the region. Along with the Grand Prix, Brand Lounge celebrated a remarkable evening with 11 golds, four silvers, five bronzes, and four Highly Commended awards for their flagship projects. Brand Lounge x Charles Zuber earned praise for its daring approach to brand development in the luxury retail industry. Through its strategy-led brand development methodology, Brand Lounge defined and developed a Neo-Swiss design philosophy that differentiated the brand in a fiercely competitive sector. Brand Lounge's remarkable achievements at the awards underscore its steadfast commitment to delivering innovative and differentiated brands. Brand Lounge x FANN Media Discovery Platform shone brightly during the evening by winning numerous awards, including three Golds for Best external stakeholder relations during a brand development project, Best brand evolution (consumer), and Best visual identity from the education sector. Brand Lounge crafted a brand positioning and identity for FANN that empowers its target audiences to define the brand.  Brand Lounge x Hayat Biotech garnered three Golds for Best Use of a Visual Property, Best Use of Copy Style or Tone of Voice, and Best Visual Identity from the Healthcare and Pharmaceutical Sector.Clients whose contributions have fueled our remarkable successes shared their thoughts:Sabrina Bergopsom, Managing Director at Charles Zuber remarked, "The brief for developing the Charles Zuber brand was simple: let us make the impossible possible and disrupt the luxury watch and jewelry industry. This is exactly what they achieved through their strategic foresight, creative interpretations, and daring positioning, which cemented our brand's niche in a highly competitive market for luxury watches."Sheikha Jawaher Bint Abdullah Al Qasimi, Director of FANN Media Discovery Platform, stated, "We are immensely grateful to Brand Lounge for their exceptional work in developing FANN’s new identity. Their creativity and expertise have beautifully captured the essence of our brand, enabling us to stand out and make a lasting impact in the education sector. FANN’s success at the Transform Awards is a testament to its pivotal role in shaping our identity and elevating our presence.”Hasan Fadlallah, Founder & CEO of Brand Lounge, said, "We dedicate this momentous victory to our clients who have placed their trust in us and also to our team, whose relentless efforts consistently exceed expectations."Continuing the sentiment, Fadlallah added, "This is an exciting time for brand development. The region is rapidly progressing with initiatives like Saudi Arabia's Vision 2030. We look forward to continuing our mission to create differentiated brands that truly resonate with customers. This honor reaffirms our unwavering commitment to always maximize value for our clients."
https://adgully.me/post/2201/trellix-hires-saudi-cybersecurity-expert-to-lead-expansion-in-kingdom

Trellix hires Saudi cybersecurity expert to lead expansion in Kingdom.

Riyadh: Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced the appointment of Saudi Arabian national Khaled Alateeq as Head of the Middle East region. Alateeq’s knowledge, skills and his relationships with its public and private sector entities in the Kingdom — a strategic market for Trellix — were key deciding factors in his appointment.“Trellix’s long-term commitment to Saudi Arabia, its government, its people, and its economic vision, led us to appoint Khaled Alateeq as head of the region,” said Fabien Rech, SVP EMEA at Trellix. “He has first-hand experience of the cyber threats facing Saudi Arabia as the nation fulfils the extraordinary promise of National Vision 2030. Trellix has a unique value proposition — underpinned by Trellix XDR — for business and government entities, which coupled with Mr. Alateeq’s great reputation and success in his home market will enable him to have significant impact on every organization’s ability to protect itself while aligning with Vision 2030.”Mr. Alateeq is a cybersecurity industry veteran with more than 13 years of experience across a rich array of roles. He holds a dual master’s degree in Management Information Systems and Enterprise Security Management. He has held many positions in business and information technology, giving him a broad perspective on the intersection between business operations, IT, and cybersecurity, as well as a clear picture of digitalization, government processes, and enterprises’ business plans, and how to tackle the cyber challenges that threaten these areas. “As entities transform to align with Vision 2030, it is inevitable that they will expand their attack surfaces and leave themselves open to new attack vectors,” said the newly appointed Mr. Alateeq. “Traditional security defenses won’t cut it anymore; enterprises need a living security approach to stay one step ahead of adversaries, adapt to new threats, and accelerate detection and response.”Trellix has been active in the Kingdom for more than two decades, and has quickly built a trusted brand recognized across all key sectors. The Company offers a living security approach, that is open, native, and constantly learning and adapting, for a range of industries, with a principal focus on critical sectors such as government, oil and gas, telco, FSI, and utilities. In Saudi Arabia, Trellix is laser-focused on helping organizations achieve their Vision 2030 goals and has created simplified cybersecurity operations.The Company has also invested in developing the local talent pool in the Kingdom in collaboration with other organizations. Most recently, the Company was a participant in the Global Cyber Security Forum, held in 2022 and sponsored by the National Cybersecurity Authority. In the same year, the Company worked with the Saudi Federation for Cybersecurity, Programing, and Drones as a capability development provider during its Tuwaiq Academy Youth Boot camp.“I have lived the cybersecurity and cyberthreat story in Saudi Arabia, watching, learning, and advising as threat surfaces have expanded and enterprises have beaten back their adversaries,” added Mr. Alateeq. “I am excited to join Trellix and help Saudi organizations take the fight to their digital foes through a security approach that makes them more agile and more prepared than ever before. With Trellix’s help, I am confident that the Saudi business community and the government can make true progress towards Saudi Vision 2030.”
https://adgully.me/post/2199/socialeyez-boosts-digital-engagement-for-the-nnas-sports-tournament-2023

Socialeyez boosts digital engagement for the NNAS Sports Tournament 2023

Dubai: SOCIALEYEZ, the Middle East’s leading digital agency has further underpinned its commitment to producing powerful and meaningful social media content for sporting events in the region through its latest partnership with the Nad Al Sheba (NAS) Sports Tournament.Undertaking all social media production, content creation, creative development, conceptualisation and overall social media management for the tournament, SOCIALEYEZ pulled out all the stops to ensure the 10th edition of the 19-day sporting event was a huge success. Held under the theme ‘Limitless Abilities’ and organised by the Dubai Sports Council (DSC), the NAS Sports Tournament is the biggest event of its kind in terms of participation and prize money, and is held every year in the Holy Month of Ramadan at the Nad Al Sheba Sports Complex in Dubai.This year’s edition ran from 21 March to 10 April and featured eight categories: padel tennis, running, cycling, volleyball, wheelchair basketball, fencing, archery and jiu-jitsu. Attracting more than 5,000 participants from 103 different nationalities, it was watched by more than 40,000 spectators.SOCIALEYEZ managed the social media presence, attracting a raft of new fans and supporters using dynamic content including reels, videos and interviews before, during and after the event.The impact organically resulted in 403 thousand views across Instagram, along with a reach of 240 thousand and 290 thousand impressions.Tarek Esper, Managing Director at SOCIALEYEZ, said: “We were delighted to be a part of NAS Sports NAS2023 and to be given the opportunity to showcase such a major event to the world through social media. Our overall aim was to create an inspiring, motivating and empowering visual that highlighted the achievements of the participants in the NASWe used a variety of methods to engage our audiences, and the stats in terms of views and reach show that we managed to capture the excitement both on and off the sports field in a truly valuable way. At SOCIALEYEZ, we love working on these huge events, especially ones which see people come together through a love of sport.”The Middle East’s leading digital agency, SOCIALEYEZ, is powered by a team of highly skilled and experienced strategists and content creators, adept at boosting engagement for a number of clients such as Du, Canon, RTA, DP World, Dubai Municipality and Dubai Future Foundation.
https://adgully.me/post/2198/kaspersky-analyzes-digital-superstitions-believed-by-internet-users-in-the-uae

Kaspersky analyzes digital superstitions believed by Internet users in the UAE

Dubai: Kaspersky recently analyzed what digital superstitions Internet users in the UAE believe in nowadays and investigated whether there are grounds for these beliefs.According to the global Kaspersky Digital Superstitions survey, the most popular misbelief is that one should not pronounce “Yes” or “No” when speaking on the phone with strangers. Allegedly, the conversation can be recorded and used to steal money from banking accounts: the majority of respondents surveyed (79%) agree with this. In fact, voice identification systems are used in some banks, but only as an additional authentication tool which is not enough for carrying out a transaction, in particular to withdraw or transfer money.      Another common misconception that 80% of respondents believe in is that the HTTPS protocol of a website guarantees its authenticity. While in fact, the HTTPS certificate means that personal data can’t be reached from outside of the website, however this data can still be stolen by the site itself if it is a phishing resource.More than half (56%) of respondents believe that it’s possible to delete all information on a smartphone by rolling it back to factory settings. In reality, the data can often be recovered after a factory reset and formatting. Specifics of the storage space on gadgets implies that the data is deleted only in case it’s overwritten, which is not happening during a reset.56% of respondents from the UAE think that if the device is not connected to the Internet, it is impossible to infect it with malware. In fact, it’s possible to infect a device even if it is not connected to the Internet, for example, using a flash drive or other removable media.More than three quarters (78%) users think that the "Incognito" mode in the browser provides complete anonymity on the Internet. Though "Incognito" mode doesn’t guarantee absolute privacy. In this mode, the browser is not saving the history of visiting websites, cookies, download history and authorization data which is not equal to complete anonymity.“For over 25 years already we’ve been fighting not only various cyberthreats, but also digital superstitions. However, many of them are extremely durable. For example, it is interesting that more than a third of the users surveyed still believe that cactus plants absorb radiation from a monitor that may be harmful. That is why it is important to constantly improve digital literacy, as well as use reliable security solutions. There is nothing to be ashamed of not knowing something – and it is never too late to learn something new,” says Emad Haffar, Head of Technical Experts, Middle East, Turkey and Africa at KasperskyTo protect against various cyberthreats, Kaspersky experts recommend following the below tips:Pay attention to privacy settings in social networks and on popular platforms.Use strong and unique passwords for all your accounts (at least 12 characters with letters in different case, numbers and special characters), store them in password managers.In those services that allow it, set up two-factor authorization.Download applications only from official stores and periodically check which programs are installed on the device.Do not follow suspicious links in mail, instant messengers or social networks (even if they were sent by friends).Carefully check the name of the site in the address bar before entering your personal or payment data on it.Do not believe the myths and constantly improve your digital literacy, and in order not to worry about the safety of your data, install a reliable security solution on all of your gadgets, including mobile devices.
https://adgully.me/post/2195/public-clouds-contribution-to-uae-economy-to-reach-181bln-by-2023

Public cloud’s contribution to UAE economy to reach $181bln by 2023

Dubai: Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), commissioned a new report quantifying the relationship between public cloud computing adoption, national productivity, and economic growth in the Middle East and North Africa (MENA) region. The report highlights the potential for the UAE to unlock USD $181 billion in additional economic value over the next decade (2023-2033), or 2.5% of the UAE's cumulative GDP by accelerating adoption of cloud.The study, performed by Telecom Advisory Services LLC, and directed by Raul Katz, Director of Business Strategy Research at the Columbia Institute for Tele-information (Columbia Business School), provides a cutting-edge econometrical method for calculating the aggregate productivity gains realised by economies that adopt cloud computing. It extends previous economic research focused on firm-level productivity by establishing cloud adoption as a driver of national productivity and economic growth.Unleashing the Economic Power of Cloud Computing in the UAEIn 2021, public cloud adoption made a significant impact on the UAE's economy. According to the report, it contributed 2.26% to the country’s GDP, generating an economic value of USD $9.5 billion, the largest public cloud contribution to GDP in the region. This "productivity" effect is in addition to the "construction" effect of building and operating cloud infrastructures in the UAE, which, in the case of AWS UAE Region, are projected to contribute $11.2 billion to the UAE economy by 2036 and support nearly 6,000 full-time equivalent jobs annually.In the MENA, the UAE is where cloud adoption is driving the most economic growth in terms of spillovers. The report finds that a 1% increase in cloud adoption by UAE organisations will result in a 0.21% (USD 854.7 million) average GDP growth, which is three times the MENA average and the highest in the region. Over 91% of this impact, can be attributed to the national productivity gains or so-called “spillover effects” on the economy, while the remainder (9%) is driven by cloud spending from UAE public and private organizations. As an economic stimulant, cloud computing is 17% more effective in the UAE than mobile broadband.Yasser Hassan, Managing Director, Commercial Sector, MENAT at AWS, said: "The findings of our report highlight the tremendous opportunity for the UAE to accelerate economic growth and position the country as an attractive and influential economic hub, in line with the government's “We the UAE 2031” vision launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. As cloud computing continues to gain momentum, it is imperative for the UAE to continue to support cloud adoption and develop a skilled workforce to enhance the country's competitiveness on a global scale. With the support of AWS, the UAE can accelerate its digital transformation and unlock new opportunities for economic growth and social development."The study demonstrates that the economic impact of cloud computing is guided by returns to scale, - greater adoption of cloud computing will lead to proportionally greater productivity gains and economic impact.The UAE has ambitious plans to diversify its economies through digitization. In 2021, 43% of organizations in the UAE region adopted cloud computing, versus 49% in Western Europe and North America. With the government's focus on digital transformation, it is well-positioned to become a hub for cloud computing in the region.“The widespread adoption of cloud has already led to increased efficiency, cost savings, and job creation in various industries. As more businesses and organizations continue to migrate to the cloud, the economic benefits are expected to grow even further,” added Yasser.The report identifies four key advantages of cloud computing: First, it enhances business efficiency and effectiveness, streamlining processes and improving outcomes; second, it offers access to a wide range of services, enabling businesses to leverage advanced technologies; third, it boosts productivity by facilitating collaboration, mobility, and agility within the workforce; fourth, cloud computing promotes environmental sustainability by reducing carbon emissions per unit of data transmitted
https://adgully.me/post/2196/new-veeam-research-finds-93-of-cyber-attacks-target-to-force-ransom-payment

New Veeam research finds 93% of cyber attacks target to force ransom payment

DUBAI: Organizations of all sizes are increasingly falling victim to ransomware attacks and inadequately protecting against this rising cyberthreat. According to new data in the Veeam® 2023 Ransomware Trends Report, one in seven organizations will see almost all (>80%) data affected as a result of a ransomware attack – pointing to a significant gap in protection. Veeam Software, the leader in Data Protection and Ransomware Recovery, found that attackers almost always (93%+) target backups during cyber-attacks and are successful in debilitating their victims’ ability to recover in 75% of those events, reinforcing the criticality of immutability and air gapping to ensure backup repositories are protected.The Veeam 2023 Ransomware Trends Report shares insights from 1,200 impacted organizations and nearly 3,000 cyber-attacks, making it one of the largest reports of its kind. The survey examines key takeaways from these incidents, their impact on IT environments and the steps taken, or needed, to implement data protection strategies that ensure business resiliency. This research report encompasses four different roles involved in cyber-preparedness and/or mitigation including, security professionals, CISOs or similar IT executives, IT Operations generalists, and backup administrators.“The report shows that today it’s not about IF your organization will be the target of a cyber-attack, but how often. Although security and prevention remain important, it’s critical that every organization focuses on how rapidly they can recover by making their organization more resilient,” said Danny Allan, CTO at Veeam. “We need to focus on effective ransomware preparedness by focusing on the basics, including strong security measures and testing both original data and backups, ensuring survivability of the backup solutions, and ensuring alignment across the backup and cyber teams for a unified stance.”Paying the ransom does not ensure recoverabilityFor the second year in a row, the majority (80%) of the organizations surveyed paid the ransom to end an attack and recover data – now up 4% compared to the year prior – despite 41% of organizations having a “Do-Not-Pay” policy on ransomware. Still, while 59% paid the ransom and were able to recover data, 21% paid the ransom yet still didn't get their data back from the cyber criminals. Additionally, only 16% of organizations avoided paying ransom because they were able to recover from backups. Sadly, the global statistic of organizations able to recover data themselves without paying ransom is down from 19% in last year’s survey.To avoid paying ransom, your backups must surviveFollowing a ransomware attack, IT leaders have two choices: pay the ransom or restore-from-backup. As far as recovery goes, the research reveals that in almost all (93%) cyber-events, criminals attempt to attack the backup repositories, resulting in 75% losing at least some of their backup repositories during the attack, and more than one-third (39%) of backup repositories being completely lost.By attacking the backup solution, attackers remove the option of recovery and essentially force paying the ransom. While best practices – such as securing backup credentials, automating cyber detection scans of backups, and auto verifying that backups are restorable – are beneficial to protect against attacks, the key tactic is to ensure that the backup repositories cannot be deleted or corrupted. To do so, organizations must focus on immutability. The good news is that based on lessons learned from those who had been victims – 82% use immutable clouds, 64% use immutable disks, and only 2% of organizations do not have immutability in at least one tier of their backup solution.Do not re-infect during recoveryWhen respondents were asked how they ensure that data is ‘clean’ during restoration, 44% of respondents complete some form of isolated-staging to re-scan data from backup repositories prior to reintroduction into the production environment. Unfortunately, that means that the majority (56%) of organizations run the risk of re-infecting the production environment by not having a means to ensure clean data during recovery. This is why it is important to thoroughly scan data during the recovery process.Other key findings from the Veeam 2023 Ransomware Trends Report include:Cyber-insurance is becoming too expensive: 21% of organizations stated that ransomware is now specifically excluded from their policies, and those with cyber insurance saw changes in their last policy renewals: 74% saw increased premiums, 43% saw increased deductibles, 10% saw coverage benefits reduced.Incident response playbooks depend on backup: 87% of organizations have a risk management program that drives their security roadmap, yet only 35% believe their program is working well, while 52% are seeking to improve their situation, and 13% do not yet have an established program. Findings reveal the most common elements of the ‘playbook’ in preparation against a cyberattack are clean backup copies and recurring verification that the backups are recoverable.Organizational alignment continues to suffer: While many organizations may deem ransomware to be a disaster and therefore include cyberattacks within their Business Continuity or Disaster Recovery (BC/DR) planning, 60% of organizations say they still need significant improvement or complete overhauls between their backup and cyber teams to be prepared for this scenario.
https://adgully.me/post/2197/electronic-retailer-eros-announces-exclusive-partnership-with-dreame

