https://adgully.me/post/4556/cofe-joins-forces-with-delonghi-and-jazean-to-elevate-coffee-experience

COFE joins forces with De’Longhi and JAZEAN to elevate coffee experience

COFE, the MENA’s leading online coffee marketplace, announces its trilateral partnership with Abdulwahed Co., the sole agent of De’Longhi brand, and JAZEAN, a brand by Saudi Coffee Company, integrating the brilliance of premium Italian coffee machines with the richness of top-tier Saudi coffee beans. The partnership between the three brands marks a significant leap forward in improving the coffee ecommerce segment and home-brewing experience. COFE, together with the two other giant industry titans will help in the advancement of the regional coffee industry as a whole, paving the way for a new era of quality and innovation.  With the platform’s steady month-over-month (MoM) growth of 26% in the home-brewing sector, the platform is poised to maintain its devoted commitment to the thriving ecommerce sector. This strategic three-way alliance intends to promote the Saudi Coffee Company locally produced beans by boosting its homebrewing sector, businesses, and hotel experiences using De'Longhi's cutting-edge machines. This partnership is poised to introduce the complex flavors of Saudi coffee to a worldwide audience. Commenting on the partnership, Ali Al Ebrahim, Founder & CEO of COFE App, said, "Our unwavering aim is to deliver creative solutions that respond to the changing needs of coffee lovers, transforming the COFE Market into a haven of ease and creativity for individuals who are enthusiastic about home-brewing. We are constantly bustling in hope for providing an even greater range of coffee-related products and services by expanding our offers in KSA. With this collaboration, we are set to accelerate our expansion in the Kingdom while also ensuring that we constantly provide outstanding value to our loyal users.    COFE earlier signed an agreement with Saudi Coffee Company, to become their premium online coffee marketplace in late 2022, aimed at propelling the Saudi coffee industry into the digital era and consequently empowering local producers to connect with end users with greater ease and convenience. COFE and JAZEAN, by Saudi Coffee Company, further strengthened their ties through the trilateral agreement, leveraging their steadfast commitment to fostering the Kingdom’s local coffee sector and embracing digital innovation. This strategic alliance is expected to push Saudi coffee beans onto the global arena, enthralling coffee lovers all over the world.  Commenting on the three-party partnership, Mohammed Zainy, Marketing Director of Saudi Coffee Company, said, “The synergy between a premium Italian brand, De'Longhi's, customer base that recognizes great coffee, and COFE's established presence in Saudi Arabia opens the door to presenting the world to local coffee's deep complexity, a hidden gem ready to be revealed to the world.” On the other hand, De’Longhi, a global brand, offers consumers innovative products with a unique combination of style and performance, signed its recent collaboration with both JAZEAN and COFE through Abdulwahed, the largest multi-brand distributor and retailer of smart lifestyle products in the KSA, especially known for offering high-end coffee machines and accessories.  Mohammad Abdulwahed, the commercial Director at Ahmed Abdulwahed: “We believe combining Delonghi machines strength in coffee making with COFE Market’s reach and Saudi Coffee Company’s homegrown coffee beans makes for the perfect brew. This partnership combines advanced coffee machines, market reach, and local coffee expertise, aligning seamlessly with Saudi Arabia's rich national coffee heritage with the aim of supporting local coffee farmers and production. We represent innovation, vast outreach, and persistent passion, all devoted to supporting Saudi Arabia's flourishing coffee community.” COFE app users have shown continued support on the KSA’s home-brewing and entire coffee sector. Caffeine home-brewing has grown in popularity in the GCC region as well, which accounts for USD 74.1 million in 2020 and is expected to be worth USD 131.8 million by 2028. On the other hand, by 2023, the eCommerce market in Saudi for coffee machines is expected to grow to USD 2.8 million, making up 1.9% of the country's overall eCommerce market for small appliances. By 2027, the market volume is anticipated to reach USD 5.3 million due to the anticipated compound yearly growth rate for the following four years (CAGR 2023-2027) of 17.5%.
https://adgully.me/post/4554/qatar-airways-selects-sita-to-transform-network-infrastructure

Qatar Airways selects SITA to transform network infrastructure

SITA Secure SD-WAN will enhance connectivity, security, and operational efficiency across Qatar Airways' international offices and destinations DOHA – 22 November 2023 – Qatar Airways has partnered with SITA to transform the airline's global network infrastructure with state-of-the-art secure access service edge (SASE) solutions that boost connectivity, operational efficiency, and security.As part of the transformation SITA will deploy its Secure SD-WAN (Software-Defined Wide Area Network), SITA Connect Go, which offers agile, scalable, and secure access to airline systems and applications by connecting infrastructure outstations and airports, to Qatar Airways’ hybrid cloud infrastructure, and to the airline’s partner systems.Qatar Airways is among the first airlines globally to adopt SITA's Secure SD-WAN solution. SITA Connect Go is a new Secure SD-WAN solution designed specifically for the air transport industry. The solution was developed in partnership with Versa Networks, the recognized secure access service edge (SASE) leader. It offers a software-based solution that allows multiple airlines, ground handlers, and tenants to digitally transform at their own pace.By leveraging SITA’s network solution, Qatar Airways will achieve significant strategic benefits. These include:•   Cost optimization resulting from faster connectivity and streamlined operations•   Higher capacity bandwidth with multiple connection types managed centrally with holistic network performance visibility•   SD-WAN gateways will provide compatibility ensuring a smooth transition to the new network architecture and the flexibility to innovate with new digital products and services that improve the passenger experience Mr. A.T. Srinivasan, Qatar Airways Group CIO, said: "Qatar Airways is always looking for innovative technology solutions that will enable the group to optimize day-to-day network operations with increased speed, reliability, security, and flexibility thereby enabling best-in-class connectivity across key operations. We are committed to continually improving operations and the passenger experience and procure systems that will serve as a solid foundation for future innovation."Hani El Asaad, President, Middle East & Africa, SITA, said: "We are delighted to collaborate with Qatar Airways, an industry leader renowned for its commitment to innovation and excellence. Data and connectivity remain the backbone of our industry, and ensuring fast, secure, and reliable connections are crucial for optimizing airline operations and improving the passenger experience. This partnership marks a significant milestone in the evolution of air travel technology, exemplifying our dedication to transforming travel and transport through cutting-edge solutions."
https://adgully.me/post/4555/riyadh-hosts-9th-edition-of-the-international-coffee-and-chocolate-exhibition

Riyadh hosts 9th edition of the International Coffee and Chocolate Exhibition

Riyadh: The International Coffee and Chocolate Exhibition, the largest gathering of entrepreneurs, specialists and those interested in the industry in the Middle East, announced its 9th edition to be held in Riyadh, Saudi Arabia.The premier trade show for the coffee and chocolate industry stakeholders will feature over 100 activities. It will be held from December 5 to 9, 2023 at the Riyadh International Convention and Exhibition Center.Among those confirmed to attend include The Saudi Specialty Coffee Association, which will host some of the activities that will be organized during the event. Top local and international companies are also expected to attend.Exhibition highlightsThe 9th exhibition’s schedule of events includes competitions and tournaments, most notably the Saudi Barista Championship, which is accredited within the World Barista Championship. It will also include the Saudi World Brewers Cup, which will be held for the first time in Saudi Arabia with global accreditation.In addition, an awards program is being organized to encourage innovation and the growth of institutions specialized in the field of coffee and chocolate manufacturing. “The Middle East Coffee and Chocolate Awards” will be awarded to the most successful coffee and chocolate establishments in the region, and is aimed at supporting the development of the local economy as well as the growth of non-oil export revenues.The exhibition will also be holding several workshops and discussions on global trends in the coffee and chocolate industry. One of the most important highlights of the exhibition will be “The Middle East Coffee Conference (MECO)”, which is one of the largest conferences dedicated to the coffee industry. It will bring together international speakers and includes major topics such as the future of coffee cultivation. The conference will delve into other relevant topics such as the different types of coffee and advanced techniques in roasting and preparing them, among others.Investment opportunitiesThe International Coffee and Chocolate Exhibition will welcome a group of entrepreneurs interested in investing in the field of coffee and chocolate at the local and international levels. The event also seeks to provide a platform for communicating with major participating companies and thousands of interested individuals to learn more about the opportunities in this sector. Several sessions will address investment opportunities in the coffee and chocolate industry and the challenges facing this sector in light of climate change. Others will focus on the latest technological advances being used today in the coffee and chocolate industry.Unique and exclusive benefitsThe exhibition will showcase some of the most prominent products in the industry, including coffee and chocolate machines, equipment and accessories, coffee roasting and chocolate raw materials, franchise opportunities in the fields of coffee and chocolate, printing and packaging equipment factories and coffee and chocolate supplies. A variety of coffee and chocolate merchants, suppliers, and exporters will also participate in the event.Large turnoutLast year, the exhibition witnessed a large turnout of visitors, exceeding 220,000 visitors over five days. More than 400 local and international entities from more than 40 countries participated in the exhibition. The exhibition’s large turnout reflects the prestigious reputation and remarkable distinction it has achieved in recent years, making the exhibition one of the most important trade exhibitions hosted by the Kingdom of Saudi Arabia.The event is the largest exhibition specializing in coffee and chocolate in the Middle East region. It is recognized by the Global Association of the Exhibition Industry (UFI) as an international exhibition that follows set specifications and standards and is accredited by the Specialty Coffee Association (SCA).
https://adgully.me/post/4547/landor-fitch-rebrands-as-landor

Landor & Fitch rebrands as “Landor”

Landor & Fitch today shares a refreshed brand expression. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s consulting, design and experience offer expand dramatically.In recent years, Landor has welcomed sonic branding leaders amp, workspace and architectural design experts BDG, and award-winning motion design specialists ManvsMachine into its ever-expanding family. In parallel, the business has bolstered its consulting capabilities with a rapidly growing Brand Performance practice, broadened its retail experience offer in a 2020 merger with Fitch, and continued to build out its brand-led employee experience offer.“Over the last five years, our business has evolved, and our offer has expanded significantly. We’ve welcomed world-class specialists in sonic, motion and workspace design, and today, most importantly, we have come together as one team with a shared culture. United in our drive to make a positive difference” said Jane Geraghty, Group Global CEO.The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.“Our new brand charts an ambitious course for our future. We use our new brand colour, the ultramarine blue, to signal the redefining of the brand and design category” said Teemu Suviala, Global Chief Creative Officer. “Our design and expression capabilities are now unparalleled. For our own brand, we tapped into brilliant creative minds from around our network, just as we would do for our clients, to create a brand that comes to life in every facet - from visual and verbal to sonic and motion.” 
https://adgully.me/post/4548/etisalat-by-e-and-dct-abu-dhabi-launch-arena-esports

Etisalat by e& and DCT Abu Dhabi launch Arena Esports

UAE: etisalat by e& and the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) unveiled a ground-breaking strategic partnership aimed at reshaping the Esports landscape in the Middle East and North Africa (MENA) by launching 'Arena Esports', a digital gaming initiative that will become a cornerstone for the regional gaming matrix.Designed to be a catalyst in the transformation of Esports, Arena Esports embodies etisalat by e& and DCT Abu Dhabi's shared ambition to spearhead Esports leagues in the MENA region, nurture emerging gaming talent and elevate local events to international gaming benchmarks. The new collaboration will leverage the unique strengths of both entities to create a sustainable and innovative Esports space. With a focus on the UAE, the venture aims to establish and oversee Arena Esports leagues and associated tournaments over the next five years.Arena Esports, a 360-degree gaming platform, will cater to all types of players, from beginners to seasoned professionals. Players can immerse themselves in exciting tournaments, earn monthly points, access unique events, engage with community servers and have exclusive interactions with gaming influencers.HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, said: "Our alliance with etisalat by e& is a testament to our commitment to growing the creative industries, of which gaming and Esports is a key pillar. This synergy aims to boost the gaming ecosystem in the UAE and the MENA region, and we are eager to see the positive impact.”Arena Esports promises a gaming odyssey with minimal latency, compelling challenges and exclusive digital content that guarantees uninterrupted gameplay. With the gaming market expected to reach $5 billion by 2025, it is worth noting that the UAE has the highest percentage of adult gamers in the world, with nine out of ten adults playing video games.Khaled Elkhouly, Chief Consumer Officer, etisalat by e& said: "At etisalat by e&, we recognise the unlimited potential of this fast-growing sector, which has more than 377 million subscribers in the MENA region. In our journey of technological transformation we aim to exceed our customers' expectations. Our partnership with DCT Abu Dhabi reinforces our commitment to the gaming community and promises an unprecedented transformation in the sector.“By integrating cutting-edge cloud and AI technologies, etisalat by e& is committed to the growing Esports industry and realising its vision of superior offerings and services.”Gaming enthusiasts are invited to immerse themselves in the world of Arena Esports by signing up for a free membership or subscribing to enjoy premium benefits. Log on to https://hub.arenaesports.ae to connect your game account, create teams and take part in exclusive events.
https://adgully.me/post/4549/ff-announces-middle-east-strategy-launch-and-unveiling-of-ff-91-20-at-abu-dhabi

FF announces Middle East Strategy launch and unveiling of FF 91 2.0 at Abu Dhabi

Abu Dhabi, United Arab Emirates: California-based global intelligent electric mobility ecosystem company, Faraday Future Intelligent Electric Inc, announced its Middle East Strategy Launch press conference in Abu Dhabi to reveal plans for introducing the FF brand and products in the region. The event, set for November 23 at 4:30 P.M. Gulf Standard Time at the Ritz-Carlton Abu Dhabi, will be led by Matthias Aydt, Global CEO of FF, and will showcase the groundbreaking strategy, emphasizing FF's commitment to innovation in the electric mobility sector. The highlight will be the unveiling of the world's first AI-Hypercar in the Middle East, including an exclusive edition concept tailored for the local market. The conference anticipates a distinguished audience, including members of the royal family, government officials, local media representatives, and FF partners.This Middle East strategy launch marks a significant beginning for FF's entry into the region, featuring the unveiling of a special edition FF 91 2.0 vehicle specifically designed for Middle East users. Additionally, FF will host a product showcase at the Abu Dhabi Yas Marina Circuit from November 23 to November 26.
https://adgully.me/post/4550/khaleeji-bank-signs-partnership-agreement-with-naseej

Khaleeji Bank signs partnership agreement with Naseej

Manama, the Kingdom of Bahrain: Khaleeji Bank, one of the leading Islamic banks in the Kingdom of Bahrain, has recently announced a partnership contract with Naseej, a leading Bahraini real estate development company. The contract will offer citizens exclusive benefits when purchasing residential units in recently developed projects by Naseej, such as "Basateen" in Busaiteen, "Canal View" on Dilmunia Island, and "Nasayem Arad" in Arad.Under this agreement, Khaleeji Bank's clients will have access to financing with a tenor of up to 25 years, as well as a grace period of up to 6 months when purchasing a residential unit in one of the aforementioned projects. They will also be eligible to win cash prizes of up to BD 1,000 and exclusive offers from select retail brands. Additionally, clients will benefit from opening a "Salary Account” which provides unique benefits, such as an expected profit rate of up to 4% of their salary’s value, no minimum balance, and a chance to win on of 5 cash prizes worth BD 1,000 each in monthly exclusive raffles for Salary Account Holders.The "Basateen" project is considered a pioneer in the Muharraq Governorate, providing high-quality, sophisticated, and distinctive residential villas. The project offers typical residential models in design, construction, finishing, and decor, making them the ideal choice for families looking for luxury housing with a variety of features and amenities that meet the needs of every home and family housing. This project consists of 23 villas built on a total area of approximately 5,000 square metres. The villas range from 180 to 457 square metres in size, with three- and four-bedroom options available.The "Canal View" project offers 246 luxury apartments for sale or rent with full ownership, which include a variety of different units like studio, as well as one-, two-, three-, and four-bedroom options. The units provide stunning views of the canal and the main fountain on Dilmunia Island, making it an ideal choice for families seeking a quiet and safe environment on a private island, allowing them a very modern lifestyle with amenities that meet their daily needs.Finally, the "Nasayem Arad" project stands out for its strategic location overlooking Arad Bay, offering 136 residential plots and 98 residential villas. The land’s plot ranges from 301 to 544 square metres, with many of them overlooking the waterfront adjacent to Arad Fort and Arad Bay. Furthermore, the project is within walking distance from Seef Mall Muharraq, as well as other shops and restaurants.On this occasion, Ms. Ameera Ahmed Al Abbasi, Head of the Retail Banking at Khaleeji Bank, stated “We are delighted to announce our cooperation with Naseej, the leading Bahraini real-estate development company. Through this partnership, we aim to provide exclusive offers to citizens wishing to buy their dream homes in projects recently developed by Naseej, including Basateen, Canal View, and Nasayem Arad. Clients applying for this offer will benefit from unique and exceptional advantages that ensure them the convenience of owning a high-end residential unit in one of the most prestigious projects developed by Naseej.”Ms. Al Abbasi further added “I would like to extend this invitation to citizens and our valued clients to take advantage of these offers, which we have allocated to be the ideal choice for obtaining high-end residential units, while also ensuring an exceptional experience in all stages of application, thanks to our qualified team.”For his part, Mr. Mohammed Al Shaikh, Head of Investments at Naseej, stated “We are proud to collaborate with a leading financial institution in the Kingdom to offer exclusive financing solutions for citizens who wish to own property in our projects. These projects include villas, apartments, and residential plots, which provide unique housing solutions that fulfil the needs of Bahraini citizens. Basateen, Canal View, and Nasayem Arad are well-known for their strategic locations and high-quality specifications, be it for their exceptional designs or structural standards.”Mr. Al Shaikh further added: “The financial solutions offered by Khaleeji Bank present an ideal option for owning property in our prestigious projects. These projects have been attracting a growing number of customers, thanks to their exceptional features.”
https://adgully.me/post/4551/knowledge-summit-2023-discusses-significance-of-enhancing-cybersecurity

