https://adgully.me/post/5481/mclaren-racing-unveils-optimum-nutrition-as-sports-nutrition-partner

McLaren Racing unveils Optimum Nutrition as sports nutrition partner

McLaren Racing has announced Optimum Nutrition, the world’s number one sports nutrition brand, as Official Sports Nutrition Partner of the McLaren Formula 1 Team for the 2024 season and beyond.With a key focus on the McLaren F1 Team drivers and pit crew, the partnership unites two brands with high human performance at their core, constantly striving for better. Optimum Nutrition will support the team’s performance, health and wellbeing with science-led sports nutrition products driven by innovation, ensuring the team can unlock its potential throughout the 2024 season.Building on the team’s accomplishments in the 2023 season – including breaking the Guinness World Record for the fastest ever pit stop, with a 1.80-second stop at the Qatar Grand Prix, Optimum Nutrition will support the McLaren team to help everyone stay at the top of their game.Optimum Nutrition branding will feature on the pit crew overalls and set-up kit, and the driver overalls of McLaren Formula 1 Drivers Lando Norris and Oscar Piastri.Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said:“It is great to welcome Optimum Nutrition to the team. We operate in a high performance environment and our people are our most important asset, so it’s fantastic that Optimum Nutrition will support our continuous push for improvement and excellence across everything we do.”Colin Westcott-Pitt, Global Chief Brand Officer, Glanbia Performance Nutrition, said:“We’re delighted that Optimum Nutrition, which has been trusted by all types of athletes across many sports for 35 years, has joined McLaren Racing as Official Sports Nutrition Partner. Both McLaren and Optimum Nutrition are dedicated to peak human performance and excellence so we are thrilled to be working together during the forthcoming F1 season.”
https://adgully.me/post/5470/abu-dhabi-gaming-hosts-tekken-8-showdown-impact-at-mefcc

Abu Dhabi Gaming hosts Tekken 8 showdown impact at MEFCC

Abu Dhabi: Abu Dhabi Gaming, the gaming arm of DCT Abu Dhabi, celebrated the emirate’s growing e-sports community by hosting a Tekken 8 showdown match at their booth at the Middle East Film and Comic Con (MEFCC).With seven EVO titles between them, the showdown match between Arslan Ash from the Saudi esports team Twisted Minds, and Knee from the South Korean esports team DRX, was a legendary clash of two titans. This showdown marked their first clash since the release of Tekken 8, with the audience eagerly watching to see which characters they would choose and what their playstyle would be in the new game.James Hartt, Director of AD Gaming, said: “The esports scene in Abu Dhabi has stepped up massively in recent years, and it now represents one of the most exciting segments of the emirate’s dynamic gaming industry. These showcase matches will help to deepen Tekken’s regional roots, strengthen local player networks, and highlight that esports and gaming are open to everyone."Casting the match was the popular British commentator Hassan ‘Spag’ Farooq, who has commentated many leading global tournaments within the Tekken franchise. He said: “Hosting the showdown was eye-opening. I got to see intense passion for competitive gaming from the Abu Dhabi crowd while they watched one of the best showcases of Tekken that we have ever had.”The showdown matches at MEFCC come following a year of incredible successes for Abu Dhabi’s esports teams. Abu Dhabi-based Nasr Esports saw two of its players, AngryBird and BigBird, win major global tournaments, including Amjad “AngryBird” Alshalabi, who made history by becoming the Street Fighter 6 World Champion at Evo 2023 in Las Vegas, one of the largest international fighting game tournaments globally. Meanwhile, the all-women Counter Strike team at Abu Dhabi’s Nigma Galaxy won multiple A-Tier tournaments throughout 2023.AD Gaming is home to a diverse and thriving community of gaming businesses from across the world. Including gaming giants such as Unity, Ubisoft and My.Games, as well as local gaming SMEs and entrepreneurs, over 70 gaming companies are part of the AD Gaming ecosystem in Abu Dhabi.AD Gaming is a government-led initiative that amasses the broad efforts throughout Abu Dhabi to transform the emirate into a global gaming hub. With a focus on talent development, game development and esports, AD Gaming is accelerating the growth of the region’s gaming industry, providing career opportunities for aspiring talent and creating world class content from the capital of the UAE.Fostering an environment of innovation and knowledge, AD Gaming provides a support system for the next generation of game developers and players, businesses, and fans alike.AD Gaming is powered by the collaboration of multiple Abu Dhabi-based government and commercial organisations, as well as content creators and gamers, all with the shared passion to see locally produced content on the world’s gaming stage.
https://adgully.me/post/5485/property-finder-appoints-himanshu-niranjani-and-vladimir-malugin

Property Finder appoints Himanshu Niranjani and Vladimir Malugin

Property Finder has appointed Himanshu Niranjani as Chief Technology Officer and Vladimir Malugin as UAE Country Manager. As proptech continues to evolve its role within the real estate sector, the recent appointments seek to pave the way for more informed decision-making among property seekers, powered by trust, transparency, technology and talent.Taking on a newly created role at Property Finder, Himanshu has led several businesses in the Silicon Valley previously. A passionate engineering executive, Himanshu holds over 23 years of experience in the industry, having first started as a software engineer. He has led multiple organizations at Meta and was also the first CTO at Visible where he successfully scaled transformation for the all-digital telco platform owned by the Verizon network. Prior to that, Himanshu played an instrumental role in launching the video recommendations engine across more than 180 countries during his time at Amazon. His expertise includes creating seamless user experiences that are capable of delivering upon both, customer retention and business revenues in the longer run. A highly skilled technology leader with extensive large-scale engineering/architecture experience, Himanshu has also founded two successful start-ups, a capital fund advocating talent-based investments and a nonprofit focused on tech-leadership development.“I am thrilled to be at Property Finder, now more than ever as the brand evolves into its next era of growth, having successfully achieved its position as a lighthouse tech company. Together with the great talent we have here, I look forward to unlocking newer customer experiences for partners and property seekers alike, with the intent to offer greater trust and transparency in the years to come,” said Himanshu.Working towards accelerating business operations in the UAE, Vladimir Malugin has also been appointed as the UAE Country Manager for Property Finder. Having spent 14 years in the technology sector, Vladimir has contributed to a number of private-equity, public and private companies. These include HTC, Polaroid and Eastman Kodak across several general manager, product, marketing and business development roles. Before joining Property Finder, Vladimir spent 11 years in fintech as Chief Commercial Officer at PayU - a fast growing digital payments provider.“As one of the biggest markets for Property Finder, the UAE continues to inspire all of us with its massive growth across sectors,especially in real estate. I am thrilled to be in charge of our growth in the nation, as we seek to get more people to live the life they deserve. Together with our partners, I am excited to achieve more milestones and continue to grow in an ever evolving market, home to limitless opportunities,” added Vladimir.“I’m really pleased to welcome Himanshu and Vladimir to our team of talented individuals, each committed to empowering people on their property search journey. They’re joining us at a pivotal time as we continue to evolve from a startup to a leader in tech innovation. Talent is key to our strategy, focusing on bringing in diverse skills and fostering growth. With Himanshu and Vladimir’s expertise, I’m confident in our journey ahead, especially as we look to develop more innovative products. It’s an exciting time for Property Finder as we enter a new phase of growth.” commented Ari Kesisoglu, President, Property Finder.
https://adgully.me/post/5468/a-human-touch-still-holds-the-mic-at-mirchi-dubai-preeti-phalke

A human touch still holds the mic at Mirchi Dubai: Preeti Phalke

"Listeners will never share their day with a robot; they will happily do so with an actual presenter," says Preeti Phalke, Director of Programming at Mirchi Dubai, underscoring the unmatched power of human-to-human interactions in a medium like radio. According to Phalke, AI cannot replace the human touch as human presenters on radio are inevitable and irreplaceable. In this exclusive interview with Adgully Middle East, she dwells on how radio remains relevant with its unique blend of surprise, spontaneity, and human touch. She also shares her insights on the integration of AI and other innovations into radio broadcasting and the station's experience with AIRAH, its AI radio host. Excerpts:On-demand platforms like podcasts offer vast content diversity and personalized listening experiences. In this context, how can radio stand out? How does Mirchi Dubai see AI and other technological advancements as tools for innovation and adaptation, ensuring the station's continued relevance in the evolving media landscape?Radio is dynamic and adapts to changing times at a very cellular level. The DNA of radio doesn’t change, whether it's internet radio, streaming or AI. Radio stands out for its simplicity and accessibility. The beauty of the medium is its surprise element, the spontaneity, and the human touch. Technological advancements are mostly peripheral to the medium. AI right now can be extremely handy is creating original tracks for jingles and music beds considering copyright and PPL issues. Some radio stations are already contemplating using AI-generated voices for spots and promos, mostly with a thought of having a voice different from their regular presenters or as a syndication method for smaller stations.Last year, Mirchi Dubai launched AIRAH, the AI radio host. How has the audience responded? Has there been any formal research or surveys conducted to gauge audience response to AIRAH? If so, what were the key findings?Mirchi Dubai launched AIRAH as an experiment to fill into the shoes of a jock who went on her pregnancy leave. We were aware that the limited duration of the AI-hosted show wouldn’t provide sufficient opportunity to accurately assess its performance. Radio is a slow medium. It takes time for things to gain traction on radio, and three months is a relatively short period. However, the listeners in Dubai are extremely responsive to anything new on radio, and we did manage to create a dialogue while the show was on air. Some of the clients wanted to engage AIRAH in their radio campaigns, some listeners wanted to come and meet the presenter. We realized how AI is still a very Utopian concept for a layman. Because of social media and movies, most people assumed AIRAH would be a hologram or a robot or something. They were inquisitive about how the process worked. This curiosity was good enough for us.How do listeners compare AIRAH to human presenters? What are the perceived strengths and weaknesses of each?AI is far from intruding on the radio space right now. As opposed to other industries where AI can potentially replace human labour and save not just cost but time and effort, radio needs the human touch. Listeners will never share their day with a robot; they will happily do so with an actual presenter. Radio presenters can chat with their listeners, uplift their mood, and have genuine connections. Radio presenters will each have heartwarming stories about how they have touched a listeners’ life, how they made them laugh, cry or made a moment immemorable. AI will never be able to do that. Due to the current technology in Voice AI, the show had no interactivity because voice AI is not designed to be interactive. To be honest, listeners missed that in the three hours of the show, and we are glad to be able to bring back a human presenter.Does Mirchi Dubai see AI as a potential replacement for human presenters, or rather as a tool to enhance the listening experience?Radio is an interactive live medium, and voice AI is not yet designed to operate in that manner, which is its biggest drawback. AI is limited to making soundtracks and filling in for a specific kind of voice-over style right now. AI has managed to stir the music industry in both good and bad ways. The technology is still evolving for radio. As mentioned, human presenters on radio are inevitable and irreplaceable.What will be the trends emerging on the FM radio front: such as interactive ads, hybrid radio (blending FM broadcasting with internet streaming offering on-demand content alongside live broadcasts), immersive experiences using AR, VR, etc.?Until a few years ago, radio was a standard feature on phones but was phased out as music streaming apps became more popular. Radio is predominantly consumed during drive times, especially in cars. If radio tuners were available on cell phones, there would be potential for AI or technology to enable features such as real-time engagement, AI-generated playlists based on mood, noise cancellation, addressing signal disruptions, etc.We currently rely on research conducted by human resources, which can be subject to biases. Personally, I anticipate technology that can provide insights into listening habits, content preferences, frequency duration, and daily hours dedicated to radio listening, all in real-time.
https://adgully.me/post/5483/kaspersky-appoints-toufic-derbass-as-md-for-middle-east-türkiyeafrica

Kaspersky appoints Toufic Derbass as MD for Middle East, Türkiye, Africa

Kaspersky has appointed seasoned IT leader, Toufic Derbass, as the Managing Director for the Middle East, Türkiye and Africa (META) region. With nearly three decades of experience, Toufic aims to build on Kaspersky’s strong regional presence of over 16 years as the company aims to double its B2B and large enterprises business segment in the next five years.Toufic is committed to bettering relations with regional governments and policymakers, in addition to promoting Kaspersky’s award-winning products and services as the region rapidly adopts digitization. His efforts will also focus on elevating the level of cybersecurity awareness in the region, contributing to Kaspersky’s mission of building a safer world.Prior to joining Kaspersky, Toufic held leading positions at multinational software companies, where he was responsible for scaling businesses by forging strategic partnerships and executive relationships with leading private and public sector organizations.Commenting on his appointment, Toufic Derbass, Managing Director for META at Kaspersky, said, “I’m honored and excited to lead a brand that is globally known for its innovation and is built on a legacy of over 26 years. Kaspersky’s strong market footprint in the Middle East, Türkiye and Africa region is a testament to its breadth and quality of products and services, that blend technology with human expertise. My vision for Kaspersky in the region is to showcase its unique capabilities, such as the revolutionizing concept of Cyber Immunity which plays a crucial role in reimagining cybersecurity.”Robert Cataldo, VP Global sales at Kaspersky, said, “We are delighted to welcome Toufic to the company. For the past few years, Kaspersky’s operations in the region have been on an upward trajectory, with the expansion of our market footprint year on year. With the extensive experience he brings on board and his values that align with ours, we believe Toufic to be a perfect fit to further unlock Kaspersky’s potential through promising opportunities.”
https://adgully.me/post/5484/enso-arabia-partners-with-rebecomms-for-invest-saudi-at-mipim

Enso Arabia partners with Rebecomms for Invest Saudi at MIPIM

Enso Arabia, one of Saudi Arabia’s leading event management agencies, has appointed Dubai-based Rebecomms to manage PR and communications for Invest Saudi’s presence at MIPIM 2024.Under the partnership, Rebecomms is leading Middle East, UK and European media relations in the run up to and during MIPIM, the world’s leading – and largest – real estate event, taking place in Cannes, France, 12-15 March.Invest Saudi will showcase KSA’s unprecedented investment in infrastructure, tourism transformation, world leading destinations and prime investment opportunities across three spectacular MIPIM pavilions. With more than 1,000 square metres of seafront exhibition space, it is Invest Saudi’s largest presence at MIPIM since its event debut in 2022.Headquartered in Riyadh, Enso Arabia is a full-service event management agency providing 360-degree services for KSA participation in national, regional and global events, including trade shows, road shows and corporate events. Enso’s assignment for Invest Saudi at MIPIM is led by Elie Daccache, who has worked with KSA government and private entities to deliver highly creative, comprehensively-managed events since 2014, including Invest Saudi’s previous participation in MIPIM.Rebecca Rees, Founder of Rebecomms, has more than 30 years’ media relations and communications experience, including 18 years in Dubai’s real estate, tourism and hospitality sectors. She also led Nakheel’s MIPIM PR and media relations strategy for four consecutive years as part of her decade-long corporate comms role at the Dubai-based master developer.
https://adgully.me/post/5482/dmcc-qx-lab-ai-join-hands-to-offer-hybrid-ai-solutions-to-businesses