Electronic retailer EROS announces exclusive partnership with Dreame

Dubai: Eros Group, a leading distributer and retailer in the UAE, today announced its partnership with Dreame, a smart consumer technology company that specializes in innovative vacuum cleaners that promises to revolutionize the way people clean their homes.This partnership will enable Eros Group to sell and distribute Dreame’s innovative product line exclusively in the UAE. Dreame’s high-performance cleaning appliances such as cordless, robot and Wet& dry vacuum cleaners - leverages astrodynamics technologies to navigate and clean any home with unmatched precision and efficiency. The device uses state-of-the-art sensors to detect and avoid obstacles, ensuring a thorough and seamless cleaning experience. Its products are engineered using powerful technology, airtight structure, and streamlined architecture to create a powerful suction that can easily remove dust accumulated in crevices and can be used on a variety of surfaces such as hardwood floors, thick carpets, and beds.In addition to its advanced cleaning capabilities, all its vacuum cleaners are designed to be highly durable and long-lasting, with a robust construction that can withstand the rigors of everyday use. It is also energy-efficient that consumes minimal energy while delivering maximum cleaning power.Mohammad Badri, Director, EROS Group said, "Eros Group has always been committed to providing customers with the latest and most innovative products in the market. We are proud to partner with a company like Dreame that meets the needs of modern households, with its advanced technology and user-friendly vacuum cleaners. We are excited to introduce their highly advanced product line to our customers in the UAE."Kevin Wang, General Manager, Dreametech said, " Dreame Technology ("Dreame"), a fast-growing company leading in smart home-cleaning technologies. We believe that our products are game-changer for anyone seeking a more convenient and efficient clean. Its advanced automation features and powerful cleaning capabilities make it the perfect companion for busy households, and we are confident that it will transform the way people approach cleaning. We can't wait to see the impact advanced robot vacuum and mop has on the lives of our users, and we are proud to offer such an amazing product at an accessible price point. We are excited to introduce their highly advanced product line to our customers in the UAE."Dreame’s vacuum cleaner is now available for purchase at EROS’ retail stores across the UAE as well as online.
https://adgully.me/post/2194/gartner-identifies-12-actions-to-improve-data-quality

Gartner identifies 12 actions to improve data quality

DUBAI: Gartner, Inc. identified 12 actions to help chief data and analytics officers (CDAOs) and other D&A leaders improve data quality (DQ) to avoid high costs and deliver sustainable value to their organization.“Data quality issues cost a lot,” said Jason Medd, Director Analyst at Gartner. “But the issues are not hard to fix and does not have to take a lot of time. If CDAOs don’t have impactful and supportive DQ programs in place, their organization will face a multitude of complications and lost opportunities.”Improving DQ is not a one-time effort. “One of the mistakes that CDAOs make is taking a technology-centric approach to DQ improvement, with little focus on organizational culture, people and processes to streamline remedial actions,” said Medd.Gartner estimates that through 2024, 50% of organizations will adopt modern DQ solutions to better support their digital business initiatives.Gartner shared 12 actions for CDAOs and D&A leaders to take to deliver improvement and assurance in their DQ (see Figure 1).Source: Gartner (May 2023)Gartner condensed the 12 actions into four categories to enable CDAOs to prioritize their efforts based on the problem areas.Focus on the Right Things to Set Strong FoundationsFirst, CDAOs need to focus on the right things to set strong foundations. “Not all data is equally important,” said Medd. “CDAOs must focus on the data that has the most influence on business outcomes, understand the key performance indicators (KPIs) and key risk indicators (KRIs), and build a business case. Then, they need to share common DQ language with stakeholders and establish DQ standards.”Apply Data Quality AccountabilityOnce the foundations are established, CDAOs need to obtain sponsorship from D&A governance committee and dedicate data stewards from business units and the central D&A team who will proactively shift gears based on priority, look at new avenues to aid improvements, and potentially look at building real-time data validations where needed to help bridge the gaps.“Data is a team sport, so CDAOs should form special interest groups who can benefit from DQ improvement, communicate the benefits and share best practices around other business units,” said Medd.Establish “Fit for Purpose” Data QualityTo improve DQ it is important to perform data profiling and data monitoring to understand and validate current data gaps and challenges, monitor and build improvement plans. Then, CDAOs need to transition to a governance model based on trust to drive enterprisewide adoption of DQ initiatives.Integrate Data Quality into Corporate CultureCDAOs can make DQ better by using technologies to reduce manual efforts and get faster results. They also do it by identifying frequent DQ issues and incorporating the solutions into business workflow. CDAOs should also improve data literacy across the business by installing a DQ culture and facilitating knowledge sharing and collaboration among all the stakeholders of the program.Gartner clients can read more in “12 Ways to Improve Your Data Quality.”Data & analytics leaders can learn more about how to evaluate their own effectiveness using the Gartner CDAO Effectiveness Diagnostic, an exclusive tool that allows CDAOs to understand their effectiveness as leaders and discover their strengths and areas for improvement.
https://adgully.me/post/2193/emrill-appoints-director-to-enhance-growth-and-market-presence

Emrill appoints director to enhance growth and market presence

Dubai: based facilities management (FM) services provider, Emrill, has appointed Dean Harnden as business development director. In his new role, Harnden will focus on developing and implementing strategies to further develop and grow Emrill’s services in key sectors in the UAE. He will be responsible for building and maintaining key stakeholder relationships while increasing efforts to deliver service excellence in current and future contracts.With 23 years’ experience in the FM industry, Harnden has worked in the UAE, Australia and the UK, managing numerous high-profile clients and contracts. Before joining Emrill, he led a team of over 20,000 employees and was integral in increasing revenue across the business and creating and maintaining value partnerships with key stakeholders and clients. His extensive experience includes contract negotiations, growth and operations, soft FM services, as well as developing and implementing specialised marketing and communications strategies to increase brand awareness in the industry.Commenting on his recent appointment, Harnden said: “It is a pleasure to be working with Emrill, an organisation that has such a stellar reputation in the region’s FM industry. Their award-winning team has consistently delivered quality FM services while constantly evolving as a business with continuous improvement as a key strategy across every level of the business.”With his expertise across aspects of FM and support services, Harnden aims to maximise profitability while upholding Emrill’s core values and expanding business operations in critical sectors. He will deliver industry-leading services and exceed client requirements across sectors including residential, commercial, industrial, master communities, aviation, logistics, healthcare, retail, hospitality, education, and leisure.Emrill’s CEO, Stuart Harrison commented on Harnden’s recent appointment: “Having worked on both the operational and commercial side of FM, Dean has experience across several facets of the industry, including major events, security, maintenance, and customer service. This unique industry perspective will undoubtedly prove advantageous to Emrill and contribute to new projects and retaining current contracts. We are delighted to have him on the team and look forward to working with him on developing and growing our business further.”Harnden concluded: “My goal for 2023 is to exceed Emrill’s growth targets. While FM is a competitive industry, I am confident that with Emrill’s extensive resources and dedicated team of experts, we will exceed our targets for the year and maintain our reputation as one of the region’s preferred FM service providers.”
https://adgully.me/post/2191/dr-raja-easa-al-gurg-receives-legion-dhonneur-chevalier-award

Dr Raja Easa Al Gurg receives Legion d’Honneur Chevalier Award

Dubai: The Chairperson and Managing Director of an over six-decade-old Dubai conglomerate has been awarded France’s highest civilian honour during a special ceremony held at the residence of the French Consul General on Tuesday, May 16.Dr Raja Easa Al Gurg, of the Easa Saleh Al Gurg Group, was awarded the Ordre National de la Légion d'Honneur – Chevalier (Knight) in recognition of her outstanding achievements and contribution in the fields of business and industry. On behalf of President Emmanuel Macron, she received the honour from His Excellency Nicolas Niemtchinow, French Ambassador to the Emirates.The award was founded by Napoleon Bonaparte in May 1802 and its more prominent recipients reads like a roll call of cultural and historical figureheads, from Winston Churchill and Albert Einstein to Alexander Graham Bell, Marie Curie, Audrey Hepburn, JK Rowling, and Jeff Bezos.Dr Al Gurg said: “I am truly humbled to accept this recognition on behalf of my countrywomen in the United Arab Emirates. It is a great honour to be placed along with the past and present honourees whom I have long admired and respected. In a larger sense, this award is a true spotlight on the countless leaders, who work tirelessly to make an impact in the global community. In joining their ranks, I hope to continue my efforts to further strengthen the close bonds between the UAE and France. Emirati-French ties have a historic legacy in economic and cultural domains and my efforts will be to further broaden these collaborations.”
https://adgully.me/post/2192/100-sustainable-and-eco-friendly-mens-fashion-brand-relaunches-in-the-uae

100% sustainable and eco-friendly Men’s fashion brand relaunches in the UAE

Dubai: 22Ahead, a men’s fashion brand based in the UAE, today announces the relaunch of its men's fashion label with a renewed commitment to producing 100% sustainable and eco-friendly products. With a strong emphasis on environmental responsibility, the brand is setting new standards for ethical fashion practices and inspiring consumers to make conscious choices.Saad Tariq, Founder and CEO at 22Ahead said: “Originally established in October 2022 as a high-end online fashion brand, we have undergone a remarkable transformation in response to market trends and the urgent need for positive change in our society and the environment. Embracing the vision set by the UAE's leaders for 2023, as the year of sustainability, we have embraced a complete shift towards sustainable practices and are incredibly proud of our new approach to market.”At the heart of 22Ahead's ethos is the use of 100% organic fabrics. Every garment in their collection is crafted from high-quality organic materials, ensuring both style and sustainability. These fabrics carry important certifications such as the Global Organic Textile Standard (GOTS), OEKO-TEX, and the Global Recycled Standard (GRS).But sustainability doesn't stop at the fabrics. 22Ahead takes a holistic approach by utilising 100% recycled and recyclable packaging materials. By minimising waste and promoting a circular economy, the brand actively reduces its environmental footprint.As part of its dedication to environmental conservation, 22Ahead has established partnerships with organisations like One Tree Planted. For every article sold, the brand commits to plant one tree in areas around the world that are most effected by deforestation and are ecologically vulnerable. With every purchase, customers can be confident that their fashion choices align with a greener future. In addition, the brand donates AED10 to eco-friendly or charitable organisations, with each sale.To promote circularity and reduce waste, 22Ahead offers a unique Clothing Return Program. Customers have the option to return clothes after 6 months, receiving an AED 50 website voucher in return. The returned clothes are then donated to those in need in the UAE or beyond, ensuring that clothing is repurposed and benefiting others.Education is a crucial component of 22Ahead's mission. Through weekly tutorials and blog posts on their social media pages and websites, the brand empowers consumers with knowledge about eco-friendly best practices. By sharing valuable information and tips on sustainable fashion choices, 22Ahead enables individuals to make informed decisions that align with their values.Transparency and accountability are core values for 22Ahead. The brand provides an annual impact report that highlights its environmental initiatives and showcases the collective efforts of customers in making a positive difference. By sharing this report, 22Ahead ensures that customers can see the tangible results of their support and encourages other fashion brands to embrace transparency.Beyond their products, 22Ahead actively engages in community activities focused on the betterment of society and the environment. By organising events and collaborating with environmental organisations, the brand raises awareness and drives meaningful change. Through these efforts, 22Ahead aims to inspire individuals to take part in creating a more sustainable future.With its relaunch as a sustainable and eco-friendly fashion label, 22Ahead invites fashion enthusiasts to embrace purchase decisions that make a positive impact on the planet. By choosing 22Ahead, consumers can align their values with their style, contributing to a more sustainable future. It's time to redefine fashion and embrace a brighter tomorrow with 22Ahead.
https://adgully.me/post/2190/amf1-team-partners-with-netapp-for-fia-formula-one

AMF1 team partners with NetApp for FIA Formula One

Dubai: As the Formula 1 contest heats up, Aston Martin Aramco Cognizant Formula One® Team has partnered with NetApp, a cloud-led, data-centric, software company, to optimise the AMF1 Team’s application performance and cost – on and off the track. Enabling a fast, efficient data pipeline, alongside a simplified and unified management plane, NetApp’s technology is supporting the AMF1 Team to spot opportunities for driving improvement in real-time.   The aim of the NetApp transformation partnership project with the AMF1 Team was simple: to make their cars go faster. The project focussed initially on infrastructure and the building out of the data fabric, now the team are using data insights to focus on that all-important title. Solution and impact?  NetApp has worked with AMF1 Team to implement FlexPod as a trackside converged infrastructure platform, which replaces multiple singular points of failure, improves availability and performance, while also removing legacy systems. This in turn reduces weight and, as a consequence, has a positive impact on reducing the carbon footprint. FlexPod has produced results in five key areas:  Performance  FlexPod has allowed AMF1 Team’s performance software group to tap in to compute power and storage to develop a Kubernetes cluster at track to allow the team to analyse data at a faster rate with no bottlenecks.  Reliability  By having a high-performing FlexPod solution with two redundant converged infrastructure platforms, AMF1 Team can run all the systems but can load balance across both FlexPods for increased performance. Resiliency at a host level is achieved with three hosts on each FlexPod, redundant network switches and full N+1 resiliency on cables both across one FlexPod and then between racks and FlexPod. Continuous improvementThe IT team must constantly push to enable the whole team and the car to have better agility, greater speed and improved reliability. With the speed that telemetry data is being sent from trackside to factory being reduced from 20 minutes to less than 10 minutes, engineers at the AMF1 Team factory can analyse the data at speed and adjust if needed. This is being achieved using NetApp SnapMirror technology which is transferring the data back to the factory to Mission Control at a significantly improved rate.  Security  Protection is a core principle to safeguard the most valuable asset within the team; their data. It is important to make this process easier and more informative.  AMF1 Team uses Cloud Secure, a feature of NetApp Cloud Insights which provides a simple turnkey solution to enhance their ability to detect ransomware and provide user data access auditing. It analyses data access patterns to identify risks from ransomware attacks. It reports access activity from insiders, outsiders, ransomware attacks, and rogue users. Advanced reporting and auditing make it easy to identify violators and possible threats. Speed towards sustainability? Formula 1 set out its sustainability plan to have a net-zero carbon footprint by 2030. For the AMF1 Team, as a key player in this industry, the introduction of FlexPod is contributing to the team’s sustainability efforts in multiple ways:   In the AMF1 Team’s new Silverstone “smart factory”, NetApp Cloud Insights techtechnology helps consolidate the company’s older, less efficient systems and provides essential temperature and power monitoring, enabling AMF1 Team to monitor and minimise power consumption.   Teaming with NetApp, the AMF1 Team can easily tap into resources from the world’s leading cloud providers, supporting different workloads with powerful cloud infrastructure as needed. This means that only the computing power that’s needed is employed, and no more.   With FlexPod technology, the AMF1 Team can support operations at the track remotely, driving down both costs and emissions. Plus, the high-performance FlexPod platform boosts overall efficiency, allowing the organization’s IT team to do more with less.  Clare Lansley, Chief Information Officer, Aston Martin F1 Team said: “NetApp high performance FlexPod are fundamental to our operation at the track. They are therefore given kid-glove treatment and high protection as we fly them to races around the world. As we use data to improve our performance and go faster, NetApp’s work with the AMF1 team is vital to this success.”Where are we now??  The results are clear: the AMF1 Team is using data to go faster, and are on their way to a place on the podium every time. NetApp’s work with the AMF1 Team is vital to this success.    With a fast, efficient data pipeline; simplified, unified management plane; and technologies for optimising application performance and cost, AMF1 Team are pioneering a modern approach to F1 racing on and off the track.
https://adgully.me/post/2189/microsoft-brings-latest-innovations-in-cloud-data-ai-to-comex-2023