Knowledge Summit 2023 discusses significance of enhancing cybersecurity

Dubai, UAE - On the sidelines of the eighth edition of the ‘Knowledge Summit,' a panel discussion titled ‘Shielding the future: Cybersecurity imperatives in the 5th industrial revolution’ stressed the current cybersecurity landscape, AI-driven threats, as well as essential defenses and tools necessary to counter cyber-attacks.The speakers of the sessions were Kawther Haciane, Security Leader for Gulf, Levant, and Pakistan, IBM; Sebastian Madden, Chief Corporate Development Officer, PGI, and Middle East Lead, CREST; and Salwa Alessa, Director of Information Security and Quality Governance, DETASAD. The session was moderated by Maliha Rashid, Managing Director and Security Lead, Accenture Middle East.Salwa Alessa underscored the need for organizations and individuals to possess enhanced cyber resilience, highlighting that the Middle East is the second-most targeted region globally for cyberattacks. She further highlighted the significance of channeling collective efforts to counter these threats.Alessa further emphasized the importance of ensuring that all employees in companies receive cybersecurity training to effectively combat and prevent cyber-attacks. She also highlighted the pivotal role of collaborations between governmental entities, several companies, academic institutions, and other stakeholders to build a unified defense in cybersecurity.For his part, Sebastian Madden underlined the need for providing continuous cybersecurity training for all professionals, highlighting the need to possess the necessary skills to combat cyber threats. He also elaborated on the importance of communication, collaboration, writing, documentation, and leadership skills in combating cyber threats, pointing out that there is a significant need for a secure space for information exchange and sharing experiences.Madden further shed light on some cybersecurity initiatives in the UAE, Saudi Arabia, and Oman, all of which aim to enhance cyber resilience in the Arabian Gulf region. He highlighted the necessity of keeping pace with various cutting-edge cybersecurity technologies and the need to enhance relevant skills.Kawther Haciane illuminated the central role of human interaction in enhancing cybersecurity. She underscored enhancing supply chain resilience, as a threat impacting a specific company could affect all other interconnected institutions.Haciane explained that the increasing volume of data presents significant security challenges, necessitating the integration of modern technologies like AI and machine learning into cybersecurity strategies, with human intervention being the primary defense.Haciane also emphasized concentrating on time in cybersecurity management, especially given the rapid changes in today’s technology.The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) is organizing the eighth edition of the ‘Knowledge Summit’ in collaboration with the United Nations Development Programme (UNDP), under the theme ‘Knowledge Cities and the Fifth Industrial Revolution.’ The summit is taking place at the Dubai World Trade Center between November 21 and 22, with virtual sessions continuing on November 23, 2023. The summit features a broad participation of experts, leaders, government officials, and specialists from various fields worldwide.
https://adgully.me/post/4552/air-services-provider-sees-30-surge-in-demand-for-unaccompanied-minor-services

Air services provider sees 30% surge in demand for unaccompanied minor services

dnata continues to enhance its offering to provide a smooth and memorable experience to young travellers across their airport journey. With an expert team, comprehensive trainings and a specially designed lounge, the global air and travel services provider is setting new standards for the well-being and comfort of unaccompanied minors amid a whopping 30% surge in demand.Jaffar Dawood, dnata’s Senior Vice President, Airport Operations UAE and MEA, said: "We take the responsibility of looking after young flyers very seriously. Our mission is to ensure a seamless and enjoyable airport experience, removing the stress from their journey and creating lasting memories in our exclusive lounge. We are proud to have earned the trust of thousands of parents with our safe and reliable services, and will continue to take initiatives to further enhance our offering."Highly-trained teamdnata spares no effort in the comprehensive training of its 200-strong team. Its dedicated agents are well-versed in the art of ensuring that unaccompanied minors, aged between five and 12 years old, feel safe and comfortable throughout their airport journey. This entails adeptly selecting appropriate conversation topics and providing informative guidance for a smooth and expected experience for young passengers.Agents are meticulous in ensuring that all personal documents are correct, right from the identification of the guardian handing over or collecting the minor, to the seamless handover to the cabin crew.Exclusive loungednata also operates an exclusive, dedicated unaccompanied minor lounge at Dubai International’s (DXB) Terminal 1. The facility provides a safe, comfortable and entertaining space for young travellers to relax and play before their flights.It operates round the clock and is equipped with entertainment screens and an array of toys to keep young guests occupied. The lounge staff works closely with airline colleagues to ensure unaccompanied minors are in safe hands and arrive at their gate on time.30% surge in demanddnata extends its exceptional services to over 145 airline partners at Dubai’s two airports, Dubai International (DXB) and Dubai World Central (DWC). In this year alone, dnata’s highly-trained agents have assisted over 6,000 unaccompanied minors from check-in to boarding at DXB and DWC. These figures are set to soar even higher, with a staggering 30% year on year increase anticipated over 2022 numbers.Customers are advised to contact their airlines for further information on the services.dnata is a leading global air and travel services provider. Established in 1959, the company offers quality and safe ground handling, cargo, travel, catering and retail services in over 30 countries across six continents. In the financial year 2022-23, dnata’s customer-oriented teams handled over 710,000 aircraft turns, moved over 2.7 million tonnes of cargo, uplifted 111.4 million meals, and recorded a total transaction value (TTV) of travel services of US$ 1.9 billion.
https://adgully.me/post/4553/businessman-wins-1mln-in-dubai-duty-free-promotion

Businessman wins $1mln in Dubai duty free promotion

An Indian businessman from Sharjah has been added to the ever-growing list of Indian winners of US$1 million when the draw for the latest Dubai Duty Free Millennium Millionaire promotion was held today at Terminal 2 of Dubai International Airport.Mr. Thakappan Chettiyar Ramakrishnan, a 65-year-old Indian national based in Sharjah won a US$1 million in Millennium Millionaire Series 441, with ticket number 2130, which he purchased online on 6th November.A regular participant in the Dubai Duty Free promotion for four years now, Mr. Ramakrishnan is a father of two and ran his own company in Sharjah.“Thank you so much for this timely win, you’re the best Dubai Duty Free!”, he said.Mr. Ramakrishnan is the 220th Indian national to have won US$1 million in the Millennium Millionaire promotion since in 1999 and Indian nationals are the biggest buyers of the tickets.Today's draw was conducted by Dubai Duty Free Chief Operating Officer, Ramesh Cidambi, Sinead El Sibai, SVP – Marketing, Michael Schmidt, SVP – Retail, Sharon Beecham, SVP – Purchasing and Zayed Al Shebli, SVP – Loss Prevention & Corporate Security.
https://adgully.me/post/4545/breaking-ground-ravi-gupta-unveils-safexpays-gcc-journey-and-aspirations

Breaking ground: Ravi Gupta unveils Safexpay's GCC journey and aspirations

In an exclusive interview, Ravi Gupta, Founder and CEO of Safexpay, provides insights into the strategic decision to expand into the GCC region, with a particular focus on Saudi Arabia, Qatar, and Oman. As the digital payments landscape in the GCC experiences robust growth, Gupta sheds light on Safexpay's commitment to offering tailored payment solutions, collaborating with key industry players, and investing significantly in the region. With an ambitious growth projection and innovative technologies like facial recognition-based payments, Safexpay aims to redefine the fintech landscape in the GCC and beyond. Excerpts:Can you elaborate on Safexpay's decision to expand into the GCC region, specifically targeting Saudi Arabia, Qatar, and Oman?Safexpay's strategic decision to expand into the GCC region, specifically targeting Saudi Arabia, Qatar, and Oman, stems from the robust growth observed in the digital payments sector within the region. With the digital payments market in the GCC poised to reach a total transaction value of US$106.30 billion in 2023, and an anticipated annual growth rate of 12.09% from 2023 to 2027, there is a burgeoning demand for comprehensive payment solutions. Notably, the digital commerce segment is projected to lead with a total transaction value of US$61.74 billion in 2023. This presents a significant opportunity for Safexpay to actively participate in the dynamic digital payments and fintech landscape, aligning with the region's governmental initiatives and the substantial drive towards digitization.How does Safexpay plan to tailor its payment solutions to meet the unique needs of businesses and consumers in the GCC countries?Safexpay stands out in the GCC market by specializing in tailored payment solutions, uniquely addressing the needs of businesses and consumers. While others focus on payments, Safexpay excels in solving fintech and banking challenges, offering customized platforms that align precisely with client needs. This commitment to customization positions Safexpay as a distinctive and valuable player in the market.Could you provide more details about the specific payment solutions Safexpay is offering in these GCC countries, such as White Labelled Payment aggregation and Facial Recognition-Based Payments?The White Label Payment Aggregation platform offered by Safexpay serves as a comprehensive portal with a consolidated dashboard. It encompasses various features, including multiple payment plugins, diverse payment modes, payment links, e-invoicing, analytics, and notifications. The platform is designed for advanced customization to cater to the specific needs of businesses in the GCC countries. In addition to the White Label Payment Aggregation, Safexpay introduces a Facial Recognition-Based Payments platform. This innovative solution is aligned with the global shift towards contactless payments. It enables seamless checkouts through facial recognition technology, ushering in a new era where users no longer need to remember passwords or carry physical cards. The emphasis on identity verification through facial recognition enhances security and convenience in the payment process.The partnerships with organisations like Magnati, Abu Dhabi Islamic Bank, and Dubai Chamber of Commerce are crucial for your expansion. How do these partnerships facilitate your operations in the GCC region?Partnerships with organizations like Magnati, Abu Dhabi Islamic Bank, and Dubai Chamber of Commerce play a pivotal role in Safexpay's expansion in the GCC region. The collaboration with Magnati, for instance, has already resulted in the successful implementation of the White Label Payment Aggregation platform and the delivery of an extensive suite of payment solutions with multiple value-added services.Safexpay's strategic approach involves fostering an ecosystem-led platform partnership methodology. By partnering with key players in the GCC region, the company aims to create a comprehensive ecosystem where Safexpay adds significant value and establishes strategic collaborations to deliver advanced payment and solution-based platforms. The focus is on core automation and digitization of existing processes, offering a range of solutions from payment services and digital merchant onboarding to cutting-edge technologies such as facial recognition-based payments and engagement in the metaverse. These partnerships are instrumental in positioning Safexpay as a key player in driving the automation and digitization agenda within the GCC business landscape.Safexpay is committing a significant investment of approximately 10 million USD in the GCC region. What are the key areas or initiatives that this investment will support?This investment will primarily support key initiatives in the areas of awareness, market expansion, and the establishment of dedicated sales and product teams within the GCC regions. Recognizing the importance of government support and collaboration with banks and fintechs, Safexpay aims to strengthen its position by actively contributing to the region's digitization journey. The investment underscores Safexpay's commitment to fostering growth and innovation in the digital payments and fintech landscape of the GCC.Your growth projection of 80-100% annually by 2025 is ambitious. What strategies and factors do you believe will contribute to achieving this growth in the GCC market?Safexpay's ambitious growth projection of 80-100% annually by 2025 is underpinned by a comprehensive three-pronged strategy. First and foremost, the company aims to build market awareness by showcasing the unique features of its white-label solutions, emphasizing their high level of customization. Secondly, Safexpay is committed to collaborating with key ecosystem players in the GCC region, forming strategic partnerships to deliver tailored solutions and fostering a demand for white-label market development. Lastly, Safexpay plans to facilitate market expansion across various sectors and regions. This involves not only offering its current suite of services but also expanding its range to meet the specific needs of diverse markets and sectors within the GCC region. This multifaceted approach positions Safexpay to effectively navigate the dynamic landscape and capitalize on emerging opportunities for growth.How do you see the contactless payment landscape evolving in the GCC region, and how is Safexpay positioning itself to be a key player in this space?We anticipate a significant evolution in the contactless payment landscape in the GCC region, driven by the imperative for secure and convenient solutions post-COVID. To position itself as a key player, Safexpay has introduced innovative technologies, including facial recognition-based payments and metaverse payments. These advancements cater to the growing demand for fast and secure contactless payment methods. We envision a future where facial recognition seamlessly extends beyond unlocking devices to simplify payment processes. The integration of metaverse payments reflects the company's commitment to pioneering novel and user-friendly solutions in the GCC's dynamic payment landscape.You mentioned a focus on on-boarding around 5000 merchants in the next 2-3 years. Can you share your strategy for merchant acquisition and how you plan to serve their unique needs in the GCC markets?Safexpay's strategy for merchant acquisition in the GCC markets centers around its role as a B2B2C player, specializing in tailored solutions for banks and fintechs. The company plans to extend similar customized solutions to multiple banks and fintech partners across the GCC, facilitating merchant onboarding through these entities. The focus is on providing solutions like Digital Merchant Onboarding with Value-Added Services (VAS) and Software as a Service (SAAS) to ensure a seamless onboarding experience. Safexpay has dedicated teams for merchant integration and support, aiming to streamline and enhance the onboarding process for merchants in the region.Safexpay aims to become the preferred payment service provider for customised fintech solutions. What sets Safexpay apart from competitors in the GCC market?What sets us apart includes our white-label and custom payment aggregation platform, seamlessly adaptable to any fintech or banking partner. Our offerings extend beyond payments, providing a comprehensive suite of services and solutions. With in-house development capabilities and a proven track record in India, we bring a wealth of experience to the GCC region. Moreover, Safexpay stands out by consolidating multiple partnerships, whether in payment modes, banking collaborations, or e-commerce plugins, into a unified portal, offering a streamlined and comprehensive view of services.The expansion plan in the GCC region is a significant step. Could you outline any plans for further expansion into neighboring markets after establishing a foothold in the GCC?Certainly, beyond the GCC region, Safexpay envisions expanding its footprint into neighboring markets. The company is keen on fostering partnerships for payment platforms and services in countries like Sri Lanka, recognizing the substantial scope for digitization. Leveraging India's expertise, Safexpay aims to contribute to the growth of its neighboring nations. The overarching goal is to be a catalyst for positive change, acting as an enabler for these nations to progress by leveraging Safexpay's advanced technological infrastructure.How does Safexpay intend to contribute to the fintech and techfin space by offering innovative solutions in the GCC region and beyond?Leveraging advanced technologies such as artificial intelligence for metaverse and facial recognition-based payments, coupled with data analytics, the company aims to introduce secure and streamlined financial solutions tailored to the unique needs of the GCC countries. These innovations not only enhance traditional financial services but also pave the way for financial inclusion, digital payments, and personalized banking experiences, including easier e-commerce checkout services. Safexpay envisions a future where individuals and businesses in the GCC region can seamlessly access, manage, and optimize their financial activities, contributing to the region's economic growth and technological advancement on a global scale.What challenges and opportunities do you foresee in the GCC market, and how is Safexpay prepared to address them?In the GCC market, we see a significant opportunity in customization, including platform adaptability and multilingual adoption. By offering features such as Arabic checkout pages and customizable templates, the company aims to collaborate with key players and turn these opportunities into success stories. Additionally, Safexpay views existing players in the GCC markets as a chance to identify and address unmet needs or underserved solutions, paving the way for further innovation and growth in the region. Through strategic partnerships and a focus on meeting specific market demands, Safexpay is well-positioned to navigate challenges and capitalize on opportunities in the dynamic GCC landscape.
https://adgully.me/post/4544/dove-teams-up-with-animated-influencer-lennnie-for-mental-health-campaign