DMCC & QX Lab AI Join Hands to Offer Hybrid AI Solutions to Businesses

Dubai Multi Commodities Centre (DMCC) – the world’s flagship free zone and Government of Dubai Authority on commodities trade and enterprise – has partnered with the Dubai-based artificial intelligence firm QX Lab AI as it gears up to launch the DMCC AI Centre later this year.Through its ‘Ask QX’ platform, QX Lab AI offers generative AI capabilities that can be integrated into services such as online chat functions or used by businesses and individuals to enhance productivity. Ask QX’s unique neural architecture offers unprecedented scalability for the product, providing a digital infrastructure that can benefit firms by reducing overall computational power costs, building up platform security, and creating a protective shield against potential data breaches. With this groundbreaking technology, QX Lab AI aims to become the first AGI company in the world to access and leverage 372 billion parameters. Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC said: “In a short space of time AI has emerged as the single biggest force reshaping the way we do business – and we have barely scratched the surface of its potential. As we prepare for the imminent launch of DMCC’s AI Centre, I am delighted to be partnering with QX Lab AI whose unique generative AI platform and revolutionary neural architecture will provide DMCC and its members with unprecedented opportunities to enhance efficiency, productivity, and platform security at scale. This is just one example of the innovations we are pioneering from DMCC, reinforcing Dubai’s status as one of the world’s leading technology and AI hubs for years to come.” Tilakraj Parmar, Co-Founder and CEO, QX Lab AI, added: “The significant amount of money invested globally in AI research and deployment is just the start of a seismic shift in the way we all operate – both professionally and personally. We are glad to bring our AI capabilities to DMCC and its 24,000 member companies as we position Dubai at the forefront of AI research and deployment.” DMCC has created a range of innovation-focused ecosystems to advance Dubai’s status as a driving force in the development and adoption of next-generation technologies and industries. The DMCC Crypto Centre is home to over 600 Web3 firms, making it the largest concentration of crypto and blockchain companies in the region. Since its launch in 2023, the DMCC Gaming Centre has welcomed over 100 gaming companies, from developers and publishers to esports teams and software engineers, positioning Dubai as a hub for the immersive form of entertainment.
https://adgully.me/post/5480/sensetime-mea-partners-with-mawhiba-foundation-to-empower-sas-ai-talent

SenseTime MEA partners with Mawhiba Foundation to empower SA's AI talent

SenseTime MEA, a leader in artificial intelligence (AI) software and a Joint Venture with the Saudi Public Investment Fund (PIF), has entered into a memorandum of understanding (MoU) with the King Abdulaziz and His Companions Foundation for Giftedness and Creativity (Mawhiba) to nurture talented students, enhance their digital skills, and empower them to contribute to the future development of the Kingdom in the field of AI.This partnership demonstrates SenseTime MEA's commitment to fostering the skills of the next generation in AI, supporting local talents in advanced technology fields, and enriching the abilities of gifted students. By broadening their horizons and helping them understand global perspectives in AI, SenseTime MEA aims to enable them to contribute to the realization of the Kingdom's Vision 2030.The MoU was signed on the sidelines of the National Olympiad for Scientific Creativity Exhibition "Ibdaa 2024," held at the King Saud University in Riyadh. The memorandum was signed by Eng. Turki Al-Anazi, Chief Strategy Officer, SenseTime MEA, and Dr. Basil bin Abdullah Al-Sadhan, Deputy Secretary-General of the Mawhiba Foundation.The cooperation between the two parties encompasses several areas, including the Artificial Intelligence program in Shanghai, which aims to bridge the gap in digital talent by providing training opportunities for Mawhiba graduates. SenseTime MEA and Mawhiba will also collaborate on designing an enrichment program for talented students focusing on AI in conjunction with Mawhiba’s awareness programs on technology to increase understanding of advanced technologies like AI and emerging technologies like Metaverse.SenseTime MEA will provide an online training program in cooperation with Mawhiba to enhance the digital skills of Mawhiba students. Successful students will be granted accredited certificates, and the two sides will participate in selecting qualified participants in each selected field to join the training programs. A technology awareness program will also be launched for Mawhiba students. The MoU is a continuation of the partnership between SenseTime MEA and Mawhiba in which 2 people from Mawhiba were sent to the SenseTime Shanghai lab last year.Turki Al-Anazi, Chief Strategy Officer at SenseTime MEA, expressed the company's commitment to developing top-tier artificial intelligence programs and continuous technical innovation for its customers. Commenting on the development of technologies in Saudi Arabia he said, “We are also pleased to cooperate with the Mawhiba Center, especially in light of the expansion witnessed by the Kingdom of Saudi Arabia.”Al-Anazi emphasized that this collaboration aligns with the goals of the Kingdom's Vision 2030, aiming to develop local competencies and talents through various training and educational programs. He said, “These developments will ultimately contribute to the Kingdom's economic and technological development and the achievement of its future vision”. He further noted that continued cooperation with strategic partners and local experts enhances artificial intelligence capabilities and contributes to real progress in the Kingdom.Dr. Amal Al-Hazzaa, the Secretary-General of the Mawhiba Foundation, welcomed the collaboration with SenseTime MEA, expressing anticipation for the opportunity to work together to provide Saudi talents with the chance to participate in the development of advanced artificial intelligence programs. She said, “The collaboration will provide a platform to Saudi minds to contribute to the technological advancement in line with the vision of Saudi Arabia 2030 and its targets”.SenseTime MEA is dedicated to supporting digital transformation in the Kingdom by developing innovative artificial intelligence solutions in various fields such as smart spaces, smart tourism, smart cars, and smart healthcare. The company also places great importance on developing local competencies and talents by launching training and education programs with educational institutions and various research, aiming to create a better future based on artificial intelligence and provide effective applications and innovative solutions that contribute to enhancing economic and technological development in the Kingdom.
https://adgully.me/post/5479/tii-launches-falcon-foundation-to-champion-open-sourcing-of-ai-models

TII launches ‘Falcon Foundation’ to champion open-sourcing of AI models

The Technology Innovation Institute (TII), a leading global scientific research center and the applied research pillar of Abu Dhabi’s Advanced Technology Research Council (ATRC), today announced the launch of the ‘Falcon Foundation’. The non-profit Falcon Foundation is dedicated to advancing the development of open-source Generative AI models and to building sustainable ecosystems around open-source projects that accelerate technology development. As a founding member, TII is committing to provide US$300 million to fund these projects.The launch of the Falcon Foundation took place at the prestigious World Governments Summit (WGS) 2024 and marks a critical juncture in convening stakeholder collaboration to establish transparent governance models and encourage knowledge exchange as AI continues to chart a relentless growth path.Commencing with TII’s powerful homegrown Falcon AI models, the Foundation will convene stakeholders, developers, academia, and industry, as well as individuals, and will help realize the power of cooperative decision-making among the contributors. It will accelerate the democratization of AI with the help of notable Falcon Foundation Ambassadors – eminent AI professors in universities around the world, as well as key industry players in the field of AI.The Foundation is to support the customization of the Falcon models to address specific industries or sectors. By enabling open computing resources for the continued research and development of Falcon AI, the Foundation will provide a robust ecosystem to ensure the adaptability of the models across a broad spectrum of applications and contexts.Remarking on the announcement, H.E. Faisal Al Bannai, Secretary General of ATRC, said: “In a world where AI continues to advance at an unprecedented pace, initiatives like the Falcon Foundation play a crucial role in steering the trajectory of AI development towards greater transparency and accessibility.”Dr. Ray O. Johnson, CEO of TII, stated: "We're committed to fostering transparency and collaboration in AI. Extending the UAE's collaborative spirit into AI development, we set new standards for openness and we encourage all other entities who support open source from around the world to join us."The Foundation’s beneficiaries will encompass all entities that work with and champion open-source responsible AI. In minimizing dependence on external vendors, the Falcon Foundation ensures business continuity through enabling independent technological choices. As an organization open to all and every stakeholder committed to open source, the Foundation will leverage global best practices as part of its regulatory and legal framework for artificial intelligence.The Falcon Foundation's commitment to open-sourcing and innovation in AI reflects a forward-thinking approach that helps Abu Dhabi and the UAE leapfrog into a technology-driven future and supports the global community in harvesting cross-industry collaborations for seminal AI advancements.
https://adgully.me/post/5478/snap-inc-to-take-center-stage-at-web-summitqatar2024

Snap Inc. to take center stage at Web Summit Qatar 2024

Snap Inc. has confirmed its participation at the prestigious Web Summit Qatar 2024, bringing to life the story of its deeply engaged GCC community that have chosen Snapchat as their go-to platform to authentically connect with those who matter most to them. To support the region’s ambitious digital transformation goals, Snap Inc. will showcase how its creators and partners from the industry are using augmented reality to push the boundaries of creativity and engage their audiences. The technology company is gearing up to unveil an AR journey that brings to life three immersive experiences; a money-can’t-buy creator masterclass; as well as a fireside chat with EMEA President, Ronan Harris.Today, over 85% of MENA daily users interact with lenses everyday on Snapchat and Snapchatters open the platform more than 45 times a day on average in the GCC. As a key player in the ecosystem, Snap Inc.’s strategic presence in the region including markets like Qatar, UAE and Saudi Arabia gives it the responsibility to empower not only their GCC community, but also local businesses and partners alike. Through its augmented reality technology, Snap Inc. continues to support the ambitious digital transformation agendas taking shape in the region, enabling partners to innovatively connect with their audiences and drive results. This is helping governments meet their digital transformation goals, including Qatar’s 2030 National Vision, which remains focused on more diversified economies led by the power of technology.“It is very exciting to see a major tech event such as Web Summit Qatar debut in the region for the first time. This is a pivotal milestone in the burgeoning technology landscape of the GCC and a testament to the remarkable growth the technology ecosystem has been witnessing. At the heart of this dynamic landscape is Snapchat, deeply rooted into the daily lives of GCC locals'. Snapchat holds a special place in the region by being the platform of choice for the GCC community to stay connected with their family and friends,”“With our highly engaged audiences and our disruptive augmented reality technology, we believe we have a responsibility to support our community, creators and partners to stay ahead of the game with the ongoing digital transformation taking place in the region. Web Summit Qatar promises to be a nexus of innovation, collaboration, and inspiration, amplifying the impact of technology in the GCC region and we at Snap Inc. are looking forward to taking part in this dialogue.” said Hussein Freijeh, Vice President of Snap in MENA.A host of curated AR experiencesA range of engaging activities throughout the summit will showcase the transforming role of AR as a communications tool in both the physical and digital world. On ground experiences will feature an AR wall to demonstrate Snap’s relationships with Creators, showcasing AR lenses from AR Creators across the region through Snapcodes and live AR experiences. Snap BillboARds will also display best-in-class AR experiences from partners across different industries such as sports and fashion. Finally, a dedicated photo booth will offer visitors a chance to discover the future of AR.In conversation with Ronan HarrisDesigned to be different from the start, Snapchat’s mission has always been to offer an alternative to the norm. Attendees can join Ronan Harris, President of EMEA Snap Inc. in an exclusive fireside chat titled ‘Snapchat: Where Relationships Have Real Influence’ as he discusses the growing role of Snapchat in the lives of the GCC populations and how the company’s innovative augmented reality technology is pushing the boundaries of communications to drive real results for brands and creators.A masterclass to support budding and established creatorsCreators looking to upgrade their content game will have the opportunity to take part in an exclusive masterclass, offering insights and best practice for content creation. Leading creators will join Julie B, Head of Talent Partnerships in EMEA to share their experiences, tips and tricks for thriving on Snapchat, from monetizing creativity to launching successful businesses and maximizing features. These sessions will provide practical scenarios that resonate with both seasoned creators and those who are starting their journey on Snapchat.
https://adgully.me/post/5476/fragrance-camel-milk-and-brow-mastery-on-day-two-of-beautyworld-saudi-arabia-24

Fragrance, camel milk and brow mastery on day two of Beautyworld Saudi Arabia 24

 For International and regional fragrance houses, the booming GCC fragrance market is led by the Saudi Arabian consumers' sophistication and appreciation for quality scent and niche formulations, day two of Beautyworld Saudi Arabia revealed.At the 4th edition of the Kingdom’s largest international trade fair for the beauty and wellness industry, Beautyworld Saudi Arabia 2024 is being held at the Riyadh International Convention and Exhibition Centre (RICEC) until February 13th, and is dominated by specialists amongst five key dedicated industry segments, Fragrance; Hair, Nails & Salon Supplies; Cosmetics & Skincare; and Supply Chain & Services as well as Personal Care & Hygiene. “Saudi Arabia is one of the few markets that truly focuses on quality fragrance” said Mehmet Celik, Perfumer at exhibitor Froma Fragrances and Flavors. “It is in the blood here, they understand quality and know how to ‘smell’ - even as a perfumier I am always surprised at how educated the people here are on fragrance” he continued.“International brands are adapting fragrances specifically for the KSA market” said Labeeb Kuttiamu, COO and CFO of Fragrance World. “In the past decade we have seen the GCC market usurp the European one in terms of growth, but one thing is sure, an ‘Arabic’ touch to fragrance is now a must, not a niche idea,” she added.Stevi Lowmass, Founder and CEO of the UAE based Camel Milk Company focused on local beauty and harnessing regional resources for sustainable skincare as she shared the benefits of Camel Milk as an ingredient whilst closing day two of the Next in Beauty Conference. “It's an amazing ingredient, but it isn’t for every product - it’s too heavy for hair care, however it is amazing used in balms,” she said. “Being able to utilise such a uniquely regional natural resource in our beauty and skincare regimen is an honour. It’s a growing market, and if we look at the rise in popularity of Argan oil for example, I truly foresee more and more products using Camel milk as the key ingredient - we are just at the start of the growth of its popularity” she explained.SheBeauty.Arabia presented on the BeautyLIVE! stage to an appreciative audience of makeup lovers, with Anastasia Tkachenko demonstrating eyebrow shading tips and techniques to a packed house. Alexandra Al Khoury, from Kingdom of Eyes followed with an interactive demonstration of lash lifting and brow lamination and tinting after the ever-popular WAHL Barber Battle continued for its second day.At the Next in Beauty Conference, the latest trends in skincare and beauty products were revealed by an expert panel including representatives from Coty, ilik Health and Labothercaire, led by Daphne Lamberts from ALAM Health and Beauty, kickstarted the day, followed by another fragrance industry focus. Sustainability, safety and design were discussed by a panel including speakers from Centdegres, Parfex, Finemakers and Beautyworld Middle East 2023 Award Winner Dominique Moellhausen.The Next in Beauty Conference and the BeautyLIVE! stage continue to run throughout the whole of the 3 days Beautyworld Saudi Arabia 2024 exhibition.Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.
https://adgully.me/post/5477/havas-acquires-ledger-bennett-eyes-global-growth

