https://adgully.me/post/530/fleishmanhillard-anz-recruits-four-new-senior-executives

FleishmanHillard ANZ recruits four new senior executives

FleishmanHillard Australia and New Zealand, an Omnicom communications firm, has made a number of new leadership appointments that will join the worldwide FleishmanHillard network and TBWA locally. Jenna Orme has been promoted to managing director after eight years with the agency, the previous six as general manager, with Lexi Penfold joining from sibling PR firm Eleven to fill the vacant general manager position.Orme and Penfold will lead the integrated communications firm into a new era, after the rebound of the tourist industry, which has resulted in increased client growth, as well as FMCG and professional services victories. FleishmanHillard has appointed two new directors to its corporate and consumer communication businesses, in addition to the leadership appointments. Emma Jane Edwards, the recently hired director of corporate communications, is in charge of the corporate discipline. Edward has worked with major agency networks including as M&C Saatchi Group, Edelman, and Weber Shandwick, as well as clients such as Coca-Cola, Samsung, Amazon, and Unilever. Her hiring brings her back to FleishmanHillard after a brief sojourn in London.Alex Opitz has been elevated to the new position of director of brand marketing on the consumer side. Opitz joined FleishmanHillard in 2018, and her experience in the travel, technology, and luxury sectors gained over 15 years in the business working with brands such as Luxottica, Cathay Pacific, Bose, Fitbit, and Carnival Australia has been critical to the consumer division's success. "I am tremendously delighted to continue inside the TBWA family and transfer into FleishmanHillard," Penfold stated. I've been watching the team from the sidelines for the past year and am excited to get started and help a passionate and talented bunch of people that bring intelligence and originality to their work every day.""It's been a terrific eight years, and I'm looking forward to the next step with Lexi, Emma Jane, and Alex," Orme added. Our global smarts through the FleishmanHillard network, combined with acute local insights and expertise, provides clients an advantage as the industry transitions into its next era, and our people the opportunity to expand beyond our borders." "FleishmanHillard is the silent achiever of our TBWA Collective, moving from strength to strength each year," said Roberto Pace, group managing director, PR at TBWA. It is ideally positioned to bring the best of the global FleishmanHillard network to life locally, in addition to what TBWA has to offer in terms of strategic and creative capabilities. Congratulations to Jenna, Lexi, and the team for all they've accomplished so far and what's to come."
https://adgully.me/post/527/warner-music-group-buys-dubai-based-qanawat-music

Warner Music Group buys Dubai-based Qanawat Music

Warner Music Group has acquired Dubai-based digital entertainment company Qanawat Music. In a move that will strengthen Dubai's reputation as a media industry hub and an emerging focal point for growth in the digital music sector, global entertainment and record label Warner Music Group (WMG) has acquired Qanawat Music, a digital music and entertainment company in the North Africa (MENA) and Middle East. Qanawat Music is a subsidiary of Qanawat FZ LLC.The acquisition, one of the largest deals of its sorts to date in the entertainment and digital music sectors in Africa, Asia and Europe, is also expected to increase the fandom for Arabic content from a local to a global one and provide Arab talent more international exposure.Said Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the head of the Dubai Media Council: "Warner Music Group's acquisition of Qanawat Music is yet another entrepreneurial success story coming up from Dubai that elaborates the spiritedness of its media ecosystem and has permitted many homegrown ventures to transform their innovative and ambitious projects into reality."He continued: "The emirate offers a very productive environment for media talent and enterprise to flourish and grow. Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, is the visionary behind this”.Qanawat FZ LLC is the largest distributor of Arabic music since its founding in 2001.A total of 200 billion views and streams were recorded in 2021 across all digital streaming services, including YouTube, Spotify, Apple Music, and Anghami. Additionally, there were over 145 million videos uploaded by social network users to social media channels and over 200 billion views and streams across digital streaming platforms.Al Maktoum said: "Over the past ten years, a variety of sectors' Dubai-born businesses have benefited from the emirate's unique entrepreneurial environment to grow quickly and draw in the attention of international businesses. According to Al Maktoum, Dubai continues to offer the infrastructure and business-enabling services required for both existing businesses and start-ups to take advantage of the numerous opportunities developing in the quickly expanding markets in our area.” In accordance with the acquisition agreement, Adnan Al Obthani, the CEO of Qanawat Music, will continue to lead the organisation as a stand-alone entity inside the Warner Music Group portfolio.It will serve as WMG's primary local distributor and a source of upstreaming opportunities by utilising Qanawat Music's extensive distribution network and connections to over 1,100 established and emerging artists from the Arab world, including Ahlam, Saad Lamjarred, Hussain Al Jassmi Dalia Mubarak, and Marwan Khoury.Al Obthani said: “The largest and greatest Arabic entertainment and music material worldwide is now available to us owing to our merger with Warner Music Group, strengthening our position as the region's top digital music distributor and creative trailblazers.”He continued: "Warner Music Group has a long-term vision for developing the market here in MENA, and we are confident that this new chapter of our story will unveil a world of exciting opportunities for artists. In addition to our entry into new business areas like the Metaverse, NFT, and other creative fields," he said.Director of Dubai Media City Majed Al Suwaidi stated, "For more than 20 years, Dubai Media City has worked to give opportunities for success and growth for businesses and talents in all disciplines of media. This dynamic integrated business ecosystem, which is represented by Dubai Studio City, Dubai Media City, Dubai Production City, and the in5 Media start-up incubator, has drawn over 3,000 media organisations and 34,000 media professionals, and it is now used by Dubai to supply Arabic content to other countries.
https://adgully.me/post/522/uk-teens-shun-news-channels-turn-to-insta-tiktok-youtube

UK teens shun news channels; turn to Insta, TikTok, YouTube

Ofcom’s News consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers used by nearly three in ten in 2022 (29%). TikTok and YouTube follow closely behind, used by 28% of youngsters to follow news.BBC One and BBC Two – historically the most popular news sources among teens – have been knocked off top spot down to fifth place. Around a quarter of teens (24%) use these channels for news in 2022, compared to nearly half (45%) just five years ago.BBC One remains the most used news source among all online adults, although it is one of several major TV news channels to reach fewer people in 2022. News viewing to BBC One, BBC Two, BBC News channel, ITV and Sky News is now below pre-pandemic levels, resuming a longer-term decline in traditional TV news viewing.TikTok clocks up millions more news usersConversely, TikTok has seen the largest increase in use of any news source between 2020 and 2022 – from 0.8 million UK adults in 2020 (1%), increasing to 3.9 million UK adults in 2022 (7%). This brings it onto a par with Sky News’ website and app.TikTok’s growth is primarily driven by younger age groups, with half of its news users aged 16 to 24. Users of TikTok for news claim to get more of their news on the platform from ‘other people they follow’ (44%) than ‘news organisations’ (24%).Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV News, instead preferring to keep up-to-date by scrolling through their social feeds.And while youngsters find news on social media to be less reliable, they rate these services more highly for serving up a range of opinions on the day’s topical stories.Yih-Choung Teh, Ofcom’s Group Director for Strategy and ResearchTV news remains trustedTV news remains the most trusted news source among UK adults (71%), with news on social media considered the least reliable (35%). CNN (83%) and Sky News (75%) are highly trusted by their viewers for news, while the public service broadcasters are also trusted by the majority of their viewers – BBC (73%), ITV (70%), Channel 4 (66%) and Channel 5 (59%). Sixty-seven per cent of newcomer GB News's viewers trust its news reporting.Among teens, half of YouTube and Twitter users think they provide trustworthy news stories (51% and 52% respectively). Despite its popularity for news, fewer than a third of youngsters (30%) trust TikTok’s news content.Decline in print news appears to accelerateThe combined use of print and online newspapers among adults is 38% in 2022, a significant decrease from 2020 (47%) and 2018 (51%).This is being driven by the substantial decrease of print newspaper reach in recent years, with the trend seen pre-pandemic appearing to accelerate, likely exacerbated by the pandemic. Less than a quarter (24%) of UK adults use print newspapers for news in 2022, compared with more than a third (35%) in 2020, and two in five (40%) in 2018. Use of newspapers among teenagers fell from 19% to 13% in the last five years.INTERNATIONAL3 MINUTES TO
https://adgully.me/post/526/digital-marketing-firm-yaap-acquires-dubai-based-crayons-communications

Digital marketing firm YAAP acquires Dubai-based Crayons Communications

YAAP, a specialized content and influencer marketing company with operations in the UAE, India and Singapore, has fully acquired Crayons Communications, a well-known advertising agency with offices in Dubai, Riyadh and Manama. The 100% acquisition will see Crayons Communications merge with YAAP. YAAP has been on a stellar growth trajectory in recent months, having expanded its market footprint and offerings. YAAP’s impressive client portfolio includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other leading brands. “YAAP has been actively looking to expand its presence in the UAE in particular and the GCC region as a whole. The Crayons Communications acquisition comes at the right time and gives us a great platform to bring our award-winning services in Influencer Marketing & Performance Media to this part of the world. Crayons has a good foundation of established clients that will help us quickly ramp up our service offerings here. We want to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services. Going forward, as the markets correct globally, it presents us a great opportunity for more such acquisitions in this region,” said Atul Hegde, Founder of YAAP.For its part, Crayons Communications boasts over 14 years of market presence in the Middle East, over 250 successful projects, and about 150 clients to date. From homegrown giants such as the Apparel Group and Kaya to MNCs such as Fitbit, Crayons Communications’ portfolio characterizes a rare balance of global-local clients and expertise developed by virtue of longevity. Commenting on how the deal transpired, Kunal Lalani, Founder & Chairman of Crayons Communications Group, said, “While we have been working together on projects before , this acquisition seals our relationship formally with YAAP in this part of the world. I’m confident with YAAP coming in , it will create more opportunities for our people in terms of their own career growth and all our clients will benefit from a wide array of new services that will get launched here . I wish the entire team all the very best on the start of this exciting new phase.”Following an impressive top-line growth of 97% and a 5X jump in profitability in FY21-22, YAAP has been actively scouting strategic acquisitions in the digital content and media landscape across GCC. Crayons Communications adds key markets to YAAP’s existing footprint across three countries and seven cities. YAAP is currently developing solutions suites pertaining to Web 3.0 and the Metaverse.“I’m super excited to be part of the YAAP group now . With an added network of 7 cities and 100+ digital experts at YAAP , it opens up a whole new world of offerings for us in this region. We are known for always punching above our weight in the past with mega projects like the Chris Hemsworth film for Bayut , the Dubai super sixes property or The Bayut: your home , your choice awards , now our ambitions and goals will be much larger ! ” added Arshad Zaheer, CEO of Crayons Communications. 
https://adgully.me/post/523/direct-to-avatar-the-new-frontier-for-brands-in-metaverse