Microsoft brings latest innovations in cloud, data & AI to COMEX 2023

Muscat:  Microsoft is participating in COMEX as the official Innovation Partner, where it will demonstrate industry-leading technological innovations and highlight the key role artificial intelligence (AI) plays in the successful digital transformation journeys of governments and businesses.Held at the Oman Convention and Exhibition Centre in Muscat, Microsoft’s booth at COMEX reflects the company’s commitment to supporting the accelerated adoption of technology amongst individuals, organizations, and across key sectors in line with Oman Vision 2040’s goal to transition the nation into a knowledge-based community.“The Sultanate of Oman is setting up necessary infrastructure to accelerate economic diversification and introduce a series of digital innovations across vital sectors”, said Sheikh Saif Hilal Al Hosni, Country Manager, Microsoft Oman and Bahrain. “AI is a defining technology of our time, and we are optimistic about what AI can do for industries and the society in the Sultanate. Microsoft has long been a trusted partner in digital change across The Sultanate of Oman; and at this year’s COMEX, we shall devote ourselves to helping delegates get ready for AI and make it work.”COMEX serves as an opportunity for regional IT stakeholders to network with other innovators and share use case stories, allowing each to strengthen their own digital transformation programmes. Microsoft’s focus on AI readiness will further strengthen best practices and ensure that all delegates can return to their organisations with value-adding knowledge. Microsoft’s stand will feature 5 partners including Netways, PWC, Cypher Learning, Noventiq, and IITC (International Information Technology Co.); the Company’s experts will be participating in the COMEX International Conference discussing various topics such as E-services, Cybersecurity and Healthcare and Data & AI.Through the Azure platform, the intelligent Microsoft Cloud offers public and private enterprises the ability to deliver new business models and boost the speed of innovation and time to market. Microsoft’s AI technologies are protected by industry-leading security measures and include advanced analytics, natural-language-processing, cognitive services, and IoT field-connection services. These technologies can connect the entire business, from the physical to the virtual.
https://adgully.me/post/2186/homegrown-seafood-chain-announces-aed-10mln-expansion

Homegrown seafood chain announces AED 10mln expansion

Dubai: The UAE’s famous homegrown seafood chain, Golden Fork, has announced its intent of opening 20 more outlets across the country by 2024.The AED 10 million expansion plan of the iconic family friendly brand will see branches activated in Deira City Centre’s exciting new Food Central food hall, Motor City, Al Ain Mall, Mega mall in Sharjah and Al Wahda Mall in Abu Dhabi. Already having opened their doors are Golden Fork outlets at Dalma Mall, City Seasons hotel in Deira, Lulu Mall in Fujairah, Dubai Silicon Oasis and Mushrif Mall.All these new outlets will showcase the brand’s new contemporary interiors whilst serving the fare that has made Golden Fork a household name in the UAE for more than 45 years. The menu will include favourites like Cajun Seafood, Prawn Biryani, Goan Fish Curry, Seafood Mixed Grill, Fried Shrimp, and the signature Bouillabaisse soup, which has been savoured by a whopping 15 million customers over the years.Also refurbished and given a major makeover is the original Golden Fork restaurant at Al Rigga, which opened in 1975 and has catered to 2 million patrons. A new hall that can accommodate as many as 80 people has been added to the facilities, ideal for private gatherings and corporate events.“Golden Fork’s high loyalty factor is courtesy good, wholesome food, exacting hygiene standards and a reputation for sensible pricing. We have also been synonymous with a relaxed, leisurely ambience that beckons customers from different parts of the world with great dishes served with ladles of love, a sprinkling of warmth and a dash of nostalgia,” said Shanavas Mohammed, partner, Golden Fork.“We have a strategic plan for this expansion and are setting about it in a studied manner. As the UAE gets more community-centric, we are ensuring that the delicious food, exemplary Golden Fork service and cozy, warm ambiance is always just around the corner,” he added.Mohammed also shed light on the brand’s ongoing sustainability initiatives.“Our focus will always be on sourcing seafood responsibly and using sustainable packaging materials. On both counts we are uncompromising. We are totally committed to environmentally friendly practices. This approach is the key to our corporate strategy.”Integral to this major expansion, the company has also received approval to set up in Saudi Arabia and plan to open 3 outlets in Riyadh by the end of this year with 10 outlets set to open by the end of 2024.YOU MIGHT ALSO LIK
https://adgully.me/post/2187/sprinklr-launches-new-ai-everywhere-offering-ai

Sprinklr launches new AI-everywhere offering AI+

DUBAI: Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of Sprinklr AI+. A new AI-everywhere offering that unifies proprietary AI from Sprinklr with OpenAI’s generative AI, Sprinklr AI+ brings generative AI to customer experience with a commitment to enterprise-level governance, security, and data privacy.Sprinklr AI+ allows enterprises to combine unstructured, CX data from 30+ digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog, and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions. Sprinklr AI+ incorporates generative AI powered by an integration with the OpenAI enterprise API. This bespoke arrangement includes robust security and privacy terms and demonstrates Sprinklr’s commitment to safeguarding our customer’s data."We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers," said Sprinklr Chief Technology Officer, Pavitar Singh. "For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost-effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require."Sprinklr is built from the ground up to unify and centralize CX data on one platform. The flexible and modular architecture allows Sprinklr to quickly integrate with the latest and best technology. Sprinklr AI+ is the next evolution of Sprinklr’s AI that leverages more than 1,250 industry-specific AI models, spanning 100+ languages and 150 countries, to process petabytes of unstructured text, audio, video, images, metrics, and time series data and enables our customers to extract structured insights. With generative AI capabilities powered by an enterprise API integration with OpenAI, Sprinklr customers can tap into new features across all four Sprinklr product suites.Sprinklr Service: Sprinklr Service is the only unified omnichannel CCaaS offering on the market. With Sprinklr AI+, Sprinklr’s customers can now supercharge agent productivity with generative AI features like “summarization” and “call notes automation.” This allows Sprinklr customer agents to focus completely on their customer, eliminating the need to take notes during the conversation. It also provides other Sprinklr customer agents or supervisors with a quick overview of conversations without reading entire transcripts. Features like “reply assistance” help agents generate or improve content with a single click, and Sprinklr AI+ provides the ability to automatically extract answers from the knowledge base directly within the platform, ensuring accuracy and consistency. Sprinklr AI+ improves quality management capabilities by automating the quality scoring and sentiment analysis of conversations at scale. And finally, Sprinklr AI+ augments existing conversational AI bots, chat platforms, and the knowledge base with generative AI for writing, translation, summarization and more.Sprinklr Insights: Sprinklr’s AI-powered research platform increases the speed from data, to insight, to action with generative AI. “Topic and keyword creation” with support from generative AI helps customers find the right information more quickly. “Article paraphraser” and “message summary” capabilities provide at-a-glance overviews of detailed articles and content for quick review and action from Sprinklr customers’ marketing and communications teams.Sprinklr Marketing: Sprinklr Marketing is the only unified omnichannel platform for the end-to-end marketing lifecycle. Sprinklr AI+ delivers generative AI-powered suggestions to help our customers build marketing campaigns – including the ability to create tone, voice, and visual style guidelines. Sprinklr customers can also tap generative AI within the platform to assist in brainstorming ideas, personas, CTAs, and USPs. For paid social media campaigns, generative AI helps our customers create and refine social content.Sprinklr Social: Sprinklr Social with Sprinklr AI+ includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models to help enterprise social media teams create better content, more quickly, with fewer resources.Sprinklr AI+ gives brands a unified generative AI capability for social media management, customer service, and marketing that is built with enterprise-level governance, security, and data privacy in the design.Availability:Sprinklr AI+ is currently in a limited availability beta. Please contact your account representative to be added to the program or to be shortlisted for our general launch coming soon.
https://adgully.me/post/2188/unilever-adds-electric-van-to-its-logistics-fleet-in-the-uae

Unilever adds electric van to its logistics fleet in the UAE

Dubai: Unilever Arabia has announced the addition of the first-ever Electric Van (EV) to its fleet in the UAE. Making deliveries to its key customers in Dubai as of this March, the incorporation of the 1-tonne battery-powered van signifies a major stride in Unilever’s efforts towards reduced emissions via its logistics operations and achieving net zero value chain emissions by 2039.: Unilever Arabia has announced the addition of the first-ever Electric Van (EV) to its fleet in the UAE. Making deliveries to its key customers in Dubai as of this March, the incorporation of the 1-tonne battery-powered van signifies a major stride in Unilever’s efforts towards reduced emissions via its logistics operations and achieving net zero value chain emissions by 2039.As part of a strategic partnership with leading retailer, Carrefour – which is owned and operated by Majid Al Futtaim in the UAE –the EV van will initially deliver Unilever’s products to Carrefour’s Mall of the Emirates store. This will provide customers in Dubai with a sustainable delivery solution, reducing emissions by up to 15 per cent in comparison with traditional vehicles.The region’s first EV van was launched in the presence of Mr Youssef Lootah, CEO, Corporate Strategy and Performance Sector, Dubai Department of Tourism and Commerce Marketing (Dubai Tourism) along with Ahmed Kadous, Unilever’s Head of Supply Chain MENA & PC Middle-East & Turkey, Khalil Yassine, Head of Unilever Arabia and Luc Charrier Vice President of Merchandise for Carrefour, at Majid Al Futtaim Retail.Commenting on the milestone, Ahmed Kadous, Unilever’s Head of Supply Chain MENA & PC Middle-East & Turkey, said, “Sustainability is integrated into everything that we do at Unilever. As part of our vision to ensure a purpose-led and sustainable business model, the EV van aligns with our bold ambitions towards delivering a profitable, yet responsible, performance and growth. The introduction of electric vehicles to our delivery fleet is a core ambition and is central to Unilever’s sustainability commitment. We look forward to working more closely with the public sector and industry to further expand the infrastructure and seamlessly support the transition to electric mobility. I would like to congratulate the team for their unwavering efforts in driving Unilever’s vision forward and thank our partners for sharing our ambitions towards achieving a net zero business model.”Bertrand Loumaye - Country Manager for Carrefour - at Majid Al Futtaim Retail commented, “We are committed to sourcing and delivering sustainably sourced produce as part of our ‘Dare Today, Change Tomorrow’ strategy. The launch of the first electric delivery van in the UAE from Unilever, a highly valued partner, marks a major milestone in Majid Al Futtaim’s journey to becoming net positive in carbon and water by 2040 – as well as our collaborative efforts to achieve the UAE’s Net Zero 2050 strategy. It is exciting to be at the forefront of such momentous, positive change as we continue to make industry firsts happen.”Prior to joining the existing fleet, the EV van underwent a series of planning and testing to ensure its readiness and compliance. These included driver training, vehicle maintenance, insurance and on-site charging port installation in collaboration with the EV distributor, Emirates Global Electric Motors, a member of Al Fahim group, and leading global logistics provider, DB Schenker.Emirates Global Motor Electric (EGME) is the official dealer in the UAE for Yaxing EV vans, which features a 105 kWh Liquid Cooling Battery with a range of up to 300 km and can carry a payload of 1,400 kg. The Co2 CO2 emission reduction of this van versus a similar van run on diesel is around 250kg CO2e per truck per day. As part of its commitment towards developing a greener supply chain, Unilever has commenced a programme to test alternative fuels. Since late 2022, Unilever has been testing biodiesel in the UAE with two trucks, which reduce CO2 emissions by up to 15% compared to conventional fuels.
https://adgully.me/post/2183/toyota-abdul-latif-jameel-motors-and-samf-delve-into-motorsports-possibilities

Toyota, Abdul Latif Jameel Motors, and SAMF delve into motorsports possibilities

Jeddah: Representatives from Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia since 1955, and the Saudi Automobile and Motorcycle Federation (SAMF) have successfully completed a visit to key TOYOTA GAZOO Racing (TGR) facilities in Japan to explore opportunities in motorsports aimed at strengthening the Saudi motorsports ecosystem by leveraging Toyota Motor Corporation’s (TMC) extensive knowledge in the field, as well as supporting the Kingdom’s Vision 2030 sustainability goals by learning more about Toyota’s Multiple Pathway approach to carbon neutrality.A delegation including His Royal Highness Prince Khalid Bin Sultan, Chairman of SAMF, and Munir Khoja, Managing Director of Marketing Communication at Abdul Latif Jameel Motors, was taken for a special tour of TMC facilities involved in the development of sports vehicles. These included the TGR factory and Shimoyama Proving Ground, a testing facility that supports the Company’s research and development efforts.Productive discussions took place on increasing GR vehicles’ participation in motorsports in Saudi Arabia, including the Saudi Toyota Championship. Organized by SAMF, the Championship is the largest of its kind in the Kingdom and features a diverse line-up of events such as rallies, drifting, time attack, autocross, drag racing, and hill-climbing. Spanning seven cities including Riyadh, Jeddah, Dammam, Asir, Al Baha, Qassim, and Hail, the Saudi Toyota Championship represents a qualitative leap in the world of local racing that has attracted over 300 participants to date.His Royal Highness Prince Khalid Bin Sultan, Chairman of the Saudi Automobile and Motorcycle Federation, said, “The tour of the TGR factory was a truly transformative experience as we witnessed TMC’s latest carbon-neutral technology and their bold steps towards a decarbonized society. We are excited about the potential of climate-conscious vehicles to revolutionize the Kingdom's motorsports scene and look forward to exploring further opportunities for grassroots motorsports initiatives and the advancement of carbon-neutral technology in our country.”TGR was established in 2015 ?to consolidate Toyota’s motorsports activities under one in-house brand and represents a fundamental pillar of the company’s commitment to ?creating ‘ever-better’ cars. The TGR team actively participates in numerous different forms of motorsports ?including the FIA World Endurance Championship (WEC) and the FIA World Rally Championship (WRC). In recent years, TGR has found great success in these events with eco-friendly vehicles such as the GR YARIS Rally1 Hybrid and the GR010 Hybrid, including winning the legendary 24 hours of Le Mans endurance race an incredible five times in succession. Toyota harnesses the experience gained under the extreme ?conditions of motorsports to forge new ?technologies and solutions, with the goal of bringing the freedom, adventure, and joy of driving to everyone.Made for motorsport enthusiasts by motorsports enthusiasts, Toyota’s GR line-up represents the embodiment of climate-conscious sports vehicles. Abdul Latif Jameel Motors offers an extensive range of GR models to customers in the Kingdom including the Land Cruiser, Supra, Hilux, and GR86.Munir Khoja, Managing Director of Marketing Communication at Abdul Latif Jameel Motors, said: “As part of our strategic relationship with both TMC and SAMF, Abdul Latif Jameel Motors is committed to promoting the Kingdom’s Vision 2030 goals and initiatives towards a greener future. Our recent conversation with TMC was of utmost importance as we discussed innovative solutions to support the electrification of more vehicles in Saudi Arabia. TMC's dedication to realizing hybrid and hydrogen fuel cell cars aligns with our values and our mission to improve mobility in the Kingdom. We look forward to celebrating these special moments and promoting sustainable mobility for all.”The guests also visited the facilities of Rookie Racing, a private team owned by TMC Chairman Akio Toyoda. Rookie Racing’s participation in a series of grueling endurance races with a hydrogen-powered GR Corolla exemplifies TMC’s Multiple Pathway approach and passion for making ‘ever-better cars’ through motorsports.Toyota’s Multiple Pathway approach to carbon neutrality offers customers the choice of various vehicle powertrain technologies, including Hybrid Electric Vehicles (HEV), Plug-in Hybrid Electric Vehicles (PHEV), Battery Electric Vehicles (BEV), and Fuel Cell Electric Vehicles (FCEV). This enables customers to select cleaner and greener mobility options based on their economic circumstances, locally available energy sources, charging infrastructure readiness, industrial policies, and usage needs.Akitoshi Takemura, Regional CEO of Toyota Motor Corporation, commented: “As our Chairman Akio Toyoda has said, Toyota believes that ‘carbon is the enemy.’ Our Multiple Pathway approach provides an excellent fit with the drive to achieve carbon neutrality in Saudi Arabia, where diversifications across multiple sectors including the country’s energy resource strategy are underway in line with the objectives of the Kingdom’s Vision 2030.”Takemura continued: “Toyota, together with SAMF and Abdul Latif Jameel Motors, supports these goals not only by providing cars to motorsports enthusiasts, but also by establishing communities where car lovers can gather and tomorrow’s talents can grow. We remain committed to shaping a more sustainable tomorrow fueled by our passion for developing ‘ever-better cars’ through motorsports that are fun to drive, while at the same time focusing on sustainable mobility to ensure that no one is left behind.”Abdul Latif Jameel Motors has worked together with Toyota Motor Corporation since 1955 to deliver a premium automotive ownership experience and world-class aftersales services in Saudi Arabia. Leveraging decades of expertise across the mobility value chain, Abdul Latif Jameel Motors remains committed to continually enhancing its products and services to meet the evolving needs of customers across the Kingdom.
https://adgully.me/post/2182/cartlow-and-e-city-partner-to-launch-sustainable-device-subscription-program