Havas acquires ledger Bennett, eyes global growth

Havas has made a strategic move to bolster its B2B capabilities with the acquisition of Ledger Bennett, a leading B2B marketing agency with a unique "fluid talent" approach. The merger creates a formidable entity poised to scale in the US and expand into new markets, particularly in APAC.Key takeaways:Clients: Ledger Bennett is an SME B2B agency with clients like GE Digital and LinkedIn.Unique model: Ledger Bennett utilizes a "fluid talent" model, embedding team members within client organizations for deeper understanding and collaboration.Enhanced B2B focus: Havas Business merges with Ledger Bennett, forming "Ledger Bennett, a Havas Company" and solidifying Havas' B2B commitment.Global expansion: The new entity plans US expansion and entry into new markets, with a focus on APAC.Combined strengths: Ledger Bennett's B2B expertise merges with Havas' B2C firepower, offering clients a comprehensive service.Data-driven growth: Andrea Glenn, CEO of Ledger Bennett, sees access to Havas' data and analytics as a key competitive advantage.Market potential: Havas views B2B as a strategic growth area, citing increasing B2B marketing budgets and the convergence of B2B and B2C approaches.Acquisition spree: Ledger Bennett marks another successful acquisition in Patrick Affleck's three-year strategy, following Search Laboratory, Additive+, and Expert Edge.Andrea Glenn, CEO of Ledger Bennett, said: "Havas is a great place to accelerate our growth with a combined offering of progressive B2B capabilities and B2C firepower."Patrick Affleck, CEO of Havas Media Network UK & Ireland, said: "Ledger Bennett brings further skills, scale, and capability, particularly in the US, which is where it all started to fall neatly into place."Yannick Bolloré, Chairman and Global CEO of Havas, said: "Bringing together marketing, sales, customer, and product teams under the goal of maximizing customer lifetime value is going to be critical for the best brands. Ledger Bennett brings a go-to-market solution that perfectly supports our One Havas strategy."Overall, this acquisition marks a significant step for Havas in becoming a major player in the B2B marketing landscape. As B2B budgets rise and marketing strategies converge, Havas and Ledger Bennett are well-positioned to capitalize on this growing market.
https://adgully.me/post/5474/carolina-herreras-good-girl-blush-soars-with-innovative-shahid-partnership

Carolina Herrera's 'Good Girl Blush' soars with innovative Shahid partnership

The new collaboration between MBC Media Solutions (MMS), Starcom Middle East, and Carolina Herrera for the launch of the "Good Girl Blush" fragrance on Shahid's top-performing Turkish adaptation 'Crystal' demonstrates a groundbreaking approach to marketing and brand communication in the GCC region. By employing a multi-format connected TV strategy and digital post-production integrations, the partners achieved impressive results.Carolina Herrera became the first luxury brand to digitally integrate its fragrance, 'Good Girl Blush,' into product placements and outdoor visuals throughout the show. This innovative approach significantly contributed to increasing brand awareness, favorability, and perception in the GCC by notable percentages.The marketing campaign's success translated into tangible business growth, with 'Good Girl Blush' experiencing a significant increase in sales, becoming the top SKU for Carolina Herrera in 2023 and ranking in the top 5 SKUs in the region among feminine fragrances.Amir Salaheldin from Puig Middle East praised the partnership for elevating brand visibility and setting new standards for impactful brand communication and business growth in the GCC region. Romy AlAlam from Starcom ME highlighted the innovative digital approach taken on Shahid's platform and the successful results achieved, including significant increases in brand awareness and recent usage.Sarah Nammour from MMS expressed excitement about the outcomes of the partnership and emphasized the role of premium content in facilitating meaningful connections between brands and consumers to drive business success. Overall, this collaboration showcases the power of strategic partnerships and innovative marketing techniques in achieving remarkable results in the competitive fragrance market.
https://adgully.me/post/5473/quantumfy-launches-in-the-middle-east-and-joins-mena-fintech-association

QuantumFy launches in the Middle East and joins MENA Fintech Association

QuantumFy, a global technology hub, today announced its expansion into the Middle East and its membership in the MENA FinTech Association (MFTA), aimed at driving business growth in the Middle East and North Africa (MENA).Founded in 2018, the MENA Fintech Association has earned recognition as one of the top 4 fintech groups globally. With a strong presence in the Middle East and Africa, the association has been at the forefront of driving innovation and fostering collaboration in the fintech industry. The MENA Fintech Association (MFTA) is an inclusive, not-for-profit association that fosters an open dialogue for the MENA Fintech community, shaping the future of financial services in the region.Aligning with its strategy to extend its reach into new emerging markets, QuantumFy's collaboration with the MENA Fintech Association is a step towards leveraging its expertise in the region. QuantumFy specializes in tailored banking, payment, and investment technology solutions, and plans to adapt these to meet the specific needs of the Middle East market.Margit Gulyas, CEO of QuantumFy, shared her thoughts on the expansion: "Entering the Middle East with our partnership with the MENA FinTech Association is a key step in our strategy. We're looking to bring our technology solutions to a market that's showing rapid growth in fintech. Our goal is to be more than just a participant; we want to contribute to the region's fintech development." As a member of the MFTA, QuantumFy is committed to contributing to the regional fintech ecosystem by offering unique software engineering insights. Our focus is to support digital transformation in sectors such as finance and payments, providing innovative artificial intelligence, system integration platforms, and transaction monitoring for fintechs. This partnership is expected to bolster the development of the entire fintech community, fostering more innovative solutions and projects in the MENA region. Additionally, QuantumFy will take a leading role in the SHIFT Payments and Digital Assets working groups, collaborating with industry peers. We plan to host panel discussions, workshops, and produce reports, all aimed at advancing the industry.Nameer Khan, Chairman MENA Fintech Association and Founder of FILS stated the following in regards to this partnership,” We are honoured to welcome to Quantum Fy to the MENA fintech community. We believe that our association will provide an invaluable platform for the expansion and growth of their business endeavours in the region. In the current landscape, where digital banking activities and financial services innovation are reaching new heights across the Middle East and Africa, Quantum Fy's strategic entrance aligns perfectly with the industry's soaring standards. We are confident that Quantum Fy has chosen the opportune moment to establish its presence in the region, and we eagerly anticipate witnessing the remarkable success that is sure to unfold as a result.”The move into the Middle East aligns with QuantumFy's aim to broaden its market presence and respond to the diverse needs of different regions. The MENA Fintech Association, established in 2018, plays an integral role in the fintech industry, connecting various industry players and promoting an environment of growth and innovation.This partnership marks a significant step for QuantumFy in its efforts to expand its operations and impact in the financial technology sector.
https://adgully.me/post/5472/roshn-platinum-sponsor-of-leading-retail-summit-in-riyadh

ROSHN Platinum sponsor of leading retail summit in Riyadh

ROSHN Group, Saudi Arabia’s leading real estate developer and a PIF-owned giga-project, played a leading role as Platinum Partner in bringing together global and regional retail leaders last week at the Crowne Plaza Hotel in Riyadh Digital City for the RLI Connect MENA 2024 forum, which took place from the 4th to the 7th of February.RLI Connect MENA brought together thousands of retail real estate professionals to connect, explore and develop business opportunities worldwide. After previous events in Dubai and Istanbul, ROSHN played a key role in bringing leaders to Riyadh to build these relationships and explore the Kingdom’s dynamic and growing real estate landscape. As part of the four-day event, the inaugural RLI MENA Awards 2024 followed RLI Connect MENA on the 7th of February where ROSHN won two awards: “Best Mixed-Use Development” and “Developer of the Year.” Forum participants also visited key Riyadh retail destinations, including ROSHN Front, on a ‘retail safari’, alongside members of ROSHN’s senior leadership team, to gain insight into Riyadh’s steps forward in the sector.RLI Connect MENA is the sister event of RLI Connect Global. ROSHN is committed to sponsoring key events like RLI Connect in the Kingdom as part of its Vision 2030 commitment to boosting promising economic sectors and establishing the Kingdom as a destination of excellence.Founded as the Kingdom’s mixed-use real estate developer and key enabler of Vision 2030, ROSHN’s retail strategy is seizing and expanding opportunities in Saudi Arabia’s growing real estate sector while also enhancing its own ability to deliver its transformative, integrated developments. ROSHN’s projects integrate retail and other vital and lifestyle amenities, including education, healthcare, entertainment, and sports facilities. Its recently relaunched ROSHN Front (formerly Riyadh Front), is an example of this strategic approach with its 80,000 sqm of mixed-use lifestyle retail and F&B outlets integrating with neighbouring SEDRA, ROSHN’s flagship community to enhance both residents’ and visitors’ options as well as traders’ customer bases.
https://adgully.me/post/5471/ooredoo-celebrates-network-triumph-during-afc-asian-cup-qatar

Ooredoo celebrates network triumph during AFC Asian Cup Qatar

Ooredoo Qatar has announced its successful support during the AFC final match, marking a milestone in fan connectivity. The electrifying final was held at the iconic Lusail Stadium, where over 86,492 fans witnessed the Qatar National Team win the prestigious tournament for the second time in a row, with Ooredoo ensuring seamless connectivity throughout.The momentous final match saw total data traffic soaring to 35TB, equating to the same digital engagement levels of the opening match of The FIFA World Cup Qatar 2022™. This achievement underscores Ooredoo's cutting-edge network infrastructure's capacity to handle massive data demands, providing an uninterrupted, high-quality experience for all fans. A significant portion of this success was attributed to Ooredoo's advanced 5G network, which accounted for 53% of the connectivity, delivering an average downlink speed of 244 Mbps and an uplink speed of 50 Mbps. This match-winning performance facilitated an immersive and connected experience for all attendees, further solidifying Ooredoo's position as a leader in 5G technology.The event also witnessed a new record in voice calls, with 726K calls made, of which a staggering 91% were high-quality VoLTE, achieving a Call Setup Success Rate (CSSR) of 99.97% and a drop rate as low as 0.01%. This level of reliability and clarity in communication is unparalleled and highlights Ooredoo's commitment to the highest service standards. The success extended beyond the stadium, with various hotspots across Qatar, including Lusail Boulevard, Katara, The Pearl, Souq Waqif, Doha Port, and Al Bidda Park, experiencing record-breaking data traffic and voice calls, turning every corner of Qatar into a hub for sharing the nation's success with the world.
https://adgully.me/post/5469/dmcc-qx-lab-ai-partnership-advances-hybrid-generative-ai-solutions-for-businesse

DMCC-Qx Lab AI Partnership Advances Hybrid Generative AI Solutions for Businesse

DMCC – the world’s flagship free zone and Government of Dubai Authority on commodities trade and enterprise – has partnered with the Dubai-based artificial intelligence firm Qx Lab AI as it gears up to launch the DMCC AI Centre later this year. Through its ‘Ask Qx’ platform, Qx Lab AI offers generative AI capabilities that can be integrated into services such as online chat functions or used by businesses and individuals to enhance productivity. Ask QX’s unique neural architecture offers unprecedented scalability for the product, providing a digital infrastructure that can benefit firms by reducing overall computational power costs, building up platform security, and creating a protective shield against potential data breaches. With this groundbreaking technology, QX Lab AI aims to become the first AGI company in the world to access and leverage 372 billion parameters. Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC said: “In a short space of time AI has emerged as the single biggest force reshaping the way we do business – and we have barely scratched the surface of its potential. As we prepare for the imminent launch of DMCC’s AI Centre, I am delighted to be partnering with Qx Lab AI whose unique generative AI platform and revolutionary neural architecture will provide DMCC and its members with unprecedented opportunities to enhance efficiency, productivity, and platform security at scale. This is just one example of the innovations we are pioneering from DMCC, reinforcing Dubai’s status as one of the world’s leading technology and AI hubs for years to come.” Tilakraj Parmar, Co-Founder and CEO, QX Lab AI, added: “The significant amount of money invested globally in AI research and deployment is just the start of a seismic shift in the way we all operate – both professionally and personally. We are glad to bring our AI capabilities to DMCC and its 24,000 member companies as we position Dubai at the forefront of AI research and deployment.” DMCC has created a range of innovation-focused ecosystems to advance Dubai’s status as a driving force in the development and adoption of next-generation technologies and industries. The DMCC Crypto Centre is home to over 600 Web3 firms, making it the largest concentration of crypto and blockchain companies in the region. Since its launch in 2023, the DMCC Gaming Centre has welcomed over 100 gaming companies, from developers and publishers to esports teams and software engineers, positioning Dubai as a hub for the immersive form of entertainment.
https://adgully.me/post/5466/national-health-insurance-company-daman-appoints-khaled-ateeq-al-dhaheri-as-ceo

National Health Insurance Company, Daman appoints Khaled Ateeq Al Dhaheri as CEO

The National Health Insurance Company – Daman, a subsidiary of PureHealth, has appointed Khaled Ateeq Aldhaheri as Chief Executive Officer.Aldhaheri previously held the role of Acting Chief Executive Officer at Daman, and has more than two decades of experience in healthcare, business, finance and management. He has undertaken several leadership positions in Abu Dhabi Health Services (SEHA), a subsidiary of PureHealth, including Chief Commercial Officer and Chief Financial Officer at SEHA, Chief Financial Officer for Al Ain Hospital (part of SEHA), and Acting Executive Director for Health System Financing at the Department of Health Abu Dhabi (DoH).His Excellency Khaled bin Shaiban Almehairi, Chairman of the National Health Insurance Company – Daman, said: “We are proud to announce this appointment, reinforcing our commitment to investing in, and empowering national talent to play key roles in the country’s healthcare sector. In his position as Acting Chief Executive Officer at Daman, Khaled Aldhaheri’s extensive leadership experience has successfully driven the team forward as we remain focused on expansion, as well as improving services to ensure we provide only the best quality in healthcare services, in line with PureHealth’s vision.”Shaista Asif, Group Chief Executive Officer, PureHealth Group, said: “This is a critical announcement for the group, reaffirming PureHealth’s commitment to appointing top national leadership talent into upper management roles. Aldhaheri has a long history of pioneering business growth and leading healthcare facilities, and we are confident he will continue to play a significant role in leading Daman as they continue their mission to strengthen the UAE’s healthcare sector, aligned with the PureHealth vision to promote longer, healthier and happier lives for the citizens and residents of the country.”Khaled Ateeq Aldhaheri, Chief Executive Officer at Daman, said: “It has been a great experience working with the Daman team as well as the wider team at PureHealth. I want to express my thanks for all of the support and trust the Senior Management Team and Board of Directors have placed in me. Daman already has a proven track record of pioneering achievements that have contributed to the advancement of the health insurance sector in the UAE, I look forward to continuing to work with the Daman team as we remain focused on providing even more innovative solutions to enable easy and affordable access to the highest quality of healthcare services as we remain united to our shared goal of longevity for the people of the UAE.”Daman aims to play a key role in advancing the health insurance sector as a leading health insurance company in the UAE and the region, with a membership base of more than 2.8 million and a network of over 3,000 medical facilities. The company’s ongoing growth and consistently enhanced services are attributed to its strategic vision, which aims to create a healthy and sustainable future through innovative smart solutions allowing members to access high-quality healthcare services.
https://adgully.me/post/5465/generative-ai-becoming-more-human-accenture-technologyvision