Direct-to-Avatar: The new frontier for brands in metaverse

For millennia, the only viable marketplace was the one based on physical exchange or physical-to-physical (P2P). Customers went to a physical place, chose a product, and exchanged tangible "fiat" money for the material items they desired in person.With the advent of the Internet, new marketplaces for exchanges emerged, beginning with social networking applications and e-commerce. With the advent of the metaverse and the approaching era of Web3, commerce will adapt, and new models will arise. The metaverse may be the next iteration of how we use the Internet to connect, communicate and transact, so it’s important for brands to stay in a “test-and-learn” mode and remain agile as they venture into this uncharted territory. According to Harvard Business Review, brands seeking to enter the metaverse should first determine their place in it and balance the risks and rewards of entering the digital landscape. Next, they should determine whether and how much of their target audience spends time in the metaverse and adjust their approach accordingly.Well, let that reality sink in. Metaverse is not just another online platform; it is a great business place for brands to come together and do whatever they have been doing in the real-world scenario.As the world is preparing to use the unmatched potential of metaverse, marketing methods and the dynamics of the businesses will undergo a seismic change. Professionals must evaluate demographic and psychographic data, skill-building and gamification, user interaction, events/ experiences, digital twin technologies, and developing a unified commerce front, all with the goal of boosting engagement with a product or service. Adding to this is the importance of community, fandom, and authenticity, as well as their effect on a fan’s and/or customer’s decisions in the physical and virtual domains.Direct-to-AvatarA new business model, known as “Direct-to-Avatar” (D2A), is evolving in the metaverse and is centred on delivering new goods to customers’ digital twins, which are their own avatars. D2A avoids traditional marketing by selling virtual things, tangible items, or real-world events through in-game personas. D2A may appear counterintuitive, but it is a rapidly growing market area with an increased sense of connection to purchase digital goods that may or may not have parallels in a physical world. Brands may use D2A to market V2V, P2V, and V2P services.MG Motor has announced its concept of MGverse, a metaverse platform, becoming the first car OEM in India and one of just a handful companies across sectors to do so. It will give its consumers and stakeholders with an engaging experience across numerous platforms.An MG Motors spokesperson explained how brands can make the best use of metaverse, “The metaverse is a parallel virtual world that builds on our real-world using technology like virtual and augmented reality. It offers users a new way to experience entertainment, gain information, connect with others, and purchase products.”There are several ways in which a brand can make the best use of metaverse:A company can create NFTs to connect with its customers. MG Motor is the first carmaker in India to launch NFTs. The company has launched 1,111 units of digital creatives as part of the launch collection, and these NFTs are categorized into four “C” segments: collectables, community & diversity, collaborative art, and CaaP (Car-as-a-Platform).The metaverse is an opportunity to build a greater community as it connects people from across states or countries. On the metaverse, people will live in a land without borders and can create communities based on mutual interests rather than location. In the metaverse, brands can sponsor events as gaming tournaments or music festivals.Since the pandemic, many businesses have been re-examining their work models. In 2021, 70% of companies planned to use hybrid business models that combine remote and in-office work. Workers are also eager to keep flexible work options, with 97% of workers expressing interest in working in either a full-time or hybrid remote position. Some images of the future metaverse show conference rooms with employee-avatars holding meetings like they would in an in-office setting. While this is not mainstream yet, the metaverse and its associated technologies are opening doors to a seamless virtual work environment that brands can capitalise on.The metaverse has opened even more opportunities for giving customers insights into the company: what brands stand for and how a brand’s products are customised. These insights will improve brand sales as 71% of customers will prefer brands that align with their personal values, helping brands to build a loyal customer base.Engagement is about converting users into consumers, said Rahul Singh, VP, Head of Marketing, SAP India. “Metaverse is a rapidly evolving area of opportunity both for B2C and B2B companies. However, to effectively leverage this technology, businesses and brands will have to adopt a test-and-learn mindset and be ready for continuous experimentation. Before plunging head on into any initiative, businesses will need to carefully set their goals and success metrics from such projects. They will also have to identify any new skill sets required internally or acquired through partnerships. Most importantly, businesses will have to choose the most relevant and impactful use cases where Metaverse could bring value throughout the enterprise across sales and marketing, manufacturing, operations, R&D or HR,” he added.Singh further said that SAP has recently leveraged the metaverse by extending a highly successful physical initiative called the Transformation Express (a mobile experience centre for its cloud solutions) and replicated the same experience in the virtual world. “This has not extended the life of the initiative; it will now be accessible to a much larger audience,” he claimed.Brands can’t do without itToshendra, founder-CEO of NFTICALLY, which has launched COMEARTH, world’s first general-usage e-commerce metaverse dedicated to e-commerce remarked, talked about the several ways through which brands can leverage metaverse.“Metaverse has the potential to become commonplace in the future. Just like companies and creators today can't afford to not be on the internet, a few years from now, a store in the metaverse would be quintessential for a brand's existence. Today, brands across sectors are exploring the realm of metaverse: gaming, fashion, fitness and sports, NFTs and digital art, entertainment, e-commerce, etc. This is so because of the advantage it brings to the brands. Metaverse provides a continuous experience that integrates elements from different platforms and brings audiences into one place. Platforms such as Sandbox, Decentraland, Comearth, and Roblox provide new ways of engaging with the audience, be it virtual events or launches, 3D experience to showcase or sell a product. Metaverse can also function as a fun location for team-building activities. The platform enables easy interaction with the global audience e-commerce business framework,” he said.With the debut of EnoVerse in PartyNite in metaverse, leading antacid brand ENO has joined the metaverse bandwagon. They hosted the first-ever stand-up comedy festival on metaverse, including ace stand-up comedian Zakir Khan, and provided an engaging and immersive experience for the audience. Bhawna Sikka, Digestive Health Business Lead of GSK Consumer Healthcare India, dwelled on the ways in which brands can leverage metaverse as it enables a more collaborative environment in which data will be ubiquitous and constantly available. “Metaverse is indeed an exciting avenue that is emerging for creating new and more immersive consumer experiences. Whilst, right now a large part of the metaverse experience in India is restricted to gaming platforms, going forward with improvement in both internet and overall technology, it will get more immersive. What this means is that brands will be able to host consumers and offer them a range of unique experiences and basis consumers’ interaction with these then generate insights and analytics which could help build deeper consumer understanding,” explained Sikka.Eno recently celebrated its 50 years with India’s first stand-up comic show on the metaverse, with technology improving they could do it at scale and invite consumers to watch live and enjoy as though they are at an event with their friends.They could then get first-hand understanding of who came (men, women, young or old), which region, how long they stayed for, what they said, etc., and build customised experiences for their consumers going forward. The scope for both understanding consumers and giving them a very personalised experience to build greater brand engagement is immense, she said.“Traditionally, one would identify top cities, organise agencies, and then plan Fri-Sunday activation in high-traffic locations like malls or hypermarkets to try and maximise the number of people one could reach for a brand activation event. It was time, cost and labour-intensive and would still limit how many people one could possibly reach to share the story the brand had to tell. Going forward with metaverse, you can create a very immersive experience for people across the country and do it at the same time. You can host consumers to see a new product launch, and understand what the product is all about. In consumer healthcare, consumers are often keen to understand the science of the product; all of this can potentially be done visually and in a very consumer-friendly way in the metaverse. The power of the experience and the possible scale of reach can enable a brand to win over consumers. Also, with NFTs coming in, going forward, there will be the potential for also commercialising these,” she explained.
https://adgully.me/post/519/warner-bros-discovery-announces-advertisers-for-shark-week-2022

Warner Bros. Discovery announces advertisers for Shark Week 2022

Warner Bros. Discovery announced new and returning advertising partners for Shark Week 2022, which will air from Sunday, July 24 through Sunday, July 31 on Discovery Channel and discovery+. Premiering for a landmark 34th year on Sunday, July 24 at 8:00 p.m. ET/PT with Dwayne “The Rock” Johnson as its first Master of Ceremonies, Shark Week will feature non-stop action as it takes viewers to new locations, from the Exuma Islands in the Bahamas to Papau New Guinea, spotlighting innovative technology and research through exciting new series and specials. Additionally, fans can expect 25 adrenaline-inducing original hours that deliver never-seen footage of walking sharks, awe-inspiring breaches and more shocking predations captured on-camera by dedicated science and research field teams. This year’s slate of advertising partners builds upon the storytelling with organic sponsorships opportunities that elevate clients’ brands and reach a highly engaged audience. Shark Week is thrilled to welcome new partnerships from brands consumers know and love. New clients include Airbnb, Morey’s, Nautica, PNC Bank, Red Robin Gourmet Burgers and Brews, and Sport Clips. Shark Week offers cross-platform sponsorship opportunities such as robust social media campaigns across Instagram, TikTok and Twitter Amplify, as well as on-air elements that include custom vignettes, tagged tune-ins, billboards and in-program messaging. On discovery+, Shark Week is offering pause ads. Returning to Shark Week this year are GEICO, Gorilla Glue, Jeep Brand®, Wayfair and SONIC Drive-In. Highlights include Jeep’s network sweepstakes and the return of last year’s hit Shark Week Slush at SONIC Drive-In, available at participating locations through July 31 while supplies last. Additional sponsorship elements across partners include custom billboards, tune-ins and in-program messaging. “Shark Week’s programming keeps viewers coming back annually, while providing our clients with sponsorship opportunities across linear and digital platforms that reach their target consumers wherever and whenever they view content,” said Scott Kohn, Executive Vice President, Ad Sales at Warner Bros. Discovery. “We partner with our clients to custom create impactful advertising opportunities based on their overall marketing objectives, and that unique offering has allowed us to generate impressive interest for 2023 sponsorships ahead of the premiere Shark Week 2022.” Shark Week is a pop culture phenomenon that has delighted viewers for 34 years. Shark Week 2022 features bigger sharks, bigger breaches, and even bigger findings than ever before spotlighting these elusive creatures and their mating and migration patterns in addition to the findings of a new, undescribed species.
https://adgully.me/post/518/groupm-introduces-global-framework-for-media-decarbonization

Groupm introduces global framework for media decarbonization

GroupM, WPP’s media investment group, today introduces the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework. The framework is an innovative, new set of measurement methodologies designed to break down the media value chain and define the necessary data inputs to measure carbon emissions across all five stages of the advertising lifecycle for all formats, channels and markets in accordance with the Greenhouse Gas Protocol’s standards. The establishment of a globally scalable approach to carbon measurement is a major step GroupM is taking to deliver on its commitment to decarbonize its media supply chain by 2030, as announced by WPP in April 2021. It provides the parameters, data inputs and methodology necessary to power what we believe to be the industry’s most robust global carbon calculator, which will be available to GroupM clients later this year and will allow media planners to map the total carbon footprint of advertising campaigns from development to delivery.  “Our clients want to prioritize media investment with publishers and platforms that are actively decarbonizing their media supply,” said Christian Juhl, GroupM’s Global CEO. “While we applaud the many steps taken to quantify ad-based carbon emissions in recent years, having different standards across companies, platforms, and markets is delaying meaningful action. By sharing this global framework, we hope to begin aligning our industry behind a consistent set of standards that will create clear goals and incentives for rapidly decarbonizing the media supply chain.” Jérôme Amouyal, Media Performance Insights Director, AXA said: “We have seen that our industry has an increasing number of calculators, but not an aligned reduction plan. It is important that we as a collective get behind a robust, actionable solution that accelerates decarbonization. We believe that market approaches such as GroupM’s will lead the way in educating, informing and enabling vital change in the industry. We’re looking forward to working with them to have the right framework to inform our future buying decisions.” To develop its decarbonization framework, GroupM worked with independent specialists in carbon measurement and incorporated input from clients, industry partners, third parties, and experts across GroupM and WPP. In addition to providing standards and processes for measuring carbon emissions, the framework also outlines steps advertisers can take immediately to accelerate their decarbonization efforts. These include buying fewer but higher-quality ads, cutting the complexity of the supply chain by reducing intermediaries, and buying low-carbon media products. To encourage the establishment of industry-wide standards for carbon measurement across channels and formats, GroupM will make the methodologies and processes supporting its new framework available to industry bodies and organizations committed to decarbonizing the media supply chain setting a target approved by the Science Based Targets initiative (SBTi).  Sebastian Munden, Chair, Ad Net Zero, said: “Action 3 of the Ad Net Zero action plan is all about getting the whole industry to the point where we can accurately track, report and therefore reduce the carbon footprint of all media channels. This is no easy task, especially as we scale the efforts of Ad Net Zero globally. We would need an agreed standardized approach that works for all parts of the ecosystem: advertisers, agencies, media and tech. This move by GroupM is hugely welcome, and a very timely development to help deliver those aims. Through the new Ad Net Zero Global Group recently announced at Cannes Lions, we will explore how this approach can be scaled right across the industry.” The details of GroupM’s media decarbonization framework are summarized in Calculating a Cleaner Future Now: A Unified Methodology for Accelerated Media Decarbonization, a report published by GroupM today. To download the report and learn more about GroupM’s global framework for media decarbonization and WPP’s wider net zero commitments, visit GroupM.com and WPP.com. Parties interested in more information about the framework or who would like to obtain access to the complete report and methodology underpinning the framework should reach out to mediadecarb@groupm.com.
https://adgully.me/post/517/jonathan-rothery-appointed-bbcs-head-of-pop-music-tv

Jonathan Rothery appointed BBC’s Head of pop music, TV

Under the leadership of Lorna Clarke, BBC Director of Music, Jonathan’s remit will solely focus on pop music commissions across TV, BBC iPlayer and Digital, whilst collaborating with radio and BBC Sounds to deliver across the portfolio. Jonathan will start in his new role on Monday 12 September.Lorna Clarke says: “With over 20 years working in television, Jonathan now brings his incredible skills and experience as a hugely respected programme-maker, executive producer and commissioner to the BBC’s music team. Having worked at a senior level on a vast range of content and formats, I’m looking forward to him bringing his genuine love for music and creativity and vision as he joins the BBC to deliver our world-class programming across all our platforms.”Jonathan Rothery says: “I feel very privileged to have spent 10 years commissioning such a broad range of shows and working with such amazing people at Channel 4. The opportunity to set my sights back on music TV and more specifically help build on the amazing slate of shows the BBC has to offer is a dream role for me.”Jonathan joined Channel 4 as commissioning editor in 2012 to oversee programming from live music events including V Festival, Mercury Music Prize and iTunes Festival. His music programming commissions include award-winning Four To The Floor and international hits John And Yoko: Above Us Only Sky; and George Michael: Freedom.Since 2018 he has also commissioned popular entertainment programmes, overseeing shows including Sunday Brunch, Tattoo Fixers and 8 Out Of 10 Cats. Recent commissions are Joe Lycett’s Got Your Back, Johnny Vegas Carry On Glamping, Rosie Jones Trip Hazard and forthcoming Roku co-funded reality series, Tempting Fortune.Before joining Channel 4, as commissioning editor for music and entertainment at Sky, Jonathan oversaw Isle of Wight, Latitude and Cambridge Folk Festivals, and produced shows including Popworld (C4), 4 Music Presents (C4) and Big Brother’s Little Brother (C4/E4). Prior to that, whilst at BBC Music Entertainment, he worked on shows including Top Of The Pops (BBC One), Later... with Jools Holland (BBC Two) and Glastonbury Festival (BBC Two/BBC Three).
https://adgully.me/post/516/barb-appoints-matt-laycock-as-audiences-director