Cartlow and E-city partner to launch Sustainable Device Subscription Program

Dubai: Cartlow, the leading reverse logistics platform, has partnered with E-City, a multi-brand electronics retail group, to launch a new device subscription program across 16 stores in the UAE. The program aims to align with the UAE's 2023 vision for sustainability by providing customers with affordable and convenient options to prolong the life cycle of their devices and reduce electronic waste.In the device subscription program, customers will constantly have the latest device by securing its exchange value for future use. This program simplifies the process of keeping up with the latest technology by eliminating the need to sell or trade-in the current device.All old devices collected through the program undergo data sanitization following international standards for IT Asset Disposal services. The program adheres to circular economy principles, meaning that collected devices are either repaired, refurbished, or recycled to minimize waste and promote sustainability. This collaboration reflects Cartlow's continuous commitment to minimizing electronic waste and promoting a sustainable future. The global mobile device subscription market is expected to reach $64.8 billion by 2026, growing at a CAGR of 24.8% from 2021 to 2026. These statistics demonstrate the growing popularity and importance of device subscription programs globally, particularly as consumers increasingly prioritize flexibility and access over ownership. The coming together of the two entities helps to address this growing trend, promoting a more responsible and eco-friendly approach to electronic device consumption in the UAE.Cartlow has managed over 2 million products since its inception, resulting in a groundbreaking contribution to saving over 6 million kg of e-waste and 36 million kg of carbon emissions. The platform aims to further dominate the global reverse logistics market, which is projected to reach $958 billion in 2028.Mohammad Sleiman, Founder and CEO of Cartlow, stated, “Our partnership with E-City is aligned with the UAE's vision of sustainability for 2023, and we are delighted to contribute to this mission. As a leading advocate for reducing the environmental impact of electronic waste, we take pride in our efforts to provide sustainable and cost-effective solutions to our customers. Together with E-City, we strive to make a positive impact on the environment and promote a more sustainable future for generations to come.”Cartlow and E-City hope to encourage consumers to make environmentally responsible choices while also promoting new technology at an affordable price point through their agreement. 
https://adgully.me/post/2184/uae-receives-19mln-visitors-and-more-than-30mln-visits-to-uae-by-end-of-2022

U.ae receives 19mln visitors and more than 30mln visits to U.ae by end of 2022

Dubai: The Telecommunications and Digital Government Regulatory Authority (TDRA) released ‘u.ae 2022... Figures and Facts’ Report, which sheds light on the great success story of the portal since its launch, as the interface of the UAE Government official presence, and the main reference for government information and services. The report includes milestones, figures, results and indicators related to the portal's performance and the level of its popularity locally and globally.Moreover, the report highlights the journey of u.ae, which was launched in 2001, starting with its establishment as a static site under the name of (government.ae), through the stage of the interactive site based on an open-source content management system, to the stage of the one-letter domain (u.ae), which is the shortest domain name in the world.Commenting on the report, H.E. Eng. Majed Sultan Al Mesmar, TDRA Director General, said: “The UAE Government official portal (u.ae) is the UAE interface online, and an interface of its digital presence. We are pleased with the results achieved by the portal in terms of the level of visits, searches and browsing. We are also pleased with the comments and suggestions received from the portal users that have contributed over time to developing it and improving its performance in line with international best practice.”H.E. Al Mesmar added: “TDRA’s team works tirelessly on developing the portal and aligning it with the higher national directions, manly 'We the UAE 2031' vision with its four pillars related to government, society, economy and international relations. We developed the portal based on our role as an enabler of the digital government, and on our strategic goal to enhance the digital lifestyle in line with the directives of the wise leadership by making digital transformation a path to creating a happy and sustainable future in the UAE.”u.ae reflects the best international experiences, such as the customers' journey, adopting the latest international standards and choosing the best content management system.The report showed a steady increase in the number of visitors to the portal, as the number of visitors approached 19 million in 2022, with more than 30 million visits.u.ae visitors came mainly from the UAE. During the last five years, more than 35.6 million visitors from the UAE visited the portal, while India came second with 4.67 million visitors in the same period, and the Kingdom of Saudi Arabia third with 2.72 million visitors.As for the most popular pages, the page of applications for entry permits and visas and their validity came at the top of the list, as the average time spent by the visitor browsing this page was 4:16 minutes. Travel to the UAE page came second with an average visit time of 4:07 minutes, and the Emirates ID page came third with an average visit time of 3:51 minutes.According to the report, English came as the most used language with 48.8 million visitors, followed by Arabic with 8.13 million visitors, then French with 1.18 million visitors, then German, Russian and Chinese.The report showed the inclusion of 2,630 digital services on the portal, provide
https://adgully.me/post/2181/salesforce-celebrates-partner-growth-and-success-in-middle-east

Salesforce celebrates partner growth and success in Middle East

DUBAI: Salesforce (NYSE: CRM), the global leader in CRM, has announced the winners of its annual Middle East Partner Awards 2023 across 10 categories.The Middle East Partner Awards event, which was held at the Madinat Jumeirah in Dubai as part of Salesforce World Tour Essentials Dubai on May 18th, gathered more than 1,500 attendees across Salesforce’s regional ecosystem.Salesforce’s partner network experienced robust growth of 46% year-on-year by the end of Q1 2024 (January 31, 2023). Over the same time, the total number of Salesforce certifications rose by 51.5% to reach 3,673.“The spectacular growth of our partner network is a reflection of both the success of our partner program and the surging demand for solutions that help organizations put their customers at the center of everything they do,” Mukesh Kumar, Regional Vice President for Salesforce Alliance & Channels Middle East, said. “This level of growth made the 2023 awards a truly special occasion, with an eclectic mix of regional partners and global system integrators, and partners covering newly represented sectors including telco and financial services competing for awards.“What these awards really demonstrate is that we value our partners as extensions of our organization: We are members of one family and share similar core values. This is vital to ensure we work as one unified team, focused on our customers’ transformation journey and success in the Middle East.”Awards were handed out as follows:1 Customer Success Partner (Implementation - CSAT) - recognizes partners who share Salesforce's commitment to customer success through the development of product, industry, and service expertise, as demonstrated by Salesforce specializations. Building a strong track record of successful implementations and maintaining a high level of customer satisfaction. Winner: Coberg2 Outstanding Knowledge Partner (Innovation - Credentials) - recognizes partners who have a laser focus on expanding their Salesforce Practice. By utilizing all available enablement tools, they have increased their total number of certifications, certified individuals, and use of partner learning camps. Winner: Smaartt3 Sales Excellence Partner (Engagement - ACV) - this award celebrates partners who are committed to growing the Salesforce footprint across the commercial and enterprise markets. They have demonstrated this through increased sales and marketing engagement reflected in being the Top influenced Annual Contract Value (ACV) contributor. Winner: CloudzLab4 Community Impact Partner - recognizes partners who have dedicated their time, money, and resources to have a positive impact on the local community. This is measured through their enrollment in Salesforce’s Talent Alliance, Pledge 1% and sustainability programs, and their demonstrated corporate responsibility.Winner: Deloitte5 One A&C Cloud Solution Partner – this category recognizes partners across the One A&C cloud solutions, which includes Mulesoft, Tableau and Slack. The partner must demonstrate great product knowledge which helps to address customer challenges.Winner: Capgemini6 Marketing/Commerce Cloud Partner – recognizes partners who excelled in using Salesforce marketing and commerce cloud solutions to drive transformation programs and build a niche set of skills that are relevant for customers. Winner: Horizontal Digital7 New Cloud (NetZero, Data Cloud, Whatsapp, CDP, Industry Clouds) – partners who invest resources to understand Salesforce’s latest product offerings or industry solutions. Building on the incredible salesforce knowledge and taking this further to truly leverage the maximum value from the salesforce platform.Winner: Publicis Sapient8 Outstanding New Logo - This award celebrates the partner who positioned Salesforce to help solve unique and complex business challenges for new customers across the Middle East.Winner: Sirocco9 Rising Star Partner - celebrates the partner with the most growth based on program pillars: Customer success (Navigator + CSAT), Innovation (Credentials & Practice Growth), Growth (Influenced ACV) and Lead (Equality and Sustainable Development).Winner: Conx Digital10 Overall Partner of the Year - recognizes a partner that has gone above and beyond in their commitment to building a world class Salesforce practice. They have excelled across all of the consulting program pillars, built a strong alignment with Salesforce’s sales team and dedicated marketing to ensure pipeline creation and progression. These partners are a true extension of Salesforce.Winner: EI-Technologies MENA
https://adgully.me/post/2180/jaguar-land-rover-switches-gears-with-hearts-science-in-mena

Jaguar Land Rover switches gears with Hearts & Science in MENA

Dubai: In support of the Reimagine Strategy, JLR has appointed Hearts & Science, a brand of Omnicom Media Group, as its new global media agency. The network was appointed following a thorough evaluation process. A successful global transition concluded this month, completing the move across all five key regions: China, Europe, Overseas, North America and the UK.The appointment of Hearts & Science supports JLR’s commitment to become proud creators of the most desirable, modern luxury brands for the most discerning clients. All four makes in the JLR house of brands, Jaguar, Range Rover, Discovery and Defender, will be managed by Hearts & Science. The network’s client-centric approach, fused with data science skills, will accelerate the manufacturer’s growth and transformation.In line with the global decision, Hearts & Science MENA will be responsible for 23 markets, managing media strategy and planning, buying across traditional and all biddable and performance channels. The deployment of marketing science, a custom digital marketing transformation framework and optimized customer digital experiences through OMNI, Omnicom’s critically acclaimed marketing orchestration platform, are also in the scope of work.The choice of an agency built for the future was also driven by JLR’s Reimagine strategy to deliver a sustainability-rich vision of modern luxury by design. The company will become carbon net zero across its supply chain, products, and operations by 2039. Before the end of the decade, the Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric. “Throughout the tender process, Hearts & Science demonstrated they were the most capable partner to help JLR build equity across our house of brands and embed a performance marketing-led ecosystem. We are excited to begin our partnership with them but also wish to wholeheartedly thank Dentsu for their partnership during the past five years,” said Lennard Hoornik, JLR’s Chief Commercial Officer.“Acting on data to improve performance is clearly an approach that runs deep in our engineering. With the appointment of Hearts & Science, we will go further down that path in our marketing too. They’ve demonstrated an exceptional command of data, analytics, technology and consumer understanding,” explained Paula Shamaa, Brand Director at Jaguar Land Rover MENA. “With their insights, science and expertise, we expect them to lift all our KPIs, be they brand or business focused, and create differentiation, desire and demand.”“Speed, accuracy and reliability are some of the attributes you require from a performance car. JLR have come into this review with the same expectations and found at Hearts & Science a team of experts and specialists bound by the same drive: to accelerate growth through effective marketing transformation,” commented Rasha Rteil, managing director of Hearts & Science MENA. “In the last few years, we have built a solid track record of success above and beyond media. It is this best practice that JLR will capitalize on to improve its marques’ positioning and desirability, with a next-level data infrastructure.”
https://adgully.me/post/2178/moengage-to-host-the-2nd-edition-of-its-flagship-event

MoEngage to host the 2nd edition of its flagship event

DUBAI: After hosting 250+ brands in 2022, MoEngage, a marketing automation and customer engagement platform, is back with the 2nd edition of #GROWTH Summit Dubai on 1st June at Westin Mina Seyahi, Dubai.The Dubai chapter of #GROWTH Summit 2023 will bring experts from top GCC consumer brands together and foster a network of Growth, Marketing, Product, and Retention professionals to encourage peer learning and problem-solving. The event is brought to the audience in partnership with AWS, mParticle, and Tanla. #GROWTH Summit promises to host marquee brands like GMG, DP World, OSN+, Geekay Group, RedTag, Sharjah Corp, Shahid.net, Astra tech, Lals Group, Almosafer, and many others.Building long-lasting customer relationships and sustainable growth is the biggest growth lever. And with this invite-only event, MoEngage aims to bring in leaders who will share their experiences, discuss actionable strategies, and showcase real-world frameworks they have used to drive meaningful engagement and growth.The event will feature various panel discussions, fireside chats, customer growth stories, and intuitive product announcements that will encourage the marketing fraternity to look towards innovative ways of engaging with customers.What makes #GROWTH Summit Special?All Brands Under One Roof: Get a chance to interact with professionals from brands across verticals like Retail, E-commerce, BFSI, Telecom, Travel, Media, Healthcare and many more.Product, Features and More: Get latest updates on features that are revolutionizing customer engagement like Outbound Segment, Website Personalization, Inform, OSM Pro and Flows.Interactive Panel and Fireside Chats: Listen to seasoned professionals from various B2C brands as they share their experience across engagement, retention, and personalization.A True Networking Event: Meet and greet your peers and get a chance to discuss challenges and solutions around customer engagement with marketing leaders over a sumptuous meal.A few of the panelists, amongst others attending the Summit are:Pallav Singhvi, VP Consumer Business - Seera GroupHitesh Malhotra, VP Marketing - DamacRichard Quipp, Engagement Director, The ENTERTAINERNuran Mekky, Group Head of CVM Operations and Customer Experience, Gargash GroupMilica Smudja, Head of Marketing - Landmark LeisureNilanjana Chaterjee, Data & Analytics Director - AlamarTariq Jaser, Co- founder and Head of marketing - myco.ioIshan Singh, Director - Engagement and Retention - OSN+Dharmendra Mehta, Business Head - E-Commerce - Lal's GroupDebleena Ghosh, Head of CRM - GMGVinod Nagar, Head of Growth, Marketing & CX - PayitSami Skaff - Product Head | Customer Experience - AWRostamaniBilal Adham, Director of Digital - DP WorldHammad Khan, Head of Digital - Geekay GroupOwais Khan,VP Marketing - UdrivePuneet Mishra, Head of E-commerce, Redtag“In the last couple of years, we have seen marketers coming together as a community to solve the major engagement challenges. To encourage and contribute to these communities, we are back with our 2nd edition of Dubai Summit. #GROWTH Community is a platform to foster mutual learning and problem-solving among marketers and product owners. After seeing great reception from the community across 4 continents, with 10,000+ attendees, more than 500 speakers, and over 100 curated sessions, it gives us immense pleasure to host the event in the heart of UAE," said Raviteja Dodda, CEO, MoEngage.
https://adgully.me/post/2179/starzplay-records-nearly-70-increase-in-viewership-during-ramadan-2023

STARZPLAY records nearly 70% increase in viewership during Ramadan 2023

Dubai: Ramadan entertainment continues to be in high demand and has driven growth in viewership during the Holy Month,  according to a recent viewership analysis by STARZPLAY, one of the region’s top 3 subscription video on demand services.The platform witnessed a remarkable increase in viewership across the GCC markets with nearly a 70% increase in unique users compared to Ramadan 2022. UAE witnessed the maximum increase in viewership, a 62% increase in unique users in 2023 vis-à-vis Ramadan in 2022 while the rest of the GCC recorded nearly a 60% increase in unique users.Over the years, in the Middle East and North Africa (MENA) region, Ramadan has typically seen increased TV consumption and a visible shift in viewership towards Arabic content. This year too, the top performing shows in the region included Serou Al Batea, Al Moasses Osman, Kashf Mestaagel, Bab Al Hara and Harb. Drama continued to be the top performing genre while comedy satires and cookery shows remained a popular choice for viewers.  Tony Saab, Senior Vice President of Content and Strategic Partnerships, STARZPLAY added: “Ramadan is a month of family gatherings and celebrations with friends and families and a time where viewers consume a greater amount of entertainment content. Over the last few years STARZPLAY has witnessed a significant increase in streaming during the Holy Month and this year was no different. Our platform recorded nearly a 70% uplift in consumption vis-à-vis last year which is a clear indication of the increase in demand of video streaming consumption across the MENA region. The Ramadan viewership figures evidently indicate the appetite for Arabic language content in the region and therefore an opportunity for streaming services like ours to deliver even more original Arabic content.”During the Holy Month, STARZPLAY also witnessed over a 50% increase in new sign-ups compared to Ramadan 2022, which is a testament of the platform’s compelling content roster to meet the demand for streaming in the region. The young consumers are driving subscription growth and STARZPLAY has been at the helm to deliver diverse, as well as quality, content to its audiences, with a strong focus on producing Arabic original content.With thousands of hours of premium content including blockbuster movies, exclusive TV shows, kids’ content, Arabic series, as well as varied content via add-on channels, STARZPLAY is the number one player in the Middle East and North Africa (MENA) region. The service is available in 19 countries across the MENA for fans to enjoy quality content anytime, anywhere, and from any device.
https://adgully.me/post/2177/builderai-announces-250mln-series-d-led-by-qia