Generative AI becoming more human: Accenture Technology Vision

New research from Accenture finds the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “Human by Design”—much more human-like and intuitive for people to use— and usher in a new era of unprecedented productivity and creativity. The research further suggests that as human-centric technologies wield even greater capabilities, are easier to interact with and become even more seamlessly embedded across every aspect of our lives, we are moving toward a world where the technology around us will become more omni-present, yet also more invisible.Accenture’s Technology Vision 2024: “Human by Design: How AI Unleashes the Next Level of Human Potential” explores how after years of exponential innovation, technology—especially generative AI—is becoming more human in its nature. And as technology evolves to be more human-centric, it drives substantially greater capabilities for people to amplify their potential and reinvent business as we know it. According to Accenture research, generative AI has the potential to impact 44% of all working hours across industries, enable productivity enhancements across 900 different types of jobs and create $6 to $8 trillion in global economic value.“As AI, spatial computing and body-sensing technologies evolve to a point where tech appears to imitate human capabilities and seem invisible, what you’ll see left are the people – empowered with new capabilities to accomplish things they once considered impossible,” said Paul Daugherty, chief technology and innovation officer at Accenture. “This important seismic shift in the way people work, live and learn will accelerate a wave of unprecedented change across industries, from retail and entertainment to medicine and manufacturing. Organizations that act now to reinvent their business and ways of working using ‘human by design’ technologies will redefine what it means to be an industry leader.”The study identifies four key trends in the move to “human by design” technologies:A Match Made in AI: Reshaping our relationship with knowledge – ushering in a world where data is reorganized in ways that facilitate human-like reasoning and even mimic creativity. Instead of combing through mountains of search engine results, people will receive curated, personalized responses in the form of advice, a summation of a vast set of results, an essay, an image or even a piece of art. Searching now becomes synthesizing and business leaders who reimagine how information works in the organization and equip their people with AI-enabled enterprise knowledge tooling will realize exponential performance gains and competitive advantages.Meet My Agent: Ecosystems for AI – envisioning a world where AI-empowered agents work on behalf of individuals and are part of an interconnected ecosystem. These automated agents not only assist and advise us, but also take decisive actions on our behalf in both the physical and digital worlds. Working together, they multiply the collective output of workers and generate immense value for enterprises that choose to participate. 100% of executives in Saudi Arabia (vs. 96% globally) agree that leveraging AI agent ecosystems will be a significant opportunity for their organization in the next three years.The Space We Need: Creating value in new realities – creating rich, new immersive worlds of personal interaction by extending our physical, 2D worlds into new 3D environments created using spatial computing, metaverse, digital twins and AR/VR technologies. These new places and experiences will fuse our digital and physical worlds, bringing us together in new ways, fueling innovation and improving the way we work, live and learn. In the world of retail, 57% of Saudi Arabian consumers (vs. 33% globally) indicated they are, or would be interested in, using spatial computing technologies or devices for shopping today.Our Bodies Electronic: A new human interface – using innovative, embedded technologies – such as AI-powered wearables, brain-sensing neurotech, and eye and movement tracking – to unlock a better understanding of us, our lives and our intentions and using those deeper insights to enhance the way we work and live. 100% of Saudi Arabian executives (vs. 94% globally) agree that human interface technologies will let us better understand behaviors and intentions, transforming human-machine interaction.“Human-centered technologies like generative AI are poised to unleash human potential and deliver a staggering array of business and societal benefits, but only if we take a balanced, ‘human by design’ approach that ensures these technologies are used fairly and responsibly,” added Daugherty. A full 99% of executives in Saudi Arabia (vs. 93% globally) agree that with rapid technological advancements, it is more important than ever for organizations to innovate with purpose.
https://adgully.me/post/5459/the-opulent-oasis-a-journey-through-dubais-luxury-landscape

The opulent oasis: A journey through Dubai's luxury landscape

In the heart of the Arabian Desert lies a city that has become synonymous with opulence, extravagance, and grandeur: Dubai. Renowned as a playground for the rich and famous, Dubai boasts a vibrant luxury retail scene that rivals the world's most elite destinations. From towering skyscrapers to sprawling malls adorned with the finest couture, Dubai's allure for luxury brands knows no bounds.Dubai synonym with shoppingOne of the most prominent fixtures of Dubai's luxury landscape is its array of high-end shopping destinations. The Dubai Mall, for instance, stands as the largest mall in the world by total area, boasting over 1,200 retail outlets, including flagship stores of prestigious fashion houses such as Chanel, Gucci, and Louis Vuitton. Similarly, the Mall of the Emirates houses an impressive collection of luxury boutiques alongside attractions like an indoor ski resort, catering to the city's affluent residents and visitors alike.Dubai's population comprises high-net-worth individuals from various parts of the world, creating a magnet for luxury brands, observes Simon Hacker, CEO and Founder, Alpha Nero, a leading firm in the manufacturing and design of shop fixtures, shop-in-shops, boutiques, and pop-up stores for high–end, global and regional luxury brands, having a portfolio of over 50+ luxury brands spanning the Middle East, Asia, Africa & Europe.“The city's reputation for top-notch infrastructure, luxurious lifestyle, and expansive shopping malls, housing a diverse range of high-end brands, further contributes to its appeal as the perfect setting for luxury retailers,” says Hacker.Concurring with Hacker on this, Gian Paolo, Co-Founder of Vision Industry and Managing Director of Optitalia Group, said: “Dubai's global reputation as a shopping destination stems from its cosmopolitan appeal and unparalleled luxury offerings. VISION INDUSTRY's successful journey in Dubai is rooted in understanding and adapting to the city's diverse consumer base. Our exclusive eyewear experience, combining customization and a curated collection of luxury brands, aligns seamlessly with Dubai's penchant for innovation and luxury. The city's global influence and the unique shopping culture make it an ideal environment for VISION INDUSTRY to thrive and set new standards in the eyewear industry.”Erika Doyle, Founder of Drink Dry, a luxury non-alcoholic brand, putting across her thoughts on the Dubai luxury market, said: “Dubai is home to over 200 nationalities and it is a highly populated city with the population increasing at a rate unseen anywhere else in the world. This makes Dubai the perfect launch platform for global visibility. And of course, it would be naive not to acknowledge the fact that people have strong spending power. For us as Drink Dry and our luxury brands, being visible in Dubai also has a very strategic element to it too. It opens the door to global expansion.”Local luxury brands going globalIt's fascinating to see how Dubai has become a hub for luxury shopping, with various malls and boutique brands catering to fashion enthusiasts. Some prominent local luxury brands which have made the whole world look towards the region are:Michael Cinco: Known for its couture collections and exclusive bridal wear, Michael Cinco is a Filipino brand that originated in Dubai. The brand has gained global recognition with top celebrities like Beyonce, Jennifer Lopez, Rihanna, and Lady Gaga adorned in its creations.Bambah: Offering modern and elegant pieces, Bambah is another notable luxury brand in Dubai. It provides a range of dresses, gowns, tops, pants, and skirts, allowing shoppers to make a strong fashion statement. Bambah has a physical boutique in City Walk and an online store for convenience.Zayan The Label: Founded by Dubai-based fashion designer Zayan Ghandour, Zayan The Label offers trendy outfits with hand-embroidered motifs and vibrant prints. The brand features dresses, tops, jumpsuits, kaftans, skirts, pants, and more, catering to those who seek unique and fashionable attire.All Things Mochi: With contemporary pieces handcrafted by local artists, All Things Mochi stands out for its distinctive designs inspired by various cultures worldwide. The brand offers dress sets, jackets, skirts, and more, showcasing vibrant and eclectic styles.Bougessa: Bougessa is a luxury label known for its sleek, minimalist dresses with a modern twist. The brand offers collections for different seasons, featuring a mix of classic designs and vibrant palettes to cater to diverse preferences.These are just a few of the local luxury brands contributing to Dubai's vibrant fashion scene, offering shoppers a wide array of choices to express their style and individuality.Tax-free shopping policiesDubai's tax-free shopping policies have cemented its status as a haven for luxury consumers. With no value-added tax (VAT) on goods and a reputation for offering competitive prices, Dubai attracts shoppers seeking exclusive items ranging from haute couture fashion to rare timepieces and fine jewelry. The annual Dubai Shopping Festival further enhances the city's allure, drawing crowds with extravagant promotions, fashion shows, and celebrity appearances.The city's status as a tax-free haven serves as a significant attraction for international shoppers, says Simon Hacker.Balancing exclusiveness with mass popularityTraditionally, luxury brands were associated with exclusivity, targeting only the elite class of society. However, with the advent of globalization and the rise of affluent middle-class consumers in emerging markets, the luxury market has expanded significantly.Luxury brands now face the challenge of maintaining their aura of exclusivity while also appealing to a broader consumer base. This delicate balancing act requires them to carefully manage their brand image and marketing strategies.Democratizing accessOne approach luxury brands have taken is to democratize access to their products through various means such as expanding their retail presence, offering lower-priced or entry-level products, and engaging with consumers through digital channels. By making their products more accessible, they can attract a wider range of customers without diluting their brand's prestige.At the same time, luxury brands continue to invest in maintaining their exclusivity through limited-edition releases, personalised experiences, and collaborations with high-profile artists or designers. These tactics help to preserve the sense of luxury and desirability associated with the brand while also catering to the evolving tastes of consumers.On maintaining this balance, Simon Hacker said: “Alpha Nero in essence is all about bringing the balance between form and function. We adopt the detail-oriented, tailor-made luxury approach that mirrors our customers’ brand values while also combining an industrial approach that allows brands to roll out their concepts through the region – allowing room for consistency, a standard finish as well as elevated aesthetics and customisation where required.”<img src='https://erp.adgully.me/artical_image\40125cb2962e5e3045298e8113c69dc2.png' class='content_image'>Gian Paolo, said: “VISION INDUSTRY strikes a delicate balance by offering an exclusive Design Lab experience for customization, catering to discerning individuals seeking a unique eyewear journey. Simultaneously, our curated collection of over 60 luxury brands, including exclusive names like Celine and Bugatti, ensures accessibility and diversity in choices. This approach allows us to maintain an air of exclusivity while serving the desires of a broad spectrum of consumers, ensuring that everyone can find their perfect eyewear at VISION INDUSTRY.”Erika Doyle, about the non-alcoholic drinks category, says: “We understand that there are different occasions of consumption - some require the ‘crème-de-la-crème’ of what we have to offer, such as weddings, anniversaries or a special birthday celebrations; and some are less significant: romantic dinner with your partner or a little bit more casual get-together with friends. Therefore, we have a wide choice of products to satisfy all requirements. The one critical part that we do not compromise on is quality. This is what helps us maintain our customers and to always be their ‘go to’ for all things non-alcoholic drinks.”<img src='https://erp.adgully.me/artical_image\0d961d63eb581d7b77b85407d5742be6.png' class='content_image'>Experiential retail: Latest fad in luxury retailIn addition to material possessions, consumers in Dubai are increasingly seeking experiential luxury, encompassing personalized services, immersive brand experiences, and exclusive events. Luxury brands are tapping into this trend by curating bespoke experiences, hosting VIP events, and fostering a sense of exclusivity to cultivate brand loyalty and differentiate them in a competitive market landscape.Simon Hacker, who has been in the industry for over a decade, says: “I have seen experiential retail, digital integration, personalisation, pop-up stores and limited-edition lines or products, at the forefront of successful retail experiences.Stressing on experiential retail he said: “Experiential retail is crucial for brands in a saturated market like Dubai, where luxury online platforms are thriving. Creating memorable in-store experiences helps differentiate brands from online competitors, offering customers something they cannot get through online shopping alone. This approach fosters a deeper connection between the brand and the consumer.”Seconding Hacker’s views, Erika Doyle said: “Experiential retail is extremely relevant to what we do. When we examine our hospitality partners, particularly in the UAE where we have a wide array of exceptional, award-winning unlicensed venues offering phenomenal cuisine crafted by Michelin Star chefs, it's evident that the beverage options remain notably limited. First and foremost, the customers are looking for a full experience. The biggest trend growth we see is that the emotional connection between the luxury brand and the customer is paramount, this is what matters the most if we are looking to maintain customer loyalty.”<img src='https://erp.adgully.me/artical_image\5d30b8ba0d59d7628f872a14efaf5ed9.png' class='content_image'>Glancing at the futureHowever, amidst the glitz and glamour, Dubai's luxury sector faces challenges ranging from economic volatility to shifting consumer behavior. The COVID-19 pandemic, in particular, has had a profound impact on the city's tourism and retail sectors, prompting luxury brands to adapt their strategies to navigate the uncertainty.Simon Hacker says: “Looking to the future, the success of luxury retail may hinge on the integration of technology and the continuation of experiential strategies. Artificial intelligence, virtual reality, and augmented reality are likely to play increasingly significant roles in enhancing customer experiences. Moreover, brands will need to continuously innovate to stay ahead, exploring new ways to surprise and delight customers, both in-store and through digital channels.”He further said: “While there is a mindset shift, we are yet to see tangible data that is enhancing brand environmental performance. This is where the Alpha Nero carbon calculating software stands ready to contribute. Our software is customised for the manufacturing process and uses greenhouse gas protocol to efficiently deep dive into data by project, by build, while also making recommendations on materials that are better suited for a brand’s journey to becoming net zero. The software leverages AI, greenhouse gas protocol, and smart learning to effectively input and analyse a high volume of data across scopes, generating a streamlined report that shows how various decisions throughout the project will affect its emissions (electrical, manpower, material, transport etc.) thereby assisting brands no matter how far along or advanced they are on their path to sustainability.”As the city looks towards the future, one thing is certain—Dubai's journey towards unparalleled luxury has only just begun.Photo by Laura Chouette on Unsplash
https://adgully.me/post/5464/general-motors-connectivity-service-onstar-launchesinbahrain