BARB appoints Matt Laycock as Audiences Director

Matt Laycock joins BARB on September 26th 2022 and will be responsible for ensuring that BARB’s audience-reporting solutions continue to meet the expectations of the UK television and advertising industry.Specifically, Matt will be responsible for delivering BARB’s four strategic priorities:Enhancing data accessibility for users.Extending BARB’s reporting of TV and TV-like viewing across linear, BVOD, SVOD and relevant content on video-sharing platforms.Further developing BARB’s Advanced Campaign Hub for agencies and advertisers and overseeing BARB’s input into the development of CFlight.Overseeing the delivery of an effective communications programme.Matt will work closely with Caroline Baxter, BARB’s recently appointed Research Operations Director, to ensure that users’ needs are understood and met effectively by BARB’s research contractors.Matt joins BARB from InSites Consulting, where he has been overseeing a wide range of market research projects for global consumer businesses. Prior to this, he spent nine years at The Walt Disney Company, most recently as Research Director – UK & Ireland, with responsibility for insight analysis across multiple lines of business. Before this, he was Research Manager – Sponsorship and Online Ad Sales for Channel 4, where he delivered research and insight analysis for the advertising sales teams in these sectors.Justin Sampson, BARB’s Chief Executive, said:“Synthesising the needs of the industry with research agency capabilities is at the heart of what the BARB team does. Matt’s instinctive skills and extensive experience of using our data complement Caroline’s expertise in delivering research solutions. I’m delighted he’s agreed to join BARB.”Matt Laycock added:“Given the ongoing evolution of TV services, video content and viewing, this is an especially interesting time to be joining BARB. With an expansion to the reporting panel in 2024, and following the innovations in reporting for SVOD services and video-sharing platforms, I look forward to joining the BARB team in delivering continued innovation and high quality data for the UK TV and advertising industry.”
https://adgully.me/post/521/dubai-will-host-a-global-metaverse-event-in-september

Dubai will host a global metaverse event in September

Following the launch of a specific strategy to increase the sector's contribution to its economy, Dubai will hold a global conference in September that will bring together experts in the metaverse.The Dubai Metaverse Assembly will take place on September 28 and 29 in the emirate's renowned Museum of the Future, as announced by Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.It will examine how the technology may be applied across important industries.More than 300 professionals, decision-makers, and thought leaders representing more than 40 organisations will attend the event and participate in seminars and workshops focusing on cutting-edge technology.The crown prince of Dubai stated: "We want to use this technology to improve life in the UAE and everywhere else. We want Dubai to lead the world in embracing future technology, comprehending its advancements, maximising its potential, and bringing about change."Within 15 years, the market for the metaverse is predicted to grow to $30 trillion. The news comes shortly after Sheikh Hamdan introduced the Dubai Metaverse Strategy, which he expects would boost the local economy by $4 billion. As part of the goal, 40,000 new jobs will be created in the sector and Dubai's metaverse and blockchain business population will be doubled.
https://adgully.me/post/520/robert-gilby-appointed-ceo-apac-dentsu-international

Robert Gilby appointed CEO APAC, Dentsu International

Dentsu International has announced the appointment of Robert (Rob) Gilby as CEO APAC, Dentsu International, effective September 5, 2022.“Rob is an exceptionally well-rounded leader with a progressive approach that deeply understands the future of the industry and opportunities for growth, for our people, our clients and our business,” said Dentsu International CEO, Wendy Clark. “Importantly, he clearly demonstrated his long-term vision, values-based leadership style and passion for building high-performance, diverse teams that is fundamental to the way we do business at dentsu.”Gilby will be responsible for unifying the APAC region’s 11,600 talented people in 18 markets around dentsu’s global ambition to be the most integrated network in the world. He has a strong platform for growth with the region’s transformation agenda showing positive results, delivering +4.7% organic revenue growth in FY2021 with momentum continuing into Q1 2022 delivering 5.2% organic revenue growth. His appointment follows the global launch of Dentsu Creative, with dentsu awarded Asia Pacific Regional Network of the Year and Dentsu Creative India named Global Agency of the Year at Cannes Lions Festival of Creativity. This momentum, coupled with Rob’s knowledge of the region, understanding of the advancing habits of Asian consumers and view on the future of the industry is a catalyst for growth, cementing the future success of dentsu’s APAC business.On joining the agency, Gilby said, “I was instantly drawn to dentsu’s compelling vision with its rich heritage as the only holding company born out of Asia. It is a privilege to be leading this region with the world looking to the Asia Pacific region as its GDP growth is forecasted to remain strong, the emerging middle-class booms and rapid digitisation and investment in homegrown platforms leapfrog existing technologies. Dentsu’s ability to understand people better than anyone else and vision for horizontal creativity coupled with these market conditions creates an exciting opportunity for brands to thrive.”Gilby has 30 years of experience in the Media and Entertainment industry and has worked in Asia Pacific for over 25 years. He has a proven track-record of growing profitable businesses, including WarnerMedia and The Walt Disney Company, with extensive experience in markets, including Australia, China, India, Southeast Asia and Singapore. He joins dentsu from Nielsen, where he is President, APAC responsible for building relationships with key media owners, brands and agencies to deliver audience insights across the media ecosystem. Prior to that, he was CEO & Founder, Blue Hat Ventures, an investment and advisory firm focussed on identifying and commercialising high-growth businesses in the Digital Media sector in Asia Pacific. He has held non-executive board and advisory roles at the Ministry of Communications & Information, the InfoComm Media Development Authority and the Singapore Media Festival.He will be based in Singapore, reporting to Wendy Clark, Global CEO, Dentsu International, and joins the Dentsu International Executive team.
https://adgully.me/post/508/bbc-announces-lindsay-salt-as-new-director-of-bbc-drama

BBC announces Lindsay Salt as new Director of BBC Drama

Charlotte Moore, Chief Content Officer today announced Lindsay Salt as the Director of BBC Drama.The BBC commissions more drama than anyone else in the UK and has the widest remit within British drama broadcasting.Lindsay will be responsible for leading this critical genre and delivering distinctive, world-beating content on BBC iPlayer and the portfolio of channels. Charlotte Moore, BBC’s Chief Content Officer says: “Lindsay’s appointment heralds an exciting new era for BBC Drama. She has been responsible for an impressive breadth of shows and her track record as a commissioner underlines her passion for creating big hits and developing new and diverse voices. She’s an inspiring creative leader with a sophisticated understanding of British audience tastes which makes her perfectly placed to lead the genre into the future with work that will continue to push the boundaries and disrupt the mainstream. BBC Drama is in outstanding form and she has ambitious plans to evolve the creative strategy and build her own distinctive slate that is unique to the BBC and feels especially relevant to audiences across the UK in a fiercely competitive global landscape.” Lindsay Salt says: “My time at Netflix under the generous and visionary leadership of Anne Mensah has been a total joy. However, the opportunity to join the BBC was too special to ignore. Its Drama programming is revered around the globe and I can't wait to get started with the world class team, who empower talent and producers to create iconic shows that stand the test of time. What a privilege to build upon that legacy and find and nurture the storytelling that’ll lead us into the next pivotal phase of the BBC.”Lindsay joins the BBC from Netflix, since being there in 2019 she was part of the first UK Scripted team and established the new slate with Anne Mensah. Her commissions include Baby Reindeer, One Day, The F*** it Bucket, Palomino and Half Bad. She also worked across shows including Heartstopper and The Crown Season 5.Prior to that, she was Head of Development at Sky Drama UK where she ran the development slate for Sky One and Sky Atlantic and was across developments ranging from The Lazarus Project to The Third Day. She started her career at Left Bank Pictures where she worked across a range of productions and development both as a producer and script editor.Lindsay will report directly to Charlotte Moore, Chief Content Officer and lead the world class BBC drama commissioning team.She will start her new role in the Autumn and Ben Irving will continue as Acting Director in the interim.
https://adgully.me/post/515/toonz-media-group-zoonicorn-llc-close-multiple-media-deals

Toonz Media Group & Zoonicorn LLC Close Multiple Media Deals

Zoonicorn, the multiplatform animated preschool brand from Zoonicorn LLC and Toonz Media Group is on a roll with a host of streaming platforms across the world set to debut the CGI series this coming August. The 52x7’ series is completing production at Toonz and has already been picked up by NBCU’s kids OTT platform Peacock (USA) as well as Kidoodle (USA), Astro (Malaysia), Truecorp (Thailand), La Teletuya (Venezuela), and Viu (Hong Kong). Toonz Entertainment, the distribution wing of Toonz, has also signed consumer product and distribution sub-agent deals to represent the show in multiple territories across the world. Licensing agreements are expected to be announced shortly.Toonz, which is also the worldwide distributor of Zoonicorn, has granted L&M representation to bRAND-WARD Services for UK and Ireland; Team Entertainment for Italy; Dynamic Brand for Argentina, Paraguay, Uruguay, Bolivia and Peru; and Empire Multimedia for: Indonesia, Philippines, Singapore, Malaysia, Thailand, Vietnam, China, Taiwan and Hong Kong . “Toonz has now finalized the last footprint into the 360 degrees monetization of Zoonicorn with Media Distribution and Licensing and Merchandising representation deals with well-established partners such as Jean Philippe Randisi for bRAND-WARD and Maria Romanelli for Team Entertainment. With our North American partner All Art Licensing, headed by J’net Smith, we also attended Licensing Expo at Las Vegas this year, from where we got tremendous response,” said Bruno Zarka, President of Distribution and Feature Films Division at Toonz Media Group. “It’s incredibly gratifying and rewarding to watch Zoonicorn make its debut on the world stage,” said Mark Lubratt, creator of the series. “We have been carefully nurturing and developing our brand for many years. With Toonz, we have found the ideal partner to support our vision and take it to the next level. We are so excited that kids everywhere will now get to experience the Zooniverse and discover our empowering message of optimism and resilience.”The Zoonicorn CGI series features a Zooniverse of enchanting characters. A magical mix of zebra and unicorn, the Zoonicorns inhabit the dreams of young animals, taking them on amazing adventures to help learn important social-emotional skills. When the dream is over, the young animal wakes up feeling self-confident and with decision-making skills necessary to overcome whatever challenges they are facing. The Zoonicorns cleverly guide each dreamer through a whirlwind of fun-loving adventures, tackling obstacles, balancing emotions and discovering important life lessons along the way. At the heart of every solution is the one important truth—the power to solve any problem is inside of them. Click here to watch the trailer.Multi Emmy Award-winner Mark Zaslove (Winnie the Pooh, Lazytown, Bob The Builder) serves as show runner and lead writer/editor for the series. The Zoonicorn creative team also includes Stephen Senders (Inspector Gadget, Cloudy With a Chance of Meatballs, Max & Ruby); Annie Girard (Donald Duck’s Three Caballeros, Club Penguin for Disney); and the multi-Emmy Award winning team of Dennis Haley & Marcy Brown (Kong, King of the Apes, Lego Friends, Dinosaur Train); The music of the show has been composed by Emmy Award winning composer Rich Dickerson.
https://adgully.me/post/510/kfc-promotes-samir-menon-as-md-for-menapakt-and-india

KFC promotes Samir Menon as MD for MENAPakT and India

Today, KFC India made significant changes to its leadership in India. Moksh Chopra has been appointed General Manager of KFC India BMU (Nepal, Bangladesh, Sri Lanka, and the Maldives) with effect from July 15, 2022. He takes over from Samir Menon, who will become Managing Director of MENAPakT (Middle East, North Africa, Pakistan, Turkey) and India.“We are famous for offering Finger Lickin’ delicious cuisine, done the proper way,” Moksh Chopra stated upon taking on the new post. “I feel pleased and honoured to be in charge of the brand’s mandate in India. With revolutionary goods, we have driven tremendous growth in the India market, growing our presence to over 600 restaurants, boosting our regional outreach, increasing access, and improving customer experience. I am looking forward to expanding KFC’s relevance while maintaining the individuality for which KFC is recognised – in India, with India.”Regarding his relocation, he said: “I am honoured and pleased to be able to ignite the strategy for KFC’s next stage of growth for the MENAPakT & India area,” stated Samir Menon. While we continue to build on the strategic roadmap for India, I am excited to lead our global strategy and drive long-term, sustainable growth for the brand, our people, franchisee partners, and consumers. Moksh has shown to be an amazing leader for KFC India BMU, with his broad skills and brilliance in strategic thinking, and he will continue to unlock potential for the brand.”
https://adgully.me/post/502/direct-to-avatar-the-new-frontier-for-brands-in-metaverse