Builder.ai announces $250mln Series D led by QIA

Dubai: Builder.ai®, the AI powered composable software platform, designed to be so simple and accessible that everyday businesses and individuals can turn their ideas into software, today announced an investment of $250 million in a Series D funding. The new investment, led by Qatar Investment Authority (QIA) takes the total amount raised by the company to over $450 million with an up to 1.8x increase in its valuation.The latest round of capital will fuel the company’s continued industry leadership and innovation pipeline allowing further investments in talent, partnerships, and technology; with a bigger focus on using human conversation as the primary user interface for allowing people to build software rather than the expert-laden white-canvas systems we are used to seeing in the no-code/low-code space. With customer demand at an all-time high, and AI advancing every day, the company has almost doubled its headcount since January 2022, and extended its UK HQ footprint with four new offices opened since 2021 – including the USA, the UAE, Singapore, and France.Continued investor support – combined with strategic partnerships, customer tailwinds and acclaimed industry innovation – helped drive the company’s momentum with 2.3x revenue growth and over 40,000 features deployed to customers within the last year.    The Series D round included participation from additional existing and new investors including Iconiq Capital, Jungle Ventures & Insight Partners.“Builder.ai was founded on the promise that everyone should be empowered to unlock their human potential. Today this means being able to build software to be able to do more with less. We are entering an incredible time in history where the very notion of software is changing; from something that had a shelf life of years to what will eventually have a shelf life of a conversation and the volume of what is being created is only going to grow exponentially” said Sachin Dev Duggal, Chief Wizard and Founder of Builder.ai.     Duggal added “With the support of our investors and the dedication and drive of our team, we are further empowered to unlock our own potential. Our growth strategy has always been driven by a DNA based on being able to do more with less and this has weaved into our shared vision with our customers around the world as everyone pushes the envelope to do more. It is what attracted our first-round investors in 2018, and what drives this Series D today. Our team is already investing this capital in our AI and automation capabilities, not only keeping pace with the fast-moving industry, but leading from the front so we can empower our customers more and at the same time use new frontier technology responsibly.”"QIA is very excited to be partnering with the leader in this space. We are confident that Builder.ai’s innovative technology and proven approach positions the company for a future of substantial growth. This investment is aligned with QIA’s strategy of supporting innovative companies shaping the future of the global economy” said Ahmed Ali Al-Hammadi, CIO for Europe, Türkiye and Russia at QIA.“Our journey with Builder.ai was fuelled by a deep-seated belief in their pioneering solution, allowing us to recognise the immense potential of this sector and anticipate the trajectory of this industry during its nascent stages,” said Amit Anand, Managing Partner at Jungle Ventures. “As early investors, we have witnessed their exceptional growth, even amidst harsh economic climates, which demonstrates the team's resilience and commitment to innovation. We are proud to continue supporting Builder.ai on their visionary path today.”Established in 2016, Builder.ai continues to lead the industry with its AI-powered composable software platform that allows anyone with an idea to build an app (web or mobile) – faster and 70% more affordably. Breaking software down into its reusable lego-like features, coupled with customization from its managed expert network of designers and developers atop its human assisted AI powered assembly line, has been the key to Builder.ai’s performance and that of its customers’ successful digital transformations worldwide.The brand has also furthered its partnership with Microsoft for a holistic global GTM and inclusion in their reseller program, as well as entered partnerships with JP Morgan & Chase, Etisalat UAE and other technology and financial enterprises. These partnerships, along with the company’s visionary application of AI, has landed Builder.ai on the 2023 Fast Company list of Most Innovative Companies, winner of the 2022 Europas “Scale Up of the Year” as well as placing them firmly in the 2021 Gartner® Magic Quadrant™ for Multi Experience Development Platforms (MXDP) and MarketGuide 2022 for MXDP, as well as inclusion in the final round of consideration for 2022 Gartner® Magic Quadrant™ for low code application platforms (LCAP).The transaction is subject to customary closing conditions.Goodwin acted as legal advisor to Builder.ai.
https://adgully.me/post/2176/mena-online-video-ad-revenues-to-reach-23bn-in-2027-omdia

MENA online video ad revenues to reach $2.3bn in 2027: Omdia

Dubai: The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3bn in 2027 according to the latest research from Omdia.“MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and Saudi Arabia. With more than half of online video advertising revenues expected from TikTok, Meta and YouTube, online video players must integrate social video into their video strategies. It is important to note that this growth is the free video space and will not be to the detriment of the online video subscription market which is on track to reach $1.5bn in 2027 representing 54% growth.”Subscription video on demand (SVOD) subscriptions reached 11.1 million at the end of 2022, and more than 2 million new subscriptions expected this year.The leading player is Arabic video on demand service, Shahid VIP, with 2.7 million subscriptions. In a close second place is STARZPLAY Arabia with 2.1 million subscriptions and NETFLIX is in third place with less than 2 million subscriptions.Shahid holds the largest catalogue of Arabic content in the region offering popular original shows such as Al Thaman and Stiletto and coverage of the Saudi Pro League. There are also plans to launch more than 20 new free ad-supported television (FAST) channels.STARZPLAY Arabia saw its numbers increase to 2.1 million subscriptions driven by subscribers to its premium football and cricket content thanks to telco partnership deals.Netflix has continued to invest in original content in the Middle East however, the scale and scope of its content is limited. The success of Dubai Bling should lead to more investments in high-quality, Middle East-focused, unscripted content in the region. The streaming service has also amended its pricing strategy between the Gulf and North African countries to make it more accessible to low-income countries in the region.Omdia forecasts that SVOD and telco partnerships will play a significant role in the growth of the online video services in the MENA region.
https://adgully.me/post/2174/islamic-coins-public-release-boosts-shariah-compliant-crypto-adoption

Islamic Coin's Public Release Boosts Shariah-Compliant Crypto Adoption

Dubai: It has been at the forefront of rapid crypto adoption for the past few years. In 2022 alone, cryptocurrency transactions in the MENA region accounted for $566 billion: a 48% increase from the previous year. At the same time, five out of the top 20 countries in the global crypto adoption index are Muslim-majority nations, with Pakistan, Turkey, Indonesia, and Nigeria leading the group.However, Muslims still hold significant reservations about digital assets, with the main concern being whether or not crypto is halal: e.g., earned lawfully and through ethical means according to the principles of Islam.The Dubai-based Haqq ecosystem is addressing this concern with the launch of Islamic Coin: a 100% halal cryptocurrency.New Fatwa-accredited Asset, Boosting Islamic FinanceIslamic Coin is the native token of the Haqq, the world’s first ecosystem that abides by the principles and traditions of Islam. Focused on driving crypto adoption in the region and boosting Islamic finance across 185 countries, Haqq aims to provide the global Muslim population with user-friendly, Shariah-compliant financial products.The new currency will power seamless transactions and interactions in the ecosystem while supporting innovation and philanthropy: the network will dedicate 10% of each Islamic Coin issuance to philanthropic pursuits across the Muslim world. To date, Islamic Coin has received accreditation and authorization through the Fatwa of several Muslim authorities.The coin has the potential to become a tier-1 asset: as Haqq’s co-founder Mohammed Alkaff Alhashmi recently claimed, if only 3-4% of the online Muslim community holds the coin, it could become a Bitcoin-scale asset. To date, Islamic Coin has secured over $200 million — a record shattering feat given last year’s bear market.With the public release scheduled for 2023, Islamic Coin already has multiple exclusive partnerships with leading Web3 projects and Islamic educational institutions.Increasing Crypto Awareness and AdoptionAs part of its initiative to boost crypto adoption, Haqq Association — the ecosystem’s non-profit — has partnered with the International Islamic University of Malaysia (IIUM) to increase blockchain and crypto awareness while fostering a positive learning environment. Haqq and IIUM will create a blockchain academy in Malaysia, offering free courses about crypto and blockchain technology courses. Students at IIUM can also enroll in these courses for credits toward existing university programs.Haqq and Islamic Coin recently partnered with DDCap Group, and will be working on a Web3 Shariah-compliant alternative to SWIFT as well as other products.Haqq is also forming several commercial partnerships with retail and e-commerce platforms to introduce Sharia-compliant Web3 technologies into traditional Web2 environments. Most recently, it has partnered with Holiday Swap, the world’s largest home exchange platform, to transition the company’s tokenized operations to Web3.To keep track of news on Haqq and Islamic coin, visit the official website.
https://adgully.me/post/2172/google-cloud-opens-new-cloud-region-in-doha

Google Cloud opens new cloud region in Doha

Doha: Today, Google Cloud announced the opening of its Doha cloud region at an official launch event attended by ministers from the Qatari Cabinet and executives from leading Qatari businesses, with the cooperation of the Ministry of Communications and Information Technology (MCIT) and Qatar Free Zone Authority (QFZ). The new cloud region will meet growing demand for cloud services in Qatar and the Middle East region and support Qatar’s National Vision 2030 that aims to transform the country into a digital economy through innovation and digital transformation. According to research commissioned by Google Cloud and conducted by Access Partnership, the new Doha cloud region is expected to drive increased economic activity and is estimated to contribute a cumulative 18.9 billion USD in higher gross economic output to the economy of Qatar between 2023 and 2030 and support the creation of 25,000 jobs in 2030 alone. This new cloud region is the latest significant investment made by Google Cloud in Qatar, following the recent opening of a country office and virtual center of excellence (CoE) in Msheireb.The series of investments in infrastructure and resources demonstrates Google Cloud’s continued commitment to playing a pivotal role in advancing Qatar’s digital future and technological capabilities. MCIT and the Qatari government have helped enable the growth of cloud across the government through the adoption of cloud policies, which facilitated Google Cloud's market entry. His Excellency Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, said: “The launch of the first Google Cloud region in Qatar fits into our comprehensive vision to achieve the desired goals of Qatar National Vision 2030, including the establishment of a strong digital infrastructure with internationally agreed standards and policies that will lead us all towards a more efficient economy based on digitalization and technology to facilitate quality of life and provide convenient solutions for various sectors. The new cloud region will contribute to giving impetus to economic and productivity growth, and will allow various government and private companies and institutions within Qatar the opportunity to achieve significant efficiency gains by adopting flexible features in dealing with digital technology.”H.E. Ahmad Al Sayed, Minister of State and Chairman of Qatar Free Zones Authority (QFZ) said: “The launch of the new Google Cloud region in Qatar marks a significant milestone in our growing partnership with Google Cloud that started in 2020 with an agreement to establish Google Cloud’s region in Doha. We are proud to provide world-class cloud services from the free zones in Qatar, this is in addition to QFZ’s pivotal role in introducing disruptive technologies and advanced digital infrastructure, creating opportunities for businesses to enhance their capabilities, foster innovation, and advance the technology sector in the State. This will further accelerate Qatar’s digital transformation and the realization of Qatar National Vision 2030 that aims to build a sustainable knowledge-based economy.”QFZ and Google Cloud’s strategic collaboration agreement to enable in-country Google Cloud presence was announced in early 2020. QFZ’s continued support of the launch of the Center of Excellence has helped the growth of the technology ecosystem in Qatar.Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways is excited at the opportunity offered by Google setting up its Cloud region in Qatar. This gives us the ability to innovate jointly with Google and leverage their rich Cloud service offerings. We are particularly keen to use AI/ML driven data insights using Google Cloud as a platform for enhancing our world-acclaimed customer service whilst also improving our operational efficiencies. Areas like data driven predictive maintenance will now be much easier with Google Cloud being in Qatar and our data residing here securely.” His Excellency Mr. Nasser Ghanem Al-Khelaifi, Chairman of beIN Media Group, said, “We are delighted to enter this major new partnership with Google Cloud, which will help beIN embrace latest technologies and innovations. As a proud Qatari media group, we are always looking to innovate as a business and find ways to improve the experience of millions of our subscribers worldwide. In partnership with Google Cloud, beIN will help drive the continued digital transformation of the sports, entertainment and media industry, both in Qatar and globally.”Yousuf Mohamed Al-Jaida, Chief Executive Officer of Qatar Financial Center said: “Our partnership with Google Cloud affirms our shared desire to facilitate the growth of local businesses by providing opportunities and solutions that enable them to capitalize on the transformative benefits of technology and digitalisation. Working with Google in this field builds up the support we provide our clients, particularly those in the financial services sector, and takes us steps forward in our mission to support the transformation of Qatar into a digital and fintech hub and the country's sustainable development in line with the national development plan.”Ahmed AlFahad, Executive Director of Technology & Network Operations, Al Jazeera Media Network stated: “We are delighted to be among the group of companies leveraging Google Cloud’s new cloud region in Qatar. The new region will help Al Jazeera positively impact and empower more customers and partners around the world. Our collaboration with Google Cloud has helped us deliver tremendous value added services to news readers around the globe. We are able to capture and analyze how people engage with news in real-time and translate these insights into actions that help us keep the world better informed. We believe that with the cloud region now in Qatar, we are going to be strongly positioned to deliver exceptional news coverage and drive deeper engagement to all the information.”Adaire Fox-Martin, President, Google Cloud Go-to-Market, said: “We are proud to be delivering on the commitment we made in 2020 to the Government of Qatar and the business community to open a cloud region in the country. The economy of Qatar holds tremendous growth potential. The Doha cloud region will be a catalyst for economic development and will create more employment opportunities in the Qatari market as more businesses grow and expand with the power of cloud technologies. We are also humbled by the presence of Qatari Cabinet Ministers and leaders from Qatari businesses at the region launch event today, which reflects the endorsement of the new cloud regions' potential.”The new Doha region is part of Google Cloud’s global network of 37 regions and 112 zones that bring cloud services to over 200 countries and territories worldwide. The new region brings high-performance, low-latency services and products to customers of all sizes, from public sector organizations, to large enterprises, to small and medium enterprises (SMEs) and startups in Qatar and the Middle East. Organizations in the region will benefit from key controls that allow them to maintain the highest security, data residency, and compliance standards, including specific data storage requirements.Today’s news was revealed as part of a keynote by Adaire Fox-Martin, President, Go-to-Market, Google Cloud, at the company’s launch event held at the Qatar National Convention Center (QNCC). The event was attended by over 1,200 participants from Qatar’s top decision makers, government officials, CIOs, CXOs and IT community. 
https://adgully.me/post/2173/the-global-ev-community-gathers-in-abu-dhabi-in-a-week

The global EV community gathers in Abu Dhabi in a week

Dubai:  The Electric Vehicle Innovation Summit (EVIS) is just around the corner, and the local and global e-mobility is getting excited for an unforgettable three-day event in Abu Dhabi from 29-31 May!This summit is bringing together leading EV institutions and professionals from across the globe to discuss the latest innovations, launch new products and services, and explore the challenges and opportunities of this growing sector.As per the International Energy Agency’s EV Outlook, the EV markets are seeing exponential growth as sales exceeded 10 million vehicles in 2022. A total of 14% of all new cars sold were electric in 2022, up from around 9% in 2021 and less than 5% in 2020. The Middle East region is one of the fastest-growing EV markets globally and there are many opportunities ahead for businesses and investors in this region to unlock.Commenting on the coming event, Eng. Naser Albahri, EVIS Director, said: “As we prepared for EVIS2030, we made sure that the event’s attendees will have the opportunity to learn about a variety of topics related to the electric vehicle industry, including the latest advances in battery tech, charging infrastructure, and vehicle specifications and design. In addition, the conference will feature keynote speeches, panel discussions, and workshops that will provide a platform for global experts to share their insights and for attendees to connect with like-minded individuals from across the industry.”The summit will also explore the business opportunities of this sector in the MENA region and the challenges facing the industry, including financing, marketing, and supply chain management. Finally, speakers will cover the future of e-mobility, including autonomous vehicles, ride-sharing, and the intersection of transportation and urban planning.“One of the highlights of the summit will be the opportunity to see some of the latest electric vehicles and charging technologies on display, including innovative new designs, cutting-edge technology, and sustainable solutions that are transforming the industry,” said Mr. Albahri.The conference will give attendees the chance to discuss government policies and incentives, including policy frameworks, incentives, and partnerships to promote EV adoption. Sustainable transportation will also be a key topic, covering public transportation and urban planning.Now in its second edition this year, EVIS has already become a must-attend event for seasoned professionals, EV global manufacturers, local investors, and everyone who wants to explore the electric vehicle industry. It offers an unparalleled opportunity to learn from experts, connect with peers, and gain insights into the future of sustainable transportation.Commenting on this event, Arthi Srinivasan, Director of EV Charging Solutions at Powertech Mobility, said “The UAE is paving the way for Electric Mobility with its ambitious vision and we are excited to be a part of its journey while contributing to its sustainability goals. We have witnessed rapid growth over the past five years and expect it to continue as the EV market matures. The UAE already has a network of charging stations and with favourable policies and strategic initiatives continually being implemented by the government, we aim to support the nation to become a positive testament for the global energy transition,”A major contributor to sustainability, this year’s edition coincides with the UAE’s announcement of 2023 as the UAE Sustainability Week and as the country is getting ready to host the climate change COP28 conference later this year.With a week left until the event, now is the time to register and secure your place at this exciting summit. Don't miss your chance to be part of shaping the future of the electric vehicle industry. We look forward to seeing you in Abu Dhabi for an incredible experience!
https://adgully.me/post/2171/formula-e-announces-leadership-transition