General Motors' connectivity service OnStar launches in Bahrain

Building on its regional expansion, General Motors (GM) has launched its pioneering in-vehicle technology OnStar Connected Services, in the Kingdom of Bahrain. The arrival of OnStar offers Chevrolet, GMC and Cadillac drivers in-vehicle convenience and connectivity, alongside heightened safety and security services, offering a seamless drive experience.As the nation actively diversifies its digital infrastructure, its journey to date is indicative of the region’s efforts to encourage local innovation and technology-backed industry solutions. Its digital transformation ambitions form the cornerstone of the Kingdom’s Vision 2030, a comprehensive development plan aimed at growing the economy and ensuring sustainable growth. The launch of OnStar within the Kingdom of Bahrain brings enhanced connectivity to the mobility sector, further realizing this vision.“Introducing OnStar to the Kingdom of Bahrain is the next step in our efforts to elevate connectivity, safety and an elevated driving experiences in the region. Following the recent launch in the Kingdom of Saudi Arabia alongside Kuwait and the UAE, we are continuing to expand the Middle East’s access to connected mobility, in line with our vision for a world of Zero Crashes, Zero Emissions and Zero Congestion. Through this launch, we are keen to play a role in achieving the nation’s Vision 2030, alongside our journey towards bringing everybody into the next generation of mobility.” said Luis De La Cruz, Managing Director for OnStar at General Motors Africa and Middle East.The roll out of OnStar Connected Services in the Kingdom of Bahrain within enabled GM vehicles1 is a result of collaborative efforts between STC and various government entities in the Kingdom. This approach underscores the importance of a cohesive strategy when driving change in mobility.  Hesham Mustafa, Chief Business officer, STC Bahrain, commented “as of one of the leading digital enablers, STC Bahrain is at the forefront of driving the Kingdom's digital transformation journey. Our cutting-edge technology innovations are not only customizable to meet specific business requirements but are also sustainable, aligning seamlessly with our commitment to environmental responsibility. Achieving a significant milestone in the mobility sector is a testament to our dedication to making digitalization more accessible, diverse, and integrated into our clients' business operations.”Through its Connect and Protect plans, Members can access features on OnStar enabled vehicles[1]. Owners of OnStar equipped Chevrolet, GMC and Cadillac vehicles in the Kingdom of Bahrain can activate Connected Services[2] by pressing the OnStar Blue Button in their vehicles or reaching out to our dealer partner, National Motor Company. GM owners can unlock and enjoy free Standard Connectivity for 10 years[3] with benefits like Diagnostic Alerts, Monthly Diagnostic Reports, Dealer Maintenance notifications[4], Smart Driver[5] and Vehicle Software Updates Over-the-air (as applicable).For a suite of convenient user services such as remote commands, vehicle status checks, on demand diagnostics, connected navigation, destination download as well as 24/7 support from specially trained OnStar Advisors[6] - drivers can opt for the ‘Connect’ plan. The regional contact center ensures Advisor availability around the clock, offering support in both English and Arabic.Alternatively, OnStar’s ‘Protect’ plan offers proactive peace of mind, as drivers can rest assured that their safety and security remains GM’s fundamental priority. The plan offers access to Automatic Crash Response, where OnStar can work with relevant authorities in the event of an emergency, even if the driver is unable to call for help. Elevating this service further, OnStar supports with detecting accidents as well as identifying and retrieving stolen vehicles and misplaced keys.GM owners can benefit from the innovative services that personalize and maximize their ownership experience by subscribing for as low as 9.9BHD per month for the Connect Plan or Protect Plan, else opting for the bundle offering at BHD 14.99. The user-friendly mobile app7 across the brands help control a vehicle from anywhere and activate connection at will. Once activated, Members can enjoy a free trial period of up to three months.Aligned with its ‘Better Never Stops’ mentality, OnStar will continue to grow its connectivity, entertainment and safety service portfolio, enhancing Member experiences as they engage with the subscription services.Applies only to vehicles equipped with Chevrolet, GMC, or Cadillac infotainment systems. Does not apply to Vehicles with Google Built-In.OnStar plans and Wi-Fi data plans not available in all countries. See onstararabia.com for equipped vehicles, service availability and system limitations.Requires OnStar equipped and activated vehicle. OnStar plans not available in all countries. Standard Connect does not include emergency or security services.Your vehicle will notify your preferred dealer when it’s time for a service.Requires OnStar equipped vehicle from MY21 or newer and an active OnStar plan or trial.Calls may be monitored or recorded for various Lawful Purposes, please view our Privacy Statement. OnStar Middle East Advisors are not trained medics.myChevrolet, myGMC and myCadillac apps are available on select Apple and Android devices. Service availability, features and functionality vary by vehicle, device and the plan you are enrolled in. User terms and limitations apply. Device data connection required. See onstararabia.com for details.
https://adgully.me/post/5463/mena-organizations-pace-turn-corporate-sustainability-commitments-into-action

MENA organizations, pace & turn corporate sustainability commitments into action

Bain & Company, a global consultancy, continues its collaboration with the World Government Summit as a knowledge partner sharing thought leadership with government officials from around the world.Bain & Company surveyed 100 organizational leaders across 11 countries and 8 industries to learn how the MENA region can advance its sustainability agenda. Bain’s research highlights key challenges, best practices and four essential steps to help organizations take a global LEAD on sustainability.Samer Bohsali, Senior Partner who leads the Public Sector practice at Bain & Company Middle East, said: “We found that while 70% of organizations in MENA say they integrate sustainability into their business models, only 3% are on track to achieve their sustainability goals.” Bohsali observes: “The gap between ambition and action occurs despite universal agreement on the case for change. More than 90% of executives believe their core business and operating models need to change to operate more sustainably.”Wissam Yassine, partner and leader in the Sustainability practice at Bain & Company Middle East added that: “As we asked ourselves ‘how do we bridge this massive gap between ambition and action’ we identified 4 things that best-in-class companies are doing differently which we summarized in the ‘LEAD’ framework.” Yassine further elaborated: “L stands for Linking sustainability to strategy. E for Engaging the full organization from the board to the frontline. A is about Activating sustainability through clear implementable missions. And lastly, D encourages Driving innovation.”Finally, Bain’s research revealed that governments play a key role in enabling the adoption of sustainable practices. Lana Kahaleh, a senior manager at Bain & Company Middle East observed: “The majority organizations surveyed believe government policies and interventions are critical for them to improve their sustainability practices, examples of which include capacity building and training and national standards.”
https://adgully.me/post/5462/fp7mccann-promotes-sondos-effat-to-managing-director

FP7McCann promotes Sondos Effat to Managing Director

FP7McCann, the leading creative agency in Egypt, has announced the promotion of Sondos Effat to the position of Managing Director.With an illustrious 14-year tenure at FP7McCann Cairo, Sondos has consistently demonstrated exceptional leadership and strategic prowess.Sahar Zoghby, CEO of MCN Cairo, says: “Sondos Effat’s journey within FP7McCann Cairo has been marked by outstanding achievements and a steadfast commitment to excellence. Having excelled in various roles within Account Management, she ascended to the role of General Manager five years ago, where her strategic acumen and business leadership skills shone brightly. Her ability to navigate client relationships seamlessly and build secure connections has positioned her as a notable figure in the Egyptian advertising industry.”Tarek Mikans, CEO, FP7McCann MENAT, said: “Throughout her career, Sondos has earned the trust of both the strategy and creative communities, solidifying her reputation as a respected and influential professional. Her promotion to Managing Director is a testament to her dedication, expertise, and significant contributions to the agency’s success. FP7McCann Cairois poised for continued success under Sondos Effat’s leadership, and her promotion marks a significant milestone in the agency’s journey”Sondos Effat said: “I eagerly anticipate leading the next chapter of the FP7McCann Cairo story, creating more history with the strongest team in Egypt.”
https://adgully.me/post/5458/mkb-bespoke-audio-unveils-the-middle-easts-first-of-its-kind-experience-centre

MKB Bespoke Audio unveils the Middle East’s first-of-its kind Experience Centre

MKB Bespoke Audio, known for delivering top-quality audio-visual solutions for home theatres, home automation, and private cinemas, has unveiled the Middle East’s first-of-its-kind Experience Centre. Catering to ultra-high net worth clients with a taste for exceptional audio-visual experiences and luxury entertainment, this centre sets a new standard in the region.MKB Bespoke Audio, headquartered in the UAE, is part of a group of companies with over 1,500 professionals across the UAE and India, with production facilities in India. Serving a clientele of over 6,000 in the UAE alone, MKB Bespoke Audio is a leader in delivering premium audio-visual experiences.Located along Sheikh Zayed Road in the Al Quoz area, the Experience Centre showcases cutting-edge home theatre and private cinema solutions featuring the world’s top 18 audio-visual brands such as KEF, Sony, Huawei, LOEWE, DENON, Bec Akustik, VIDEOTREE, Taga, Episode, Sherwood, Devialet and Alta Labs networking among others. Customers can sit in home theatre settings and experience different audio-visual effects before deciding on the best home theatre solutions for their homes – villas, mansions or private yachts – to experience the best. The company also excels in smart home automation, hotel room solution, outdoor television, bathroom TVs, etc. It is a one-stop solution provider for all automation controls – be it lighting, security, audio-visuals, heating, air-conditioning, etc – as demand for smart home automation is increasing day by day due to the fact that more and more families are moving in their own villas that necessitates a change in lifestyle amenities.Bhavin Kachalia, CEO of MKB Bespoke Audio LLC, says, “This marks the launch of the Middle East’s premier audio-visual Experience Centre, offering a truly one-of-a-kind immersive experience. We're witnessing a surge in demand from customers seeking bespoke solutions for their upscale residences, grand mansions, palaces, and luxury yachts. We bring the complete cinema theatre experience at home through our expert solutions.” “We don’t sell equipment or boxes. We offer customized solutions to the customers’ needs and tastes. We offer greater value than just the products. You can buy products off the shelf, but solutions need a completely different and personalized approach. It requires an understanding of the client’s tastes, choices and his or her lifestyle and in this business one size doesn’t fit all.”“This is an extension of what we offer – value-added audio-visual solutions – to our premium clients who deserve nothing short of excellence. Our aim is to provide them with a comprehensive overview of the diverse range of audio-visual and home automation solutions available, all under one roof, allowing them to immerse themselves in the experience before making their selection. For our clients, the experience itself holds paramount importance, and we are dedicated to ensuring they receive nothing but the best.” "Prior to designing and presenting our solutions, we meticulously assess our clients' spaces to offer them the most optimal solution. This personalised approach sets us apart from others.”The global home theatre systems market is experiencing robust growth, with a Compound Annual Growth Rate (CAGR) of 19.2 percent, reaching US$32.48 billion in 2023, and projected to exceed US$66.16 billion by 2027, according to a report by Business Research Company."The surge in disposable incomes and the growing spending power of the middle class have significantly fueled the expansion of the high-end audio-visual systems market," the report highlights.The COVID-19 pandemic has further accelerated the growth of the home audio-visual market, as individuals began to spend more time at home, leading to increased demand. The global home audio market is expected to grow from US$11.7 billion in 2022 to US$14.58 billion by 2028, with a CAGR of 3.7 percent during the review period.
https://adgully.me/post/5461/indian-pm-modi-to-inaugurate-first-hindu-temple-in-the-uae

Indian PM Modi to inaugurate first Hindu temple in the UAE

Abu Dhabhi’s first Hindu temple, the BAPS Mandir, will be inaugurated by the Prime Minister of India, Narendra Modi, on February 14 during his two-day visit to the UAE. The BAPS Mandir is built on 27 acres of land gifted by the UAE leadership, emphasizing the close ties between India and the Gulf region. The temple's inauguration symbolizes harmony and cultural understanding between the two nations, religions, and communities. It reflects the commitment of both countries to fostering mutual respect and cooperation.The Crown Prince of Abu Dhabi, Sheikh Mohamed bin Zayed Al Nahyan, donated 13.5 acres of land for the construction of the mandir, showcasing the generosity and support of the UAE leadership.PM Modi's involvement in the project since 2015 underscores the importance of cultural diplomacy in India's foreign policy. The temple serves as a testament to the strong bilateral relations between India and the UAE.During his two-days visit, PM Modi will hold bilateral meetings with top UAE leaders, including President Sheikh Mohammed bin Zayed, Vice President, Ruler of Dubai, and Prime Minister Sheikh Mohammed bin Rashid. These meetings aim to strengthen strategic partnerships and discuss key issues of mutual interest.PM Modi will also address the Indian diaspora at the 'Ahlan Modi' event, where he is expected to share his vision for India's development and engage with the diaspora community.PM Modi's visit to the UAE underscores the growing cooperation and friendship between the two countries, both at the diplomatic and cultural levels.
https://adgully.me/post/5457/local-planet-launches-in-the-mea-region-with-regional-expertise

Local Planet launches in the MEA region with regional expertise

Local Planet, the world's largest privately-held media and communication agency network, has officially launched its operations in the Middle East and Africa (MEA) region. Headquartered in Dubai, Local Planet MEA promises a potent combination of international expertise and regional knowledge.Strategic Partnerships Fuel Expansion:To ensure a successful local foothold, Local Planet MEA has partnered with established regional players:Tonic International: A leading creative marketing agency with extensive experience across the MEA.RMS Media: A specialist in media planning and buying across the Middle East.Curiosity Africa: Experts in integrating marketing technology solutions and providing data-driven insights.Together, these partnerships create a unique offering for clients in the region, combining global best practices with deep local understanding.Market Penetration and Growth:Local Planet MEA will operate across 63 regional markets with 37 offices strategically located in key countries like the UAE, KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa. This wide reach ensures clients can tap into diverse audiences across the MEA landscape.Industry Leaders Express Optimism:Martyn Rattle, Global CEO of Local Planet, said: "We're thrilled to join forces with our valued partners to power Local Planet MEA. Their deep regional expertise is invaluable as we serve clients in this dynamic market."Arnaud Verchere, Group CEO of Tonic International and Chairman of Local Planet MEA, said: "Partnering with Local Planet marks a significant expansion for us. Our combined strengths will offer unparalleled solutions for brands across the MEA."Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: "We're excited to contribute our data-driven approach and marketing technology expertise to Local Planet MEA, empowering clients to make informed decisions and achieve growth."Local Planet MEA's launch signifies a major development in the region's media and communication landscape. With its strong partnerships, comprehensive reach, and commitment to local expertise, Local Planet MEA is poised to become a key player in helping brands build meaningful connections with audiences across the diverse MEA region.
https://adgully.me/post/5454/grant-thornton-uae-strengthens-leadership-with-new-partner-appointments