Dove teams up with animated influencer Lennnie for mental health campaign

Dove has collaborated with the animated social media influencer Lennnie for a mental health initiative on both Instagram and TikTok.Lennnie, an animated character, addresses topics related to mental health, positive self-talk, and overcoming obstacles with a soothing voice and musical expressions.The push is part of the Dove Self-Esteem Project, aimed at addressing the negative effects of social media-driven comparison resonates well with the contemporary challenges posed by digital connectivity. Capitalizing on Lennnie's popularity, coupled with endorsements from celebrities like Kim Kardashian, Kendall Jenner, and Jennifer Aniston, positions Dove to reach a wide audience and contribute positively to mental health awareness. Notably, Lennnie has amassed over 4 million followers on TikTok and Instagram and has garnered support from high-profile figures like Kim Kardashian, Kendall Jenner, and Jennifer Aniston.The campaign's central focus on instilling confidence and spreading messages of love and positivity is both timely and crucial. Dove's commendable consistency in efforts to assist the younger generation in cultivating a positive relationship with their appearance, thereby alleviating appearance-related anxiety, is praiseworthy.Employing animated characters as social media influencers is a savvy move to connect with the digitally savvy younger demographic and effectively convey messages of encouragement and self-empowerment. The collaboration with the Centre for Appearance Research at the University of West England further enhances the credibility of Dove's initiatives.In summary, this campaign appears well-crafted to fulfill its objective of promoting mental health and positive self-esteem, skillfully combining elements of popular culture with academic expertise in its approach.
https://adgully.me/post/4546/philippines-business-council-launches-tribe-to-empower-creativity

Philippines Business Council launches TRIBE to empower creativity

The Philippines Business Council in Dubai and Northern Emirates has introduced TRIBE, a positive initiative aimed at fostering collaboration and support among Filipino creatives and communication professionals. According to the Philippines Business Council (PBC), TRIBE is a creative hub empowering artists, writers, communicators, photographers, and other professionals within the Filipino community. Here are key points summarizing TRIBE's objectives:1. Purpose of TRIBE:TRIBE serves as a hub for creativity, collaboration, and communication, with the goal of empowering Filipino artists, writers, communicators, photographers, and other creative professionals.2. Professional Focus:TRIBE not only nurtures creative ideas but also addresses the professional needs of the Filipino community, demonstrating a commitment to supporting career growth and development.3. Leadership and Structure:TRIBE is led by a core team of six members, headed by Bethoven Filomeno, a faculty member at Westford University College. The team includes industry professionals such as Mherck Dela Cruz, Krishna Dela Paz, and Melchor Dante Santos, along with Philippine Business Council board members Allan Michael Bautista and Bobbie Carela.4. Philippine Business Council Involvement:TRIBE operates as a sub-committee of the Philippine Business Council Dubai and Northern Emirates, highlighting collaborative efforts within the broader business community.5. Activities and Events:TRIBE plans to organize various activities and events, such as panel discussions, workshops, and talks, showcasing a commitment to continuous learning and networking opportunities.6. Online Presence:TRIBE will launch a website to facilitate networking among its members and provide a platform for sharing their work. This online presence aims to connect individuals and companies within the creative and communication industry.7. Visibility and Promotion:TRIBE aims to enhance the visibility of its members to clients and employers, potentially opening up new opportunities for individuals within the creative and communication fields.Overall, TRIBE is a comprehensive initiative that not only focuses on the creative aspects but also recognizes the professional needs of Filipino creatives and communication professionals in Dubai and Northern Emirates.
https://adgully.me/post/4535/kaspersky-reveals-top-fraudulent-schemes-scammers-run-during-black-friday

Kaspersky reveals top fraudulent schemes scammers run during Black Friday

As Black Friday approaches, Kaspersky has released a new report revealing the latest shopping-related cyber threats. The findings expose more than 13 million e-shop-related phishing attacks in 2023, with scammers mimicking popular marketplaces, luxury brands, and gadget stores.According to the company’s experts, scams and phishing are favored tactics for fraudsters seeking profit. In the first ten months of 2023, Kaspersky identified 30,803,840 phishing attacks targeting online shopping, payment systems, and banking institutions, with e-commerce platforms used as a lure in 43.5% of total attacks (13,390,142 attacks).Since October, a notable threefold increase in domains using the words "Black Friday" has been observed. Websites in these domains range from nonexistent stores to convincing replicas of real online outlets. Kaspersky consistently identifies numerous fake stores offering clothing, appliances, and gadgets since the beginning of fall. The most prevalent schemes center on creating fraudulent stores where individuals pay for products which they never receive.Another scheme involves linking a card to allegedly pay for goods, allowing scammers to gradually withdraw money and empty victims’ accounts. For instance, a deceptive website mimics a well-known shopping platform, enticing users with an offer to acquire an €800 gift card for €1.95. As the promised gift card is typically nonexistent, users lose money to the scammers behind this fraudulent setup.Example of shopping phishing pageKaspersky’s experts also revealed fraudsters targeted potential victims with scams using big brand industry leaders such as eBay, Walmart, Alibaba, and local platforms like Mercado Libre in 240,000 phishing attacks. The allure of greater theft prompts scammers to impersonate luxury brands.Scammers also target tech enthusiasts by mimicking Apple products and services around Black Friday. Kaspersky products have detected 2.8 million of such phishing attacks from January to October 2023. Gamers find themselves ensnared by console scams, promising purchases but ultimately leaving them out of pocket.“Online shopping, particularly during peak events like Black Friday, is a prime target for deceptive schemes. Fraudsters intensify their activities, capitalizing on the surge in online traffic and shoppers’ desire for deals. It’s crucial to be discerning and adopt secure online practices, protecting yourself against potential threats while enjoying the benefits of the digital marketplace,” comments Olga Svistunova, security expert at Kaspersky.To learn more about shopping threat landscape in 2023, visit Securelist.com.To enjoy the best that Black Friday has to offer this year, be sure to follow a few safety recommendations:Do not trust any links or attachments received by mail; double-check the sender before opening anything.    Double-check e-shop websites before filling out any information: is the URL correct? Are there any spelling errors or design bugs?Protect all the devices you use for online shopping with a reliable security solution. Kaspersky Premium is protecting its’ users from various range of shopping scams.If you want to buy something from an unknown company, check reviews before making any decision.Despite taking as many precautions as possible, you probably won’t know something is amiss until you see your bank or credit card statement. So, if you’re still getting paper statements, don’t wait until they hit your mailbox. Log in online to see if all of the charges look legitimate – if not, contact your bank or credit card company immediately to fix the situation.
https://adgully.me/post/4536/mena-start-up-dooda-solutions-receives-100000-grant-from-pepsico

MENA start-up Dooda Solutions receives $100,000 grant from PepsiCo

Dubai, UAE – PepsiCo has announced Lebanon-based start-up Dooda Solutions as the winner of the second iteration of its Greenhouse Accelerator Program: MENA Sustainability Edition, in partnership with the UAE Ministry of Climate Change and Environment (MOCCAE) and Food Tech Valley (FTV). Dooda Solutions was selected from over 180 applicants, following a rigorous multi-stage selection process and six-months of mentorship, and will receive a $100,000 grant, along with a host of other benefits, to scale their sustainable agricultural solution and grow their business.Dooda Solutions, a woman-led earthworm farm, specializes in producing premium-grade vermicompost (organic fertilizers) at commercial scale. Its nutrient-rich vermicompost restores soil health by improving its structure, increasing nutrient availability, and enhancing microbial activity. In the program’s final stages, the team demonstrated a truly innovative and scalable solution with a commitment to pushing the boundaries of sustainable agriculture innovations.The winner was announced at the closing ceremony held at Museum of the Future, following pitches and a product showcase by each start-up. The event drew participation from His Excellency Eng. Mohammed Mousa Alameeri, Assistant Undersecretary for the Food Diversity Sector at the Ministry of Climate Change and Environment, and L?th Carlson, Executive Director of Museum of the Future. The expert judging panel comprised His Royal Highness Prince Khaled bin Alwaleed bin Talal Al Saud, Founder and CEO of KBW Ventures; Sheikh Dr. Majid Al Qassimi, Founder & Partner of Soma Mater Management Consultancies; Wael Ismail, Vice President for Corporate Affairs at PepsiCo Africa, Middle East and South Asia; Alanoud Al Hashmi, CEO of SDG GLOBAL & Futurist; and George Shenouda, Africa Lead, Development and Investment at Masdar.The program this year focused on sustainable agriculture in line with PepsiCo’s sustainability strategy, pep+ (PepsiCo Positive). The AgriTech industry in MENA has attracted around $250 million in funding in 2022, instilling confidence in regional start-ups and their innovation potential for sustainable agriculture. The Greenhouse Accelerator Program has created new growth opportunities in this space, helping the startup ecosystem flourish.“At the heart of our nation’s priorities lies the commitment to food security and sustainable agriculture. As we prepare to host the 28th United Nations Climate Change Conference, Conference of the Parties (COP28), later this month, we recognize the significance of addressing global challenges through innovation and collaboration. We are prioritizing the acceleration of efforts to achieve the objectives of the UAE’s National Food Security Strategy 2051 through partnerships and solutions that bring a paradigm shift in the agricultural sector and food systems. One such initiative is the Greenhouse Accelerator Program as it provides a stage for entrepreneurs and startups to shed light on their pioneering solutions, driving the cause of sustainability, while fostering innovation. I commend all participants for bringing forth their innovative solutions, and PepsiCo, Food Tech Valley, and all partners involved for their dedication to this initiative. I’m confident that together, we will enhance the resilience and sustainability of the food sector – paving the way for a more sustainable future for all,” said His Excellency Eng. Mohammed Mousa Alameeri, Assistant Undersecretary for the Food Diversity Sector – Ministry of Climate Change and Environment.“Building on the success of the first edition of our MENA Greenhouse Accelerator, this year marked a significant step towards accelerating progress in sustainable agriculture in the region. As part of our commitments to achieve net-zero emissions by 2040 and become net water positive by 2030, we are actively facilitating innovation to drive tangible change at scale. At PepsiCo, we are dedicated to supporting innovators and entrepreneurs who are at the forefront of sustainable solutions. By providing them with a wealth of resources and offering them a platform to showcase their solutions on global stages, such as at COP28, we want to help them thrive. We’re excited about Dooda Solution’s potential to transform the regional agriculture sector and look forward to creating more opportunities for other promising startups that will have a lasting positive impact on society,” said Aamer Sheikh, CEO at PepsiCo Middle East.“It is a huge honour to be recognized by PepsiCo’s Greenhouse Accelerator Program: MENA Sustainability Edition. This journey has been transformative, providing our business with invaluable insights, mentorship, and tools to refine and scale our sustainable agriculture solution. The program’s extensive reach and network have helped us connect with like-minded entrepreneurs, potential partners, and investors who share our vision for sustainable agriculture, not only accelerating our growth but also reinforcing our commitment to driving sustainable change in the MENA region. We are excited about the journey ahead and remain committed to scaling our operations effectively to provide sustainable solutions to all,” said Nada Ghanem, Founder and Managing Director at Dooda Solutions.All start-ups that participated in the program received an initial grant of $20,000 and one-on-one mentorship from PepsiCo and external partners over a six month span, who guided them on everything from research and development to business models, marketing, and fundraising. In addition, six companies selected from both cohorts of the Greenhouse Accelerator Program: MENA Sustainability Edition will be featured in a dedicated showcase at COP28 in Dubai. The move will expand the growing businesses opportunities for growth and strengthen the program’s legacy.For more information on the Greenhouse Accelerator Program, please visit Greenhouse Accelerator Program and follow PepsiCo Middle East on LinkedIn.
https://adgully.me/post/4538/etisalat-by-e-announces-microsoft-direct-routing-integration

Etisalat by e& announces Microsoft Direct Routing Integration

Abu Dhabi: etisalat by e& introduced Microsoft Direct Routing, signifying its continued commitment to providing unparalleled voice communications solutions for businesses supported by Microsoft.The digital landscape is rapidly transforming, with companies requiring more seamless, integrated solutions. With the introduction of Microsoft Direct Routing, etisalat by e& is poised to address the ever- evolving needs of businesses, offering them streamlined communication capabilities and enhanced efficiency.Microsoft Direct Routing, backed by etisalat by e&'s robust infrastructure and expertise in cloud communications, provides businesses with a unified communication platform that integrates telephony service seamlessly with Microsoft Teams. This solution allows companies to adapt to the dynamic business environment, hybrid working, fostering collaboration, increasing productivity, and driving digital transformation.With a hosted connectivity model, customers can replace their traditional CAPEX spending on third party hardware with a subscription model, reduce their deployment time, and benefit from unmatched reliability and security end-to-end. etisalat by e& is a leading solution provider in the UAE with an advanced and innovative cloud communication offering.Oscar Garcia, Senior Vice President Business Marketing of etisalat by e&, said: "Our collaboration with Microsoft and the introduction of Direct Routing is a testament to our unwavering commitment to delivering top-tier digital solutions. By integrating such innovative technologies, we're enhancing business communication and contributing to the broader digital evolution, embodying our ethos of continuous innovation."Yvonne Chebib, Global Partner Solutions Lead, Microsoft UAE, said: "We are thrilled to partner with etisalat by e& to bring Microsoft Direct Routing to businesses. This collaboration represents our shared commitment to providing innovative and seamless communication solutions that drive digital transformation and empower companies to thrive in the ever-evolving business landscape."etisalat by e&'s introduction of Microsoft Direct Routing highlights its dedication to pioneering digital transformation for businesses. This strategic move reaffirms etisalat by e&'s position as a leader in the digital sphere, always striving to offer its clientele the best in communication solutions. As the digital age advances, etisalat by e& continues to be at the forefront, empowering businesses with tools that foster growth, collaboration, and success.
https://adgully.me/post/4540/citi-announces-the-appointment-of-carmen-haddad-as-vice-chair

Citi announces the appointment of Carmen Haddad as Vice Chair

Citi is pleased to announce the appointment of Carmen Haddad as Vice Chair, Middle East Wealth and Banking. Carmen will transition her role as Citi Country Officer (CCO) Kingdom of Saudi Arabia (KSA) to Fahad Aldeweesh, CEO Citigroup Saudi Arabia by end of the year. Carmen is one of Citi’s most senior bankers in the Middle East with over 3 decades of banking experience and has played a significant role in the building of Citi’s formidable franchise in the region. Having joined the firm in 2000, Carmen held various roles in Citi Private Bank including family office head of one of Citi’s main shareholders, added CCO of Citi’s franchise in Qatar 2013-17 and CCO of KSA since 2017. Carmen played an instrumental role in paving the way for Citi’s re-entry in the Kingdom, growing the business, and elevating the profile of the Citi franchise in both Qatar and Saudi Arabia.In her new role, Carmen will focus on providing senior level dialogue and coverage of key Sovereign/Government and private banking clients; acquire and deepen business with institutional and private bank prospects and spearhead the Middle East Family Offices initiative for Banking and Wealth. This is in addition to her current involvement in key Institutional relationships in the region, including SWF and other Public sector clients. Leveraging upon the strong consistent relationships Carmen has built over the years she will, in an advisory capacity, also continue to play a key role in expanding Citi’s presence in KSA.Carmen will report to Manolo Falcó in Citi’s recently announced Client organisation.
https://adgully.me/post/4541/julius-baer-announces-appointment-of-kunal-sumaya-as-market-head-global-nri

Julius Baer announces appointment of Kunal Sumaya as Market Head Global NRI

Dubai: Julius Baer has promoted Kunal Sumaya to Market Head Global NRI (Non-Resident Indians), effective 1 January 2024. He will continue to be based in Singapore.In his new role, he will cover NRI markets across Singapore, Dubai and Zurich. He will report to Rahul Malhotra who will assume the role as Member of the Executive Board, Julius Baer Group Ltd and Head Emerging Markets from 1 January 2024.Kunal is currently the Group Head Global India and Japan Singapore. During his 13-year tenure at Julius Baer, Kunal has significantly contributed to the expansion of our Global India & Developed markets businesses from our main hubs in Singapore and Dubai. His deep strategic insight and exceptional ability to engage at all levels are vital assets as he assumes his new global leadership role, driving the Bank’s ambitious growth objectives.Commenting on his new role, Kunal said, “I am eager to drive growth, mentor talent, and enhance our footprint in key NRI markets. Our path has been extraordinary, marked by substantial team efforts in Singapore, Dubai and Zurich. I am delighted to lead in these regions, aligning our global NRI teams under a unified strategy to strengthen the India connectivity corridor.”“Kunal’s elevation underscores our unwavering commitment to nurturing talent, advancing our growth agenda, and focusing on sustained success in crucial regions. This is pivotal for our expansive global India corridor, catering to NRI.” added Rahul Malhotra, Head Global India & Developed Markets, Julius Baer.
https://adgully.me/post/4543/spinneys-partners-with-al-hokair-group-to-open-second-saudi-store-in-riyadh