Direct-to-Avatar: The new frontier for brands in metaverse

For millennia, the only viable marketplace was the one based on physical exchange or physical-to-physical (P2P). Customers went to a physical place, chose a product, and exchanged tangible "fiat" money for the material items they desired in person.With the advent of the Internet, new marketplaces for exchanges emerged, beginning with social networking applications and e-commerce. With the advent of the metaverse and the approaching era of Web3, commerce will adapt, and new models will arise. The metaverse may be the next iteration of how we use the Internet to connect, communicate and transact, so it’s important for brands to stay in a “test-and-learn” mode and remain agile as they venture into this uncharted territory. According to Harvard Business Review, brands seeking to enter the metaverse should first determine their place in it and balance the risks and rewards of entering the digital landscape. Next, they should determine whether and how much of their target audience spends time in the metaverse and adjust their approach accordingly.Well, let that reality sink in. Metaverse is not just another online platform; it is a great business place for brands to come together and do whatever they have been doing in the real-world scenario.As the world is preparing to use the unmatched potential of metaverse, marketing methods and the dynamics of the businesses will undergo a seismic change. Professionals must evaluate demographic and psychographic data, skill-building and gamification, user interaction, events/ experiences, digital twin technologies, and developing a unified commerce front, all with the goal of boosting engagement with a product or service. Adding to this is the importance of community, fandom, and authenticity, as well as their effect on a fan’s and/or customer’s decisions in the physical and virtual domains.Direct-to-AvatarA new business model, known as “Direct-to-Avatar” (D2A), is evolving in the metaverse and is centred on delivering new goods to customers’ digital twins, which are their own avatars. D2A avoids traditional marketing by selling virtual things, tangible items, or real-world events through in-game personas. D2A may appear counterintuitive, but it is a rapidly growing market area with an increased sense of connection to purchase digital goods that may or may not have parallels in a physical world. Brands may use D2A to market V2V, P2V, and V2P services.MG Motor has announced its concept of MGverse, a metaverse platform, becoming the first car OEM in India and one of just a handful companies across sectors to do so. It will give its consumers and stakeholders with an engaging experience across numerous platforms.An MG Motors spokesperson explained how brands can make the best use of metaverse, “The metaverse is a parallel virtual world that builds on our real-world using technology like virtual and augmented reality. It offers users a new way to experience entertainment, gain information, connect with others, and purchase products.”There are several ways in which a brand can make the best use of metaverse:A company can create NFTs to connect with its customers. MG Motor is the first carmaker in India to launch NFTs. The company has launched 1,111 units of digital creatives as part of the launch collection, and these NFTs are categorized into four “C” segments: collectables, community & diversity, collaborative art, and CaaP (Car-as-a-Platform).The metaverse is an opportunity to build a greater community as it connects people from across states or countries. On the metaverse, people will live in a land without borders and can create communities based on mutual interests rather than location. In the metaverse, brands can sponsor events as gaming tournaments or music festivals.Since the pandemic, many businesses have been re-examining their work models. In 2021, 70% of companies planned to use hybrid business models that combine remote and in-office work. Workers are also eager to keep flexible work options, with 97% of workers expressing interest in working in either a full-time or hybrid remote position. Some images of the future metaverse show conference rooms with employee-avatars holding meetings like they would in an in-office setting. While this is not mainstream yet, the metaverse and its associated technologies are opening doors to a seamless virtual work environment that brands can capitalise on.The metaverse has opened even more opportunities for giving customers insights into the company: what brands stand for and how a brand’s products are customised. These insights will improve brand sales as 71% of customers will prefer brands that align with their personal values, helping brands to build a loyal customer base.Engagement is about converting users into consumers, said Rahul Singh, VP, Head of Marketing, SAP India. “Metaverse is a rapidly evolving area of opportunity both for B2C and B2B companies. However, to effectively leverage this technology, businesses and brands will have to adopt a test-and-learn mindset and be ready for continuous experimentation. Before plunging head on into any initiative, businesses will need to carefully set their goals and success metrics from such projects. They will also have to identify any new skill sets required internally or acquired through partnerships. Most importantly, businesses will have to choose the most relevant and impactful use cases where Metaverse could bring value throughout the enterprise across sales and marketing, manufacturing, operations, R&D or HR,” he added.Singh further said that SAP has recently leveraged the metaverse by extending a highly successful physical initiative called the Transformation Express (a mobile experience centre for its cloud solutions) and replicated the same experience in the virtual world. “This has not extended the life of the initiative; it will now be accessible to a much larger audience,” he claimed.Brands can’t do without itToshendra, founder-CEO of NFTICALLY, which has launched COMEARTH, world’s first general-usage e-commerce metaverse dedicated to e-commerce remarked, talked about the several ways through which brands can leverage metaverse.“Metaverse has the potential to become commonplace in the future. Just like companies and creators today can't afford to not be on the internet, a few years from now, a store in the metaverse would be quintessential for a brand's existence. Today, brands across sectors are exploring the realm of metaverse: gaming, fashion, fitness and sports, NFTs and digital art, entertainment, e-commerce, etc. This is so because of the advantage it brings to the brands. Metaverse provides a continuous experience that integrates elements from different platforms and brings audiences into one place. Platforms such as Sandbox, Decentraland, Comearth, and Roblox provide new ways of engaging with the audience, be it virtual events or launches, 3D experience to showcase or sell a product. Metaverse can also function as a fun location for team-building activities. The platform enables easy interaction with the global audience e-commerce business framework,” he said.With the debut of EnoVerse in PartyNite in metaverse, leading antacid brand ENO has joined the metaverse bandwagon. They hosted the first-ever stand-up comedy festival on metaverse, including ace stand-up comedian Zakir Khan, and provided an engaging and immersive experience for the audience. Bhawna Sikka, Digestive Health Business Lead of GSK Consumer Healthcare India, dwelled on the ways in which brands can leverage metaverse as it enables a more collaborative environment in which data will be ubiquitous and constantly available. “Metaverse is indeed an exciting avenue that is emerging for creating new and more immersive consumer experiences. Whilst, right now a large part of the metaverse experience in India is restricted to gaming platforms, going forward with improvement in both internet and overall technology, it will get more immersive. What this means is that brands will be able to host consumers and offer them a range of unique experiences and basis consumers’ interaction with these then generate insights and analytics which could help build deeper consumer understanding,” explained Sikka.Eno recently celebrated its 50 years with India’s first stand-up comic show on the metaverse, with technology improving they could do it at scale and invite consumers to watch live and enjoy as though they are at an event with their friends.They could then get first-hand understanding of who came (men, women, young or old), which region, how long they stayed for, what they said, etc., and build customised experiences for their consumers going forward. The scope for both understanding consumers and giving them a very personalised experience to build greater brand engagement is immense, she said.“Traditionally, one would identify top cities, organise agencies, and then plan Fri-Sunday activation in high-traffic locations like malls or hypermarkets to try and maximise the number of people one could reach for a brand activation event. It was time, cost and labour-intensive and would still limit how many people one could possibly reach to share the story the brand had to tell. Going forward with metaverse, you can create a very immersive experience for people across the country and do it at the same time. You can host consumers to see a new product launch, and understand what the product is all about. In consumer healthcare, consumers are often keen to understand the science of the product; all of this can potentially be done visually and in a very consumer-friendly way in the metaverse. The power of the experience and the possible scale of reach can enable a brand to win over consumers. Also, with NFTs coming in, going forward, there will be the potential for also commercialising these,” she explained.
https://adgully.me/post/506/bbc-wimbledon-coverage-smashes-online-viewing-record

BBC Wimbledon coverage smashes online viewing record

With more and more viewers seeking out live and on-demand digital content than ever before, the BBC’s coverage of Wimbledon 2022 has beaten the 30.5m stream record set in 2021, making it the most streamed Wimbledon ever. In addition, the volume of hours consumed by audiences on TV was the highest since the 2016 Championships which saw Andy Murray lift the Men’s singles title.On BBC One, the Wimbledon Men’s Final also achieved a very high peak audience of 7.5m. The match was also streamed live 2.6m times on BBC iPlayer and BBC Sport online.The match received a peak share of 43% as viewers watched Novak Djokovic face Nick Kyrgios, with Djokovic walking away victorious.The Wimbledon Women’s Final on Saturday achieved an impressive peak of 3.1m, which saw Elena Rybakina triumph over Ons Jabeur. It was streamed 712,000 times on BBC iPlayer and BBC Sport online.Across the whole Championships 25.5m people have watched Wimbledon 2022 on BBC TV.Director of Sport, Barbara Slater, says: “We are enormously proud to bring extensive coverage of Wimbledon to our audiences, who this year have devoured every moment across all our platforms with these record breaking figures. It’s been another electrifying Championship and we are delighted that we can offer audiences different ways to follow the action and to meet the ever increasing appetite for on demand viewing.”
https://adgully.me/post/505/sky-makes-new-hire-in-arts-and-entertainment-commissioning

Sky makes new hire in arts and entertainment commissioning

Dwayne Eaton joins Sky today as a Commissioning Executive working across Sky Arts and Entertainment.Reporting to Phil Edgar-Jones, Director of Sky Arts and Entertainment, Eaton will join the wider commissioning team as they continue to deliver award-winning original content across Sky Arts and Sky Max. He’ll form a key part of the team responsible for much-loved shows such as A League of Their Own, Rob & Romesh Vs, Portrait Artist of the Year and BAFTA-winning Life & Rhymes, and he’ll support Sky Arts’ mission to bring the arts to everyone as a free-to-air-channel. His tenure begins following Sky Arts’ award for Specialist Channel of the Year at the Broadcast Digital Awards last week.Eaton joins Sky from the BBC where he worked on hit shows including The Graham Norton Show, Drag Race UK, Only Connect and Mastermind. He went on to commission BBC Three’s streetwear competition The Drop and the black music entertainment show Tonight with Target, hosted by DJ Target.Dwayne Eaton, Commissioning Executive, commented:“I'm genuinely excited to be joining Sky and being part of Phil Edgar-Jones' team. Sky has always had a special place in my heart and it's a dream come true to be joining their Commissioning department. I grew up on a council estate and when I was young, Sky was the only entertainment we could really afford. We didn't go to the cinema or theatre so Sky was my window to the world. I can’t wait to get started and I look forward to making some amazing shows.”Phil Edgar-Jones, Director of Sky Arts and Entertainment, commented:“We are thrilled to have Dwayne join our small but perfectly formed Arts and Entertainment team and look forward to getting stuck in to the next chapter in our comedy Ents and arts journey. He’s totally brilliant, you’ll love him.”
https://adgully.me/post/507/vfs-global-appoints-sukanya-chakraborty-as-chief-communication-officer

VFS Global appoints Sukanya Chakraborty as Chief Communication Officer

VFS Global, the world's largest outsourcing and technology services specialist for governments and diplomatic missions, appointed Sukanya Chakraborty as the Chief Communication Officer.With the company entering a new growth chapter and under new ownership, Sukanya will bolster brand advocacy and reputation management through the 360-degree global communication mandate of the organisation.Sukanya joined VFS Global in 2018 as Head of Corporate Communications & CSR. She has been in different communications and marketing roles in global organisations before joining VFS Global. In her 23+ years of experience, she worked extensively on building B2B & B2C communication strategies and integrated campaigns focused on building an offline and online presence, creating narratives to enhance corporate reputation and brand perception.
https://adgully.me/post/504/silverpush-hires-industry-expert-to-accelerate-growth-of-mirrors-in-the-us