Grant Thornton UAE strengthens leadership with new partner appointments

Grant Thornton, a leading professional services firm, announced a series of partner appointments and promotions to further fortify its executive bench as it continues to accelerate its growth and expansion in the UAE.Imran Jaffer has been appointed as the Restructuring Advisory Partner and will lead the firm’s Financial Restructuring Advisory practice from the company’s flagship Abu Dhabi office, while Faizan Ahmed, has joined the Dubai Head Office as a partner in the Audit and Assurance practice, leveraging his auditing and financial proficiency to enhance Grant Thornton’s services in real estate, hospitality, and government-related entities.Neha Julka, with over 15 years of experience in Advisory and Corporate Finance, has been promoted to Advisory Partner, continuing to support the broader Financial Advisory practice of the firm. Mohamed ElKhashab, who has been promoted to Audit Partner, possesses over 17 years of experience in the industry, playing an instrumental role in providing audit services to organisations operating in the Middle East and internationally.All four industry leaders bring a wealth of sectorial knowledge and expertise to Grant Thornton and support its strong performance trajectory in the country. Being the core members of the leadership team, they will also be at the forefront of driving innovation, and excellence in client servicing while augmenting the firm’s current standing as a trusted partner of choice and value in the industry.Hisham Farouk, CEO, Grant Thornton UAE, said: “We are delighted to welcome Imran Jaffer and Faizan Ahmed to the Grant Thornton team and look forward to benefiting from the diverse perspectives they bring that will also enrich our capacity to positively drive progress for our clients and the firm. As an organisation committed to the development and career progression of our talent force, we are also happy to celebrate the promotion of Neha Julka and Mohamed ElKhashab who, in their new roles, will continue to deliver quality and value to the integrated services our clients require.”Previously Director of Business Restructuring Services (Deals Advisory) at PwC, Imran Jaffer brings diverse experience in banking, credit fund management, and advisory to Grant Thornton. He will work with listed and unlisted corporates; credit and distressed funds; as well as sovereign wealth and private equity.Faizan Ahmed, who joins Grant Thornton from Deloitte, has 18 years of industry experience in providing audit and assurance services for key sectors including real estate, hospitality, government-related entities as well as public rest entities and large family conglomerates. His expertise also spans guiding clients through IPOs and debt-raising processes. A results-oriented professional, Neha Julka has honed her financial advisory acumen with a proven track record of delivering quality and reliable analysis to regulators, government backed entities, large conglomerates, family offices and SMEs alike in addition to conducting comprehensive valuations, financial modelling and M&A mandates spanning a wide range of industries, including financial services, hospitality, F&B, logistics, among others.Mohamed ElKhashab has umpteen knowledge and understanding of International Financial Reporting Standards “IFRS” & International Public Sector Accounting Standard “IPSAS”,COSO compliance, Internal Controls Over Financial Reporting (ICFR), financial due diligence and is credited with building Grant Thornton's public sector presence and profile in Abu Dhabi.With a remarkable legacy of over 55 years in the country, Grant Thornton UAE recently inaugurated a flagship office in Abu Dhabi, catering to the growing needs of its clientele in the capital, and contributing to its consistent double-digit year-on-year growth over the last five years. The firm currently maintains four offices in the UAE and has a dedicated team of over 700 professionals.
https://adgully.me/post/5453/new-mobile-satellite-to-advance-global-connectivity-for-direct-to-device-iot

New Mobile Satellite to advance global connectivity for Direct-to-Device & IoT

Viasat, Inc. (NASDAQ: VSAT), Terrestar Solutions, Ligado Networks, Omnispace and Al Yah Satellite Communications Company PJSC (Yahsat), today announced the Mobile Satellite Services Association (MSSA). MSSA will bring significant scale and choice to promote and advance the emerging Direct-to-Device (D2D) ecosystem.MSSA seeks to develop a global ecosystem utilizing over 100 MHz of L- and S-band spectrum already allocated and licensed for mobile satellite services (MSS), which is well-suited for integration into a broad range of mobile devices. The non-profit industry association intends to align with 3rd Generation Partnership Project (3GPP) standards to extend terrestrial mobile coverage for both Mobile Network Operator (MNO) and Over-the-Top (OTT) internet services.MSS licensed spectrum advantages include: enabling existing space networks to immediately offer Narrowband Internet of Things (NB-IoT) services; an existing international regulatory framework; no interference with terrestrial networks; and more spectrum to advance 5G New Radio (5G-NR) services. MSS spectrum enables all MNOs to offer space/terrestrial integration in their entire service area without having to sacrifice terrestrial spectrum.By aligning their expertise, along with other ecosystem partners, the founding members support integrating terrestrial and non-terrestrial networks (NTNs) to deliver scalable, sustainable, and affordable connectivity to any device, anytime, anywhere. Emerging D2D services can expand connectivity and enable competition across multiple large and diverse segments, including cellular, industrial, government, agriculture, automotive, and others. The Association will foster a D2D ecosystem of solutions providers including terrestrial mobile and satellite operators, OEMs, infrastructure, chip vendors, and others.“Integrating satellite connectivity into consumer mobile devices is a transformative opportunity for the satellite industry. As a coalition of leaders with a unified voice, MSSA will be a driving force in making this new marketplace a reality, while respecting the rights of nations to meaningfully engage and retain sovereignty in a rapidly growing space economy,” said Mark Dankberg, Chairman of MSSA, and Chairman and CEO of Viasat. “The Association will help create opportunities to scale NTN systems via open, standards-based solutions for D2D and IoT. We believe this can be done while preserving critical MSS aviation and maritime safety services and by expanding the markets supporting diverse users through substantial improvements in speed, bandwidth, availability, interoperability and affordability.”MSSA is focused on achieving the following fundamental goals:Unlocking interoperable architectures and standards for use in multi-orbit satellite systems, ground infrastructure, and end user equipmentEnhancing seamless global roaming between terrestrial and multi-orbit satellite networks through the development of recommended specificationsAchieving scale through improved coordination and cooperation mechanisms among MSS operators to maximize the utility of over 100 MHz of already available and licensed global MSS spectrum in nations desiring advanced NTN servicesMaximizing scarce multi-orbit space and spectrum resources and employing sustainable network design and operation to enable affordable advanced NTN servicesAdvocating for policies, laws and regulations, including those related to rational, efficient, safe and sustainable uses of spectrum and orbits, and where appropriate, objective and quantitative metrics regarding all objects in orbit around EarthProviding a neutral forum for coordination of 3GPP NTN and other international standards activitiesSupporting the integration of space networks into national telecommunications infrastructure via trusted local partners and within sovereign regulatory and national security frameworksSupporting mechanisms for individual nations to participate in the new space economy via open standards and architectures, and via the space networks supported by MSSAFor more information on the formation and mission of MSSA, visit the Association’s website: www.mss-association.org.To connect with an MSSA spokesperson at MWC 2024 (Press or Prospective members), please schedule a meeting via: PR@mss-association.org.MSSA Founding Member Comments:Jacques Leduc, President and CEO of Terrestar Solutions, highlighted, “Terrestar is proud to be a founding member of the Mobile Satellite Services Association, which promises to be a game-changer for all in remote areas by making mobile satellite service fill the connectivity gaps affecting close to one third of the Canadian population and many others around the world. As we leverage our existing satellite assets, and pool our efforts with world-class partners, direct-to-device services will soon ensure seamless global coverage and chart a path toward a digitally inclusive Canada, ensuring safety, innovation, and connectivity for every corner of our country. Recognizing that accessibility to everyday communication, wherever you are, is not a luxury but an essential service, we are committed to bridging the gap and making this fundamental right a reality for all Canadians and others around the world.”“Ligado looks forward to working within the MSSA to bring our mobile satellite spectrum and network resources to bear in the North American market. D2D satellite services developed on the basis of the L- and S-band NTN ecosystem will deliver the highest performance, leveraging the superior assets and experience of MSSA member operators,” said Doug Smith, CEO of Ligado.“In the past Omnispace has taken a leadership role in evolving terrestrial standards to enable non-terrestrial networks. Now with our industry partners we will be able to accelerate the development and optimization of spectrum and technologies designed to improve the lives of everyone on Earth,” said Ram Viswanathan, President and CEO, Omnispace. “We are pleased to join as a founding member of the MSSA, which can only further our industry’s ability to offer game-changing D2D global voice, text and data solutions to billions of users, devices and industries worldwide.”“We are delighted to become the one and only satellite operator from the MENA region amongst MSSA’s founding members of leading satellite operators globally. The establishment of this new association is in line with our efforts to advocate the integration between satellite connectivity and terrestrial networks. This integration is crucial to harness the power of spacetech and accelerate the growth of emerging sectors particularly, Internet of Things (IoT) and Direct to Device (D2D). Both sectors are key pillars of Yahsat’s growth strategy,” said Ali Al Hashemi, Group CEO of Yahsat.
https://adgully.me/post/5452/visit-qatar-and-qatar-airways-promote-qatar-as-the-ultimate-tourism-destination

Visit Qatar and Qatar Airways promote Qatar as the ultimate tourism destination

Visit Qatar and Qatar Airways announced the launch of stopover flight packages in Doha, as part of their joint efforts to promote Qatar and strengthen its position as a premier tourist destination to be added to passengers’ targeted destination, during a press conference chaired by His Excellency Mr. Saad bin Ali Al Kharji, President of Qatar Tourism, and Engineer. Badr Mohammed Al Meer, CEO of Qatar Airways Group, in the presence of a group of international media representatives as part of an extensive familarisation trip to Doha, at Msheireb, Downtown Doha.Visit Qatar plays a crucial role in promoting Qatar as a premier travel destination and preserving its cultural heritage. Visit Qatar actively collaborates with government entities to facilitate partnerships and encourage private sector investments to ensure the growth of the hospitality and tourism sectors. Aligned with Qatar National Vision 2030, Visit Qatar is dedicated to enhancing the country's tourism infrastructure, promoting sustainable development, and fostering cultural exchange.Commenting at the press conference, H.E. Mr. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism said: “The 'Stopover in Qatar' offering is an embodiment of continuity of the cooperation between Qatar Tourism and Qatar Airways providing travelers the opportunity to expand their destination experience and explore this remarkable country. Recognising the richness and diversity of Qatar's tourism, we believe that the 'Stopover in Qatar' package will be highly valuable for tourists with limited time”.He added: “It is imperative to highlight that in 2023, the number of travelers and hotel room nights for stopovers in Qatar more than doubled compared to 2022 as a direct result of Qatar Airways flying to over 177 international destinations. January 2024, witnessed another remarkable achievement with over 700,000 visitors, setting a new monthly record, we are continuing this growth, with the aim of welcoming six million annual visitors by 2030. These statistics underscore the significant accomplishments and momentum of Qatar's tourism sector, solidifying its status as a leading premier international destination”.He concluded: “Qatar will grow and improve assets and attractions as we will witness the unveiling of new attractions, such as the Meryal Waterpark and Ras Abrouq. Visit Qatar emphasizes its keenness in providing overall Service Excellence for visitors to have a well-rounded Middle Eastern experience in one accessible, safe, and must-visit destination”.Through Discover Qatar (DQ), Qatar Airways’ destination management company, passengers can now choose one of the stopover flights, which enhances Doha’s presence as an ideal stopover destination thanks to its abundance of tourist experiences and unique benefits.Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al Meer, said: “Our 2024 network expansion offers a very exciting summer schedule, which includes our resumption to Venice and our new route to Hamburg, along with increased frequencies on various international routes. We are committed to creating unforgettable travel experiences which will transform transit time as well as the airport experience itself. Looking ahead to the future, I am confident that Qatar is set to become the top stopover destination globally.”Qatar Airways’ goal aims to make Doha a must-see stopover destination with one-of-a-kind travel experiences. Visit Qatar and Destination Qatar’s stopover packages offer five exciting options at over 100 hotels for travellers embarking on their journey on Qatar Airways’ network of over 170 destinations:Standard: choice of 4-star hotels, is the best value stopover package with over 100 hotels in the network offering 24 hours check in and prices starting at $14 per person per night.Premium: choice of 5-star hotelsPremium with Beach Access: choice of 5-star hotels with access to Doha Sands Beach, West BayLuxury: choice of 5-star luxury hotels including breakfastAll-Inclusive Beach: choice of 5-star hotels including breakfast and all-inclusive beach access to Doha Sands Beach, West BayAll stopover packages include 24-hour check-in facilities so guests can make the most of their time in Qatar and can be tailored to add-on options including airport assistance, transfers and a range of tours and experiences to enhance their stay, such as City and Desert Tours.You can get more information about stopover travel packages: https://www.qatarairways.com/en-us/offers/qatar-stopover.htmlDuring the press conference, Qatar Airways presented its network expansion, summer schedule, and exciting places to visit for short- and long-term stays. The airline’s resumption to Venice, and its new route to Hamburg aims to garner an influx of international travellers to pass through the Best Airport in the Middle East, Hamad International Airport. This offers a chance for transit passengers to add Doha as a layover destination through DQ’s stopover packages. Visit Qatar and Qatar Airways also hosted the media in the airline-owned luxury resort, “Our Habitas Ras Abrouq”. Located at the edge of the UNESCO protected Al-Reem Biosphere Reserve, Our Habitas Ras Abrouq brings the Our Habitas global hospitality group's award-winning luxury for the soul experience to Qatar. The partnership between Our Habitas and Qatar Airways allows luxury travellers seeking new experiences to discover the country's natural wonders. Qatar Tourism will also closely collaborate with Our Habitas to deliver transformative travel experiences through art exhibits, unique pop-up dining experiences, innovative wellness offerings, concerts, and more.
https://adgully.me/post/5451/fcb-names-andrés-ordóñez-as-global-chief-creative-officer

FCB names Andrés Ordóñez as Global Chief Creative Officer

Andrés Ordóñez has been appointed as the Global Chief Creative Officer for FCB, succeeding Susan Credle, who has been named Creative Advisor for FCB’s parent company, Interpublic Group of Cos.Credle will continue to serve as Creative Chair within the FCB network until 2024, collaborating with Ordóñez to ensure a smooth transition.Andrés Ordóñez, hailing from Bogotá, Colombia, not only boasts an impressive creative background but also serves as a catalyst for growth within the FCB network. Since his arrival at FCB Chicago in 2019 from Energy BBDO, where he held the position of Chief Creative Officer, the office has significantly expanded its client base, securing contracts with 40 new brands such as Danone, Terminix, and the United States Postal Service.Furthermore, Ordóñez was appointed as the Lead Creative Partner for Pfizer in May of last year, a significant achievement considering Pfizer's prominence as a key provider of COVID-19 vaccines and booster shots. This partnership marked one of the agency's major account acquisitions in 2023.In response to his new role, Ordóñez praised Credle for her efforts in fostering the FCB brand and cultivating a culture that attracts top talent. He expressed his intention to work alongside Global CEO Tyler Turnbull to bolster the global network and demonstrate to clients that creativity drives business growth.Tyler Turnbull, Global CEO, emphasized FCB's commitment to empowering individual agencies to excel independently, stating that this approach will remain unchanged. He underscored the importance of continuous growth and innovation, a philosophy instilled by Credle, and highlighted the agency's focus on supporting its teams to produce outstanding work.The appointment of Ordóñez reflects FCB's dedication to maintaining its reputation for creativity and fostering collaboration across its network under the leadership of Turnbull and Ordóñez.
https://adgully.me/post/5449/dewas-virtual-employee-rammas-enriches-customers-experience-using-ai