Spinneys partners with Al-Hokair Group to open second Saudi store in Riyadh

Riyadh, Saudi Arabia: Following a landmark partnership deal between Spinneys Dubai and The Al-Hokair Group to establish the Spinneys brand in Saudi Arabia, a second Spinneys store is set to open in the country’s prime business and lifestyle destination, the King Abdullah Financial District (KAFD), Riyadh.The second Spinneys store in Riyadh will span 1087 sqm and is slated for an opening in Q4 2024. In addition to the high quality of services and products that Spinneys’ customers have come to expect, the KAFD location will feature a complete deli offering for both cold and hot items, along with an in-store bakery that will serve freshly baked pastries and a patisserie menu.Set in the heart of the Saudi capital Riyadh, KAFD features 1.6 million square meters of state-of-the-art office space, world-class facilities and iconic luxury residences, designed to transform the way urban communities live, work, and play. A 22-kilometer drive from King Khalid Airport, KAFD is a key driver of Riyadh’s economic ambitions and is the largest LEED certified mixed-use financial district in the world. It is owned and managed by the King Abdullah Financial District Development and Management Company (KAFD DMC).The Al-Hokair Group, founded in Saudi Arabia in 1975, is primarily involved in entertainment centers, hospitality, and retail. Sami Alhokair, CEO of Abdulmohsen Al Hokair Holding Group commented on the partnership with Spinneys, stating, "Thanks to Spinneys' brand power and differentiated offerings, its growth potential in Saudi Arabia is immense. With preparations underway for a second store, we are committed to working with an established name like Spinneys to continue diversifying the sectors within which we operate."Spinneys Dubai CEO Sunil Kumar shared his enthusiasm for the expansion: “Our second Spinneys store in Riyadh is a sign of our commitment to the Kingdom, with plans to open stores in more cities in the coming years. We have ambitions to expand our geographical footprint within the Middle East, and this is one of the first few steps towards that goal”.Commenting on this latest addition to the KAFD retail scene, Gautam Sashittal, CEO of King Abdullah Financial District Development and Management Company (KAFD DMC), said: “Consumer preferences and food purchasing habits have changed with time, and the demand for healthy living has really driven our partnership with Spinneys. We see this with rising consumer spending in the Kingdom, having reached approximately 390 billion SAR in the first quarter of 2023. Our aim with signing on exemplary brands like Spinneys only serves to amplify the world-class experience we hope to offer the district’s residents and visitors.”KAFD has adopted the ‘10-minute city’ concept, which aims to create a walkable urban environment in which all necessary amenities are within 10 minutes of home and work. Today, KAFD’s many mixed-use buildings, combining office and residential, as well as shops, restaurants and entertainment options, are all located within a 10-minute walk of each other.Within this vibrant and holistic environment, the new Spinneys store will offer office-going professionals the option to shop from its deli for their on-the-go meals. The district’s residents will also be able to take advantage of the comprehensive grocery offering with high-quality products sourced from across the world.Currently, within the UAE and Oman, Spinneys is known for its superior offering of fresh produce, made possible by the company’s sourcing strategy, with owned purchasing offices worldwide and direct relationships with farmers and growers. More recently, the group has applied this buying strategy to its broader grocery offering, giving customers an abundance of exclusive products within the food-to-go, frozen, and grocery categories.Spinneys has also successfully partnered with local farmers through initiatives like the Spinneys Farmers’ Club, with the broader goal of assisting with the UAE’s national food security strategy. Similar initiatives can be expected in Saudi Arabia as the group establishes itself within the market.The partnership between The Al-Hokair Group and Spinneys was launched on 2nd March 2022 with the signing of a multi-year agreement. Scoping plans are now underway, and the locations of further stores are expected to be announced in the coming months.
https://adgully.me/post/4534/bkn301-partners-with-cwallet-to-empower-digital-payments-in-mena-region

BKN301 partners with CWallet to empower digital payments in MENA Region

BKN301 Group, a Fintech company offering Innovative Payments and Banking-as-a-Service solutions with a focus on high-growth markets especially in the MENA area, continues its development strategy, fostering its growth in the Middle East, especially in Qatar, where it opened a new branch last July, that will help the company better serve the Arabic Gulf.As part of this growth and as a result of the interest of fast growing countries in innovative payments and financial solutions, BKN301 signed a partnership with CWallet, an award winning Fintech startup, with Payment Service Provider (PSP) licensed from Qatar Central Bank committed in providing financial freedom and inclusion to a growing number of customers. Thanks to this agreement BKN301 provides CWallet with a state-of-the-art platform that will improve the customer experience, increase security and respond to the everchanging needs of people.CWallet's core business is focused on the development of remittance platforms, enabling digital cross-border money transfers and thanks to the partnership with BKN301, the company takes a significant leap forward in the products it offers to its clients, that will be able to monitor, manage and collect their payments, using an innovative gateway, seamlessly integrating with the solutions offered by CWallet.In particular, CWallet will integrate 301pay, the BKN301’s payment gateway available in white-label mode, designed to facilitate not only e-commerce development but also mobile payments in physical stores. With this new integration into CWallet, the advantages for affiliated Qatari merchants are heightened. On one hand, they will have access to manage transactions and have a complete view of business performance thanks to statistics showing real-time collections, payments, refunds and aggregated data on sales volumes. On the other hand, they can receive payments not only through e-commerce but also through physical in-store transactions via the CWallet App, enabling customers to use their wallet for daily expenses and purchases.This completes CWallet's value proposition to its users, expanding its reach not only in remittance payments but also in facilitating payments through a digital wallet at affiliated merchants via the CWallet App.According to the latest report by the Qatar Central Bank, the Fintech sector is expected to bring many tangible benefits to the population and to the economy, as the industry is set to grow by 40 to 50 times the current size by 2027. Qatar is living a strong expansion of its digital payments market, thanks to a great interest in innovative banking services, the total value of digital transactions in the country will grow at a CAGR of 12.4% over the next 4 years, reaching $10.47 billion in 2027 (1).Stiven Muccioli, Founder & CEO of BKN301, says: "This partnership with CWallet represents a new important step in our expansion in Qatar and a testament to the power and adaptability of our modular solutions. Our mission has always been to break down barriers and accelerate the spread of digital payments and innovative financial solutions in high growth markets. A goal that we share with CWallet, committed in providing financial freedom and inclusion, and that together we can reach by bringing new and innovative solutions that can have a real impact on the lives and well-being of the population”.Michael Javier, Founder and CEO of CWallet, says: “We have found in BKN301 a strategic partner able to provide what we were looking for: a cutting-edge solution that could improve the experience we offer, always guaranteeing the greatest security and ease of use on both ends, to clients and merchants. Thanks to this partnership and to the wide range of opportunities that it will bring to us, we are committed in improving the financial well-being and inclusion of many people, allowing users to borrow, save, earn, and invest for their future”.Jordan A. Fabbri, Country Leader BKN301 Qatar, says: “Together with CWallet, we are shaping the future of payment services in Qatar. Through our strategic partnership, we’re unlocking doors to advanced payment solutions, bringing a wave of innovation and international convenience”.
https://adgully.me/post/4533/kwai-appoints-advert-on-click-as-its-advertising-agent-for-the-mena-region

Kwai appoints Advert on Click as its advertising agent for the MENA region

Joyo Technology Pte. Ltd, the owner and operator of the Kwai short-video sharing App, has revealed a contract agreement with ‘Advert on Click’ to manage the promotion and sale of the ad spaces on the Kwai app in the Middle East and North Africa.Under the agreement, ‘Advert on Click’ will Kwai’s media sales to advertisers who want to reach over19 million users in the MENA region.Commenting on the agreement, Fahed Aldeeb, CEO of Advert on Click, said: "Kwai App has witnessed remarkable growth in the number of new users in the MENA region, in addition to a significant increase in the volume of Arabic content pumped by content creators from various Arab countries in different fields.""The Kwai App offers advertisers opportunities of significant impact on users in terms of the timing of display of ads or the ads broadcasting process within the user-targeted content. It also enhances interaction between users and advertisers in a manner that enables advertisers to achieve a greatest return during their advertising campaign on the Kwai App with reasonable cost," Aldeeb added."Advert on Click will market the advertising spaces offered by Kwai App to its network of advertisers on the advertonclick.com platform and through its partnerships with other advertising agencies operating in the MENA region and beyond, with the aim of reaching the largest number of advertisers from different sectors and fields."According to a report released by Statista, in 2021, global spending on social media advertising amounted to nearly $116 billion, with this figure is expected to double to exceed $262 billion by 2028.In 2020, global social media advertising spending per user was $28.30, out of which $22.4 per user was spent on mobile social media advertising, with expectations that mobile advertising spending will rise to more than $33 per user by 2025.
https://adgully.me/post/4532/arabian-automobiles-renews-partnership-with-shabab-al-ahli-for-the-fourth-year

Arabian Automobiles renews partnership with Shabab Al Ahli for the fourth year

Arabian Automobiles, the flagship company of the AWRostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, has announced its continued partnership with Shabab Al Ahli in its fourth consecutive year for the 2023-2024 season. Shabab Al Ahli’s remarkable title victory in the previous season, has set the stage for an exciting journey ahead.To mark the occasion, a signing ceremony under the victorious slogan “We are the champions,” which set the stage for an exciting year ahead, took place in the presence of club representatives, including H.E. Khalifa Saeed Sulaiman; Khaled Abdel Wahid Al Rostamani, the Chairman and CEO of AW Rostamani Group; the Board Members of Shabab Al Ahli Club, H.E Major General Talal Ahmed Al Shanqiti and H.E Hesham Al Qassim, and Michel Ayat CEO of Arabian Automobiles.Also in attendance were Dr. Khalid Al Zahed - Managing Director - Shabab Al Ahli Club and Majed Sultan – the Executive Director of Team Games Sector; Salah Yamout, COO of Nissan of Arabian Automobiles Company and Hussam Baghdadi, Senior Director of Arabian Automobiles Company.At its core, the partnership with Shabab Al Ahli resonates with the vision of the Dubai government to position the emirate as a leading global sports destination. It is also a testament to Arabian Automobiles’ commitment to actively support various national initiatives and organizations, with a particular focus on youth and sports.
https://adgully.me/post/4531/esg-mena-celebrates-one-year-anniversary

ESG Mena celebrates one year anniversary

Dubai, UAE: 21st of Nov. 2023: ESG Mena, www.esgmena.com , the first and only knowledge hub covering the emergence and development of the ESG sector in the MENA, is celebrating one year of delivering expert insights, analysis and knowledge-sharing.Founded to unite ESG stakeholders, thought leaders and innovators in the region and disseminate ESG and sustainability knowledge and practices, the company is dedicated to creating a greener and more equitable future for all. With news stories and features that investigate the most important topics of our times and cover the region's latest innovations, regulations, and business developments, ESG Mena is a comprehensive and independent knowledge hub.Its podcast, video interviews and op-eds feature some of the leading voices in sustainability and ESG, both regionally and globally, to ignite conversation, facilitate knowledge sharing and provide people, businesses, and non-profits with the tools they need to drive forward action in their communities. Further, as a result of its dedication to driving forward climate action, enhancing governance and improving ESG and sustainability literacy, ESG Mena has become the knowledge partner to top-tier events and organisations. Alongside this, ESG Mena has partnered with eminent organisations such as Reuters Events and NADB, the world's number one Arabic news application, after the launch of ESG Mena Arabic in September. As ESG MENA grows, it will continue to be the go-to source for all things ESG and sustainability in the region and will drive forward ESG literacy through supporting education. The company also shared that there are a number of exciting announcements to come in 2024. Sal Jafar, CEO, ESG Mena, commented: "Establishing the Mena's first and only ESG knowledge hub relays the leadership's vision to actively lead the globe's transformation across all metrics of environment, social and governance."Adding: "Forging an engaging ESG ecosystem, bolstering ESG literacy, widening our coverage across the Mena region and continuing to deliver world-class ESG knowledge will be our focus for 2024." 
https://adgully.me/post/4530/pr-arabia-joins-prca-mena-as-a-new-member

PR Arabia joins PRCA MENA as a new member

Dubai – The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the full-service public relations and communications firm PR Arabia, as its latest corporate member.Based in Jeddah, Saudi Arabia, PR Arabia offers media relations, social media management, influencer marketing, and event management services.Founded by professionals boasting over two decades of experience in Public Relations, PR Arabia has established itself as a leading provider of PR services in the Kingdom of Saudi Arabia. The agency is recognized for its forward-thinking approach, commitment to client satisfaction, and a track record of exceeding client expectations.Melissa Cannon, PRCA International Director, said:"We are delighted to welcome PR Arabia as a new member. This collaboration reflects a substantial stride in bolstering the field of public relations within the Gulf Region and reflects our continued growth into Saudi Arabia and beyond. We look forward to working with the PR Arabia team and support their continued growth."Khaled Karanouh, Business Development Manager of PR Arabia, commented:"I am delighted to share that PR Arabia is now a proud member of the PRCA. With our team's experience spanning over two decades in Saudi Arabia, we are confident that we will learn from and contribute significantly to this formidable PR network in the region. We are eager to bring our insights, expertise, and drive to the PRCA community, adding immense value and fostering collaboration.”
https://adgully.me/post/4524/dubais-osn-to-merge-osn-with-streaming-app-anghami

Dubai’s OSN to merge OSN+ with streaming app Anghami

Dubai-based broadcaster OSN is to merge its streaming platform OSN+ with streaming app Anghami after signing a conditional binding agreement. Dubai-based OSN, a subsidiary of Kuwait-listed KIPCO, will inject up to $50 million into Abu Dhabi-based Anghami for a majority stake in the app. The transaction is subject to approvals and is expected to be finalised in early 2024, a Boursa Kuwait filing from KIPCO said Tuesday. The new entity will have more than 120 million registered users, 2.5 million paying subscribers and $100 million in revenue, the companies said in a joint statement. Abu Dhabi-based Anghami received $5 million in investment from Saudi Arabia’s SRMG Ventures, the venture capital arm of Tadawul-listed Saudi Research and Media Group SJSC, in August.Anghami has a number of regional investors including Middle East Venture Partners, Mobily Ventures Holding WLL, with Shuaa Asset Management holding the largest share at 15.55% according to Refinitiv data. 
https://adgully.me/post/4521/a-voyage-of-vision-and-victory-with-assiduus-global-ceo-somdutta-singh