Formula E announces leadership transition

Dubai: Riyadh, London: Formula E today announces that Jamie Reigle will step down as Chief Executive Officer.Over the last four years, Reigle has led Formula E in partnership with Founder and Chairman, Alejandro Agag, and will now move to an advisory role for the remainder of the season to ensure a seamless leadership transition.Appointed in 2019, Reigle navigated the ABB FIA Formula E World Championship through the pandemic, built a multi-disciplined executive team and introduced a series of initiatives that underpin Formula E’s strategic position and ongoing development.During his tenure, Reigle oversaw the introduction of a new sporting format that has been met with the universal enthusiasm of fans, teams and partners, the launch of the GEN3 car GEN3 car and the implementation of technical, commercial and financial regulations that reinforce the business model of Formula E’s teams and manufacturers.The Board of Formula E is pleased to announce the appointment of Jeff Dodds as CEO, starting 5 June. Dodds joins from Virgin Media O2 and will lead the next phase of Formula E's growth as the first electric motorsport world championship and driving force behind sustainability in elite sport.Dodds has a proven track record in building dynamic media businesses. He served as Chief Operating Officer at Virgin Media O2 for the past two years and prior to that he held leadership positions at Virgin Media as COO, Managing Director and Chief Marketing Officer. He also spent two years living and working in the Netherlands as CEO of telecoms business Tele2.Dodds has held executive roles at Callaway Golf and Honda, while today he sits on the board of the disability equality organisation, The Valuable 500, and is a Non-Executive Director of the Department of Levelling Up, Housing and Communities.Alejandro Agag, Founder and Chairman, Formula E, said: “I am pleased to welcome Jeff Dodds as Chief Executive Officer ahead of an exciting phase for Formula E as we build upon the success of Season 9. Jeff brings a proven track record of dynamic leadership and impressive execution to Formula E, and the Board looks forward to him unlocking the full potential of Formula E, for the benefit of our fans, teams, manufacturers, partners and stakeholders.“I would like to thank Jamie for his leadership over the last four years and welcome his support over the remainder of the season. I enjoyed partnering with Jamie to build upon my founding vision while reimagining the definition of success for Formula E. It has been a pleasure working with him and I look forward to welcoming him back at Formula E races in the future.”Jeff Dodds, Chief Executive Officer, Formula E, said: “I am thrilled to take on the role of CEO at Formula E. My passion for automotive, sport and entertainment means I am incredibly excited about this opportunity. Formula E is a unique platform that blends cutting-edge technology with the world’s most sustainable sport, providing endless potential for innovation and positive change. There is a world-class team at Formula E and I am excited to lead them into the next chapter, shaping the future of motorsport and redefining what is possible.”Jamie Reigle said: “It has been an honour leading Formula E for the last four years. I was initially attracted to Formula E’s unique position as a sport at the intersection of innovation, sustainability and electric mobility. What I found was far more ambitious and humbling; a passionate group of people committed to building a global sport while changing the world. This mission continues under new leadership and as someone who benefitted from a partnership with Alejandro I’m happy to support Jeff before reverting to life as a passionate Formula E fan.
https://adgully.me/post/2169/ceos-cite-ai-as-the-top-disruptive-technology-gartner

CEOs cite AI as the top disruptive technology: Gartner

Dubai:  A recent survey of CEOs and senior executives by Gartner, Inc. revealed that artificial intelligence (AI) was the top technology that CEOs believe will significantly impact their industry over the next three years, cited by 21% of survey respondents.“Generative AI will profoundly impact business and operating models,” said Mark Raskino, Distinguished VP Analyst at Gartner. “However, fear of missing out is a powerful driver of technology markets. AI is reaching the tipping point where CEOs who are not yet invested become concerned that they are missing something competitively important.”The 2023 Gartner CEO and Senior Business Executive Survey was conducted from July through December 2022 among over 400 CEOs and other senior business executives in North America, Europe, Asia/Pacific, Latin America, the Middle East and South Africa, across different industries, revenue and company sizes.Half of CEOs Cite Growth as Their Top Strategic Business Priority“When determining business priorities, CEOs are hesitant, but not frozen,” said Kristin Moyer, Distinguished VP Analyst at Gartner. “More than half of CEOs believe an economic downturn or recession in 2023 will be shallow and short, and the survey showed only a modest rise in cash flow, capital and fundraising concerns.”Despite the impact of these economic headwinds, half of CEOs cited growth as the top strategic business priority for the next two years. Technology also remains a top focus area for CEOs, closely followed by workforce issues (see Figure 1).Fig. 1: CEOs’ Top Strategic Business Priorities for 2023-2024 (Sum of Top Three Mentions)Source: Gartner (May 2023)“After three years of volatility, CEO priorities are stabilizing,” said Raskino. “Executive leaders are looking past the aftershocks of the omnicrisis period to a time when talent, sustainability and next-level digital change will be the levers of competitive performance.”In fact, mentions of environmental sustainability rose 25% over the previous year’s survey, which was the first time sustainability ranked among CEOs’ top 10 priorities. Gartner predicts that by 2026, environmental sustainability will be a higher CEO strategic business priority than the technology-related category.Inflation Drives Shifts in Customer BehaviorInflation was ranked as the most damaging business risk by 22% of CEOs, and nearly a quarter cited greater price sensitivity as the biggest shift in customer expectations they anticipate this year. However, increasing prices is still the top action that CEOs are taking in response to inflation (44%), followed by cost optimization (36%) and productivity, efficiency and automation (21%).“It’s concerning that CEOs do not yet seem to be focused on productivity as much as they should be in an inflationary period,” said Moyer. “This may be due to wishful thinking that inflation will not become a persistent feature of the economic landscape. CEOs must embrace automation to redesign methods, processes and products for efficiency, rather than pushing cost increases onto customers.” Attracting and Retaining Talent Is the Top Workforce PriorityWhen asked about the impact of various risks on the business, 26% of CEOs cited the talent shortage as the most damaging risk for their organization. Attracting and retaining talent is, by far, CEOs’ top workforce priority. Concerns about compensation are the biggest shift in employee and prospective employee behavior that CEOs anticipate, followed by a desire for greater flexibility and remote or hybrid work.“The emphasis on pay is not surprising in an inflationary environment, but in prior economic cycles, unemployment would typically be undermining labor market power,” said Raskino.Gartner clients can read more in the report “2023 CEO Survey – The Pause and Pivot Year.”
https://adgully.me/post/2170/phillip-lord-joins-the-game-company-as-non-executive-director

Phillip Lord joins The Game Company as non-executive director

Dubai: UAE - The Game Company, an AI-driven cloud gaming platform, is pleased to welcome Non-Executive Director,  Phillip Lord. With twenty years of investment banking experience, Phillip has previously worked with Jefferies, Nomura & HSBC, and the Co-Founder of Pimlico Partners.“We believe that his experience will not only drive our success but also leave a profound and lasting impact on the gaming industry as a whole," said Osman Masud, CEO of The Game Company.As Non-Executive Director, Phillip will oversee strategic planning, partnerships, and investor relations, helping The Game Company to achieve its vision of providing the most advanced, flexible, and inclusive platform. With Lord's leadership and expertise, the company is poised for even greater success in the years to come.“I am confident that we can achieve our goals, particularly in leveraging cloud gaming as the optimal solution to welcome the next billion gamers into the market. Together, we will shape the future of gaming, reaching a wider audience than ever deemed possible." expressed Phillip.Phillip possesses expertise that extends across various areas, such as funding capital, managing investor relationships, and navigating exit strategies, all of which have been oned through years of experience in American, European, Asian, and Australian markets. Moreover, he has established solid international ties with significant sovereign wealth funds, private equity firms, venture capitalists, and hedge funds.With his strong grasp of the industry landscape and emerging trends, he plays a pivotal role in identifying and exploring new business opportunities that align with the company's growth objectives. Phillip's ability to foresee and capitalize on market shifts will enable The Game Company to stay at the forefront of the ever-evolving gaming industry.
https://adgully.me/post/2168/vision-labs-partners-with-thawani-technologies-to-bring-facepay-to-oman

Vision Labs partners with Thawani Technologies to bring facepay to Oman

Dubai: VisionLabs, an advanced Computer Vision technologies provider from the Netherlands, together with Oman-based partner - Thawani Technologies are bringing facial payments to Oman. The first FacePay terminals, which allow to complete a transaction through facial recognition or a more commonly used credit card, will soon appear in the Sultanate of Oman.The solution will be presented at the Seamless Middle East 2023 exhibition (booth F32), which will take place on 23-24 May 2023 in Dubai. The technology will be demonstrated at a conceptual coffee spot and a gift shop, which will give a chance to pay for coffee drinks and presents using Thawani Wallet by using facial recognition instead of paying by credit card. The advanced FacePay technology, which represents a duo of a face recognition terminal and an AI-based backend software, has proven to have > 99% accuracy and is capable of identifying the person even with a partially occluded/covered face. Besides payment processing, KYC, fraud protection, access control and forensic solutions will be demonstrated. “Modern facial payment technologies ensure a high level of safety and data protection. Multiple pilots for face payments happen now around the world, familiarising people with this innovative payment method and building trust in it. At VisionLabs we are honoured to partner with Thawani Technologies for this project that surely will benefit people of Oman”, said Anton Nazarkin, Global Business Development Director of VisionLabs.By implementing FacePay Oman will make a next big step in its sovereign payment system development. In 2022 the Omani Ministry of Commerce, Industry and Investment made the cash-free payments option mandatory in the country. Now, within a year, the Sultanate is looking at implementing more technologically advanced payment methods, involving facial recognition.
https://adgully.me/post/2167/kate-bird-joins-snap-as-senior-director-of-emea-marketing

Kate Bird joins Snap as senior director of EMEA Marketing

Dubai: Snap, the innovative platform with 750 million active monthly users, has appointed Kate Bird as its new senior director of marketing for the Europe, Middle East, and Africa (EMEA) region. Formerly the Global Vice-President of Consumer Revenue at Condé Nast, Bird will join Snap on June 19, where she will lead the EMEA marketing team.Snap aims to leverage Bird's expertise to inspire and educate advertisers, agencies, and small businesses about the platform's augmented reality (AR) formats. With her extensive experience in delivering impactful marketing campaigns, Bird will spearhead Snap's initiatives in AR, enhancing the user experience for millions of Snapchatters.Reporting to Doug Frisbie, the Global Vice-President of Global Business Marketing, Bird's appointment is expected to drive real results while embodying Snap's core values of kindness, intelligence, and creativity. Her track record of success includes her commendation from Scotland Yard for her contribution to the renowned "Run, hide, tell" campaign during her tenure as Chief Marketing Officer and General Manager for The Sun.Prior to her role at Condé Nast, Bird held various marketing positions at News UK, The Times, and The Wall Street Journal, solidifying her industry expertise and versatility.
https://adgully.me/post/2164/shaping-the-future-of-real-estate-anastasia-denisova-on-the-journey-of-realiste

Shaping the future of real estate: Anastasia Denisova on the journey of Realiste

Realiste was founded with a vision to transform the real estate investment process and bring about positive change in the industry. It recognized the existing inefficiencies and challenges associated with investing in real estate, such as complex procedures, lack of transparency, and limited access to comprehensive data. In this interview with Adgully, AnastasiaDenisova, Chief Executive Officer, Realiste MENA, discusses the inspiration behind starting the company and developing the world's first real estate exchange. She highlights the challenges in the current process of buying off-plan apartments and explains how Realiste addresses these challenges through a user-friendly platform, comprehensive data and analytics, and streamlined transactions. She also delves into how Realiste utilizes data and modern technologies to revolutionize the real estate industry and differentiate itself from competitors. The CEO shares her vision for the future of Realiste, including expansion into new markets and integration of emerging technologies. Excerpts:Can you tell us about the inspiration behind starting Realiste and developing the first real estate exchange in the world?The inspiration behind starting Realiste and developing the first real estate exchange in the world stemmed from a desire to revolutionize the way peopleinvest in real estate . We recognized the inefficiencies and challenges inherent in the traditional process and saw an opportunity to create a more streamlined and accessible platform. By leveraging technology and data, we aimed to provide a solution that would benefit both buyers and developers, making the real estate market more transparent and efficient.What specific challenges do you see in the current process of buying off-plan apartments, and how does Realiste aim to address these challenges?The current process of investing off-plan apartments often involves complex paperwork, lengthy procedures, and market opacity. Buyers face challenges in terms of understanding the market, evaluating investment opportunities, and ensuring transparency throughout the transaction. Realiste addresses these challenges by offering a user-friendly platform that provides comprehensive data and analytics, enabling buyers to make informed decisions. We aim to simplify the entire process, from property selection to documentation, ensuring a seamless and secure experience for our users.How does Realiste utilize data and modern technologies to revolutionize the real estate industry?Realiste utilizes advanced data analytics and modern technologies to revolutionize the real estate industry. We leverage artificial intelligence and machine learning algorithms to analyze vast amounts of data, including market trends, property values, and investment potential. This allows us to provide accurate predictions, personalized recommendations, and real-time market insights to our users. By harnessing the power of data and technology, we aim to transform the way people engage with the real estate market.What sets Realiste apart from other proptech startups in the market? How does it differentiate itself and rise above the competition?Our focus is on creating a comprehensive ecosystem that caters to all stakeholders in the real estate industry. We not only provide a user-friendly platform for buyers but also cooperate with developers, brokers, and agents to offer a holistic solution. Our emphasis on data-driven insights, personalized recommendations, and transparent transactions distinguishes us from competitors. Additionally, our commitment to innovation and continuous improvement allows us to stay ahead of the curve and adapt to evolving market needs.How does Realiste ensure transparency and security for buyers and sellers on its real estate exchange platform?Transparency and security are paramount to Realiste. We ensure transparency by providing detailed information about properties, including floor plans, amenities, pricing, and historical data. Our platform facilitates direct communication between buyers and sellers, fostering trust and openness throughout the transaction. Furthermore, we implement robust security measures to protect user data and financial transactions, adhering to industry standards and regulationsCould you share some success stories or testimonials from customers who have used Realiste's platform to buy off-plan apartments?We have received positive feedback from customers who have used Realiste's platform to buy off-plan apartments. Many have praised the ease of use, extensive property information, and personalized recommendations that helped them find their ideal investment. Customers appreciate the transparency and security offered by our platform, as it has facilitated smooth and hassle-free transactions. Their success stories serve as a testament to the value Realiste brings to the real estate market.What are your future plans for Realiste? Are there any new features or developments in the pipeline?Our future plans for Realiste involve expanding our presence to new markets and collaborating with additional developers and industry partners. We are continuously enhancing our platform with new features and functionalities to provide an even more comprehensive and user-centric experience. Additionally, we are exploring opportunities to integrate emerging technologies such as virtual reality and blockchain into our ecosystem, further revolutionizing the real estate industry.How do you see the real estate industry evolving in the next few years, and how does Realiste plan to stay at the forefront of this transformation?The real estate industry is evolving rapidly, driven by advancements in technology, changing consumer preferences, and market dynamics. To stay at the forefront of this transformation, Realiste remains committed to innovation and adaptability. We will continue to leverage data and modern technologies to provide cutting-edge solutions to our users. By closely monitoring industry trends, collaborating with industry experts, and anticipating market needs, we aim to lead the way in shaping the future of real estate.What advice would you give to aspiring entrepreneurs or professionals looking to make an impact in the real estate and proptech sectors?For aspiring entrepreneurs or professionals looking to make an impact in the real estate and proptech sectors, my advice would be to embrace innovation, stay agile, and always prioritize the needs of your users. Understand the pain points and challenges in the industry and strive to create solutions that add value and improve efficiency. Build a strong network of industry partners, investors, and mentors who can provide guidance and support. Lastly, be persistent, resilient, and willing to adapt to changing circumstances.Can you share some insights into the challenges you faced as a communication specialist and how those experiences have shaped your approach to leading Realiste?My experiences as a communication specialist have taught me the importance of effective collaboration, clear communication, and building strong relationships. These skills have been instrumental in leading Realiste and navigating the challenges that come with entrepreneurship. Understanding the power of effective communication in driving business growth, we prioritize transparency, clarity, and open dialogue within our team and with our stakeholders. These experiences have shaped my leadership approach, emphasizing the value of effective communication in achieving our goals.
https://adgully.me/post/2165/ad-gaming-welcomes-game-developer-mygames-to-abu-dhabi

AD Gaming welcomes game developer MY.GAMES to Abu Dhabi

Dubai: AD Gaming has expanded its gaming ecosystem by welcoming MY.GAMES to Abu Dhabi, marking the latest multinational gaming business to select the emirate as its regional hub. Headquartered in Amsterdam, MY.GAMES is a leading publisher and developer of mobile, PC, and console games, with over one billion registered users worldwide.Expanding its presence globally, MY.GAMES is using Abu Dhabi’s status as the centre of the MENA region’s gaming industry to better tap into the world’s fastest-growing gaming market. MY.GAMES operates on a ‘Think Global, Act Local’ model, with 90% of its 2,000-people workforce working in key gaming hubs around the world. In establishing its first MENA base in Abu Dhabi, MY.GAMES will become embedded within the local game development and player community, attuning to the latest regional gaming trends.MY.GAMES’ Abu Dhabi-based team will work on the more than 70 games across the company’s portfolio, including genre-defining titles such as War Robots, Rush Royale, and Hustle Castle. As part of the move, MY.GAMES will also look to hire and develop local game developers, creating tens of jobs over the next 5 years. Additionally, the company will seek out opportunities with local partners to launch internship programmes, developing the next generation of game development talent.James Hartt, Director of Strategic Initiatives and Business Development at AD Gaming, said: “MY.GAMES selecting Abu Dhabi as their home in the fast-growing MENA gaming market is yet another demonstration of the thriving gaming ecosystem that AD Gaming has developed. This move supports all aspects of our industry’s continued growth, so we are proud to welcome them to Abu Dhabi and support them in the next step of their journey.”Vladimir Nikolsky, CEO at MY.GAMES, added: “We are excited to partner with AD Gaming to open up a new regional office at Yas Creative Hub. We can’t wait to both learn from Abu Dhabi’s ever-growing, passionate player base, and contribute to the developments that are well underway as the emirate’s gaming ecosystem continues to expand.”Alex Chachava, owner of MY.GAMES, said: “Abu Dhabi's strategic location and thriving gaming ecosystem make it a crucial region for the entire gaming industry, and MY.GAMES recognizes its importance as a gateway to the fast-growing MENA market. We are thrilled to be establishing our regional hub in Abu Dhabi and look forward to collaborating with local partners and talent to drive the industry forward.”In joining AD Gaming, MY.GAMES has reaffirmed AD Gaming’s status as the largest ecosystem of gaming and esports businesses in the region. AD Gaming is currently home to over 50 gaming companies including the likes of international industry giants such as Unity Technologies and Ubisoft, as well as local success stories such as Boss Bunny, AA Meta, and many more.
https://adgully.me/post/2162/kasih-food-earns-coveted-international-certification