Silverpush Hires Industry Expert to Accelerate Growth of Mirrors in the US

Silverpush, a Singapore-based, AI driven contextual martech company, announced its expansion into the North American market to expand its worldwide presence.As marketers in the US and Canada embrace a privacy-first world and leverage the boom in contextual advertising, Mirrors’ AI - driven, visual context detection technology will help brands place their video ads in exact contextual alignment with key moments that drive brand suitability and emotional resonance.Mirrors offers disruptive brand suitability solutions on a video level to help marketers protect their brand equity and customer experience; making it less likely for the user to skip out of viewing the ad experience. All of this in a privacy compliant manner. “More than a third of those surveyed in the US said they will drop a brand after one bad experience. To solve this raging issue, our vision is to ensure the brand dollars deliver positive ROI, using Mirrors brand suitability solutions without any over-blocking or compromising their reach.” - Mr. Kartik Mehta, CRO of SilverpushSince Mirrors’ introduction into the US market at the height of the pandemic, brands such as Stellantis, Oakley, Miller Coors, Dole, Wingstop, and Disney have used Mirrors to place relevant video ads next to the exact content they want.Shabbir Helaly, SVP of Silverpush, North America commented, “Mirrors by Silverpush has become a key partner for YouTube buys as we offer a level of contextual granularity (while still maintaining reach) that's not available through direct activations on DV360, AdWords or Google Select. This granularity in contextual targeting will be even more important as the traditional ways of targeting on the web are sunsetted.”In the coming quarters, Silverpush will help brands leverage Mirrors hyper contextual targeting across Facebook, Instagram and open web (including CTV, mobile and desktop) in various formats. 
https://adgully.me/post/503/deveshi-chugh-joins-wavemaker-as-asia-pacific-managing-partner

Deveshi Chugh joins Wavemaker as Asia-Pacific Managing Partner

Wavemaker, a software platform, has named Deveshi Chugh as its managing partner for Wavemaker Asia-Pacific. Chugh will report to Rose Huskey, Wavemaker Asia-chief Pacific's client officer, in her new position.Based out of Singapore, Chugh will collaborate with Huskey to manage customer connections throughout the region.Chugh has previously worked with GroupM, Mediacom, and Maxus. She provides substantial regional experience working with some of the world's largest consumer brands, delivering adaptive marketing efforts across clients and portfolios. She has worked in a variety of capacities with teams across markets and will be responsible for the continuous growth of our integrated media planning capacity as well as day-to-day operational excellence. "I am thrilled to be a member of Wavemaker's dynamic, nimble, and energised team," Chugh stated. "I am looking forward to leverage my knowledge with the company's product offerings for our clients.""We are happy to welcome Deveshi. She provides a wealth of expertise and a deep grasp of the area that will benefit our customers' development and transformation goals in this highly competitive media market," Huskey remarked."Her track record of effectively guiding clients and teams in the region will add depth to our leadership team, and being a qualified professional coach is an added advantage for all of us at Wavemaker!" she said."Bringing Deveshi to Wavemaker, with all her acquired experience and skill in this area, illustrates our determined commitment on understanding and bringing tremendous value to our customers' businesses," said Gordon Domlija, chief executive officer, Wavemaker Asia-Pacific.
https://adgully.me/post/499/netflixs-ted-sarandos-meets-baftas-talent-participants-at-195-piccadilly

Netflix's Ted Sarandos meets BAFTA's talent participants at 195 Piccadilly

BAFTA has welcomed Ted Sarandos, Co-CEO and Chief Content Officer of Netflix, to its headquarters at 195 Piccadilly to meet with past and present participants of BAFTA Breakthrough: a flagship programme, supported by Netflix, that spotlights and nurtures the next generation of creative talent in film, games and television.Sarandos took part in a discussion with BAFTA Chair Krishnendu Majumdar and BAFTA Breakthroughs including BAFTA Nominee Tim Renkow and BAFTA Winners Abigail Dankwa and Aisha Bywaters – a full list of attendees can be found below.The programme, which celebrates its tenth anniversary next year, cements BAFTA’s mission to support the growth of creative talent across the film, games and TV industries. The scheme expanded globally in 2020 to the US and India, alongside the UK, after its initial national launch in 2013 as Breakthrough Brits.BAFTA and Netflix are currently seeking the next US cohort, with applications closing on 5 August. BAFTA Breakthrough offers access to unique career development, networking opportunities and bespoke support at a critical ‘breakthrough’ career moment, enabling emerging creatives to build on their success and ensure continued development in their chosen field.Ted Sarandos, Co-CEO and Chief Content Officer for Netflix, said: “It’s always been really important to us at Netflix to support the next generation of upcoming talent, so it’s great to be part of the BAFTA Breakthrough initiative. Supporting hundreds of talented creatives, this programme provides unparalleled access to career development, industry experts and networks that serve as a catalyst for them to get to the next level. It was great to hear first-hand today from UK participants on the impact and we look forward to seeing the next cohort come through.”Krishnendu Majumdar, Chair of BAFTA, added: “Supporting the next generation of creatives through initiatives such as Breakthrough are essential to BAFTA’s mission as an arts charity. Today we had the pleasure of hosting Ted Sarandos and his Netflix team at BAFTA 195 Piccadilly. This was a great opportunity for him to meet UK participants and alumni as part of their programme of bespoke support. We are hugely thankful to Netflix for their generous support and shared values, ensuring that the next generation of talent are inspired, supported, and celebrated in their respective fields and crafts.”Breakthrough US applications close on Tuesday, 5 August. Breakthrough UK applications have now closed. Participant announcements for the BAFTA Breakthrough 2022 will take place in autumn 2022.
https://adgully.me/post/498/pubmatic-partners-with-alikeaudience-to-offer-media-buyers-in-australia

PubMatic partners with AlikeAudience to offer media buyers in Australia

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side.Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs.The partnership expands the reach of PubMatic Connect, PubMatic’s differentiated audience solution that leverages addressable signals from across the internet to help data owners drive monetization and help media buyers drive performance. Connect allows media buyers to leverage a portfolio approach to addressability.AlikeAudience offers bespoke demographic, interest, and transactional data and has more than 7,000 audience segments in the US, Australia, Japan, and Southeast Asia, across a wide range of industries, including FMCG, Automotive, Auto, and Financial. The company has substantial operations in APAC and the U.S. and assembles its audience data from exclusively consumer-consented CRM data, billions of unique mobile signals, and transaction data from multinational credit card companies.Unlike most data vendors, AlikeAudience does not aggregate nor recycle data but sources it directly from trusted partners. Its audience solutions have been rated as 90% accurate by Nielsen Digital Ad Ratings and are 100% device-agnostic.AlikeAudience has been operating in the Asia Pacific market for the past five years, working primarily with demand side platforms (DSPs) across the region, and this partnership makes the company's high value audience data available on the supply side for the first time. “We believe that working directly with PubMatic gives media buyers greater control over data, along with higher match rates and better campaign performance,” said PubMatic Asia-Pacific Director, Data and Audience, Brandon Lee. “Our proximity to publishers and consumers means fewer hops around the ecosystem, making SSPs uniquely positioned to help brands reach audiences at the right place and time.”"We are delighted to become a PubMatic data partner in Australia, Japan, and Indonesia,” said AlikeAudience Founder and CEO Bosco Lam. “We believe advertisers will benefit from access to PubMatic’s quality mobile app media inventory, coupled with unique audiences created through packaged deals from the supply side.Advertisers are seeking to ensure their digital advertising campaigns are privacy-compliant and do not utilise personally identifiable information, and that has been our competitive advantage. We believe brands can reach the right audiences with all of the right data privacy practices in place.”
https://adgully.me/post/367/uae-based-damac-group-acquires-luxury-swiss-jewellery-brand-de-grisogono

UAE based DAMAC Group acquires luxury Swiss jewellery brand, de GRISOGONO

DUBAI,, Dubai's DAMAC Group has purchased celebrated Swiss jewellery brand, de GRISOGONO. The brand, which filed for bankruptcy early 2020, was identified by Hussain Sajwani, Founder and Chairman of the DAMAC Group, who became the top bidder amongst several others bidding for the acquisition.Most known for its 'Creation I' necklace, which featured the largest D flawless diamond in the world and fetched a staggering $33.7 million at an auction in 2017, de GRISOGONO is a name synonymous with glamour. The jeweller has adorned many celebrities on the red-carpet including Hollywood actress Natalie Portman and supermodel Naomi Campbell."Keeping in line with our ambitions to expand our business into the luxury and high-end fashion realm, bidding for de GRISOGONO came to us naturally. A relatively young, but established brand it has immense potential that needs to be uncovered and leveraged. I believe that with DAMAC's expertise and know-how, we will be able to bring the brand to a justifiable success, by strengthening its global development and network," says Sajwani.
https://adgully.me/post/320/stc-and-alibaba-invests-us-238m-to-establish-alibaba-cloud-in-saudi-arabia

stc and Alibaba invests US$ 238M to establish Alibaba Cloud in Saudi Arabia

Riyadh, Saudi Arabia:  stc Group, the leading national digital enabler announced the establishment of “Alibaba Cloud” in Riyadh, KSA, for high-capacity cloud services in partnership with the Chinese technology giant, “Alibaba Group”, eWTP Arabia for Technical Innovation Ltd., the Saudi Company for Artificial Intelligence (SCAI), and the Saudi Information Technology Company (SITE). The establishment of the new company in the Saudi capital, Riyadh, came in response to the significant increase in demand for cloud computing services and solutions in the region. The company will provide advanced cloud computing services to companies operating in the Kingdom of Saudi Arabia, ensuring that they employ the highest standards of security and protection. The new company’s capital will amount to SAR 894 million, and the new company will benefit from the distinguished position of stc Group in the services and technology solutions sector and will employ the best talent and expertise to support the local capabilities of the Kingdom and enable it to enhance digital development and build an advanced ecosystem capable of meeting the future needs of the Kingdom. Alibaba, one of the best providers of cloud computing services and solutions in the world, will offer a wide range of cloud computing services and solutions, a step that will enable local companies and institutions to digitize their businesses, employ the technologies of the Fourth Industrial Revolution, raise work standards and enhance businesses. In line with the Kingdom’s efforts to enhance economic diversification and stimulate investment opportunities in the cloud computing sector, the new company will contribute to providing quality jobs, transferring knowledge and expertise to the Kingdom, and ensuring a safe work environment for entrepreneurs in the region. stc’s investment with Alibaba for cloud computing services, in cloud computing solutions in Riyadh, reflects the company’s future vision and its great role in pushing digital transformation efforts in the Kingdom of Saudi Arabia, and its commitment to forging strong partnerships with leading technology companies around the world in line with the Kingdom’s 2030 vision to attract foreign and international investments into the Kingdom, creating a secure environment for entrepreneurs, and enhancing information security by protecting data internally in the Kingdom. The establishment of the company specialized in cloud computing services and solutions in Saudi Arabia will contribute to developing the Kingdom’s digital infrastructure and preparing it to provide the latest digital data storage services and solutions and ensure its protection and security, which will enhance the Kingdom’s ability to provide cloud computing services to global companies.
https://adgully.me/post/237/invesco-plans-to-sell-8-stake-in-zee-at-a-price-of-2200cr

Invesco plans to sell 8% stake in ZEE at a price of ? 2,200Cr

Invesco has 18% stake in Zee currently and they increased its stake in 2019 at a price of INR 390 (11% stake bought at INR 42bn). Invesco recently softened their stance, despite the court judgment moving their favour, wherein they mentioned that they were in favour of the Sony/ZEE merger and did not want to remove Punit Goenka as CEO.<img src='http://erp.adgully.me/artical_image\f0a5869afa721fb4398cd36ee1ed5e9c' class='content_image'>6 reasons for Invesco selling stake, according to Karan Taurani, Senior VP, Research at Elara Capial, are:They may still not want Punit Goenka as CEO of the companyThey believe the merge deal with Sony may not go through due to regulatory hurdlesThey want to reduce exposure in the company and hence reducing stake by 8% towards 10% ImpactIn case of no corresponding buyer for the entire block being absorbed, We believe there will be immense pressure on the share price over near term , which will remain very volatile and in turn negatively impact investor confidence - high likelihood of negative impact on investor confidenceThis may also have a negative impact on Sony Group, which is on the final stages of merger with zee - low likelihood of Sony backing outOn the flipside, if the entire block is absorbed by another financial investor, it may make the voting and other approval process easier for Zee - low likelihood scenario as the block is relatively large in size and the company is losely held among public and investors with a mere 4% promoter stake
https://adgully.me/post/235/remarkable-yoy-revenue-growth-of-35-40-rakesh-kumar-vp-flamingo