A voyage of vision and victory with Assiduus Global CEO Somdutta Singh

In this exclusive interview, Dr Somdutta Singh, CEO, Assiduus Global, shares her defining moments, the motivation behind becoming an angel investor, and the strategic maneuvers that led to a multi-million dollar exit at the age of 26. Delving into her investment philosophy, she unveils the personal aspects that guide her choices and offers valuable advice to aspiring angel investors. The discussion also sheds light on the patent-pending middleware developed by Assiduus and its profound impact on cross-border e-commerce distribution and supply chain. Singh reflects on the challenges faced in scaling Assiduus and the strategic measures taken to overcome them. She provides insights into Assiduus' remarkable journey, achieving over $300 million in revenue for Fortune 500 companies and SMEs across 20+ countries in 2022. Excerpts:Can you share the defining moments that led you to become an entrepreneur at such a young age?Born into a well-to-do family of doctors in Kolkata, I found inspiration from my father's friends who were marketing executives and businessmen. Witnessing their freedom and work-life balance contrasted sharply with my parents' demanding schedules, working for 36-48 hours at a stretch. Although expected to follow in my parents' medical footsteps, I chose otherwise early on, yearning for a life of choice, exploring the world and improved work-life balance. Determined to break tradition, I became the first entrepreneur in my family. During college, I took on various odd jobs to be financially independent, selling chocolates, distributing marketing flyers, and learning sewing. After completing my education in India, I pursued higher studies in the US, where I translated my experiences into my first venture: an ad-tech firm.In 2018, while scaling D2C private label brands in the US, I recognized the challenges of expanding cross borders. Understanding the uphill battle of selling online, I founded Assiduus Global to address the complex landscape of cross-border e-commerce.Guided by Swami Vivekananda's wisdom - "Take risks in your life. If you win, you can lead! If you lose, you can guide!" - I aspired not just to be a team member but a leader, pursuing my passion and bringing others along on my journey.What motivated you to become an angel investor, and how did you navigate your first multi-million dollar exit at 26?Angel investing, well not just for me, for any investor, I am sure, transcends mere financial gains; it embodies a commitment to giving back. The profound significance of this venture became palpable at the age of 26 when I encountered the reality of my first multi-million dollar exit. This achievement wasn't a business transaction that was separate; it epitomized the culmination of countless nights dedicated to analysing markets, navigating through mistakes, and absorbing invaluable lessons. Each setback became a stepping stone, setting the stage for future triumphs and enriching my journey as an investor and entrepreneur.What criteria do you consider when selecting startups to invest in, and how has your investment strategy evolved over the years?Selecting startups is deeply personal. I look for visionary leaders, innovative solutions, and the potential for genuine impact. Over the years, my investment strategy has evolved, shaped by a deeper understanding of market dynamics, a commitment to adaptability, and a passion for supporting socially responsible and sustainable ventures.Could you share a specific example of a successful investment and the key factors that contributed to its success?This one's tricky. All my investments hold a special place for me. Investments always involve spotting a startup with a unique vision, strong leadership, and a solution that filled a genuine market need. My journey has been marked by shared victories, strategic guidance, and a resilient team that faced challenges head-on, showcasing the transformative power of collaboration.What advice would you give to aspiring angel investors looking to build a successful portfolio?Build a diversified portfolio, stay informed about industry trends, cultivate a strong network, and don't shy away from calculated risks. Learn from failures, and be actively involved in the ventures you support.Can you elaborate on the patent-pending middleware developed by Assiduus and its impact on cross-border e-commerce distribution and supply chain?Assiduus Global Inc. is not just a business venture for me; it's a passion project. The patent-pending middleware is the result of a collective vision to revolutionize cross-border e-commerce. Seeing Fortune 500 corporations and international SMEs expand globally is not just a statistic; it's the tangible outcome of dedication, innovation, and a belief in transformative technology. Additionally, Assiduus Global Inc. also offers global shopify fulfillment services through their advanced end-to-end distribution and supply chain platform, powered by exclusive and patent-pending technology. In collaboration with an impressive portfolio of over 100 brands, they rank among the select few PAT-positive companies. Since its inception, the company has seen remarkable growth of over 2000% and has been ranked No. 8 in Deloitte's list of rapidly emerging tech-enabled enterprises.What challenges did you face in scaling Assiduus, and how did you overcome them?Scaling Assiduus posed funding challenges, particularly as a woman-founded business. Overcoming this hurdle involved strategic partnerships, effective fundraising efforts, and showcasing the company's potential.How did Assiduus achieve over $300 million in revenue for Fortune 500 companies and SMEs across 20+ countries in 2022?Crossing the $300-million revenue mark for Assiduus wasn't just a business milestone; it was the result of hard work from a very very resilient team, innovative technology, and a commitment to client success that's deeply personal. Our end-to-end distribution platform isn't just about transactions; it's about facilitating dreams on a global scale.With over 40 prestigious awards, which recognition holds the most personal significance for you, and why?The Champions of Change Award holds personal significance, acknowledging my commitment to social development in India. Other honours, such as being recognized among India's most influential women innovators and receiving the IEEE-UN Women Impact Entrepreneur Award, highlight the multifaceted impact of my work.
https://adgully.me/post/4529/dubicars-to-tailor-engagement-flows-using-smart-tools-offered-by-moengage

DubiCars to tailor engagement flows using smart tools offered by MoEngage

DubiCars, UAE’s fastest-growing online car market for buyers and sellers has partnered with MoEngage, a marketing automation and customer engagement platform.Established in 2014 and relaunched in 2018, DubiCars has more than 900 showroom partnerships who list their cars on the web and mobile apps. Using the capabilities of MoEngage, the brand plans to drive engagement across both these channels.“To put very simply, meaningful customer engagement in our business is one that results in leads for our clients and brand recognition for us. From a broader perspective, we want to be recognized as the one-stop-shop for all things automotive related — research, purchase, sale, news, videos, reviews and more”, said Craig Stevens, CEO, DubiCarsWith UAE being a unique market with an expat population, the online brand has been focusing on catering to a diverse audience and reaching out to communities in a tone of voice that makes sense to them. This is one of the many areas where MoEngage will help DubiCars.Additionally, with smart tools and depth of features of MoEngage, DubiCars will be able to tailor the best engagement flows. “We’re in the initial phases of campaign and flow-building but are confident that these tools will enable the right forward communication and engagement mix, in turn improving our core metrics alongside customer experience.” Craig Stevens, CEO, DubiCarsDubiCars along with MoEngage will look to improve upon sessions, leads, and listings per user. DubiCars is also expecting an accelerated usage and adoption of new features, and creating feedback loops for improved advocacy.“We are stoked to be the proud partners of DubiCars. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said  Sweta Duseja, Director of Customer Success at MoEngage.DubiCars joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 
https://adgully.me/post/4528/saudi-arabia-launches-the-human-capability-initiative

Saudi Arabia launches the human capability initiative

Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and the Chairman of the Human Capability Development Program Committee, one of Saudi Arabia's Vision 2030 Realization Programs, the first edition of the Human Capability Initiative) HCI (will be held during the period 28-29 February 2024, at King Abdulaziz International Convention Center in Riyadh.Under the theme of "Future Readiness", HCI will bring together over 6000 experts, decision makers, and more than 150 international keynote speakers from government, private and non-profit entities, and think tanks from over 50 countries to explore impactful dialogues, create synergies and seize opportunities for human capability development worldwide.HCI will focus on how to strengthen the human capability development ecosystem, promote innovative policy design and creative solutions, and showcase success stories of human capability development and its impact on economic growth. This collective effort will contribute to a sustainable global agenda that pioneers solutions for human capabilities across all age groups, and sparks initiatives that proactively anticipate the challenges of tomorrow and help shape a promising future for all.His Excellency the Minister of Education, Chairman of the Executive Committee of the Human Capability Development Program, Mr. Yousef Al-Benyan, said: "The conference is the first of its kind global cooperative platform to catalyze international collaboration, enrich global dialogue in human capability development, and contribute to the development of human skills and a prosperous global economy." He added: "the conference will discuss challenges facing human capabilities development in light of global changes, and the most important skills required in the future global labor market, in addition to the impact of rapid developments in the digital and economic fields on human capabilities".Furthermore, His Excellency stated: "Topics addressed at HCI are of vital importance in driving new conversations on shaping policy, collaboration, and private-public-third sector partnerships and investment at a global level in developing human capabilities. This will contribute to building strong and flexible economies to meet future challenges".For further details, visit HCI website: https://humancapabilityinitiative.org- HCI Website: https://humancapabilityinitiative.org- HCI social media:@HCI_KSA (Twitter, Instagram, YouTube, LinkedIn, TikTok)HCIKSA (Facebook)
https://adgully.me/post/4518/satya-nadella-fine-with-sam-altman-rejoining-openai

Satya Nadella fine with Sam Altman rejoining OpenAI

Microsoft CEO Satya Nadella on Monday indicated his openness to Sam Altman rejoining OpenAI, despite an earlier announcement that Altman would join Microsoft's artificial intelligence innovation division. Nadella is fine with either option, for, he thinks that the decision ultimately rests with the OpenAI board, management, and employees. The recent upheaval at OpenAI saw Altman's abrupt firing, leading to protests from employees and the resignation of OpenAI's president, Greg Brockman. Microsoft, a significant investor in OpenAI with a $13 billion stake, announced Altman's hiring, contributing to a surge in Microsoft's stock.However, reports surfaced suggesting Altman was contemplating a return to OpenAI. Nadella underscored Microsoft's commitment to both OpenAI and Altman, irrespective of the specific configuration. He expressed the desire for Altman and Brockman to find a suitable professional home. Nadella acknowledged the need for changes in governance at OpenAI, reflecting on the fluid leadership situation. While affirming Microsoft's commitment, he hinted at the necessity for adjustments in the organization's structure.In a separate interview on Kara Swisher's "On" podcast, Nadella was non-committal about Altman potentially becoming the CEO of Microsoft in the future. He emphasized the wealth of capable individuals who could assume the CEO role at Microsoft, maintaining a cautious stance on the matter. The unfolding events underscore the intricate dynamics between OpenAI, Microsoft, and the key figures involved, hinting at potential shifts in the landscape of AI and innovation.
https://adgully.me/post/4527/dubai-marketing-agency-reach-unveils-talent-management-division

Dubai marketing agency Reach unveils talent management division

Dubai-based boutique marketing agency, Reach has announced that it has launched its new talent management division, offering professional and tailored representation for both local and international influencers, celebrities and personalities.Since its launch in 2022, Reach has been making waves in the industry providing PR, social media, photography and media services to brands across the region including KSA, Qatar, Lebanon and Kuwait. Coining the motto “The World’s Within Reach” the company embodies the spirit of elevating brands to their fullest potential and connects them with their ideal audiences across various lifestyle categories.Reach has kick-started the new division with the lucrative signing of ICF life coach, CBT specialist and lifestyle influencer, Lynn Laz. Boasting more than 100,000 Instagram followers, Laz uses her platform to raise awareness for important taboo topics in the Middle East including eating disorders, diet mentality, media and body image issues. Communicating in both Arabic and English the accredited life coach appeals to a mass audience, globally. Ihab Ghazal, Founder and CEO of Reach, said: “Launching our talent management arm was inevitable to take us to the next level and separate us from the start-up marketing agencies. Signing with the incredible Lynn Laz as our first talent was a perfect match as her path has been inspirational on a professional and personal level and we can’t wait to help nurture and grow her public profile. Our rapid extension plans look to develop this new sector of the company through selectively signing more talents who represent our ethos.”Lynn Laz, ICF PCC Life Coach and influencer, commented: “After working several times with Reach and seeing the fundamentals of the way they work, I was so excited to sign exclusively with them and become part of the family. I’m looking forward to a strong partnership.”
https://adgully.me/post/4523/winner-of-the-motogp-qatar-airways-grand-prix-2023

Winner of the MotoGP Qatar Airways Grand Prix 2023

Qatar Airways, the Title Sponsor of Qatar MotoGP™, congratulated Fabio Di Giannantonio on his first victory at the MotoGP Qatar Airways Grand Prix 2023 in Doha on Sunday, 19 November. The airline extended cheerful congratulations to the second and third place winners, Francesco Bagnaia and Luca Marini respectively, celebrating their remarkable achievements on the world-class Lusail International Circuit.Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al Meer, delivered the Winning Riders Trophy to Fabio Di Giannantonio, and the Winning Constructor Award to Gresini Racing for their outstanding performance, alongside cabin crew members, in an exhilarating conclusion to the MotoGP Qatar Airways Grand Prix 2023.Qatar has recently emerged as a prominent hub for motorsport events, hosting an impressive array of international racing competitions and shows. Its state-of-the-art facilities, including the world-renowned Lusail International Circuit, have made Qatar a magnificent destination for motorsport enthusiasts and professionals alike. The country has committed to investing in cutting-edge infrastructure and help fans travel to the country via Qatar Airways’ extensive network of over 160 destinations. The airline’s unique and exclusive travel packages, and its award winning-hub, Hamad International Airport, have positioned Qatar as a prime destination for Formula 1®, MotoGP, and various motorsport events.
https://adgully.me/post/4522/spica-media-intelligence-huawei-technologies-unveil-media-partnership

Spica Media Intelligence, Huawei Technologies unveil media partnership

Spica Media Intelligence and Huawei Technologies Co., Ltd. have unveiled a groundbreaking media partnership at the Abu Dhabi National Exhibition Centre during the World Media Congress. This collaboration represents a significant advancement in media technology, with a focus on television broadcasting quality monitoring.Key highlights of the partnership and featured technology include:1. Media Cooperation:The collaboration aims to promote media cooperation at the World Media Congress, concentrating on presenting cutting-edge technology in television broadcasting quality monitoring. This technology, developed by Spica Media Intelligence, is showcased through Huawei's "Broadcast quality control system."2. Technology Display:Huawei will showcase Spica's advanced technology, highlighting innovation in television broadcasting quality monitoring. The "Broadcast quality control system" streamlines the monitoring and recording process of signal strength and broadcast quality for television channels transmitted via satellite or OTT platforms.3. Achievement for Regional Companies:Spica's CEO, Mr. Bahaa Qasim, sees this partnership as a significant achievement for regional companies, demonstrating their ability to develop advanced technologies recognized by international giants like Huawei.4. Real-Time Monitoring:The Spica-developed system enables real-time monitoring and recording of signal strength and broadcast quality, facilitating quick reactions to interruptions. Automatic alert messages are sent during interruptions, making it a crucial tool for media institutions and regulatory agencies.5. Enhancing Media Quality:The system is considered an effective tool for improving the quality of services provided by media institutions. It supports regulatory agencies in monitoring the media with ease, professionalism, and high accuracy, helping them achieve their objectives in the media sector.6. Database and Reports:The system provides a substantial database for generating diverse, comprehensive, and informative reports. This feature aids in making informed decisions based on variables in the world of television broadcasting and OTT platforms.7. Weather-Resistant Devices:Utilizing devices secured against weather conditions, the system ensures service continuity unaffected by prevailing weather conditions. This enhances the reliability and continuity of monitoring services.8. MediaInsight360:In addition to the partnership announcement, Spica introduced "MediaInsight360" at the Gulf International Information Technology Exhibition (GITEX). This innovative service in comprehensive media monitoring is showcased on its platform during the World Media Congress.The collaboration between Spica Media Intelligence and Huawei symbolizes the synergy between regional expertise and global technology giants, contributing to advancements in media monitoring and broadcasting quality control.
https://adgully.me/post/4520/record-attendance-and-international-participation-at-beautyworld-me-announced

Record attendance and international participation at Beautyworld ME announced

A record number of visitors experienced the largest and most successful edition of the region’s largest international trade fair for the beauty and wellness industry at Beautyworld Middle East 2023. Organisers Messe Frankfurt Middle East have revealed the highest number of attendance and participation numbers for this year's Dubai World Trade Centre (DWTC) event which took place between 30th October – 1st November 2023.Held across 15 halls, with awards, competitions, conference insights and the ultimate opportunity for local and international suppliers, brands, businesses and beauty professionals to network and explore, Beautyworld Middle East 2023, has again cemented its position as the region’s biggest, and globally significant industry trade show by increasing visitor numbers by over 23% on the previous year, welcoming over 65,000 people over the three day event.The growth in international participation from both visitors and exhibitors highlights the GCC region as a significant growth driver in the global beauty and wellbeing industry with the MEA’s beauty and personal care market projected to reach $47 billion by McKinsey & Company by 2027, the region is attracting interest from key industry players around the world“Again, Beautyworld Middle East has proven itself as the industry's chosen chosen platform for connection, inspiration and global trade opportunities” said Flyn Roberts, Portfolio Director at Messe Frankfurt Middle East, organisers of Beautyworld Middle East 2023 “ Visitor numbers this year have surpassed even our own projections, and it is especially encouraging to witness the growth in international participation, with a 33% increase in attendees from the Asia Pacific region and 28% from both the Americas and the GCC. A combination of quality, insight, opportunities and a global interest in the Middle East as a key industry driver for products, services and innovation motivates us towards delivering bigger and better shows in future editions of Beautyworld Middle East” continued Roberts.International participation across all show sectors has proven fruitful for those exhibiting from across the world, with those keen to enter the regional market as a key driver .Riding the wave of interest in Korean beauty, 37 companies participated through the Gyeonggi Province Economic and Science Promotion Agency and enjoyed 597 consultations (USD 13.72 million) and 523 contract promotions (worth USD 9.293 million).Tamara Bakir, CEO and Co-founder of US based Manifest Cosmetics chose Beautyworld Middle East for the company’s regional launch - she says “ The show has been an incredible experience for Manifest Beauty, the opportunity to introduce our products to the local market, receive feedback and research from peers and professionals from around the world has been amazing”Pakistan based Soneri Care exhibited alongside 35 other companies from the country. Marketing Manager Bisma Khan said “Meeting our clients from many different countries at Beautyworld Middle East and introductions to new markets are the highlight for us, and presents great business opportunities - we hope to participate again for years to come”Beautyworld Middle East included pavilions from Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, the United States and others countries that showcased fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail and packaging products and services.Show highlights included the return of the Next in Beauty Conference with a keynote by Emirati skincare entrepreneur Salama Mohamed, the Front Row by Nazih Group stage saw engaging and entertaining demonstrations from global educators and artists across hair, skincare, nails and beyond, alongside the Nail It! competition. A chance to celebrate the top people and products of the beauty and wellness industry was held at the Beautyworld Middle East Awards, held on day two of the exhibition in a gala event, having received over 500 nominations across 16 categories for 2023, seeing Ali Asgar Fakhruddin, CEO of Sterling Perfume Industries recognised for his lifetime achievement across his 40 year career in the regional fragrance industry.The opportunity to become the ‘Signature Scent’ of the 2024 show saw 15 international fragrance houses take part in the annual competition where visitor votes were counted to crown Jean-François Thizon, Perfumer at Parfex the winner with his unique ‘Golden Light’ selected as the official scent for Beautyworld Middle East.Beautyworld Middle East attendees are promised an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. The 28th edition will be held at DWTC from October 28th to 30th, 2024.
https://adgully.me/post/4519/gcc-consumers-prioritize-sustainability-willing-to-pay-premium-bain-company