DEWA’s virtual employee ‘Rammas’ enriches customers’ experience using AI

Dubai Electricity and Water Authority (DEWA)’s virtual employee ‘Rammas’, which uses generative Artificial Intelligence (AI), enriches the customer experience thanks to its superior ability to interact with users, better understand their needs and enquiries, and respond promptly and accurately in both Arabic and English, while ensuring a safe and practical experience. DEWA is the first utility globally and UAE government entity to use generative AI to interact with customers and answer their queries.In 2023, Rammas answered 1,835,179 enquiries, an increase of 39% compared to 2022, when he answered 1,319,708 enquiries. Since its launch in 2017, Rammas has responded to more than 8.5 million enquiries through DEWA’s various communication channels.“We are keen to provide DEWA’s services according to the highest standards of availability, reliability, efficiency, and quality by utilising the disruptive technologies of the Fourth Industrial Revolution. We attach great importance to investing in AI technologies to advance services and enhance DEWA’s position locally and globally regarding customer experience and service accessibility. Using generative AI in DEWA’s virtual employee Rammas enriches the customer experience with its ability to learn, understand and analyse customer needs based on available data and information,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.In addition to its ability to learn, Rammas facilitates transactions and provides information through direct interaction from the list of services or direct questions. It provides 11 procedural services, such as EasyPay and DEWA Store offers. It also offers information on 200 services and features for all stakeholders, including customers, developers, suppliers, partners and others.Generative AI is a form of AI that can produce text, images, and various content based on its training data. DEWA started using ChatGPT, one of the most widespread applications of generative AI, since April 2023 on its website and smart app through Rammas, 
https://adgully.me/post/5450/etihad-airways-takes-flight-as-official-sponsor-of-chennai-super-king

Etihad Airways takes flight as official sponsor of Chennai Super King

Etihad Airways, the national airline of the United Arab Emirates, is delighted to announce its exciting new venture as the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai.Welcomed by 2,000 enthusiastic fans, the 'unveiling event' was held at Kalaivanar Arangam, in the presence of team officials and Chennai Super Kings’ players, who joined Etihad cabin crew onstage wearing their new jerseys proudly displaying the airline’s logo.As part of this partnership, Etihad aims to elevate the fan experience by engaging in exciting activities, promotions, and unique initiatives throughout the upcoming season. Fans can expect a thrilling journey with Etihad as they support the Chennai Super Kings in their quest for victory.The Etihad partnership will come to life across Chennai Super Kings’ events and platforms, with Etihad showcased on the back of the Chennai super Kings’ jersey, through engaging activations and fan activities at events and matches, as well as offering exclusive deals to Chennai Super Kings’ fans. Arik De, Chief Revenue and Commercial Officer at Etihad Airways, expressed his enthusiasm about the partnership: "Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio. Cricket's global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings. Our collaboration goes beyond sponsorship; it's a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings.“Cricket in India is truly incredible and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country. For Etihad, we believe in connecting with our travellers through shared interests, and like the ‘Yellow Army’ we really believe in this team. As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travellers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.” Kasi Viswanathan, Chief Executive Officer, Chennai Super Kings said: “In Etihad Airways we have a partner that not only shares ours values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand. This collaboration goes beyond the boundaries of a traditional sponsorship – it's about creating an extraordinary experience for our fans and setting new standards in sports partnerships."“The Etihad - Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season. Stay tuned as we embark on a journey to redefine the dynamics of sports sponsorships and leave an indelible mark on the world stage.”This strategic collaboration solidifies Etihad's commitment to the Indian market and its dedication to fostering meaningful connections with the vibrant communities of India. It brings together the world-class travel experiences of Etihad and the prowess of the Chennai Super Kings, creating a winning combination that resonates with fans and travelers alike.Etihad provides a total of 165 weekly flights to 10 Indian cities, connecting Indian passengers to more than 70 destinations worldwide. Recently the airline launched two new routes to Kozhikode and Thiruvananthapuram, and also increased Mumbai and Delhi frequencies from two flights to four flights per day.The Etihad - Chennai Super Kings partnership follows closely on the heels of Etihad's announcement of Bollywood superstar Katrina Kaif as its brand ambassador. This dynamic combination of cricketing prowess and Bollywood glamour reinforces Etihad's commitment to connecting with diverse audiences across India.
https://adgully.me/post/5448/bein-sports-to-spotlight-the-worlds-best-female-tennis-players

BeIN SPORTS to spotlight the world’s best female tennis players

beIN SPORTS (‘beIN’), the leading sports broadcaster in the Middle East and North Africa (MENA), will spotlight the world’s best female tennis players once again when it broadcasts the WTA 1000 Qatar TotalEnergies Open next week live from Doha’s Khalifa International Tennis and Squash Complex.Between 11-17 February, beIN will broadcast approximately seven-and-a-half hours of live coverage daily with Arabic commentary and studio analysis on beIN SPORTS 7, as well as live tournament coverage with English commentary on beIN SPORTS 2 ENGLISH. Fans will also be able to enjoy daily Arabic programming including 26-minute highlights episodes, daily mini-matches and a trio of five-minute fillers.beIN’s coverage starts this Sunday, 11 February, with an hour-long preview show from 14:30 MECCA, followed by on-court coverage from 15:30 until 22:00 MECCA. The following four days will see live coverage run in Arabic and English from 15:00 MECCA until 22:00 MECCA, with coverage of Friday’s singles semi-finals and doubles final starting slightly later at 16:30 MECCA and coverage of Saturday’s singles final starting from 17:30 MECCA.Presented by Areej Sleem, the trailblazing beIN journalist and first female Arab presenter to cover all four Grand Slam tournaments, the broadcaster’s coverage will also feature esteemed guest commentators including former tennis professionals such as Tunisia’s second-highest ranked female of all time Selima Sfar, Kuwait’s Adel Al Shatti, and Saudi Arabia’s Fahad Al Saad and Morocco’s Anass Lamrani.beIN’s comprehensive coverage of the elite women’s tournament, which the broadcaster has been airing across MENA for 20 years, provides a further example of beIN’s commitment to its beINSPIRED initiative, which celebrates the value that all sports, and women’s sport in particular, play in the international sports eco-system.This year’s WTA 1000 Qatar TotalEnergies Open will feature 11 Grand Slam winners, including two-time defending champion and World No. 1 Iga Swiatek, as well as last month’s Australian Open winner Aryna Sabalenka, who won in Doha in 2020. Arab No. 1 Ons Jabeur, a two-time quarterfinalist in Doha, will also be in action as the Tunisian returns to a tournament, where she has enjoyed de facto home-court support in previous years.
https://adgully.me/post/5447/eros-introduces-its-first-in-house-electronics-brand-krome

EROS introduces its first in-house electronics brand Krome

EROS Group proudly introduces Krome, its in-house home appliances brand, bringing a touch of economical luxury to the UAE market.Krome, a revolutionary line of appliances, seamlessly combines cutting-edge technology with sleek design aesthetics. With over 56 years of industry expertise, EROS Group leverages its deep understanding of consumer needs to bridge the gap for UAE residents, delivering a brand that resonates with their aspirations and desires.Krome's debut lineup includes Refrigerators, Cookers, Water Dispensers, Gas Stoves, and Air Conditioners, each meticulously crafted to meet the unique demands of contemporary living. Positioned as a beacon of economical luxury, Krome offers sophistication at an accessible price point, setting new standards in the home appliances sector.“Drawing from EROS Group's extensive 56-year journey in the electronics and home appliances sector, Krome reflects our deep understanding of the preferences and needs of UAE residents. It is a purposeful creation tailored to meet the distinctive requirements and aspirations of our community," stated Mohammed Badri, Director of EROS Group.As Ramadan approaches, Krome emerges as an ideal kitchen solution for individuals hosting iftar parties. The efficiency and contemporary design of Krome appliances align seamlessly with the spirit of Ramadan, providing households with a touch of luxury during this special season.Krome products are available across EROS stores in the UAE, on www.eros.ae, and on Amazon.ae, noon.com and at selected retailers and dealers across UAE. "Our online platforms provide a convenient and user-friendly experience for customers to explore and purchase Krome appliances. We are very careful in putting together a very well curated collection of home appliances that are suited perfectly to match the needs of UAE customers.” added Mr. Badri.
https://adgully.me/post/5446/g42-to-lead-ai-discussions-at-world-governments-summit-inabudhabi

G42 to lead AI discussions at World Governments Summit in Abu Dhabi

G42, the leading UAE-based technology group, announced its role as the AI headliner and Leading Partner at this year’s World Governments Summit. G42 and its Portfolio Companies will engage in conversations alongside international leaders about the future of AI and its role on a global scale.The annual World Governments Summit convenes governments, international organizations and business figureheads to identify ways to propel international cooperation and transform governments via innovation and technological advancements. G42 and its Portfolio Companies are uniquely positioned to engage in these conversations given their cross-industry expertise and specialized AI applications that can be adopted by decision-makers worldwide. In 2024, the Summit will discuss the theme of “Shaping Future Governments,” where political leaders, international organizations, and private sector entities from around the globe will identify solutions for current and future social, economic, political challenges. G42 will drive the conversation, with executives from its ecosystem participating in discussions focused on responsible AI, healthcare advancements, the future of mobility, scientific discoveries, and government services.Attending G42 executives and the discussions they are part of include:Peng Xiao, Group CEO, G42, will talk about the role of AI in shaping the global economic landscape.Talal Al Kaissi, EVP, Chief Product & Global Partnerships Officer, Core42. will be discussing how to develop responsible AI for nations.Hassan Jasem Al Nowais, MD and Group CEO, M42, will talk about how to revolutionize health through technology and how to drive healthcare innovation through strategic partnerships.Hasan Al Hosani, MD, Bayanat, will engage in conversations about the future of mobility and the role geospatial intelligence plays in creating safer cities and communities.Dr. Andrew Jackson, EVP, Chief AI Officer, Core42, will delve into the latest AI advancements and applications.Thomas Pramotedham, CEO, Presight, will be speaking about optimizing government efficiency with big data analytics and GenAI.Hassan Alnaqbi, CEO, Khazna will be discussing the latest sustainability developments in the construction, design and operation of data centers.Peng Xiao, G42 Group CEO: “Every year, the World Governments Summit brings together the world’s most eminent thought leaders and officials to bolster international cooperation to power meaningful change. As a global leader in AI innovation, G42, along with our Portfolio Companies, is proud to play a prominent role in this year’s Summit as we collectively discuss ways to propel humanity forward through disruptive technologies.”
https://adgully.me/post/5445/disney-unveils-bold-initiatives-to-launch-sports-streaming-service

Disney unveils bold initiatives, to launch sports streaming service

The Walt Disney Company has unveiled a host of initiatives and partnerships aimed at transforming the landscape of digital entertainment and gaming.Under the leadership of CEO Bob Iger, Disney's first quarter earnings for 2024 showcased a robust performance, underpinning the company's ambitious plans for sustained growth and innovation.ESPN was a major focus Wednesday with a number of key announcements that showcased the evolution of the sports network. Iger noted that ESPN “continues to deliver meaningfully for the company and will be a key value driver in the future.”Among the key highlights:1. ESPN's Digital Evolution: Disney, in collaboration with Fox and Warner Brothers Discovery, is set to launch a new streaming sports service in fall 2024. This joint venture will provide consumers with unparalleled access to a comprehensive suite of sports channels and content, catering to the evolving needs of sports enthusiasts.2. Disney's Entry into Gaming: Disney announced a groundbreaking relationship with Epic Games, heralding a transformative union between Disney's storytelling prowess and Epic's cultural phenomenon, Fortnite. This venture promises to redefine the gaming experience, offering fans an immersive universe where they can engage with beloved Disney brands and franchises in innovative ways.3. Taylor Swift Exclusive on Disney+: Disney+ will become the exclusive streaming platform for Taylor Swift's historic concert film, "Taylor Swift | The Eras Tour (Taylor’s Version)." Scheduled for release on March 15, this collaboration underscores Disney's commitment to delivering compelling content to audiences worldwide.4. Moana Sequel and Studio Slate: Disney revealed plans for a feature-length animated sequel to the beloved film Moana, slated for release in November. This announcement is part of Disney's commitment to delivering captivating storytelling experiences to audiences of all ages.Bob Iger, CEO of The Walt Disney Company, expressed his enthusiasm for these developments, stating: “Ultimately, our mission is to make ESPN into the preeminent digital sports brand, reaching as many sports fans as possible and giving them even more ways to access the programming they love, in whatever way best suits their needs. One way will be through the new streaming sports service coming this fall that we announced yesterday in conjunction with Fox and Warner Brothers Discovery. This service will bring together our collective portfolios of sports channels and direct-to-consumer services – on a non-exclusive basis – providing consumers with more of the sports they want in a single place.”
https://adgully.me/post/5444/the-idea-agency-partners-with-hospitality-brands-for-pr-and-comm-service

The Idea Agency partners with hospitality brands for PR and comm service

The Idea Agency, an integrated communications and marketing agency, has recently expanded its portfolio by partnering with hospitality, lifestyle, and luxury brands in the middle east region. The agency's recent account wins include prominent names in the hospitality sector, such as Th8 Palm Dubai Beach Resort (a Vignette Collection property under IHG), InterContinental Durrat Al Riyadh Resort & Spa, and Wirgan Makkah Al Azizieh and Wirgan Makkah Al Noor hotels. Additionally, they have secured La Gita in the hospitality sector, Kartell in the retail segment, and Hysek in luxury watches.Rita Boustany, the Managing Partner of The Idea Agency, expressed pride in these new associations and highlighted the agency's commitment to long-term business relationships, noting that many clients have been with them for over a decade.The agency's dedication to its existing clients remains unwavering, with continued service to leading brands across various categories. These include destination marketing for the Ajman Department of Tourism Development and Ajman Museums, as well as hospitality services for Grand Millennium Al Wahda and Fujairah Rotana Resort & Spa. The agency also caters to luxury retail brands such as Western Furniture, Natuzzi Italia, and a Dubai-based furniture manufacturing company.With these new partnerships and continued commitments, The Idea Agency is poised for further growth and expansion of its services in Saudi Arabia and beyond.
https://adgully.me/post/5443/alex-aiken-transitions-from-uk-government-comms-chief-to-uae-ministry-role