Remarkable YoY revenue growth of 35-40%: Rakesh Kumar, VP, Flamingo

Flamingo recently rolled out a 360-degree campaign with the launch of 3 TVCs, with each TVC showcasing brand ambassador Hrithik Roshan using one of Flamingo’s hero products – Lumbar Sacro Belt, Knee Caps and Heat Belt. The TVC campaign overarches the brand motto of ‘An Aid for a New Life’.The campaign will engage with the existing and potential brand audience through diverse media interfaces such as television (across GEC, Movies, Music & News channels), print (in major dailies), digital (promotions over Social Media networks), BTL (activities will be executed in chemist shops across India), and DTH networks. The newly launched 3 TVCs focus on the 3 hero products of Flamingo – Heat Belt, Knee Cap and Lumbar Sacro Belt – with Hrithik using each of the products to navigate pain in his routine life.Watch the TVCs:<div class="video-container"><iframe src="https://www.youtube.com/embed/n_as1mGyukE" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>In an exclusive conversation with Adgully, Rakesh Kumar, VP - Sales & Marketing, Ascent Meditech, elaborates on the new campaign, Hrithik Roshan as the perfect brand ambassador for the campaign, engaging with the audience, brand positioning and more.What is the communication objective behind Flamingo’s new Cool Pack TVC?The TVC showcases our brand ambassador Hrithik Roshan using the Cool Pack, whose character has the potential to reflect the strong features of the product on audiences of all ages. The aim was to ensure that Cool Pack serves as a protective shield from pain and swelling post an injury, just like the dramatic action sequences played with ease by Hrithik Roshan in the TVC.What was the brief that you shared with the agency for Cool Pack’s new TVC? Any insights you culled out from any research?The product Flamingo Cool Pack thrives on its innate characteristics of offering quick relief from pain and swelling post an injury. Staying true to the product’s USP, it has always been our endeavour to reflect on the problem and offer a sustainable solution to the audience. With Hrithik, a superstar par excellence, known for his action sequences among the mass audience, it was but obvious for the agency and brand to feature the brand ambassador, whereby he injures himself in an action scene and thereafter applies Flamingo Cool Pack to reduce the pain. The messaging in the Flamingo Cool Pack TVC, viz. ‘Par Hum Kabhi Haar Nahin Maante’, had been kept in sync with the inherent attitude of the mass audience of the ‘never say die’ attitude.<div class="video-container"><iframe src="https://www.youtube.com/embed/h3An8bM-p84" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>Why do you think Hrithik Roshan is the perfect brand ambassador for the brand? What were the criteria you looked at to sign him on?Flamingo, the consumer healthcare brand of Ascent Meditech, an Indian multinational, stands for Trust, Care and Remain Unstoppable.These ethics of brand Flamingo matches with the overall personality of Hrithik Roshan, who himself has fought many personal battles and emerged stronger every single time. This association has only made the partnership strong, resulting in an evolution of the brand across a period of three years.During the initial years, the focus of brand Flamingo was restricted to senior citizens, however, we have expanded our audience basket now to include today’s Millennials. This holds true with Hrithik Roshan, whose appeal cuts across all age groups. This has resulted in the organisation’s revenue increasing by 35-40% year on year.What is the positioning of your brand and what kind of differentiation do you plan to bring in the marketplace vis-à-vis the competition?Injuries don’t come knocking at the door and are usually accidental, hence Flamingo Cool Pack is positioned as a must have product for every household. In view of the mass nature of the product, it was obvious to institute the idea of applying Flamingo Cool Pack post an injury and establishing the product as a household product.In the segment of pain therapy, brand Flamingo is the market leader and with Hrithik as the brand ambassador, our communication of having Flamingo Cool Pack as the first level of treatment among the masses only gets stronger.<div class="video-container"><iframe src="https://www.youtube.com/embed/uaK7Lp6iGgU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>Who is the communication being targeted? Can you elaborate on the profile of the target audience?Apart from regular households, Flamingo Cool Pack also has tremendous usage among sportspersons. The convenience and competitive pricing make the product appeal among the young, millennials, sports fraternity and old age.How do you plan to engage with your audience? Will it be a digital-led engagement or are you going to explore some mass media also to reach a wider spectrum of audience?Brand Flamingo operates in the problem solution category and has traditionally preferred and invested in the visual medium, viz. print and television, to communicate about the pain problem and resultant pain relief solution (product). With the product also being available at chemist shops, the brand has not shied away from various BTL activations, thereby developing awareness at the point of purchase. However, the pandemic has drastically changed consumer behaviour and media consumption. We are fully sensitive to new age e-commerce and accordingly digital spending is also getting prioritised. As part of the digital spending, we are also looking at influencer marketing of Flamingo Cool Pack, keeping in mind the ‘mass’ nature of the product.
https://adgully.me/post/233/xyxx-signs-kl-rahul-as-investor-and-first-ever-brand-ambassador

XYXX signs KL Rahul as Investor and First-Ever Brand Ambassador

XYXX, a premium men’s inner wear and comfort wear label, has roped in Indian Cricket extraordinaire, KL Rahul as their first-ever ambassador for the inner wear and lounge wear category. This association between the top cricketer and the brand would firmly establish XYXX as a fan favorite in the market and create a pathway for customer acquisition. XYXX marks a new chapter in their journey as they focus on further strengthening their online presence and robust geographical expansion in previously untapped markets with KL Rahul as the face of their marquee categories - inner Wear and lounge Wear. In June 2021, XYXX had raised INR 30 Crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners. This April, KL Rahul joins the ranks as an investor in XYXX for an undisclosed amount. Led by Yogesh Kabra, XYXX is a hip, millennial-first men’s lifestyle label to watch out for. Since its inception, XYXX has strived to create products that challenge the status quo in the innerwear segment, keeping innovation, craftsmanship, comfort and customer experience as true north. The extensive product offering, driven by innovation, spanning innerwear, loungewear and athleisure, caters to the young, discerning Indian man, and gives him premium and differentiated product lines that stand apart in the highly saturated marketplace. As a truly Made In India and Made For India brand, XYXX’s products take a highly localized approach, ensuring all products are suited for the local climate, breathable, made for movement and easy to care for. On this latest milestone, Yogesh Kabra, Founder- XYXX says, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking. He exemplifies the brand belief of trusting your instinct. In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch. We could not have found a more ideal person as our first-ever brand ambassador. We found synergy with KL Rahul from the minute we met and we are stoked to be joining forces with him to challenge the status quo, tell our own unique story and to continue to be the brand that pushes the envelope within the Indian innerwear segment and beyond.” Commenting on the partnership, Indian Cricketer, KL Rahul says, “I have been wearing XYXX for a while now and have closely followed their growth over the past couple of years. I am excited to be a part of their journey as they continue to scale new heig
https://adgully.me/post/232/how-discovery-is-experimenting-with-different-genres

How Discovery is experimenting with different genres?

During the two years of the pandemic and the subsequent lockdowns, the entire nation went nostalgic while watching old epics Ramanand Sagar’s ‘Ramayan’ and BR Chopra’s ‘Mahabharat’ on Doordarshan. Even after over 30 years of first being telecast on the national broadcasters. Both the epics gained tremendous traction during the first lockdown period. In some form or the other, almost everyone has read or heard about the two epics. The scale of Ramayan is huge – it is not just another story, but something that is imbibed in our culture.Now, Discovery has launched a new docu-series, ‘Legends of the Ramayana’, narrated by bestselling award-winning writer and diplomat, Amish Tripathi. Tripathi will traverse across geographies as he sets out on his own mega adventure in the footsteps of Lord Ram to retrace his sacred journey and unravel the under-explored mysteries around the text. Tripathi’s immense knowledge of Indian mythology and effortless expertise to juxtapose the richness of history with the charm of modern-day storytelling, makes him the perfect fit for ‘Legends of the Ramayana’.<img src='//erp.adgully.me/artical_image/2918a27ac13192bdc2a6f95293c51ace' class='content_image'>Speaking about the new docu-series, Megha Tata, Managing Director-South Asia, Discovery Inc, told Adgully, “‘Legends of the Ramayana’ will be like seeing Ramayan through the lens of discovery, which is in the space of docu-series. The whole concept was very interesting when it came to us that we all know about Ramayan. What if somebody was to capture the journey of Lord Ram from Ayodhya and what happened in those times? And so when doing this research, so many interesting mysteries came about, which not many people know about. And that, to us, was a very interesting play. That curiosity and, like someone asked, “Why 14 years and why not five years? Why not 20 years?” There’s a rational vibe. I did not know that Ram, Lakshman, Bharat and Shatrughan had an elder sister. Then you find out the cave where Sita was kept. So, that was an aspect we thought was worthy to bring onto our platform. It is a docu-series backed by science and research.”<div class="video-container"><iframe src="https://www.youtube.com/embed/zGwofKQorEs" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>Talking about how the first quarter turned out for Discovery+, she noted, “It really did well for us. Because last year, the number of hours we produced was more than what we probably produced in over 20+ years that we have been in the country. So, that has been the commitment for us to create original content out of the India, and a lot of that content resonated very well. The first half, first quarter of the year had some great new shows that we launched. In fact, including the recent show, ‘India’s Ultimate Warrior’ starring Vidyut Jamwal and then it had Akshay Kumar in one of the episodes. That was a great show on our platform, and some interesting, investigative murder content – that genre is doing very well for us as well – shows like ‘Money Mafia’ or ‘Annie’, which was a murder mystery, and also ‘Honeymoon Murder’. It was all really intriguing and did really well. So, we are playing around with different genres – whether it’s mythology or science or adventure, or now crime investigation, that’s the space we are exploring. Thus, I think we had a great first quarter on Discovery+.”Not disclosing much for what is next for Discovery+, Tata said, “For the time being, this is one big launch and of course, we have a few shows lined up in the coming months, very interesting ones. I can’t talk about it, but there are a couple of shows, which I think would be very nice, in the genres of crime, mystery and investigation.”
https://adgully.me/post/229/boost-partners-with-world-cricket-championship

Boost partners with World Cricket Championship

Boost, an HUL brand, has been synonymous with ‘sports’ and ‘cricket’ in India has partnered with the world's leading mobile cricket game, World Cricket Championship (WCC). The brand’s latest campaign highlights the plight of women interested to pursue their career in cricket. Women who are interested in playing cricket in India have to navigate through obstacles of social sanctions and limited chances. Despite that, some go on to play the game at the highest level. The campaign highlights that on-field, there is only one language - performance. To take this campaign to the masses, Boost has partnered with WCC which has over 170 million downloads and is available in multiple language commentaries including English, Hindi, Telugu, Bengali, Kannada, and Tamil. With a singular objective to decouple ‘gender’ with ‘performance’ in sports as a social narrative, Mindshare India and GroupM ESP have brought to life the proposition "Boost: Game Stamina Ka" wherein first-time-ever a unique game mode has been customized within World Cricket Championship 3 (WCC3). The million+ gamers will take on the ‘male’ squad with an ‘all-female’ team to propagate the message that playing cricket just requires stamina and skill and is not based on the gender of the person. The integration juxtaposed alongside ICC Women’s World Cup in New Zealand makes for a great backdrop to drive home the message.Next Wave Multimedia CEO and Co-founder, P.R. Rajendran said, “WCC is the world’s leading mobile gaming franchise and diversity, and innovation has kept it fresh after all these years. We brought in the women’s cricket mode to bring further inclusivity. The game has witnessed more than half a million minutes of engagement from female gamers since the launch of the campaign. We are glad to have partnered with Boost, GroupM ESP and Mindshare India for this initiative which brings focus on women’s cricket.”Ajay Mehta, Sr. Vice President - Mindshare Content+ & Partnerships said, “We live in a cricket crazy nation, and we are proud to associate with this campaign that aims to break stereotypes. While the TV and Digital campaign drove home this brand messaging around ‘stamina’ and ‘performance’, it was equally important to demonstrate the message in an engaging manner and at scale. Collaborating with Boost, WCC3 and GroupM ESP, we wanted to appeal to our audiences including women gamers in a unique & compelling way, with the ongoing women’s world cup.”????Subhamoy Das, Senior Business Director, GroupM ESP said, “While the traditional campaign drives home the brand messaging around ‘stamina’ and ‘performance’, it is equally important 
https://adgully.me/post/307/masdar-enters-strategic-agreement-with-emirates-nbd-amc

Masdar enters strategic agreement with Emirates NBD AMC!