GCC consumers prioritize sustainability, willing to pay premium: Bain & Company

In light of growing environmental concern driven by extreme weather, new research from Bain & Company shows more than 60% of businesses in the GCC region are currently off track to achieve their sustainability goals. The study emphasizes the pivotal role of technology, policy, and behavior change in achieving sustainable practices. An increasingly environmentally conscious base of consumers and employees in the GCC may prove instrumental in steering business towards their sustainability targets.Bain & Company published in November a major new study exploring the top sustainability concerns for business leaders, their customers, and their employees.“With the upcoming global focus on the region with COP 28 and the potential implications from this critical gathering, it is critical the CEO’s and Sustainability Plans in the corporate sector take centre stage in the next phase of the world’s transition. Our global report on the topic is grounded on the philosophy of Visionary Pragmatism in this path for executives to adopt as they are navigating taking the global ambitions and translating them into the day-to-day functioning of their respective companies” said Akram Alami, Middle East Partner at Bain & Company.To get a broad sense of environmental concerns around the world, Bain surveyed 23,000 consumers. The results underscore the growing urgency of sustainability topics. Some 64% of people reported high levels of concern about sustainability. Most said their worries have intensified over the past two years and that their concern was first prompted by extreme weather. Surprising truths about consumersBain’s research reveals several surprising truths about consumers, dispelling some common misperceptions. Among them, the ideas that consumers won’t pay more for sustainable products and that consumer behavior is fixed. Baby boomers are often just as concerned as Gen Z. Many companies have long viewed younger consumers as more focused on sustainability than their older counterparts, but the reality is not as clear-cut. For example, 72% of Gen Z consumers and 68% of boomers globally are very or extremely concerned about the environment, but in countries as diverse as India, France, and Japan, boomers are more concerned. Consumers are recommending brands if they are supporting social causes. As concerns grow, consumers are looking to make environmentally sound choices - 82% of consumers in Europe, the Middle East, and Africa are likely to recommend a brand after learning that it supports a social cause. Consumer behavior can change more quickly than many companies anticipate, with external factors such as government regulation heavily influencing the market. China began offering financial incentives on electric vehicles in 2009; now 19% of Chinese consumers report driving an electric car, compared with 8% of consumers globally. In England, the use of single-use supermarket plastic bags has fallen 98% since the government began requiring retailers to charge for them in 2015. Similarly, in the UAE, the recent imposition of charges on plastic bags in supermarkets has swiftly prompted a notable reduction in their usage, showcasing the significant impact of government initiatives on shaping consumer behavior. There is a disconnect between what consumers want and what most companies sell. Worldwide, 48% of consumers consider how products are used when thinking about sustainability. These consumers are more concerned about how a product can be reused, its durability, and how it will minimize waste. In contrast, most companies sell sustainable goods based on factors such as how they are made, their natural ingredients, and the farming practices deployed. These factors cause many consumers to conflate “sustainable” with “premium.” One result of this disconnect: Nearly half of all developed-market consumers believe that living sustainably is too expensive. By comparison, roughly 35% of consumers in fast-growing markets believe this.Consumers struggle to identify sustainable products and don’t trust corporations to make them. In Bain’s survey, 50% of consumers said sustainability is one of their top four key purchase criteria when shopping. Yet they may be making decisions based on misconceptions. When asked to determine which of two given products generated higher carbon emissions, consumers were wrong or didn’t know about 75% of the time. Consumers say they rely most on labels and certifications to identify sustainable products, yet most were unable to accurately describe the meaning behind common sustainability logos, such as organic production or Fairtrade. A lack of trust in corporations compounds the issue. Bain found only 28% of consumers trust large corporations to create genuinely sustainable products, compared to 45% who trust small, independent businesses.Four critical areas of focus for companiesThe momentum behind sustainability and dynamic shifts in consumer behavior have profound implications for any company. Bain sees four critical areas of focus.Devise a future-proof and flexible strategy. Few companies plan beyond the typical 3-year strategic planning window, and even those that do look out 5 to 10 years tend to focus on expectations for technology adoption. These plans fail to fully consider two other factors that move just as rapidly and with as big an impact: regulations and consumer behavior.Acknowledge a fragmented consumer base. Companies need to deaverage consumers and innovate products and design propositions that appeal to different segments— local markets, consumers with different definitions of sustainability, and consumers with a range of purchasing motivations.Test and learn to determine what works—and repeat. In such a fluid environment, companies can lean aggressively on marketing experimentation, using digital tools to quickly test the sustainability messages that resonate with different segments and adapt accordingly. It’s a way to help consumers gain enough clarity to make decisions that are consistent with their values.Get out in front of regulations. As we’ve seen throughout the world, government policy inevitably becomes a huge contributor to changing consumer behavior. Across all industries, companies need to be at the forefront of helping to shape the regulations affecting their business. A company’s ability to anticipate policy shifts and build future-proof portfolios will help determine whether it can outpace competitors.Upskilling employees to rise to the challengeBain found 75% of business leaders believe they have not embedded sustainability well into their business. The instinct of many CEOs is to prioritize external hiring to address all skill gaps, including in sustainability. Bain advocates for addressing sustainability’s challenges through a combination of smart upskilling and cultivating a learning mindset.A new Bain survey of 4,700 people found 63% felt different skills and behaviors would be required for their company to execute on its ESG ambition or strategy. Yet only 45% of nonmanagers said their employer offers the reskilling and upskilling opportunities that would enable internal mobility.Despite almost every CEO saying they have a talent problem, few companies have defined what it means to be a great employer. In Bain’s recent survey, 44% of respondents said it is easier to find a better opportunity outside of their company than within it.Bain is leading by example on this cause. The firm has committed to cultivating a growth mindset in its team, partnering with 12 world-class universities—including MIT, HEC Paris, and Melbourne Business School—to upskill its employees on ESG. To date, its consultants have completed over 17,000 hours of ESG training through the program. 
https://adgully.me/post/4513/mastercard-partners-with-areeba-to-enable-modern-payment-platforms-for-fintechs

Mastercard partners with areeba to enable modern payment platforms for Fintechs

Beirut, Lebanon: Mastercard has entered a long-term strategic collaboration with areeba, a leading payment processing service provider in the Middle East, to bring new Mastercard Card-as-a-Service (CaaS) and Bank-as-a-Fintech (BaaF) propositions to their markets.The enablement program will provide Mastercard products and services to fintech companies and non-banking financial institutions by building ready-to-market hubs in selected Arab countries, spanning from Levant to North Africa. “Our partnership with Mastercard will provide new market segments and demographics access to Mastercard products, services, and relevant benefits. These will be available as light-touch, off-the-shelf propositions with subscription and pay-as-you-grow pricing scheme that can be launched in weeks instead of months. We are proud to contribute to advancing payment solutions in the countries where we operate, and in partnership with Mastercard,” said Maher Mikati, CEO, Areeba. “At Mastercard, we view payment modernization as one of the top priorities in providing market-ready services and platforms that help deliver innovative offerings to consumers. We streamline dependencies by offering out-of-the-box digital solutions that can be implemented at a fast pace and following local regulations and compliance mandates. With its strong technical capabilities and digital-ready enablement, areeba is our ideal strategic processing services partner in the Arab world,” said Gaurang Shah, Executive Vice President, Product and Engineering, Eastern Europe, Middle East and Africa, Mastercard. This partnership will bring unprecedented benefits to a wide range of stakeholders. Financial institutions will be able to introduce new products to the market without worrying about any technology and business operations readiness. Fintech companies can expect faster time to market by solving obstacles of BIN sponsorship and Mastercard digital first issuing assets access, through Areeba. Meanwhile, consumers will enjoy easy access to bundled digital financial products, such as youth and family banking. This collaboration also extends its support to governments by assisting with on-soil mandates and serving the community by launching new products aimed at enhancing financial wellness and educational apps for the young generation. It creates a one-stop shop for such services.
https://adgully.me/post/4514/gymnation-the-uaes-leading-gym-operator-announces-management-buyout

GymNation, the UAE’s leading gym operator, announces Management Buyout

Homegrown UAE fitness brand, GymNation, has proudly announced a management-led buyout of all equity held by previous investor, JD Gyms. The deal, backed by Tricap Investments and Ruya Partners, sees the GymNation founders and management team, Loren Holland, Frank Afeaki and Anthony Martland, become significant majority shareholders in the business they founded back in 2017.Tricap Investments is a diversified principal investment group with offices in Washington D.C. and Dubai, specialising in the execution of both direct and fund investments, and private equity transactions.Ruya Partners is an independent private credit firm based in Abu Dhabi whose investor base includes institutional funds from the GCC including UAE sovereign-backed Abu Dhabi Catalyst Partners, a joint venture between Mubadala Capital and Alpha Wave Global, and Jada Fund of Funds, a subsidiary of Saudi Arabia’s Public Investment Fund (PIF).Since its launch, GymNation has delivered on its mission of making fitness more affordable and accessible for the UAE population, and has rapidly grown from a single gym start-up into the UAE’s leading gym operator with 12 gyms and over 60,000 members.Having been voted “The Best Gym in the UAE” on Virgin Radio’s The Kris Fade Show for the last 2 years running, and with over 40,000 five-star Google reviews, GymNation have cemented their position within the UAE as “The People’s Gym” and are now set to replicate this success across the GCC.Loren Holland, Founder & CEO, GymNation commented; “This management buyout is another exciting chapter for GymNation, and with the support and backing of Tricap Investments and Ruya Partners we are perfectly positioned to accelerate the growth of GymNation across the GCC. Within the coming weeks, we will be announcing our first six Saudi Arabian locations, a further four more UAE sites, as well as company formations in Qatar, Bahrain and Kuwait. GymNation has pioneered the democratisation of health and fitness across the UAE, which prior to our launch was recognised as the 2nd most expensive market in the world to own a gym membership. Now it’s time for us to have the same impact across other GCC markets.”The innovative structure of the deal has allowed GymNation to launch a trailblazing Equity Incentivisation Scheme for the wider management team, aimed at attracting and retaining world-class talent, through rewarding, incentivising and aligning, key members of the team with direct equity in the business.Frank Afeaki commented; “On the day of signing the deal, 15 GymNation management team members also signed their own documentation to become shareholders in the business, I am proud that we are able to reward the team in a way that no others within the industry do and have them as shareholders alongside myself, Loren and Ant.”Ant Martland added: “We have an exceptional management team, supported by significant ongoing investments into key technology and systems that are going to place GymNation at the forefront of the fitness industry. It’s still very early days in our growth story, and the whole team couldn’t be more excited, and motivated, to rollout GymNation across the region.”The management team were advised by James Wigglesworth at Orca Capital (Corporate Finance) who will also join the board as a Non-Executive Director at completion, DLA Piper (Legal), Tatsu Partners (Debt Advisory) and PwC (Financial, Tax and Commercial Vendor Due Diligence).
https://adgully.me/post/4515/dusit-thani-dubai-appoints-ms-esther-openio-as-human-resources-manager

Dusit Thani Dubai appoints Ms. Esther Openio as Human Resources Manager

Dubai:– Dusit Thani Dubai proudly announces the appointment of Ms. Esther Openio as the hotel's new Human Resources Manager. With a distinguished career and proven expertise in human resources, Ms. Openio brings a wealth of experience to the team, positioning her as a pivotal asset in steering the hotel's HR strategies towards success.Ms. Openio’s professional journey boasts notable achievements in fostering positive company culture and spearheading talent acquisition and development initiatives. Her proficiency spans various HR domains, including talent acquisition, performance management, and employee engagement, aligning seamlessly with Dusit Thani Dubai's commitment to cultivating a positive work environment.With a career spanning renowned hospitality chains including Marriott, Millennium, Accor, and Rotana Hotels, Ms. Openio brings a wealth of experience to the field of Hospitality. Her adept skills have consistently manifested in the creation of environments that harmonize HR strategies with overarching business objectives.In alignment with Dusit Thani Dubai's commitment to sustainability and employee well-being, Ms. Openio's appointment is part of the hotel's ongoing efforts supported by Dusit International's Tree of Life Program. This program reflects the hotel's dedication to fostering a nurturing and sustainable work environment.Expressing enthusiasm about Openio’s appointment, Mr. Kishore Sathar, Director of Operations at Dusit Thani Dubai, remarked, "We are thrilled to welcome Ms. Esther Openio as our new Human Resources Manager. Her wealth of experience and impressive track record make her the ideal candidate to lead our HR initiatives and contribute to the overall success of Dusit Thani Dubai." Ms. Openio's arrival signifies a strategic move for the hotel, emphasizing its ongoing commitment to prioritize the development and well-being of its diverse workforce.
https://adgully.me/post/4516/48-of-people-in-uae-are-likely-to-send-more-cross-border-payments-in-2024

48% of people in UAE are likely to send more cross-border payments in 2024

Dubai, UAE: Mastercard’s Borderless Payments Report 2023 reveals that 48% of people in the UAE expect to send cross-border payments more frequently in the next 12 months, while 36% are likely to receive more cross-border payments in the same period.Globally, the report indicates that two in five (40%) senders and half of receivers intend to use cross-border payments more frequently over the same period, while approximately half plan to increase the value of their transactions.The findings from Mastercard’s third Borderless Payments Report draw on the views of over 11,000 consumers and small businesses across 15 markets in the Americas, Europe, the Middle East, Africa and Asia.The report results show that lower fees, speed and a simple process are the key factors for people in the UAE when choosing a brand or company to use for cross-border payments. According to the report, over half (53%) of respondents in the country said lower fees for sending and receiving money were crucial, while 52% expressed a preference for delivering funds quickly, and 41% were seeking a simple remittance process.“The UAE is home to a sophisticated community of consumers and businesses that rely on cross-border payments to support their everyday needs. Our latest findings show that these payments continue to play a vital role for many across the country, with our research highlighting the importance of affordability and speed to those we serve. We remain committed to leveraging our advanced portfolio of solutions to provide the UAE population with fast, seamless, cost-effective and secure remittance services,” said Gina Petersen-Skyrme, VP and Country Business Development Lead, UAE & Oman, Mastercard.At a time when digital transformation and the digitization of financial services has placed an emphasis on greater security, 33% of UAE respondents stressed the importance of keeping personal information secure, while 24% called for fraud protections to be in place.In terms of the growth of the small and medium enterprise (SME) sector in the UAE, the research also reveals that 80% of SMEs in the country are actively planning to do more international business in the future. The majority – 96% – of small businesses are using more international suppliers and services than they were 12 months ago.Notably, 82% of SMEs in the UAE use an app to make cross-border payments — the fourth-highest percentage across the markets surveyed. This number shows the highest growth among all countries participating in the research – up 27% compared to 2021.Mastercard’s technology and innovative solutions enable its customers to move money and data quickly and securely, both domestically and internationally. The company’s suite of remittance-related products enables payments using its global network to be delivered to bank accounts, digital and mobile wallets, cards and cash-out locations across more than 180 countries and 150 currencies. In total, these services provide senders with access to more than 90% of the world's banked population and in near real time to more than 50 markets.The full Mastercard Borderless Payments Report 2023 is available here.
https://adgully.me/post/4517/dubai-chamber-of-commerce-members-exports-re-exports-surge-to-aed-210-billion