Kasih Food earns coveted international certification

Amman: Kasih Food, the leading high-quality food production company, recently announced receiving the AA+ Grade for the This accolade positions Kasih Food as the first Jordanian food company to receive this prestigious grade and highlights the company's commitment to delivering safe and high-quality food products to customers worldwide.The BRCGS Global Standard for food safety is a comprehensive set of guidelines developed by the British Retail Consortium (BRCGS) to ensure food products' safety, quality, and legality. It encompasses various aspects of food safety management, such as hazard analysis, critical control points, quality management, supplier management, and product testing. Companies must establish a compliant food safety management system and undergo a thorough audit to obtain certification. The certification is widely recognized by retailers, manufacturers, and food service organizations globally, serving as a testament to a company's commitment to excellent food safety practices."This is a momentous accomplishment for us at Kasih Food. Achieving an AA+ grade affirms our unwavering dedication to excellence in the safety and quality of our products, nurturing customer loyalty, and thriving in the competitive global market." Mohammad Hamam, Total Quality Management stated.It is worth highlighting that Kasih Food's remarkable achievements serve as a prime example of the immense potential that Jordanian companies possess to excel. Through their accomplishments, Kasih Food has not only elevated the reputation of Jordanian food products on a global scale but has also acted as a driving force to inspire and motivate other Jordanian manufacturers to pursue internationally acclaimed certifications.
https://adgully.me/post/2160/panasonic-influencer-affiliate-program-takes-off-successfully

Panasonic Influencer Affiliate Program takes off successfully

Dubai: Panasonic Marketing Middle East & Africa (PMMAF) has revealed the successful conclusion of the inaugural edition of the Panasonic Influencer Affiliate Program (PIAP), the company’s latest initiative in which Panasonic partners with social media influencers to promote increased engagement with its customers, while empowering more consumers to Create Today. Enrich Tomorrow.PIAP is an affiliate program open to social media influencers based across the Middle East. For Panasonic, the annual campaign is a way to extend its reach online and across social channels, both of which have been an increasingly integral part of the company’s growth strategy.Hiroyuki Shibutani - Managing Director, PMMAF, said: "As a global leader with rich legacy in consumer electronics advancements, Panasonic deeply understands what it means to truly partner with its customers. In fact, the brand acknowledges that these valued relationships inspired a number of Panasonic’s most popular and important products, and the partnership between the company and the consumer continues to be a well of innovation."With social media becoming a powerful force for change in Middle East, and recognizing the fact that today’s consumers are progressively leading digitally enhanced lives, Panasonic launched PIAP towards the end of last year to discover new partners – this time social media influencers and digital content creators - who use their passion in creating content to engage, educate and empower their community. "Social media has opened the door for direct communication with the consumers and we are always eager to engage with them, to help them know more about Panasonic and our products, as well as hear about their feedback so that we can continuously improve our offerings and meet their demands. The pilot edition of PIAP not only helped us achieve those goals but also opened up new opportunities for these amazing influencers we have in the region. Given the success of the program in advancing key business priorities, we are set to launch a more exciting PIAP 2023 edition very soon," Shibutani commented further.The competition is open to health, wellness, lifestyle, beauty, food/cooking, tech or fitness social media influencers with 10,000 and above followers on Instagram and/or TikTok at the time of participation. Following a rigorous evaluation process, the region’s 25 most engaging influencers are selected to join the PIAP. This elite team of shortlisted social media influencers is provided the latest Panasonic products to review in order for them to share their experience and create engaging posts which will help spread Panasonic’s core philosophy of helping people live their best through the brand’s innovations.From the 25 PIAP members, five influencers who earn the highest social media engagement rate on their posts are conferred the Panasonic Middle East & Africa ‘Influencer of the Year’ Award. In addition to the recognition of being in the ultimate top five influencers, the Influencer of the Year Awardees also earn a PIAP trip to Japan, for a once-in-a-lifetime experience, including an immersive walkthrough in key Panasonic facilities.Proclaimed as Influencer of the Year Awardees for PIAP 2022 were (in no particular order): Neda Elyas (Instagram - @nedamaliqbeauty) and Juwairia Ehtesham (Instagram - @love_life_passion4u) from Saudi Arabia; Rao Shreya Suresh (Instagram - @queenslifeindubai) from the UAE; Hoda Al Dahi (Instagram - @hoda.aldahii) from Kuwait; and, Afshan Jabeen (Instagram - @afshaan_foodblog) from Oman.The winners were treated to a six-day trip to Japan, including city tours covering Tokyo, Kyoto and Osaka. A unique exposure in key Panasonic facilities became the highlight of the trip. The immersion included visits to the Panasonic Center Tokyo, which featured Business Solution exhibit, eco exhibit and AkeruE creative museum; PETEC recycle factory, where influencers gained a deeper understanding about Panasonic’s home appliance recycling initiatives; the Osaka Panasonic Museum; Home appliance showroom; and the Hikone Beauty Factory.PIAP 2023 entries open from June 2023.
https://adgully.me/post/2159/savvy-games-group-welcomes-new-chief-financial-officer

Savvy Games Group welcomes new chief financial officer

Riyadh:  Savvy Games Group, the games and esports company founded to drive the long-term growth and development of esports and the wider games industry worldwide, announced today the appointment of Saleh Alfadhel as Chief Financial Officer.Saleh Alfadhel has been appointed Savvy’s Chief Financial Officer. Alfadhel brings a wealth of experience in finance and accounting to his new role, having served most recently as the Group Chief Financial Officer at Saudia, the national carrier and one of the largest airlines in the Middle East. He has also served as a member of many listed and close joint stock companies boards and audit committees, including Riyadh Airports, Flyadeal and AXA insurance.In his new role, Alfadhel will oversee Savvy Games Group's financial strategy and operations, sitting on the executive team to drive the company's growth and profitability.Savvy is 100% owned by Saudi Arabia’s sovereign wealth fund, PIF.Brian Ward, CEO of Savvy Games Group said:“We are thrilled to welcome Saleh Alfadhel as our new Chief Financial Officer. With his impressive track record and wealth of experience in finance and strategy, I know he will play a critical role in driving Savvy’s development and growth. As we continue to invest long-term capital to grow the community and the sector, Saleh's expertise will be invaluable to us.”
https://adgully.me/post/2158/fastercapital-launches-pitch-deck-creation-and-review-services

FasterCapital launches Pitch Deck Creation and Review Services

Dubai: FasterCapital launches its complete and customized pitch deck creation, review, and design services. The three packages have different services that startups can customize to meet their specific needs. Startups and businesses seeking to raise capital always need to create the most compelling and persuasive pitch decks possible. FasterCapital helps startups do just that by creating custom decks tailored specifically to the company and its goals. The team takes the time to learn about the company and its history, current state, and future prospects so that they can create an effective presentation that will capture investor interest. The decks are designed for use in public presentations or pitching internally to decision-makers, so they are clear, concise, and easy to read – no matter how experienced or technically advanced the audience may be.Launching this service will make it easy for startups to create professional-looking decks in order to get funded by investors. Moreover, FasterCapital's expert reviewers help the startup's team learn more about how to present to investors when they have to do the pitching.This service is part of a larger vision and mission that FasterCapital is on which involves helping startups get the capital they need in the best and most efficient ways. Entrepreneurs and companies that are interested in this service can visit the service page.Mr. Hesham Zreik, CEO of FasterCapital, comments, "After our extensive work with startups on their fundraising, we have noticed that one of the main issues startups face is lack of response from investors. The response rate can be highly improved by improving the way the startup is presented and this is what we aspire to do through this service."
https://adgully.me/post/2157/sfa-expo-and-community-sports-group-awards-showcase-growth-of-the-saudi-sports

SFA Expo and Community Sports Group Awards showcase growth of the Saudi sports

Riyadh: Yesterday night, the Saudi Sports for All Federation (SFA) concluded the SFA Expo the most significant and first-of-its-kind fitness and health exhibition hosted in the Kingdom at Riyadh Front Exhibition & Convention Center, in the presence of HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of the Saudi Sports for All Federation, Khalid Abdullah Albaker, CEO of Quality of Life, Shaima Saleh Al-Husseini, Managing Director, the Saudi Sports for All Federation, and Kholoud Al Junaibi, Secretary-General of UAE Sports for All Federation,The exhibition included a diverse range of sessions and workshops delivered by more than 90 speakers and trainers specialized in a wide selection of sports; in addition, many experts from around the world attended the exhibition to build relationships and invest in the promising Saudi market.The exhibition area was more than 10,000 SQM, divided into six interactive areas focused on communication, knowledge sharing, learning about modern innovations, and practicing sports with challenge and competition.The exhibition attracted to the meeting hall (B2B) many international and local companies to highlight the investment role in the sports sector in the Kingdom and to discuss promising opportunities to make the Kingdom a competitive sports destination.An honorary ceremony was held during the event, where four prizes were distributed to four groups. The awards, organized by SFA, rewarded several community groups across various categories for advancing the Saudi sports industry and regional sports culture. The Community Sports Group Awards categories are as follows: “Most Active Community Sports Group on the SFA app,”; “Most unique event idea,”; “Most effective sustainable and community service initiative,”; and “Most active university Group Male/female.”Shaima Saleh Al-Husseini, Managing Director of Saudi Sports for All Federation, said: “We are very pleased to have hosted SFA Expo. As the largest and first-of-its-kind fitness and health exhibition in Saudi Arabia, the exhibition will help to raise the Kingdom’s profile on the global stage as a world-class sports hub. Crucially, it will shine an even brighter spotlight on the importance of sport and physical activity to the economy and society, encouraging more people and families to lead healthy, active lifestyles.”The exhibition allowed visitors to interact with leading global and regional brands in the sports and fitness sector, attend panel discussions and workshops, and view and participate in competitions that added more excitement and fun to the event. It also provided professionals, athletes, trainers, and fitness enthusiasts worldwide with an appropriate platform to discuss challenges in the sports field.With the support of leading bodies such as the Ministry of Sport, Ministry of Investment, Saudi Business Center, and Saudi Olympic and Paralympic Committee, the event was launched to contribute to the growth and development of the Saudi sports industry, bolster local sports infrastructure, and transform regional community sports.SFA Expo was supported by leading event sponsors such as Invest Saudi, Delta Fitness, Riyad Bank, and Al Arabiya and official event supporters such as Salonpas, Saudi 360, and Get More Vits.
https://adgully.me/post/2156/sharjah-media-city-shams-wraps-up-the-first-edition-of-shams-creative-fest

Sharjah Media City "Shams" wraps up the first edition of "Shams Creative Fest"

Dubai: Sharjah Media City "Shams" successfully concluded the inaugural edition of the "Shams Creative Fest," a three-day event held at Shams Business Center. The festival witnessed extensive participation from startup owners, craftsmen, and creative artists who showcased their projects and artistic innovations to festival-goers.Sharjah Media City aims to establish a fresh approach to entrepreneurship by embracing innovative ideas that enhance creative industries. The city enables small and medium-sized companies, along with entrepreneurs, to engage in various creative sectors. It promotes the spirit of creative entrepreneurship, stimulates business growth, and fosters a vibrant ecosystem for innovators to thrive, learn, and collaborate.Shihab Alhamadi, Managing Director of Sharjah Media City "Shams," expressed, "The first edition of the Shams Creative Fest achieved remarkable success, embracing numerous local talents and creations. It provided them with an opportunity to connect and interact with community members, showcase their innovative projects, and inspire them to pursue their creative passions. This further supports their exposure to a wider audience."Alhamadi further stated, "Sharjah Media City is committed to organizing more events and festivals that cater to this segment of the community. We aim to expand our coverage to include additional fields and new categories, promoting creativity and offering opportunities for success. These efforts strengthen Sharjah's position as a thriving hub for innovation and entrepreneurship. Shams is dedicated to creating opportunities for investing in talented individuals, aspiring entrepreneurs, and fostering an environment that supports startups in developing and growing their projects, providing them with the necessary support for success."The festival attracted a notable turnout from diverse nationalities and age groups who enjoyed numerous entertainment activities, creative workshops, live musical performances, and engaging competitions. Attendees also relished a variety of Arab and Western cuisine available at the festival's food stalls.Sharjah Media City (Shams) upholds the Sharjah work system, which revolves around people and its noble mission of empowering individuals through unique creative industries. This mission aims to drive progress, enhance societal well-being, and bolster the Emirate of Sharjah's economic performance, diversity, and competitiveness.With the conclusion of the "Shams Creative Fest," Sharjah Media City reinforces its unwavering commitment to enhancing creativity and nurturing local talents. It underscores its pivotal role in providing platforms and essential opportunities for creators and startup owners to realize their aspirations and achieve success.
https://adgully.me/post/2155/mastercard-launches-second-season-of-her-voice-podcast-series

Mastercard launches second season of ‘Her Voice’ podcast series

Riyadh : As part of its commitment to empowering women and championing female entrepreneurship in Saudi Arabia and the wider region, Mastercard has announced the launch of the second season of its award-winning podcast series ‘Her Voice’.Building on the success of the first season, ‘Her Voice’ Season Two will profile a diverse range of inspiring Saudi female pioneers, innovators, and business leaders, spotlighting their groundbreaking achievements and amplifying their unique, compelling stories.To further extend the value to SMEs across the Kingdom, Mastercard partnered with SAB to offer an outstanding female entrepreneur the opportunity to be featured in the final episode of the season.The winner will be chosen by Mastercard and SAB as the exclusive issuer for the nomination round, starting from May 17th. In addition to appearing on the podcast, the winner will receive a grant worth USD 30,000 to develop and scale her business. Meanwhile, the top 15 nominees will get to attend an SME masterclass co-hosted by the two partners.“At SAB, we realize the pivotal role of the banking sector in enabling SMEs to take their business to new heights. From facilitating access to financing to providing capacity-building opportunities, we are here to support them every step of the way. We are delighted to join forces with Mastercard to help build the next generation of future female entrepreneurs in the region,” said Yasser Al-Barrak, Chief Executive Officer of Corporate and Institutional Banking SAB.“As a company that works to build an inclusive digital economy, we are passionate about women’s empowerment. By charting the journeys of incredible female pioneers across various fields, ‘Her Voice’ aims to motivate women in Saudi Arabia and beyond to realize their full potential. Our audiences that have come to love the podcast in its first season are in for a treat. We are launching a new video format, introducing an interactive and competitive element, and offering added value to women-led small businesses in the form of an SME grant and masterclass in partnership with SAB,” Maria Medvedeva, Country Business Manager, Saudi Arabia and Bahrain, Mastercard.Set to premiere on May 21st, this season will switch to a video format and focus on designing a better world for everyone. In line with Mastercard’s efforts to connect people to their passions, each episode will explore a different passion point. The guests will chronicle their journeys in their own voices in conversation with the host, the trailblazing broadcaster Weam Al Dakheel – the first female anchor to present an evening news program on Saudi TV’s Channel 1.Mastercard has pledged to bring 25 million women entrepreneurs worldwide into the digital economy by 2025, connecting them to the digital tools, training, insights and solutions that will empower their business. Mastercard has also partnered with Women Choice to launch the Social Innovation Incubator (SII) For Women’s Employment. The program will help create one million jobs for women across the Middle East and North Africa (MENA), supporting inclusive economic growth in the region.
https://adgully.me/post/2154/lazurde-asserts-its-leadership-in-the-gold-and-jewelry-sector

L’azurde asserts its leadership in the gold and jewelry sector

Riyadh: L’azurde Company for Jewelry (“L’azurde”, “the Company”, “the Group”), the leading gold and jewelry designer, manufacturer, distributor, and retailer in the Middle East, has asserted its leadership in this vital sector with positive financial results for the first quarter of 2023.The Company achieved a net profit of SAR 11.6 million following the increase in its operating revenues to SAR 126.1 million. The Company generated an operating profit of SAR 25.1 million asserting its steady growth, and its strong performance that reflects the effectiveness of its transformative initiatives that have contributed to an increase in revenues and profits on the one hand, and a decrease in financial costs on the other hand, putting the Company on the road to remarkable growth and financial stability.In addition to that, the Company’s e-commerce business has generated revenues of SAR 7.9 million. This underscores the success of the Company's endeavors to expand its e-commerce business through further investments in technology, infrastructure, and systems.In KSA, wholesale operating revenues increased by 20.4% year-on-year, the noticeable increase being mainly attributed to the successful sales of L’azurde gold in gold souks. In Egypt, wholesale operating revenues increased by 4.0%, and Retail operating revenues grew by 47% compared to the same period last year.Commenting on that results, Mr. Sélim Chidiac, CEO of L’azurde said: “L’azurde has succeeded in achieving constantly positive results, due to generating new and various revenue streams, whether through digital channels that bring accelerated growth, or through opening of new outlets, launching modern products that offer great value to consumers and provide us with strong profit margins”.He added: “In 2022, the Company provided its clientele with a variety of brands including L’azurde, Tous, and Miss L’ and we work on promoting and innovating our products to adapt and win in times of changing consumer shopping behaviors”. Mr. Chidiac explained that the plans of the Company include expanding its Miss L’ brand of modern jewelry, through new retail selling points and promoting the role of agents, and through e-commerce. In addition, the Company will be developing the international Tous brand in KSA through e-commerce and an innovative product assortment, meeting the requirements of the modern woman.
https://adgully.me/post/2153/may-fest-brings-customers-unbeatable-deals-across-gmgs-food-retail-stores