Abu Dhabi, United Arab Emirates, 20th, January, 2021: Masdar, a subsidiary of Mubadala Investment Company and a pioneer in sustainable urban development, has partnered with Emirates NBD Asset Management to receive management services for the UAE's first sustainable real estate investment trust – the Masdar Green REIT. Together, Masdar Capital Management (a recently established FSRA Regulated Fund Manager) and Emirates NBD Asset Management bring significant experience and expertise in sustainable real estate and property asset management to the partnership.Masdar announced it was launching the REIT, the first in the UAE to invest solely in sustainable real estate projects, during Abu Dhabi Sustainability Week (ADSW) in January last year. The Masdar Green REIT has been established at Abu Dhabi Global Market (ADGM) as a Qualified Investor Fund (QIF) and offers an attractive opportunity for professional investors through private placement to invest in a unique portfolio of stable, income-producing sustainable real estate assets. Masdar also confirmed that the REIT has now received approval from ADGM's Financial Services Regulatory Authority to begin operations.The Masdar Green REIT's portfolio currently includes four commercial properties within Masdar City, the pioneering sustainable urban development project, and technology and innovation hub, in Abu Dhabi. All of the properties consume approximately 40 percent less electricity and water than comparable buildings in Abu Dhabi – giving them a rating of three Pearls or above on Abu Dhabi's Estidama Pearl Building Rating System, while one is also LEED Platinum certified."The Masdar Green REIT is the first of its kind in the region and further demonstrates Masdar's commitment to pioneering sustainable development," said Abdulla Balalaa, Acting Executive Director, Sustainable Real Estate, Masdar City. "Investors are increasingly looking for ‘responsible' investment opportunities and evaluate companies based on specific environmental, social and governance (‘ESG') practices criteria. The Masdar Green REIT gives investors that option by investing in sustainable income-generating real estate assets, with a primary focus in Masdar City. This REIT also provides a vehicle through which third-party, sustainable developers can monetize their assets, attracting both real estate developers to Masdar City, and aspiring local and international sustainable investors."Steve Corrin, SEO of Emirates NBD Asset Management, said, "We are delighted to be bringing together two of the UAE's strongest brand names to work on the Masdar Green REIT, an exciting new investment product for the UAE's REIT market. The initial portfolio has been created with global ESG principles in mind to offer investors the highest levels of sustainability ratings as well as attractive rental yields in line with investor expectations. Emirates NBD Asset Management, with its long history of institutional real estate asset management in the UAE provides investors with comfort that the Masdar Green REIT will be professionally resourced and operated to international best-practices."The Masdar Green REIT will facilitate more sustainable real estate assets coming to market by providing institutional funding to support the future expansion of Masdar City through new sustainable developments. The Masdar Green REIT also marks great progress in bringing the Abu Dhabi Sustainable Finance Declaration to life, which was signed in 2019 by 25 public and private sector entities, including Masdar and the ADGM, and is aimed at establishing a healthy and sustainable finance industry that supports the UAE in attaining the United Nations Sustainable Development Goals.Emmanuel Givanakis, Deputy CEO of the ADGM Financial Services Regulatory Authority, said, "As an international financial centre, ADGM has been tireless in championing the region's sustainable finance agenda and is pleased to support the advancement of the UAE's first green REIT. Working closely with financial and energy industries stakeholders, including Masdar and Emirates NBD, we seek to encourage and facilitate further advancements and increased investments in the field of sustainable finance. The FSRA is committed to providing its business community and partners with the ecosystem and regulatory support to develop and achieve innovative investment solutions across the UAE."Currently active in more than 30 countries, Masdar has been advancing the commercialization and deployment of renewable energy, sustainable urban development and clean technologies, to address global sustainability challenges since 2006. In 2018, Masdar signed the first green revolving credit facility in the Middle East, helping to support its investments in global clean technology and sustainable real estate projects.
https://adgully.me/post/2161/inmobi-wins-gold-silver-bronze-mma-smarties-mena-awards

InMobi wins gold, silver, bronze MMA Smarties MENA Awards

Dubai: InMobi, a leading provider of mobile marketing and monetization technologies, won big at the MMA Smarties Awards for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named “Technology Provider of the Year” and took home gold, silver, and bronze MMA Smarties awards for its campaigns with stc pay, Unilever, McDonald’s, and Marriott. InMobi was also shortlisted across 7 categories.“InMobi is thrilled to have been recognized as ‘Techology Provider of the Year’ for the fourth year in a row and honored to have won several MMA Smarties awards with our valued clients,” says Jessica Moini, Commercial Director, META (Middle East, Turkey & Africa) at InMobi. “Smarties season is an exciting time of year for InMobi and its clients to showcase our innovative work together and we are grateful to have been recognized by the panel.”Winning campaigns included stc pay, Unilever, McDonald’s, and Marriott, in collaboration with InMobi’s platform. InMobi won awards and made the shortlist in the following campaign categories:Wins:Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLDLead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates - GOLDInstant Impact: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark – SILVERPartnerships Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVERCustomer Life-Cycle Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVERGeo Targeting: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market – BRONZEShortlists:Instant Impact: Awareness to conversion: du connects roaming business travelers with sophisticated summer campaignPartnerships Marketing: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive marketCross Platform – Digital Only: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above BenchmarkGaming, Gamification & E-Sports: “Yalla Shoot!” - Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming appProgrammatic: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive marketXR Technology – (AR/VR/MR): Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovationCustomer Experience: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark.
https://adgully.me/post/2163/osn-goes-fully-dishless-with-enhanced-osntv-product-and-new-channels

OSN goes fully dishless with enhanced OSNtv product and new channels

Dubai: OSN, the leading entertainment network in the region, today announced upgrades to its home product, OSNtv, as it evolves to a fully dishless offering with IP functionality, marking a significant milestone in the company’s journey to provide viewers with a top-of-the-line entertainment experience.Launching June 1st, the new OSNtv box brings together the best of both worlds to cater to families and individuals with exclusive and curated live TV channels, streaming from all your favorite apps and entertainment across a single android device. The product has now evolved to a ‘plug and play’ device, no installation and can be used by all connected households in the region with or without a dish. This launch represents an evolution of its all-in-one product capabilities with a pivot towards streaming tv with a linear environment. Accompanied with the product announcement is the addition of an array of new and reimagined channels.The OSNtv user experience also gets an upgrade, applicable to new and current subscribers. On top of existing capabilities, users can now take control of Live TV, offering instant rewind, pause and restart functionalities, as well as offering the most advanced TV guide in the region. OSN’s streaming platform OSN+ is integrated from the interface, and allows users accessibility to the content when they are on the go, or to use on additional devices at home. Additionally, the product has optimized the look and feel of the platform with an enhanced UX/UI to encourage discoverability and the introduction of new curated channels that bring unparalleled premium and exclusive content from Hollywood and beyond.Devrim Melek, SVP Strategy at OSN, said: “Upgrades to OSNtv now makes viewing content even easier, while bringing OSN into a new age of dishless entertainment and streaming-first capabilities. Together with new channel offerings, and an upgraded user experience, the company ensures that viewers have access to the very best in entertainment through an all-in-one product.”As part of the evolution, OSN has also launched three brand-new channels to aid in the enjoyment and discoverability of content. New channel offerings include the flagship channel, OSNtv One, which will offer a wide range of content catering to a broad demographic, while OSNtv Showcase Classics taps into the vast HBO library to offer fans a chance to indulge in timeless HBO favorites such as "Game of Thrones," "The Sopranos,” and "Sex and the City.” OSNtv Now, an integrated channel combining the best of OSN W and OSN Living, caters to a younger audience seeking fast-paced reality shows and enthralling dramas.For more information about the new channels and how to elevate your entertainment experience with OSNTV, visit www.osn.com.Channel Descriptions:OSNtv One – The channel offers a multi-genre platform with a wide range of content catering to a broad demographic. It features themed nights, creating a cinematic, epic, and comforting experience. Key shows include "Schitt's Creek," "Peacemaker," "The Voice," "From," "Superman and Lois," and more.OSNtv Showcase Classics – This channel taps into the HBO library, providing fans with timeless favorites and surprises. Viewers can explore a collection of iconic shows like "Game of Thrones," "The Sopranos," "True Blood," "Six Feet Under," "The Wire," "Sex and the City," and "Entourage." With pin protection during daytime hours, this channel will restrict access to content that may not be suitable for all viewers.OSNtv Now – An integrated channel combining the best of OSN W and OSN Living, it offers fast-paced reality shows and younger-skewing dramas. With a fresh, breezy, and fun vibe, OSNtv Now is the go-to destination for engaging content. Key titles include "Below Deck," "The Winchesters," and "Pretty Little Liars: Original Sin."OSNtv Movies Family (formerly OSNtv Family) – This rebranded channel builds on the popularity of criminal and legal procedural shows while incorporating new true crime and limited series. Families seeking safe and thrilling content will enjoy titles like the "Despicable Me" franchise, the "Harry Potter" franchise, and "Boss Baby."OSNtv Crime (formerly OSN Series Prime) – This channel offers high-end crime storytelling, featuring scripted and non-scripted content. With captivating plot twists and engaging narratives, it caters to an audience seeking immersive crime experiences. Key titles include "Black Snow," "Real Murders of Orange County," and "Fall River."
https://adgully.me/post/916/3m-opens-new-regional-headquarters-in-dubai

3M opens new regional headquarters in Dubai

3M today opened its new regional headquarters in Dubai Internet City, part of the TECOM Group PJSC, and the largest technology hub in the Middle East and North Africa (MENA) region.This move demonstrates 3M's continued commitment to the UAE while supporting Dubai’s vision to promote the Emirate as a hub for global innovation and manufacturing inspired by the country’s wise leadership.The headquarter was inaugurated by Meghan Gregonis, the United States Consul-General in Dubai; Ammar Al Malik, Executive Vice President for Commercial Leasing at TECOM Group PJSC; Cara Nazari, Managing Director at AmCham Dubai, Marwan Abdulaziz Janahi, Senior Vice President, Dubai Science Park; and 3M’s senior leaders including Gayle Schueller, Senior Vice President & Chief Sustainability Officer and Laszlo Svinger, Vice President and Managing Director – Middle East & Africa.3M's new headquarters, which embeds several sustainability initiatives, is reducing carbon emissions also emphasising the company's expertise in science and innovation. Furthermore, it offers solutions for the future of work by utilising 3M's trust-based approach, titled “Work Your Way”, which allows employees to create a schedule that allows them to work when and where they can most effectively.Commenting on the new regional headquarters, Laszlo Svinger, Vice President and Managing Director at 3M Middle East and Africa (MEA), said, " At 3M, we strive to provide an exceptional employee experience and business performance while also doing our part to protect the environment for a more sustainable future for all."Currently, 3M is working with the United Nations Framework Convention on Climate Change (UNFCCC) and its partnership network to drive collective action on climate change, social and environmental responsibility, and the UN Sustainability Development Goals (SDGs) as part of a three-year agreement signed in 2021.On behalf of Dubai Internet City, Ammar Al Malik, Executive Vice President of Commercial Leasing, TECOM Group PJSC, commented, “The inauguration of 3M’s new headquarters reinforces the impact TECOM Group and Dubai Internet City have had in sustaining Dubai’s position as an international technology hub. We are pleased that an industry leader like 3M is strengthening its innovation footprint in our community to introduce greater innovations and technological solutions to the region, all while setting a valuable example about practicing sustainability and flexibility in the workplace – values we admire and share. This milestone for a long-standing customer is a testament to the wealth of opportunities available in MENA and the ecosystem Dubai Internet City provides its community to grow and thrive in.”Cara Nazari, Managing Director, AmCham Dubai, stated, “AmCham Dubai is pleased to support our member 3M as a leader in Sustainability & Innovation and their strategic vision to accelerate the journey to net-zero in the UAE and globally. Collaboration in sustainability and clean energy technology in the private sector will support the UAE's positive impact as it seeks to become the first gulf country to reach net-zero emissions by 2050."With the opening of its new regional headquarters in Dubai, 3M also unveiled its expanded and enhanced innovation centre. The centre, which showcases a number of cost-effective technological solutions created specifically for the region, is set to bring 3M’s technologies and innovations closer to its customers in the UAE and the wider region.The centre will allow potential customers, business partners and research and development experts to put a variety of 3M's ground-breaking innovations to the test. The 20,400 square feet centre will showcase all of 3M's technology platforms, which are leveraged across all four businesses and products for the Middle East market. 3M’s 51 technology platforms include adhesives and abrasives, micro-replication and non-woven, computer vision, data science and analytics, and others.Aligned to support the UAE’s vision to become the world leader in Artificial Intelligence (AI) by 2031, the 3M M*Modal Fluency Direct, the latest speech and AI-powered technology, can also be seen at the new innovation centre. The all-in-one solution will enable physicians of any medical specialty to verbally create, review, edit and sign clinical notes directly within electronic health records.Adopted across Emirates Health Services facilities in the UAE, this technology will ensure standardization and acceleration of clinical documentation processes and will reduce the administrative burden on healthcare professionals. Furthermore, it will help to improve the physician and patient experience and drive productivity in the healthcare sector.3M’s new Dubai office features a self-standing natural green wall and is completely equipped with wireless technology, demonstrating 3M’s continued commitment towards protecting the environment.3M’s innovation centre joins a robust and dynamic tech community in Dubai Internet City, which is home to 15 innovation centres powered by companies like Visa, MasterCard, Google, and SAP.
https://adgully.me/post/234/comcast-launches-eros-now-streaming-app-on-x1-and-flex-devices