Dubai Chamber of Commerce members' exports, re-exports surge to AED 210 billion

DUBAI: Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has achieved significant growth in memberships during 2023. A total of 48,616 new member companies registered between January and September this year, representing an impressive year-over-year (YoY) increase of 42.9% compared to the 34,029 that joined during the corresponding period in 2022.The strong growth underlines Dubai’s attractiveness among both companies and investors, as well as the emirate’s growing reputation as a leading global business destination. This was also reflected in the total value of exports and re-exports of member companies, which reached a total of AED 210 billion with 544,538 certificates of origin issued from Q1 - Q3 2023.In addition, 3,209 ATA Carnets were issued and received for goods and commodities with a combined value of AED 3.3 billion during the nine-month period, compared to 2,919 ATA Carnets with a value of around AED 1.5 billion during Q1 - Q3 2022. The value of ATA Carnets received recorded a remarkable YoY growth of 123.6%.Commenting on the chamber’s strong performance, Abdul Aziz Abdulla Al Ghurair, Chairman of Dubai Chambers, said: “I am delighted to see Dubai Chamber of Commerce making headway in improving Dubai’s favourable business environment, enhancing its advocacy efforts, and supporting our members to thrive while driving the export and re-export market. We are the voice of the business community in Dubai and remain committed to empowering our members to contribute towards achieving the emirate’s growth ambitions. We will continue to work in tandem with the government as we advance on our journey towards the objectives of the Dubai Economic Agenda (D33).”As part of its continuous efforts to support the interests of the business community, Dubai Chamber of Commerce reviewed a total of 94 draft laws in cooperation with Business Groups during the first nine months of the year. The number of mediation cases received by the chamber reached 103.The chamber’s Business Relations Department arranged over 180 meetings with representatives from Business Groups and Councils between January and September, including 20 advocacy sessions aimed at shaping Dubai’s favourable business environment. The department also successfully organised 41 Annual General Assembly events for Business Groups and Councils. More than 2,100 attendees benefited from 24 workshops, events, and webinars organised by the department. In addition, a total of 103 meetings were held with key stakeholders and partners to explore opportunities to serve the business community.As part of its efforts to achieve its strategic priority of improving the business environment in the emirate, Dubai Chamber of Commerce also launched the ‘Business Sectors Platform,’ which offers an innovative package of services designed to empower Business Groups and Business Councils and enhance the effectiveness and efficiency of their activities.The Dubai Centre for Family Business, which was established in May with the goal of ensuring the growth and sustainability of family businesses in the emirate, has successfully launched a number of programmes and initiatives. By the end of Q3 2023, the centre had completed 30 family visits and rolled out two educational certification programmes for family members and advisors. A total of 18 advisors enrolled in the Family Business Advisory certification programme during this period. The centre also concluded two sessions in its Governance Series programme with the participation of 62 family business representatives. In addition, the centre recorded more than 450 downloads of education toolkits and publications between May and the end of September.Dubai Chamber of Commerce seeks to facilitate and improve the ease of doing business in the emirate, while delivering value-added services and serving as a bridge between Dubai’s dynamic business community and the government. A total of 46 country-specific Business Councils and 105 sector-specific Business Groups currently operate under the chamber’s umbrella.
https://adgully.me/post/4500/houda-tohme-on-her-22-years-at-havas-media-a-journey-of-growth-and-innovation

Houda Tohme on her 22-years at Havas Media: A journey of growth and innovation

Houda Tohme has had a remarkable 22-year career in media and marketing, with her journey at Havas Media Middle East beginning in 2006. Over the years, she has demonstrated unwavering dedication and passion in her field of expertise. Notably, she has played a pivotal role in the impressive growth of Havas Media, leading the planning team with pride. Throughout her career, she has worked with prestigious brands such as Chanel, Puig, Coty, and Kia.In 2019, Houda Tohme achieved the position of Managing Director and later assumed the role of CEO at Havas Media, marking more than 13 years of invaluable service with the group. As an integral member of the management team, she oversees the media operations across the region. Her leadership reinforces the agency's mission to bring people and brands together through meaningful connections.In this exclusive interview with Adgully Middle East, Houda Tohme, CEO of Havas Media, reflects on her journey with the company and sheds light on the significant progress made by women in the Middle East. Her rise from leading the planning team to the highest executive positions is a testament to her commitment and substantial contributions to the company's growth. Excerpts:Could you please describe your professional journey and share what or who inspired you to reach your current position?In 2002, my media journey started in Dubai as a media planner. Over the years, I've worked with diverse clients, ranging from FMCG giants to luxury brands. I began as a Media Manager at Havas with a team of no more than 10 people. I was able to play an active role in growing the agency into a team of 250+ professionals across five GCC markets, making us one of the top five agencies in the region.I am very fortunate to be part of an organization that doesn’t just recognize the dedication of its employees but actively nurtures their potential. This approach not only motivates the workforce but also demonstrates the agency's commitment to fostering individual growth and empowering each team member to achieve their utmost potential.In your role as CEO of Havas Media, what are your main responsibilities, and what can you tell us about your experience with the organization over the years?My priority has always been and will always be my team, the heart and soul of our organization. We take pride in our unique culture rooted in integrity, transparency, and collaboration. I lead a skilled team, many of whom have been with us for over a decade, seamlessly embodying our values. I focus on business development for growth and client retention, highlighted by the most recent successful partnerships like Nakheel, Aujan, and LG Electronics. And I also oversee refining our product, and ensuring it stays ahead of the curve across the region.What are your thoughts on women's empowerment in the Middle East, and how have you observed changes in this regard over the past decade?The region has made significant progress in promoting women's rights and opportunities for their advancement. The UAE serves as an exemplary model for women's empowerment for the entire Middle East. With a strong belief in the pivotal role of women in society, the UAE boasts a thriving community of women entrepreneurs who own thousands of businesses valued at AED60 billion1. Women in the UAE also occupy two-thirds of public sector positions, including 30% in senior leadership roles2, and an increasing number in ministerial roles.Remarkably, since 2018, Saudi Arabia has implemented substantial changes to champion the empowerment of women in the kingdom as part of the overarching societal reforms undertaken for vision 2030. Moreover, the percentage of Saudi adults actively participating in the economy has risen to 51.5%, with more than two million men and women now engaged in the private sector3. The first Arab woman to go on a space mission is a Saudi national, further highlighting KSA’s commitment to breaking new frontiers and advancing gender equality. These developments underscore the broader recognition of women's contributions throughout the Middle East and I believe we should all be proud of that.Being a media expert, what can you say about the new media marketing strategies adopted by Havas in the UAE?Our distinguished ‘village model’ is fundamentally client centric with creativity, innovation, and agility serving as the core pillars of our offering. This unique model allows us to offer tailored, flexible solutions based on our clients' ever-changing needs. It fosters an environment of collaboration and versatility, enabling us to bring together diverse talents and disciplines to solve a wide range of challenges for our clients. We are constantly evolving to stay at the forefront of the industry, embracing new solutions and approaches while staying true to our creative roots.Havas Media is recognized as one of the most successful communication companies. What distinguishes Havas Media from its competitors?At Havas Media, our reputation as a leading communications agency is rooted in an organizational culture that not only places our talented team at the core, but also creates an environment where individuals can truly thrive. This culture fosters a sense of innovation and collaboration, providing our passionate team the foundation and tools to thrive. It's this exceptional team, many of whom have been with us for over a decade, that serves as the cornerstone of our achievements.Furthermore, our forward-thinking approach ensures we stay ahead of the curve. We have a strong core product which is centered around building meaningful media experiences for consumers. In the recent years, we have expanded the breadth of our offer by bringing in new capabilities in commerce, content, and data. With our Havas market practice expanding into the Middle East, we're equipped to guide clients through the complexities and intricacies of the commerce ecosystem. We are actively enhancing our data offering and expanding our content pillar to anticipate and meet evolving client needs. This helps us create stickier and deeper relationships with our key partners.Can you provide details about a campaign that posed significant challenges but ultimately achieved great success?The Adidas Liquid Billboard campaign was an integral initiative that really stood out for us. This campaign is a testament to the power of collaboration, bringing together versatile talents across our village to solve a challenge facing the women of the region. We needed to go beyond conventional and create something truly ground-breaking. The outcome was the world’s first swimmable billboard, a bold and innovative concept that not only captured the attention of our target audience but also made a significant impact globally. It earned us, and the Middle East, one of only three Cannes Lion Grand Prix awards in the region's history while sparking discussions about body positivity and inclusivity in swimming.This campaign also demonstrated our passion about not just reaching audiences but also about creating meaningful and lasting difference to the people and the brands we work with.As an accomplished media professional, what advice would you offer to newcomers in the field on how to achieve success in their careers?In my journey as a media professional, I’ve learned that success in advertising and marketing goes beyond the perceived glamour and excitement of the industry. My foremost advice to those starting out is to ensure your career choice aligns with your interests and personal values. While it offers a dynamic and creative work environment, it is equally demanding and can be stressful.Pursuing a career merely for the sake of having a job can lead to demotivation and burnout. Therefore, it becomes important to carve a path that truly speaks to your passions and strengths, as motivation and a deep-seated commitment are crucial for navigating the demanding aspects of this industry and ultimately achieving success.What are your views about the statement ‘women can be better media experts as communication is their forte’?The notion that 'women can be better media experts because communication is their forte' is an interesting perspective, but it's important to approach such generalizations with caution. While it's true that many women excel in communication skills, attributing a specific skill set to an entire gender can be overly simplistic and overlooks the individual talents and capabilities of each person, regardless of gender. In my view, expertise in media and communication is not gender-specific but a result of individual talent, experience, and hard work. Both men and women can be equally skilled and effective in these roles. At Havas, we focus on harnessing the unique strengths and perspectives of each team member, fostering a diverse and inclusive environment where talent thrives, irrespective of gender.Where do you envision Houda Tohme in 2033? What goals or aspirations still linger on your professional bucket list, even with the numerous achievements you've attained?Looking ahead to 2033, I envision myself continuing to make a meaningful impact, not only in the media industry but in the broader advertising and marketing sector within our region. In an industry driven by human ingenuity and relationships, our actions hold the power to instigate subtle yet impactful changes. My aim is to cultivate environments that emphasize and prioritize collaboration, transparency, and ethics. I intend to actively participate in shaping a more positive and sustainable future, where human welfare is paramount.
https://adgully.me/post/4512/ad-exodus-elon-musks-antisemitic-remarks-shake-x

Ad exodus: Elon Musk's antisemitic remarks shake X

Concerns over the proliferation of antisemitic content and discussions on the social media platform X have intensified, reaching a critical point with advertisers like Apple Inc. pulling out their ads. Musk, who actively interacts with antisemitic users on X, endorsed a post asserting that Jewish people have a "dialectical hatred" of white individuals, to which he responded, "You have said the actual truth."The White House termed Musk's response as "unacceptable," emphasizing its potential threat to Jewish communities. Shareholders of Tesla Inc., where Musk serves as CEO, have also voiced concerns, with some calling for his suspension.The controversy follows a report from Media Matters revealing advertisements from major companies, including IBM, Oracle, Apple, Bravo and Comcast's Xfinity, appearing alongside pro-Nazi content on X. IBM was quick to suspend ads on the platform until the situation is addressed.In response to the backlash, the European Commission, Lions Gate Entertainment Corp., Paramount Global, Walt Disney Co., and Warner Bros. Discovery Inc. have all announced the withdrawal of their ads from X. The Anti-Defamation League reported a surge in antisemitism on X, increasing by over 900% in the week following the October 7 attack by Hamas.Musk has courted controversies in the past, including a satirical tweet comparing Canadian Prime Minister Justin Trudeau to Adolf Hitler. Some stakeholders, like Ross Gerber of Gerber Kawasaki Inc., have expressed concern that Musk's actions are detrimental to the brand and overall reputation of his companies.Apple, a major advertiser on X, announced a pause in showing ads on X, reflecting the precarious nature of their relationship with Musk, who took over the platform last year. Musk's remarks coincide with a global rise in antisemitism and Islamophobia amid the Israel-Hamas conflict.In the midst of this, Musk accused the Anti-Defamation League of undermining X's ad revenue by highlighting extremist content, contributing to a 60% decline in ad sales on the platform. The EC cited an alarming increase in disinformation and hate speech as a reason for staff to stop advertising on X.Despite X's efforts to address offensive content and label sensitive media, the controversy has triggered widespread concerns about the impact of Musk's statements on the brands associated with the platform. Shareholders and advocacy groups are calling for a response, ranging from censure to potential removal of Musk from his positions.
https://adgully.me/post/4511/dubai-chamber-of-commerce-attracts-48616-new-member-companies

Dubai Chamber of Commerce attracts 48,616 new member companies

Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has achieved significant growth in memberships during 2023. A total of 48,616 new member companies registered between January and September this year, representing an impressive year-over-year (YoY) increase of 42.9% compared to the 34,029 that joined during the corresponding period in 2022.The strong growth underlines Dubai’s attractiveness among both companies and investors, as well as the emirate’s growing reputation as a leading global business destination. This was also reflected in the total value of exports and re-exports of member companies, which reached a total of AED 210 billion with 544,538 certificates of origin issued from Q1 - Q3 2023.In addition, 3,209 ATA Carnets were issued and received for goods and commodities with a combined value of AED 3.3 billion during the nine-month period, compared to 2,919 ATA Carnets with a value of around AED 1.5 billion during Q1 - Q3 2022. The value of ATA Carnets received recorded a remarkable YoY growth of 123.6%.Commenting on the chamber’s strong performance, H.E. Abdul Aziz Abdulla Al Ghurair, Chairman of Dubai Chambers, said: “I am delighted to see Dubai Chamber of Commerce making headway in improving Dubai’s favourable business environment, enhancing its advocacy efforts, and supporting our members to thrive while driving the export and re-export market. We are the voice of the business community in Dubai and remain committed to empowering our members to contribute towards achieving the emirate’s growth ambitions. We will continue to work in tandem with the government as we advance on our journey towards the objectives of the Dubai Economic Agenda (D33).”As part of its continuous efforts to support the interests of the business community, Dubai Chamber of Commerce reviewed a total of 94 draft laws in cooperation with Business Groups during the first nine months of the year. The number of mediation cases received by the chamber reached 103.The chamber’s Business Relations Department arranged over 180 meetings with representatives from Business Groups and Councils between January and September, including 20 advocacy sessions aimed at shaping Dubai’s favourable business environment. The department also successfully organised 41 Annual General Assembly events for Business Groups and Councils. More than 2,100 attendees benefited from 24 workshops, events, and webinars organised by the department. In addition, a total of 103 meetings were held with key stakeholders and partners to explore opportunities to serve the business community.As part of its efforts to achieve its strategic priority of improving the business environment in the emirate, Dubai Chamber of Commerce also launched the ‘Business Sectors Platform,’ which offers an innovative package of services designed to empower Business Groups and Business Councils and enhance the effectiveness and efficiency of their activities.The Dubai Centre for Family Business, which was established in May with the goal of ensuring the growth and sustainability of family businesses in the emirate, has successfully launched a number of programmes and initiatives. By the end of Q3 2023, the centre had completed 30 family visits and rolled out two educational certification programmes for family members and advisors. A total of 18 advisors enrolled in the Family Business Advisory certification programme during this period. The centre also concluded two sessions in its Governance Series programme with the participation of 62 family business representatives. In addition, the centre recorded more than 450 downloads of education toolkits and publications between May and the end of September.Dubai Chamber of Commerce seeks to facilitate and improve the ease of doing business in the emirate, while delivering value-added services and serving as a bridge between Dubai’s dynamic business community and the government. A total of 46 country-specific Business Councils and 105 sector-specific Business Groups currently operate under the chamber’s umbrella.
https://adgully.me/post/4507/visitbritain-launches-come-see-things-differently-campaign-in-the-gulf-countries