May Fest brings customers unbeatable deals across GMG’s food retail stores

Dubai: GMG Everyday Goods’ retail division has launched its first ever Biggest May Fest promising unbeatable deals, exclusive offers, and everyday discounts of 50 % to 70% off and an exciting chance to win double cash back on in-store purchases made from now until 28th May 2023.Customers at select Géant and aswaaq stores including those in Dubai Hills, Mudon, newly opened Nshama and Jumeirah Golf Estates can enjoy up to 70 percent off on everything from fresh groceries to fresh food, meat and seafood, organic, plant-based foods and global foods, and a mix of day-to-day and non-essentials. Spend AED 150 in your local Géant hypermarket or AED 75 in supermarkets and Express stores and you stand a chance to win double cash back. Details on how to participate will be shared at checkout. This cash back promotion is on in select aswaaq stores (spend limit varies depending on size of store) where you can also enjoy offers of up to 70 percent.“Our Biggest May Fest is designed to reflect our promise of great value, variety, and convenience. We want to make grocery shopping rewarding with unmatchable offerings and give families an opportunity to gear up for their summer holidays,” said Marc Laurent, President, Retail - Everyday Goods at GMG.Residents of Oud Metha will be pleased to know that they can also enjoy these amazing deals now that a Géant Express store has opened in their community at Lamcy Residences. From freshly prepared food to go, imported and local fresh produce, to quality meats, cheese and cold cuts, global foods and bakery products, customers can find it all including a unique South Asian shop in shop to cater to the largest demographic who live and work in this area.Home delivery will also be available to neighbourhoods in the vicinity via local delivery platforms straight to your doorstep. And just like any Géant, customers can purchase their Géant gift cards in-store as well as reusable bags, reiterating the brand’s strong commitment to environmental sustainability and promoting a positive and cohesive community lifestyle.
https://adgully.me/post/2152/ai-powered-tech-firm-travel-genius-announces-three-new-board-directors

AI-powered tech firm Travel Genius announces three new board directors

Dubai: Travel Genius, the most innovative location intelligence platform, has today announced the appointment of three new board directors who will bring with them a wealth of experience in hospitality, brand marketing, business process design and governance.Roshni Pandey, Jagdish Sidhu and David King will all join the company with immediate effect.Hannes Bos, the CEO and Founder of Travel Genius said "Their invaluable expertise, diverse backgrounds, and deep industry knowledge will undoubtedly play a pivotal role in bringing our innovative solutions to life and driving our company's success. Their commitment to excellence and passion for innovation align perfectly with our company's vision and mission."This announcement follows the recent launch of SpotQuest, the world’s first solution with actionable insight for travel professionals. Using unique data points at micro-neighbourhood levels, the new location intelligence platform provides detailed and actionable insights in a fraction of the time it currently takes travel professionals to gather the data.Over the next few weeks, Travel Genius is planning to announce a number of innovative products that are set to disrupt the Travel and F&B industries, by bringing together AI-powered tech and a proprietary database of millions of micro-location data points to create accurate local insights with an accuracy not seen before. 
https://adgully.me/post/2151/nbk-automobiles-launches-the-new-mercedesbenz-glc-suv-in-qatar

NBK Automobiles launches the new Mercedes?Benz GLC SUV in Qatar

Doha: Nasser Bin Khaled Automobiles, the general authorised distributor of Mercedes-Benz in Qatar proudly launched the new Mercedes?Benz GLC SUV in Qatar. The vehicle is available now at NBK Automobiles showroom on Salwa Road.The completely newly developed model series impresses with modern design and technology, sporty performance and efficiency as well as comfort and agility. Whether on- or off-road, the GLC is at home on any terrain. The new rear axle steering also makes it even more agile and dynamic. With all its features and equipment, the new GLC defends its top position in the Mercedes?Benz passenger car portfolio: it has been the best-selling vehicle for more than two years.Performance:The new GLC comes in two variants: the GLC 200 4MATIC is equipped with 1,999 CC engine, with a system output of up to 150 kW (204 hp) and a maximum torque of 520 Nm, and the acceleration from 0 to 100 km is 7.8 seconds. The GLC 300 4MATIC comes with 1,999 CC engine, with a system output of up to 190 KW (258 hp) and a maximum torque of 600 Nm, and the acceleration from 0 to 100 km is 6.2 sec.Exterior and DesignThe new GLC is immediately recognisable as a member of the Mercedes?Benz SUV family. Different design and equipment lines lend the vehicle its very own characterThe vehicle is distinguished with its optional panorama sliding sunroof, allowing the passengers to experience an exciting feeling of freedom and enjoy a pleasantly bright ambience in the interior. When viewed from the outside, the generous sliding sunroof likewise makes a unique visual impression, as it lends lightness and exclusivity to the exterior.The new two-section taillights feature a high-quality, three-dimensional full-LED light design. The practical two-section design allows for a wider tailgate as well as a larger load compartment opening. At the same time, the modern, slimmer light design conveys more dynamism even when the vehicle is stationary.The combination of AIRMATIC air suspension and rear axle steering provides noticeably more ride comfort and agility. The air suspension fascinates with dynamics or comfort according to choose, while the rear axle steering enables supremely confident or agile handling and a smaller turning circle, depending on the speed.Aluminium-look running boards with rubber studsThe newly designed and optional aluminium-look running boards reinforce the SUV character of the GLC. They are mounted at the height of the side skirts and facilitate entry. The running boards have a sporty "shaped" design, which means they are narrower in the area of the front doors and become wider towards the rear.The new GLC is attractive from every perspective – but in a side view, the combination of sporty design and SUV details lends it a particularly expressive look. This is largely thanks to the extensive portfolio of large-dimension, externally flush light-alloy wheels ranging in size from 45.7 cm (18 inches) to 50.8 cm (20 inches).The SUV front of the new GLC underscores the vehicle's sportiness with its radiator grille with chrome surround and vertical louvres as well as the directly adjoining headlights that emphasise the width. The centrally positioned Mercedes star is, of course, one of the familiar elements of the striking front end design.Luxury and sporty improved InteriorThe interior of the new GLC SUV sets standards. Be it the central display tilted towards the driver, the multifunction sports steering wheel or high-quality trim elements: high-quality materials ensure luxurious comfort that you can feel - on every journey.The multifunction sports steering wheel in nappa leather has a flattened bottom section and deeply embossed grip area – excellent prerequisites for a sporty driving style. The high-quality, soft nappa leather is a quality experience in itself. Use the touch control panels to operate the most important vehicle functions without having to take your hands off the steering wheel.The MBUX multimedia system with central display is tilted towards the driver and operated by touch. It is the digital interface between you and the vehicle, through which you control many important functions of the vehicle - intuitively and comfortably.The luggage compartment capacity of the new GLC SUV comes with the EASY-PACK tailgate as standard. It is spacious, functional and equipped to a high standard. The new GLC becomes even more comfortable with the Boot Comfort Package as standard.State of the art TechnologyThe optional head-up display shows you all the essential information directly on the windscreen, so your full attention remains on the road and the traffic. In the new Mercedes-Benz GLC, the head-up display it is now even bigger, precise and comfortable.The central display is tilted towards the driver and operated by touch input. It is the digital interface between you and the vehicle, through which you control many important functions of the vehicle. It is as intuitive and comfortable as possible.Your profile can be used to pre-activate certain personalised settings, such as the colour of the interior lighting or the seat position. KEYLESS-GO puts an end to irritating searches for the vehicle key. Your key will be recognised when you have it on your person while close to or inside your vehicle: all doors can then be opened and locked simply by touching the door handle.GUARD 360° vehicle protectionURBAN GUARD vehicle protection Plus offers all-round monitoring of the vehicle's surroundings. Thanks to the anti-theft alarm system, as well as emergency key deactivation, you will be able to act quickly. On the road, the collision detection notifies you via the app. And the Stolen Vehicle Help service increases the chance of recovering your property if your vehicle is ever stolen.PRE-SAFE® Impulse SideWith the PRE-SAFE® Impulse Side, if the new GLC detects an unavoidable side collision, PRE-SAFE® Impulse Side initiates measures to move the occupants towards the centre of the vehicle. This way, the vehicle will reduce the force exerted in the event of an accident.With its continuously adjustable damping control on each individual wheel, AIRMATIC enables a particularly smooth ride. This will enable you to drive in outstanding comfort and arrive more relaxed at your destination. In addition, the air suspension can be raised by 15 mm if necessary and it automatically adjusts to different vehicle loads.Dual-voltage 12/48-volt on-board electrical systemThe new Mercedes-Benz GLC offers a dual-voltage 12/48-volt electrical system for vehicles powered by an internal-combustion engine. The additional 48-volt energy management as a step on the road to electrification generates efficiency, consumption and comfort benefits.Off-Road drive program and Off-Road CockpitYou can select the Off-Road drive program via DYNAMIC SELECT: traction, brake control and drive behavior are adapted to the driving situation. The off-road light of the headlamps is also activated if your new GLC has DIGITAL LIGHT.At the mere touch of a button, the central display turns into an attractive off-road screen. Off-road-specific displays, settings and functions are vividly presented here and in the driver's display and can thus be experienced visually.Optional SysremsMBUX Augmented Reality Navigation is optional in the new GLC. To enable you to find your way in complex traffic situations, MBUX Augmented Reality Navigation connects the virtual world with the real world. The technology incorporates graphic navigation instructions and traffic information into live images. You can reach your destination quickly, safely and stress-free.The MBUX navigation system can take into account that the GLC is driving in trailer mode when calculating the route. The route is even calculated according to the type of trailer – bicycle carrier, small trailer and large trailer. For example, steep gradients or tight bends on the route are avoided to suit the car/trailer combination.Parking Package with 360° camera: Detects available parking spaces and designated parking spaces as you drive past. After selecting a parking space, you can park in it effortlessly thanks to dynamic visualisation and acoustic feedback – or have the vehicle manoeuvre into the space with assisted parking.Driving Assistance Plus Package: Offers maximum comfort & safety on the road to autonomous driving. You receive Active Stop-and-Go Assist, which takes the strain off you on motorways. Another advantage: PRE-SAFE® Impulse Side can provide additional protection inside collisions caused by other vehicles.Active Distance Assist DISTRONIC: You will be grateful for the convenience of Active Distance Assist DISTRONIC in flowing & stop-and-go traffic. It takes the strain off you by automatically adapting your own speed to that of slower-moving vehicles travelling ahead. The desired specified distance can be set at several levels.ENERGIZING Package Plus: This package bundles together a variety of premium equipment with innovative intelligence. Your Mercedes can invigorate and indulge you in targeted ways – for prolonged alertness at the wheel and an extremely pleasant drive. With seven varied comfort programs and attractive extras such as multicontour seats.DIGITAL LIGHT with projection function: The pioneering headlamp technology combines the familiar MULTIBEAM LED with innovative high-resolution lighting technology. Light projections in HD quality are projected directly onto the road surface and provide the driver with information.
https://adgully.me/post/2150/dubai-middle-easts-largest-food-hall-market-island-to-open-in-festival-city

Dubai: Middle East’s largest food hall ‘Market Island’ to open in Festival City

Dubai: Dubai Festival City Mall, part of Al Futtaim Malls, partners with the Zemskiy Group to unveil Market Island, the largest food hall in the Middle East.The new Market Island at the mall's north end on the ground floor in December 2023.Market Island is the culmination of the Zemskiy Group, one of Russia’s largest organisations in the field of commercial real estate for the food and beverage industry. With over 150 projects across 16 cities around the world, the Zemskiy Group debuts its F&B concept in UAE at Dubai Festival City Mall.Spanning across 70,000 square meters, the Market Island will introduce 53 distinct gastronomic concepts which will offer a diverse range of cuisines from across the world. Boasting a seating capacity of over 3,500, the food hall will feature various food stations, dedicated restaurant spaces, bars and lounges – the first licensed bar venue within a mall in UAE.Apart from a world-class culinary experience, the Market Island will also stand as a tourism and leisure destination, where visitors can enjoy live entertainment featuring spectacular performances and DJ-sets by regional artists. The seamless fusion of food, drinks and entertainment promises the ultimate social experience for tourists and residents alike.Commenting on the launch of Market Island at Dubai Festival City Mall, Hayssam Hajjar, General Manager of Al-Futtaim Malls – UAE said, “We are excited to be partnering with Zemskiy Group to debut the one-of-its-kind food hall experience with the opening of Market Island at Dubai Festival City Mall.Our commitment to delivering exceptional F&B and entertainment that prioritise customer satisfaction has always been our goal at Al-Futtaim Malls. With this in mind, we are proud to present Market Island, a cutting-edge venue that seamlessly merges the worlds of food and entertainment, featuring a diverse range of culinary concepts.”
https://adgully.me/post/2149/dubai-now-all-emirates-passengers-can-enjoy-free-wifi-on-board

Dubai: Now, all Emirates passengers can enjoy free WiFi on board

Dubai: Now, all Emirates passengers in every class of travel can enjoy some form of free connectivity once they sign up to Emirates Skywards, the airline announced on Friday.This was made possible through a recent enhancement to the carrier's inflight connectivity. The development has resulted in an additional 30,000 Economy Class passengers connecting to complimentary onboard Wi-Fi every week.All Emirates Skywards members in every class of travel can now enjoy some form of free connectivity. Skywards members, whether Blue, Silver, Gold, or Platinum tier, travelling in any class — whether Economy, Premium Economy, Business or First Class — will enjoy free app messaging.Additionally, First Class passengers will have unlimited free internet if they are Skywards members, enabling them to shop or work online while inflight, as will Silver, Gold and Platinum Skywards members travelling in Business Class. Platinum Skywards members have complimentary internet access in all classes.The airline has constantly been at the forefront of inflight Wi-Fi developments and has to date invested more than $300 million dollars into onboard connectivity.New high-speed Internet in 2024Emirates also announced that it will offer new high-speed, inflight broadband powered by Inmarsat’s GX Aviation, on board 50 new Airbus A350 aircraft — scheduled to enter service in 2024.The new agreement will significantly improve the passenger experience with enhanced connectivity and greater global coverage, even on flights over the Arctic.The Airbus A350s will be the first Emirates aircraft to take advantage of Inmarsat’s Global Xpress (GX) satellite network, which powers the world’s first and only globally available broadband network, ensuring passengers can enjoy uninterrupted global connectivity, no matter their destination, including the North Pole.The advanced high-speed capabilities of the broadband will enable Emirates passengers to stay connected with family and friends, browse the internet, and enjoy social media, all from the comfort of their seat.Emirates also confirmed an investment of over US$ 350 million to equip a 50-strong fleet of A350s coming in 2024 with enhanced passenger connectivity via Thales’ AVANT Up system and Optiq — the first smart display in the industry to offer two Bluetooth connections, built-in Wi-Fi for passengers to pair multiple devices including phones, tablets, headphones or even game controllers, while supporting up to 60 watts USB-C to fast-charge personal devices.Passengers simply need to join Emirates Skywards — an easy and complimentary process, in order to access free Wi-Fi.Those interested can sign up via emirates.com, flydubai.com, through the official Emirates app, or the flydubai app and directly from the Wi-Fi portal onboard. Emirates Skywards has more than 30 million members worldwide, offering unmatched rewards in the air and on-ground including airlines, hotels, car rental, banks and a multitude of retail and lifestyle options.Over 450,000 users per monthThe increase in free connectivity has been well received by Emirates’ passengers following changes in January 2023.Today, the airline sees an average of 450,000 users per month. This represents a 30 per cent increase of passenger use in 2023 versus the same period last year. Currently, almost 10 per cent of all passengers are utilising the complimentary onboard Wi-Fi.On routes through the Americas, almost 20 per cent of passengers connect to Wi-Fi onboard, and on European and Africa routes the usage is over 11 per cent of all passengers.Patrick Brannelly, SVP Retail, IFE and Connectivity commented: "Emirates has persistently worked with our service providers to optimise and improve the connectivity experience. In March we delivered about 55 per cent more data per customer session compared to early 2022 despite the number of sessions increasing by 68 per cent in the same period. We will continue to work to invest in upgrades and enhancements, and our A350 aircraft will arrive with the next generation of satellite connectivity already equipped."