Comcast launches Eros Now streaming app on X1 and Flex devices

Comcast launches Eros Now app, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, on its X1 and Flex platforms.The service replaces the Eros Now SVOD product, offering Xfinity customers the ability to stream high-definition, ad-free titles including Blockbuster Bollywood films, Original comedy and drama series and movies, and Indian cinema classics. Eros Now’s robust catalog with over 12000 titles feature a breadth of South Asian language content in Hindi, Kannada, Marathi, Telugu, Tamil and other regional languages.“We are excited to bring Xfinity subscribers even more great international entertainment through our partnership with Eros Now. We are committed to expanding our offering of thousands of hours of premium South Asian movies, originals and music in high definition and multiple languages, as well as making it more easily accessible to our customers who can simply say ‘Eros Now’ into the Xfinity voice remote,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services.“We are excited to offer the most extensive repository of Indian movies and Original series to Comcast’s X1 and Flex platforms subscribers. The US is the largest market for us outside India. With this partnership, Eros Now will further consolidate its position as a preferred platform for the consumption of Indian content,” said Ali Hussein, Chief Executive Officer, Eros Now.??Xfinity customers can subscribe to the Eros Now app via their X1 TV Box or Xfinity Flex streaming TV Box, now available for only $4.99/month, following the steps included HERE.Some highlights available to stream on Eros Now this spring include Bollywood blockbusters like Bajirao Mastani, Devdas, Golmaal 3, Cocktail, Haathi Mere Saathi and more, Original Series and Movies such as Flesh, Metro Park Season 1&2, Barun Rai And The House On The Cliff, Switchh, Halahal to name a few. In addition, consumers can also watch the upcoming show - Caves, a supernatural thriller that changes the lives of five best friends who embark on an adventure trip to a haunted cave. MEDIA2 MINUTES TO
https://adgully.me/post/2368/iwbf-general-assembly-to-kick-off-in-dubai-today

IWBF General Assembly to kick off in Dubai today

Dubai: The General Assembly of the International Wheelchair Basketball Federation is set to commence tomorrow in Dubai, alongside the ongoing World Championship taking place at the Dubai World Trade Centre.The three-day congress at the Habtoor Hilton Hotel will involve discussions on the federation's reports from the past 4 years. The meetings will conclude with elections for the positions of president, vice president, and midterm renewal of the Board of Directors.The current IWBF president, Ulf Mehernes of Germany, is running unopposed for re-election, having held the position since 2014.Four candidates from the Netherlands, China Taipei, Austria, and Canada are vying for the vice president's seat.The list of candidates for membership seats includes a single Arab, Tawfiq Alloush of Lebanon. Alloush has been a member of the IWBF Executive Office for the past two terms and is running for election for the third time.Thani Juma Belrakad, chairman of the organising committee for the World Wheelchair Basketball Championship, said that Dubai's hosting of the IWBF Congress is a "new success added to the series of successes" of hosting the World Championship for the first time in the UAE and the region."We will follow up the work of the General Assembly to benefit from it in the next stage," Belrakad said. "The UAE possesses competencies and cadres that qualify it for a distinguished position in the international and continental federations."
https://adgully.me/post/2911/bein-sports-and-usta-extend-us-open-broadcast-partnership-for-five-more-years

BeIN SPORTS and USTA extend US Open broadcast partnership for five more years

DOHA: beIN SPORTS, the leading sports broadcaster in the Middle East and North Africa (MENA), has confirmed it will remain the home of the US Open Tennis Championships until 2027 after renewing exclusive media rights to the tournament for a further five years. The extension means beIN will continue to be the only platform in the MENA region where viewers can watch all four Grand Slams.beIN has held the exclusive rights to the US Open for more than a decade, demonstrating the broadcaster’s long-standing commitment to helping grow both men’s and women’s tennis across the region. The new deal, which runs from 2023 to 2027 and includes Arabic and English language coverage, is a continuation of that and comes at a time when local interest in tennis has arguably never been higher.“beIN and the US Open have enjoyed a highly successful partnership over the past decade, bringing to the Middle East and North Africa some of the most memorable tennis matches of recent years,” said Mohammad Al-Subaie, CEO of beIN MENA. “Interest in tennis is at an all-time high in this region and we are delighted to have the broadcast rights for five more years. Continuing to be the home of Grand Slam tennis gives us the chance to share more special sporting moments with our subscribers and we look forward to another exciting tournament later this month.”“The US Open and beIN have together delivered spectacular tennis to fans in the Middle East and North Africa for many years, and we are so very pleased to continue our partnership” said Kirsten Corio, Chief Commercial Officer, USTA. “As the world’s best tennis players, including Ons Jabeur, compete on our Grand Slam stage, we look forward to continuing to expand the US Open audience throughout the region for many years to come”.This year’s tournament is scheduled to take place from 28 August to 10 September when the eyes of the region will be on beIN SPORTS to see if Tunisian Ons Jabeur can emulate her Wimbledon feat and reach successive finals at Flushing Meadows as she continues to hunt a maiden Grand Slam title. Among those standing in her way will be World No1 Iga Swiatek, American duo Jessica Pegula and Coco Gauff, and this year’s Wimbledon winner Marketa Vondrousova.In the men’s tournament, World No1 Carlos Alcaraz is looking to become the first male tennis player since Roger Federer in 2008 to win back-to-back US Open titles. Novak Djokovic, a three-time winner at the Billie Jean King National Tennis Centre will have other plans however as he searches for an unprecedented 24th Grand Slam title. World No3 Daniel Medvedev won in New York in 2021, while Andrey Rublev, Casper Ruud and a host of other contenders will be intent on making their own history. The exclusive coverage on beIN SPORTS will run from 18:00 MECCA to early morning every match day, available with Arabic commentary on beIN SPORTS 5 (Arthur Ashe Court) and beIN SPORTS 6 (Louis Armstrong Court) and English commentary on beIN SPORTS 7 (Grandstand Court), with the best matches from each days play airing in English on beIN SPORTS 2 ENGLISH.This will be complemented by dedicated studios where beIN’s best-in-class tennis experts will be on hand to offer unmatched analysis and commentary, assess the top results and top players’ performance, and share behind the scenes highlights. Viewers will hear from Adel Al Shatti, Karim Alami, Selima Sfar, Anass Lamrani, and more incredible tennis athletes, sharing their expert commentary and analysis, alongside beIN’s presenter, Areej Sleem. beIN will also be catering to its viewers and subscribers with exclusive daily highlights shows covering all the best matches, tournament reviews, and documentaries with the biggest names in world tennis.
https://adgully.me/post/1498/yellowai-strengthens-its-platform-capabilities

Yellow.ai strengthens its platform capabilities

 Yellow.ai, a leading enterprise-grade Conversational AI platform, today announced the launch of its Dynamic Conversation Designer, revolutionizing the design process of chat and voice conversational workflows with Generative AI. With its user-friendly, no-code interface, enterprises can now create accurate designs in mere minutes, reducing time-to-market by 50%. The seamless integration between design and development workflows streamlines the creation of human-like conversational experiences, saving both time and costs on hiring and training new design talent.Intuitive conversation design is fundamental to the success of conversational interfaces, but it is often a complex and time-consuming process. There is also a lack of standardization and best practices for designing natural and effective conversational experiences. Consequently, a multitude of conversational interfaces fail to deliver on user expectations, leading to substandard experiences and business results.Yellow.ai’s Dynamic Conversation Designer addresses these challenges and redefines the way businesses create high-quality conversational experiences. Integrated within the company’s platform, it simplifies the design process with unique features like rich message content integration, voice effects control, sharing of designs, and instant previews of final conversations without switching workflows, making real-time collaboration a reality. As a result, it frees up time for developers and conversation designers to focus on more complex tasks, leading to improved productivity and consistency.Commenting on the launch, Raghu Ravinutala, CEO and Co-founder, Yellow.ai, said, “Conversational flows that lack design thinking can frustrate customers, diminish expected ROI, and potentially damage the brand. Delivering increased productivity, our Dynamic Conversation Designer is directly in line with our vision of empowering businesses to deliver the most impactful interactions at scale and speed. Leveraging it, we were recently able to deliver a full-fledged chatbot implementation in two hours, a significant improvement from the previous requirement of at least two days for design and development in silos.”With Dynamic Conversation Designer, enterprises can create engaging and personalized conversations with dynamic designs, enabling them to deliver enhanced customer experiences, drive more conversions, and boost sales. It fulfills the need for enterprises to deploy an end-to-end conversational automation platform wherein they don't need to invest in siloed tools or extensive programs to train new resources.Sheikh Abdullah Ali, Executive Director, Solutions ME, said, "The power of conversational design lies in its ability to create human-centered interactions that feel seamless, natural and intuitive in the digital world. Good conversation design should be engaging and prioritize the needs of the user. With accessible and scalable solutions like Yellow.ai’s Dynamic Conversation Designer, we believe that we can foster a deeper connection with customers and drive better business outcomes.”“Also, by integrating generative AI with Yellow.ai’s proprietary insights engine and conversation designer, we aim to produce improved business results, including increased deflection rates, improved conversion rates, a highly personalized customer experience, and faster resolution times.” Ravinutala further added. Yellow.ai’s Dynamic Conversation Designer will soon be capable of providing suggestions to designers by sharing the next probable flow and alerting for detected errors, enabled by generative AI and a tighter integration with the Yellow.ai Marketplace that has pre-built industry templates, campaigns, and system integrations. To see how Yellow.ai is shaping its product roadmap to help enterprises realize their true potential, register for Yellow.ai Envision the Future of Generative AI for Enterprises, on February 28, 2023.
https://adgully.me/post/501/zashed-is-indias-first-fashion-and-lifestyle-architectural-model-the-firm-with

Zashed is India’s first fashion and lifestyle architectural model. The firm with

Zashed is India’s first fashion and lifestyle architectural model. The firm with its D2C portfolio aims to build the brands from scratch being the first ever D2C Brand Architects in the country building brands from scratch on equity-based model under its Fashionverse converting each brand into a digital asset. With its brand portfolio, Zashed has started extending its wings into Global markets, the firm is now aiming to expand into the Middle-Eastern market. The digital transformation has helped the company to develop and prosper through D2C (Direct-To-Consumer) model. Moreover, covid-19 led people to shop from their homes in their comfort zones rather than moving out in scorching heat or foggy weather. Moving into the middle-eastern market, Zashed has the intention of expanding the firm through the European market in the future. Till now, Zashed has prospered and expanded itself by developing 14+ D2C brands with holding equity in them. The firm is aiming to launch its D2C platform by the early end of 2022. This platform would play a significant role in dominating the consumer market which is a part of the fashionverse. To develop and establish the firm, capital, and the way investment is done; matter the most. Zashed with aims to achieve 1.5 % of the 100-billion-dollar D2C market by 2025. The prosperous firm is planning to deal with companies related to fashion, Lifestyle, Jewelry & home categories.Mentored and assisted by the energetic and enthusiastic entrepreneur Mithun Bhardwaj, the firm is reaching the heights of success and helping other firms to compete in the global market. The firm has established itself by dealing with firms related to fashion exporters, manufacturers, fabricators, textile and processing houses, visionaries, and entrepreneurs. This helps the company to stand out in the crowd.  Zashed’s CEO and Founder, Mithun Bhardwaj said "It was only a notion when I began Zashed to develop home grown brands. We've progressed to the point where we now have over fourteen alpha corporations, we are very delighted to expand our venture in middle-east, and after accessing the Middle Eastern sector, we'll go on to the European market as well." He adds,” the world where your laptop asks you to confirm if you are robot, is a super intriguing place to be in, technology is at all-time high, if one is not connecting your business with technology today, they will poorer than the next generation financially and mentally both.”Every brand is a new start-up with an invigorating concept and story line wherein the selection of the right partner is extremely important. Startups have become the trend and it’s mainly followed by youngsters and the shows like Shark Tank India have appreciated them and hold equity in the startups they invested in. The investments in Startups by the firm make the fills confidence in the hearts of entrepreneurs to build their firm from a startup to an established one. The market has funded various companies and is motivated by the startup trend running in India. A firm that is already established needs to just maintain its reputation around its audience; but a firm that has just crossed one ladder of success needs more assistance, guidance, and capital to build itself. Henceforth, it is more interesting to build a firm that has just stepped into the field of business rather than building the one which is pro in it. Zashed believes in the above theory and focuses on building startups. The firm has already established 14+ brands and is aiming to develop however is very selective in building partnerships as it strongly believes that the synergies should meet to scale any business and one should hold a growth mindset whether an employee or a brand partner.