VisitBritain launches Come See Things Differently campaign in the Gulf countries

VisitBritain, the national tourism agency for Great Britain, invites travellers from the Gulf Corporation Council (GCC) countries to ‘Come see things differently’ by showcasing more exciting and unexpected experiences only found in Britain.Underway from November until early 2024, the campaign uses a mix of inspiring destination content and short films showcasing Britain's 'wild coastlines’, drawing attention to seaside locations within a few hours' reach of major city centres, 'countryside adventures', promoting its diverse landscapes and 'vibrant cities’, highlighting Britain’s bustling urban life and contemporary culture. The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The campaign is a progression from VisitBritain’s ‘Spilling the tea on Great Britain’ campaign which was launched earlier in 2023 and encouraged visitors to explore more of Great Britain’s nations and regions especially during non-peak travel seasons.VisitBritain’s Deputy Director APMEA CNEA, Carol Madisson said:“The GCC is an incredibly important tourism market for Britain and we are delighted to launch this new phase of our major brand campaign, to drive urgency for GCC travellers to visit now, while showcasing the breadth of exciting experiences and destinations across Britain. Whether it's the thrill of coastal and countryside adventures, such as riding the waves on our wild coastlines, or relaxing in remote landscapes, or exploring our bustling, vibrant cities through street art tours, indulgent afternoon teas and shopping sprees, our campaign shows that Britain has so much to explore.As well as inspiring international visitors to discover more of Britain’s nations and regions we’re working with industry partners in the GCC to convert that desire to visit into confirmed bookings for travel now. Through this campaign we look forward to welcoming more visitors from the Gulf to experience Britain’s exciting tourism offers well into 2024 and beyond.”An integral part of the ‘Come See Things Differently’ campaign is its advertising elements that use an integrated mix of channels including cinema in Saudi Arabia, branded content across social media including Facebook, Instagram and Snapchat, and digital billboards along high-traffic areas such as Sheikh Zayed Road in Dubai.Additionally, VisitBritain will continue to work with its premier trade partner Wego to expand the campaign's reach throughout 2024 and encourage travel bookings for the upcoming winter and spring seasons.The recent introduction of the Electronic Travel Authorisation (ETA) scheme, combined with the region’s strong airline connections to the UK, is set to further enhance the ease of travel for GCC nationals visiting Britain. The ETA will cost £10 and allow visitors to visit the UK multiple times over a two-year period. Qatar is the first country to move on to the ETA scheme and Qatari nationals can now apply and will require an ETA to travel to the UK on or after 15 November 2023. From 01 February 2024, the scheme will be introduced for nationals of Bahrain, Kuwait, Oman, United Arab Emirates, Saudi Arabia and Jordan.Since the Covid pandemic there has been continued recovery in tourism from the GCC to the UK. VisitBritain is forecasting that spending by GCC visitors in the UK will return to 2019 levels by 2024 and visitation numbers to return by 2025.The Gulf Co-operation Council (GCC) countries are very important inbound tourism markets for the UK, its second most valuable market for visitor spending, when all six countries are combined. The latest official full year statistics are for 2022. These showed that there were 791,000 visits from the GCC to the UK, with those visitors spending £2 billion during their stays. Visitors from the GCC spent an average of £2,578 on their trips to the UK in 2022, more than three times the all visitor average. They also stayed longer in the UK, 16 nights, compared to an all market average of eight.The latest available statistics are for January to June 2023. These show that from January to June 2023 there were 411,000 visits from the GCC to the UK with those visitors spending £945 million. Flight bookings from the Middle East to the UK have been showing strong recovery and are currently tracking at about 93% of 2019 levels.VisitBritain’s research shows that visitors from the GCC enjoy dining in Britain’s wonderful restaurants, shopping, sightseeing at its famous monuments and buildings, visiting parks and gardens, museums and art galleries - all of which Britain caters for in abundance. VisitBritain’s consumer sentiment research also shows travellers from the GCC are keen to roam around, visiting multiple destination types on their next international trip, as well as visiting large cities.VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s GREAT campaign.More information about the ‘See Things Differently’ campaign:VisitBritain’s marketing campaign in the GCC is a continuation of its ‘Spilling the Tea’ on Great Britain campaigns which first rolled out in February this year under the umbrella of ‘See Things Differently.’The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The full list of locations and activities seen in the campaign are:EnglandBamburgh, NorthumberlandBath, SomersetBirmingham, West MidlandsBrighton, East SussexBristolCoventry, West MidlandsLake District, Cumbria (Alpacaly Ever After)Leeds, West Yorkshire (Afternoon Tea at Issho)Liverpool, Merseyside (Oh Me Oh My roof garden)Liverpool, Merseyside (Crosby Beach)Newcastle upon Tyne, Tyne and WearYorkshire Moors, North YorkshireSaffron Walden, EssexSeaford, East SussexWhitby, North YorkshireLondonCovent Garden, LondonLittle Venice, LondonNotting Hill, LondonRichmond, LondonSouth Kensington, London (Science Afternoon Tea at the Ampersand Hotel)Tottenham, London (The Dare Skywalk at Tottenham Hotspur Stadium)Tower Bridge, London (London Kayaking Company)Scotland:Achmelvich, Scottish HighlandsCairngorms National Park, Scottish HighlandsCaledonian Canal, Scottish HighlandsEdinburghElie, FifeGlencoe, Scottish HighlandsLoch Ness, Scottish HighlandsWales:Cardiff (Cardiff Castle)Eryri (Snowdonia), GwyneddPorthcawl Beach, BridgendFreshwater West; PembrokeshireStrumble Head, PembrokeshireThe Gower Peninsula, SwanseaFor more on the Electronic Travel Authorisation (ETA) scheme please visit https://homeofficemedia.blog.gov.uk/2023/10/25/electronic-travel-authorisation-eta-scheme-factsheet-june-2023/, the national tourism agency for Great Britain, invites travellers from the Gulf Corporation Council (GCC) countries to ‘Come see things differently’ by showcasing more exciting and unexpected experiences only found in Britain.Underway from November until early 2024, the campaign uses a mix of inspiring destination content and short films showcasing Britain's 'wild coastlines’, drawing attention to seaside locations within a few hours' reach of major city centres, 'countryside adventures', promoting its diverse landscapes and 'vibrant cities’, highlighting Britain’s bustling urban life and contemporary culture. The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The campaign is a progression from VisitBritain’s ‘Spilling the tea on Great Britain’ campaign which was launched earlier in 2023 and encouraged visitors to explore more of Great Britain’s nations and regions especially during non-peak travel seasons.VisitBritain’s Deputy Director APMEA CNEA, Carol Madisson said:“The GCC is an incredibly important tourism market for Britain and we are delighted to launch this new phase of our major brand campaign, to drive urgency for GCC travellers to visit now, while showcasing the breadth of exciting experiences and destinations across Britain. Whether it's the thrill of coastal and countryside adventures, such as riding the waves on our wild coastlines, or relaxing in remote landscapes, or exploring our bustling, vibrant cities through street art tours, indulgent afternoon teas and shopping sprees, our campaign shows that Britain has so much to explore.As well as inspiring international visitors to discover more of Britain’s nations and regions we’re working with industry partners in the GCC to convert that desire to visit into confirmed bookings for travel now. Through this campaign we look forward to welcoming more visitors from the Gulf to experience Britain’s exciting tourism offers well into 2024 and beyond.”An integral part of the ‘Come See Things Differently’ campaign is its advertising elements that use an integrated mix of channels including cinema in Saudi Arabia, branded content across social media including Facebook, Instagram and Snapchat, and digital billboards along high-traffic areas such as Sheikh Zayed Road in Dubai.Additionally, VisitBritain will continue to work with its premier trade partner Wego to expand the campaign's reach throughout 2024 and encourage travel bookings for the upcoming winter and spring seasons.The recent introduction of the Electronic Travel Authorisation (ETA) scheme, combined with the region’s strong airline connections to the UK, is set to further enhance the ease of travel for GCC nationals visiting Britain. The ETA will cost £10 and allow visitors to visit the UK multiple times over a two-year period. Qatar is the first country to move on to the ETA scheme and Qatari nationals can now apply and will require an ETA to travel to the UK on or after 15 November 2023. From 01 February 2024, the scheme will be introduced for nationals of Bahrain, Kuwait, Oman, United Arab Emirates, Saudi Arabia and Jordan.Since the Covid pandemic there has been continued recovery in tourism from the GCC to the UK. VisitBritain is forecasting that spending by GCC visitors in the UK will return to 2019 levels by 2024 and visitation numbers to return by 2025.The Gulf Co-operation Council (GCC) countries are very important inbound tourism markets for the UK, its second most valuable market for visitor spending, when all six countries are combined. The latest official full year statistics are for 2022. These showed that there were 791,000 visits from the GCC to the UK, with those visitors spending £2 billion during their stays. Visitors from the GCC spent an average of £2,578 on their trips to the UK in 2022, more than three times the all visitor average. They also stayed longer in the UK, 16 nights, compared to an all market average of eight.The latest available statistics are for January to June 2023. These show that from January to June 2023 there were 411,000 visits from the GCC to the UK with those visitors spending £945 million. Flight bookings from the Middle East to the UK have been showing strong recovery and are currently tracking at about 93% of 2019 levels.VisitBritain’s research shows that visitors from the GCC enjoy dining in Britain’s wonderful restaurants, shopping, sightseeing at its famous monuments and buildings, visiting parks and gardens, museums and art galleries - all of which Britain caters for in abundance. VisitBritain’s consumer sentiment research also shows travellers from the GCC are keen to roam around, visiting multiple destination types on their next international trip, as well as visiting large cities.VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s GREAT campaign.More information about the ‘See Things Differently’ campaign:VisitBritain’s marketing campaign in the GCC is a continuation of its ‘Spilling the Tea’ on Great Britain campaigns which first rolled out in February this year under the umbrella of ‘See Things Differently.’The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.The full list of locations and activities seen in the campaign are:EnglandBamburgh, NorthumberlandBath, SomersetBirmingham, West MidlandsBrighton, East SussexBristolCoventry, West MidlandsLake District, Cumbria (Alpacaly Ever After)Leeds, West Yorkshire (Afternoon Tea at Issho)Liverpool, Merseyside (Oh Me Oh My roof garden)Liverpool, Merseyside (Crosby Beach)Newcastle upon Tyne, Tyne and WearYorkshire Moors, North YorkshireSaffron Walden, EssexSeaford, East SussexWhitby, North YorkshireLondonCovent Garden, LondonLittle Venice, LondonNotting Hill, LondonRichmond, LondonSouth Kensington, London (Science Afternoon Tea at the Ampersand Hotel)Tottenham, London (The Dare Skywalk at Tottenham Hotspur Stadium)Tower Bridge, London (London Kayaking Company)Scotland:Achmelvich, Scottish HighlandsCairngorms National Park, Scottish HighlandsCaledonian Canal, Scottish HighlandsEdinburghElie, FifeGlencoe, Scottish HighlandsLoch Ness, Scottish HighlandsWales:Cardiff (Cardiff Castle)Eryri (Snowdonia), GwyneddPorthcawl Beach, BridgendFreshwater West; PembrokeshireStrumble Head, PembrokeshireThe Gower Peninsula, SwanseaFor more on the Electronic Travel Authorisation (ETA) scheme please visit https://homeofficemedia.blog.gov.uk/2023/10/25/electronic-travel-authorisation-eta-scheme-factsheet-june-2023/
https://adgully.me/post/4510/al-ramz-corporation-pjsc-appoints-yazan-abdeen-as-ce-of-asset-management

Al Ramz Corporation PJSC appoints Yazan Abdeen as CE of Asset Management

Al Ramz Corporation PJSC (ALRAMZ:UH), a leading financial services provider in the UAE, announced today the appointment of Yazan Abdeen as chief executive of its asset management business.Yazan will spearhead Al Ramz's distinguished asset management division, a foundational component of the Group. This boasts an impressive track record and manages a robust portfolio of assets under management. With a comprehensive value proposition that includes fund management, discretionary portfolio management, and tailored family business services, Al Ramz continues to solidify its leadership position in the industry, catering to a growing clientele.Yazan boasts an extensive track record in asset management, having accumulated over twenty years of expertise in the MENA capital markets. He has served in key roles such as CEO of Abu Dhabi Investment Management, Head of MENA Capital Markets at SEDCO Capital, and Fund Manager at ING Investment Management Middle East. Notably, Yazan was instrumental in launching and managing the first MENA equities long/short hedge fund in the Middle East. Yazan has been recognized for his contributions and awarded prestigious titles, including Saudi Asset Manager of the Year, Top-Performing MENA Fund, and Best MENA Fund Launch. He has also been listed multiple times on the MENAFM Power 50 Fund Managers.Bottom of FormMohamad Al Mortada Al Dandashi, Group Managing Director at Al Ramz, stated: "As Al Ramz progresses in its growth trajectory, we are pleased to welcome Yazan Abdeen to our team. Yazan’s experience and strategic insight support our growth goals. We believe that under his leadership, we can address the challenges and opportunities as we continue our development and expansion."Yazan Abdeen, Chief Executive of Asset Management at Al Ramz said: "As I take on the role of chief executive of Al Ramz Asset Management, I recognize the importance of our strategic direction. We aim to partner for growth, invest for value, lead through innovation, succeed through discipline and grow with trust. Our vision includes embracing innovation and intelligence into our business including quantitative offering and digital solutions through the use of advanced technologies as well as expanding our track record to capitalize on market opportunities.Al Ramz Corporation PJSC's appointment of Yazan as the CEO of Asset Management reflects its dedication to enhancing its asset management capabilities and serving its clients effectively. This decision aligns with the Group’s vision for growth in the evolving financial sector.
https://adgully.me/post/4509/olfa-messaoudi-appointed-as-new-chief-digital-and-marketing-officer-of-loréal

Olfa Messaoudi appointed as new Chief Digital and Marketing Officer of L’Oréal

Olfa Messaoudi has been appointed as the Chief Digital and Marketing Officer for L’Oréal Middle East. This marks a significant milestone for the company. With a remarkable 20-year career in digital and marketing transformation, Messaoudi brings a wealth of experience from her work with renowned brands and agencies across different regions.In her current position, Messaoudi is tasked with leading L’Oréal’s marketing initiatives in the Gulf Cooperation Council (GCC). This includes overseeing various aspects of the business strategy such as digital, media, e-commerce, platforms, services, market intelligence, and consumer insights. Her role is pivotal in reinforcing L’Oréal Middle East's position as a global leader in the beauty industry.Messaoudi's journey with L’Oréal began in 2010 when she joined as the Global Digital Manager for Lancôme. During her tenure, she played a crucial role in orchestrating Lancôme's digital transformation, encompassing 360 activations, e-commerce strategies, and customer relationship management. In 2014, she relocated to Dubai to take on the role of Regional Head of Digital for L’Oréal Middle East Luxe Division. Here, she played a key role in advancing e-commerce in the region and spearheading the luxury transformation.Returning to Paris in 2017, Messaoudi assumed the position of Global Vice President of Digital, E-commerce, and Customer Relationship Management for YSL Beauty. In this capacity, she played a vital role in driving the brand's e-commerce growth and enhancing the online-to-offline consumer experience through the rollout of services and beauty tech. Before her current role, Messaoudi joined the SAPMENA Luxe Management Committee in 2021, based in Singapore, as the Chief Consumer Experience Officer. Here, she continued to contribute significantly to the online-to-offline consumer journey and laid the foundation for customer relationship management transformation. Additionally, she implemented new frameworks to ensure a seamless consumer experience across media and the e-boutique.Overall, Olfa Messaoudi's extensive experience and innovative approach are expected to play a crucial role in furthering L’Oréal Middle East’s digital and marketing initiatives, solidifying its position as a leader in the beauty industry.
https://adgully.me/post/4508/bold-group-unveils-groundbreaking-ai-project-at-athar-creative-festival

Bold Group unveils groundbreaking AI project at Athar Creative Festival

The Bold Group made a significant impact at the Athar Saudi Creative Festival by launching an AI project, showcasing a pivotal step in integrating artificial intelligence into the advertising realm. The festival, hosted at the RDC - Crown Plaza in Riyadh, served as a platform for the company to unveil its innovative AI initiative designed specifically for the cultural context of Saudi Arabia's advertising industry.At the heart of the initiative was the company's booth, which demonstrated the practical application of AI in the Saudi advertising sector. Beyond being a technological leap, the project aligns with Saudi Arabia's strategic vision for the advertising industry, aiming to enhance the cultural relevance of advertising campaigns and create tools tailored to the Saudi market.Key industry figures, including Abeer Alessa, Ziad Abou Rjeily, and Rasha Alsaleh, played significant roles as speakers at the festival. Alessa shared insights into the evolving challenges within Saudi Arabia's creative industry, Abou Rjeily delved into the metaverse and its potential for immersive experiences, and Alsaleh focused on the changing engagement of youth in the creative sector, emphasizing their needs and aspirations.The Bold Group's initiative seeks to inspire and involve creative professionals and industry stakeholders, urging them to explore and embrace AI in advertising. The company emphasizes collaboration, partnerships, and investments to drive advancements in the advertising industry in the region. Abeer Alessa stated, "Our initiative is a journey to embrace AI in a way that complements and enriches our cultural fabric, perfectly aligning with the strategic vision of Saudi Arabia." Ziad Abou Rjeily added, "We are on the brink of a new era where AI offers deep insights, marking our commitment to continuous learning and evolution in the creative industry."The Bold Group's presence at the Athar Saudi Creative Festival sets a new standard in the industry, showcasing their dedication to pioneering AI technology in advertising and fostering innovation within the creative community. Their active involvement establishes a foundation for future advancements and collaborations in the advertising landscape of Saudi Arabia