Alex Aiken transitions from UK Government Comms Chief to UAE ministry role

After a distinguished 12-year tenure within the Civil Service, Executive Director of UK Government Communications, Alex Aiken, has announced his departure to embark on a new chapter as a communications advisor to the Ministry of Foreign Affairs in the UAE. His transition is scheduled for April.In his new capacity, Aiken will serve as a trusted advisor to the Ministry of Foreign Affairs, collaborating closely with Afra Mahash Alhameli, the ministry's director of strategic communications.Simultaneously, Aiken's wife, MP Nickie Aiken, has revealed her decision to step down at the upcoming General Election, slated for later this year.Aiken's illustrious career includes spearheading the 2014 establishment of the Government Communication Service (GCS), a pivotal professional entity representing over 7,000 communicators within the UK civil service. Under his leadership, the GCS has set a global benchmark for excellence in public sector communications.He further elaborated on the scope of his upcoming role, emphasizing its multifaceted nature, encompassing storytelling, communications counsel, and strategic evaluation. Aiken expressed genuine excitement about this next phase of his career.Having served under five Prime Ministers across four administrations, and navigating through myriad national events including elections, referendums, and global crises, Aiken feels a sense of fulfillment in his contributions. He remarked that he is honoured to have served the Cabinet Office and collaborated with countless dedicated colleagues. The Cabinet Office affirmed that Aiken's transition adheres to established protocols, having undergone rigorous vetting under the Cabinet Office Business Appointment Rules. Plans for appointing Aiken's successor within the GCS will be unveiled in due course.Notably, in 2021, Simon Baugh was appointed as the GCS's inaugural CEO, while Aiken retained his position as executive director with a focus on national security and international affairs.Recognized for his exceptional contributions, Aiken received the Outstanding Individual Achievement award from PRovoke Media in 2022. His pivotal role in crafting the communications strategy surrounding the passing and funeral of Queen Elizabeth II underscored his leadership and strategic acumen.
https://adgully.me/post/5439/etoile-group-to-expand-in-gcc-to-open-six-new-stores

Etoile Group to expand in GCC, to open six new stores

Dubai: Etoile Group, the luxury fashion retail group, today marked its 40th anniversary and shared expansion plans, including the launch of six new stores across the GCC in the first quarter of 2024. The Group’s strategic growth focuses on strengthening key partnerships while nurturing the next generation of talent to strengthen its luxury retail presence on a regional scale.This year, Etoile Group will open new stores in key locations across Saudi Arabia, Bahrain, and Kuwait. The group’s growth and expansion plans are underpinned by an ongoing commitment to digitalisation and sustainability with further investment in e-commerce platforms and ongoing collaborations with local and global designers. These efforts represent the Group’s wider plan to double its revenues and workforce within the next five years, leveraging its 60 ongoing and upcoming projects.Founder and President of Etoile Group, Ingie Chalhoub, said: “When I launched Etoile Group 40 years ago, we stepped into unchartered territory for luxury fashion retail. Over the last four decades the market has grown and matured and this region is now well established for luxury. I believe that Etoile Group played a pivotal role in that progress bringing some of the world’s most renowned luxury brands to the Middle East all those years ago and continuing to collaborate with global luxury brands and regional designers. Our success at Etoile Group stems from a history of strong client relationships and partnerships with brands who value innovation, design, and artisanship. That will continue in 2024, when we plan to further leverage key partnerships. This year is not just a celebration of our shared history but marks our commitment to ensuring the continued growth and dynamism of the luxury sector as we expand our regional footprint and provide platforms for creativity and innovation for emerging talent."Etoile Group's commitment extends beyond physical luxury retail environments to digital and e-commerce platforms, with plans to expand its omni-channel presence in 2024 as the group continues to innovate its e-commerce experience to increase interaction and engagement with its clients. Sustainable fashion represents another priority for the Group, evidenced by its partnerships and through its partnerships with an array of designers dedicated to sustainable practices. This year, Etoile Group will continue to prioritise procurement from partners and suppliers that are compliant with the rules of the Fashion Pact, a global initiative that was launched in 2019 and is aimed at reducing the fashion industry’s environment impact.2024 is set to be a landmark in Etoile Group’s history, driven by significant expansion, innovation, and a steadfast commitment to luxury.
https://adgully.me/post/5433/discovering-ahmed-elgebaly-from-childhood-dreams-to-media-leadership

Discovering Ahmed Elgebaly: From childhood dreams to media leadership

Adgully Middle East is proud to announce the launch of a new column, Offbeat Corner, dedicated to delving into the lives and insights of industry leaders. Our debut feature showcases Ahmed Elgebaly, Regional Head for MENA at Globale Media. In this exclusive interview, Ahmed opens up about his childhood career aspirations, life lessons learned, favorite books, noteworthy accomplishments, and more. Dive into the fascinating world of Ahmed Elgebaly and gain valuable insights into his journey.As a child, what career did you aspire to pursue when you grew up?Growing up, I’ve always wanted to be an athlete. I have always loved physical activity, and the competitive nature of sports. Sports impart valuable life lessons, like teamwork and discipline which shape up your personality at a very young age. Though you may underestimate its importance now, you'll come to understand its true value as you grow up.What has been the biggest life lesson?Life lessons are different for each individual. For me, I think learning from challenges and adapting to life every day are the big lessons. It’s part of the learning curve which enhances individual development but also helps me work effectively.What sparks your enthusiasm for the media?My enthusiasm probably stems from the fact that the media serves as a powerful tool for communication, and expression. It has the power to inform, educate, and connect the world, impacting individuals and society as a whole.If you had the opportunity to take a year-long break from work, how would you spend it?I love traveling and reading. So, I would probably spend my time on a relaxing journey all over the world. I would also like to utilize my break in learning new skills so that I don’t get rusty after such a long break.Could you suggest a must-read book for young people?My personal favorites are "The Catcher in the Rye" by J.D. Salinger and "To Kill a Mockingbird" by Harper Lee. They both share very similar thematic elements, especially for the young audience. To Kill a Mockingbird is a classic of modern literature. Despite talking about serious issues and societal challenges like inequality, it is known for its warmth so much so that it is even taught in schools and colleges.Reflecting on your experiences, what has been your most significant and enlightening mistake, and what lessons have you gained from it?Making mistakes is very normal, but it’s crucial to reflect on them and learn from them. By embracing mistakes as opportunities for learning, we can navigate challenges and build a strong foundation.What stands out as one of your most noteworthy accomplishments?Noteworthy accomplishments can widely vary. From personal achievements to professional milestones, depending on individual goals, there are always new goals and targets to achieve in life that never end. But to bounce back from setbacks, and persevere in the face of adverse challenges is one of my most noteworthy achievements.If given the chance, whose shoes would you step into for a day?I would definitely love to step into Elon Musk’s shoes for a day. Even though he is from a different industry background that I am not even familiar with, his life story and journey is almost unbelievable. When I read his story and how he split all his resources into both SpaceX and Tesla, I can only imagine what a nightmare it must have been for him to run two companies. And he still doesn’t want to stop after having created so many successful businesses. So, I would like to take on his role for a day.
https://adgully.me/post/5441/cenomi-centers-to-operate-iconic-new-barakah-mall-in-makkah

Cenomi Centers to operate iconic new Barakah Mall in Makkah

Cenomi Centers announces the signing of a non-binding agreement with GIB Capital to operate the Barakah Mall in Makkah, which is set to open for business in 2026.Boasting a gross area of 80,000 sqm within a larger built up area of 250,000 sqm development and located strategically near Masjid Alharam and accessible to historical sites, the Barakah Mall aims to redefine the shopping experience in the Kingdom introducing an exceptional mixed-use development by seamlessly integrating retail, dining, and entertainment elements.Cenomi Centers as the leading owner, operator, and developer of contemporary lifestyle centers in the Kingdom of Saudi Arabia, is perfectly positioned to manage and operate this iconic world-class destination. Alpha Development, in partnership with FAS Holding Company and GIB Capital will lead on the development of the mall, utilizing their experiences in designing and building architectural masterpieces, in keeping with the important historical nature of this location.The development of Barakah Mall is the first phase of the two-phased Barakah Project, a mixed-use landmark in Makkah. This follows the signing of an agreement between GIB Capital and FAS Holding Company who established a new real estate fund, valued at SAR 4 billion, dedicated to the project.The MoU and future binding agreement will represent a milestone in Cenomi Centers’s strategy to grow its portfolio in the Kingdom. Using an “asset light” model, Cenomi Centers will leverage its expertise in successfully operating lifestyle destinations with no capex nor funding obligation towards the project.The Real Estate fund will lead the second phase, which will encompass 16 residential and hospitality towers that are designed to complement the retail component, creating a fully integrated experience for visitors and residents. The residential towers will feature luxury living spaces with advanced amenities and panoramic views, while the hospitality units aim to deliver world-class service, elegance, and comfort.Alison Rehill-Erguven, CEO, Cenomi Centers said: "We are honoured to be entrusted with the management of the Barakah Mall, an endeavour that extends beyond conventional retail. Our goal is to create a space where every visit is not just a shopping experience, but a journey filled with memorable moments. From retail to entertainment, the Barakah Mall will stand as a testament to our commitment to excellence and innovation.”Mr. Hatim Moumna, CEO and Vice Chairman of the Board of Directors of Alpha said: "By combining our strengths and resources with GIB's strategic guidance and financial support, we aim to revolutionize the real estate sector in Saudi Arabia and contribute significantly to the nation's Vision 2030 objectives. Together, we are committed to launching innovative real estate projects that will not only shape the Kingdom's landscape but also foster community well-being and sustainable development."Osamah Mohammed Shaker, CEO of GIB Capital, said: “This agreement marks a significant milestone for us at GIB Capital as we aim to diversify portfolios in the Saudi market while offering unique investment opportunities and competitive returns to our clients.”
https://adgully.me/post/5440/lg-sets-the-stage-for-system-air-conditioning-excellence-in-bahrain

LG sets the stage for system air-conditioning excellence in Bahrain

LG Electronics (LG) held an exclusive event in Bahrain on February 6th, when it highlighted its continuous efforts to advance the HVAC sector, promoting innovative solutions that cater to evolving consumer needs. Attendees of the seminar at the Diplomat Radisson Blue Hotel in Manama gained insights regarding LG's strategic vision, product innovation, and the pivotal role Bahrain plays in LG's regional growth strategy. The event set the perfect stage to showcase LG's Variable Refrigerant Flow (VRF) solutions’ cutting-edge technology, which offers unmatched efficiency, comfort, and control for both commercial and residential spaces. Featuring advanced features like simultaneous heating and cooling, individual zone control, and energy-saving innovations, LG's VRF systems provide tailored climate solutions while reducing energy consumption and operational costs. With a wide range of indoor unit options, including sleek ducted units and versatile ceiling cassettes, LG ensures seamless integration into any environment.Furthermore, LG's VRF systems prioritize sustainability, boasting high SEER ratings and utilizing eco-friendly refrigerants to minimize environmental impact. With their commitment to innovation and sustainability, LG continues to redefine comfort and efficiency in HVAC solutions with their VRF offerings.Another focus of the seminar was LG’s Retrofit Solution and Inverter Technology. As Bahrain moves towards implementing sustainable building practices, retrofitting old HVAC systems is one of the key methods for achieving low energy consumption. LG has been at the forefront of providing solutions that support global environmental care mandates.LG’s inverter compressor technology ensures consistent temperature and airflow and has been proven to provide up to 50% electricity consumption savings over conventional air conditioners. Retrofitting enables parts of the recycled and reused existing frameworks to be utilized, saving not only initial costs but also long-term operational expenditures. Owing to the method’s ability to utilize existing infrastructure, retrofitting is a popular choice for decision-makers and business owners as it saves time, cost, and effort.The excitement surrounding the event was added to during the introduction of the newly appointed General Manager for the Gulf Region, Mr. Brandon Sung. Armed with a wealth of experience garnered in the Asia and Pacific markets, Mr Sung is poised to lead LG Gulf towards further growth and success."We are thrilled to welcome Mr. Brandon Sung to spearhead LG's endeavors in the Gulf region. His extensive experience in the Asia and Pacific markets position him as a key assetin continuing LG's upward trajectory," remarked Ahmad Abed, Sales Director Air Solutions B2B at LG Electronics Gulf.LG is committed to fostering partnerships, sharing knowledge, and collaborating to create a sustainable and comfortable future for consumers in Bahrain and beyond. This seminar marks a significant step in LG's journey towards solidifying its leadership in the System Air-Conditioning sector in Bahrain, said Mr. Brandon Sung, General Manager of Air Solutions B2B, LG Electronics Gulf.
https://adgully.me/post/5437/sharjah-media-city-receives-a-delegation-from-south-korea

Sharjah Media City receives a delegation from South Korea

His Excellency Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), discussed cooperation with a delegation from South Korea, which included Guan Wang, CEO of the “Geng G” E-Sports Academy, and Heesuk Kang, Business Director. At Never-Z.The visit comes following the signing of Memorandums of Understanding between “Shams” and the Korean companies, which were witnessed at the time by His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of Sharjah Media Council.H.E Dr. Al Midfa welcomed the guest delegation, highlighting the role of Sharjah Media City “Shams” in developing Media and E-sports, making it a Hub of creativity that will nurture new generations of media professionals and E-sports enthusiasts who will be equipped with the necessary skills and expertise to compete in the labour market.Al Midfa accompanied the visiting delegation on a field visit to Shams, where they learned about its institutional experiences, smart media developments, ambitious expansion, sustainable success stories, available capabilities, and progressive opportunities for future generations.The delegation met with several officials at “Shams” who presented the various tasks undertaken by their departments, which helped the media improve the level of service and media performance. The two parties discussed the work mechanism intending to implement several joint projects during the current year in the fields of training and artificial intelligence.For its part, the Korean delegation praised the level of balanced services provided by “Shams” and the great media, technological, and training role it provides in the local arena, stressing that the future will witness fruitful cooperation between the Republic of South Korea and the United Arab Emirates.The delegation also participated in presenting several workshops at the Sharjah Entrepreneurship Festival, supported by Shams as a partner in media, creativity, and startup competitions, within the course of promoting growth within the field of entrepreneurship.
https://adgully.me/post/5432/lulu-group-eyes-1-billion-ipo-targeting-growth-and-expansion

LuLu Group eyes $1 billion IPO, targeting growth and expansion

Dubai: LuLu Group International, the Middle East's leading hypermarket chain headquartered in Abu Dhabi, is reportedly exploring a potential initial public offering (IPO) that could raise at least $1 billion. This move signals the company's aspirations for further growth and expansion across the region.IPO plans confirmed: LuLu has officially invited banks to pitch for roles in its planned IPO, confirming earlier reports about a potential listing in 2024.Fundraising target: Initial estimates suggest the IPO could raise at least $1 billion, injecting fresh capital to fuel the company's growth ambitions.Multiple listing possibilities: While confirmed for the Abu Dhabi Securities Exchange (ADX), previous reports hint at a possible dual listing in Riyadh, Saudi Arabia, awaiting official confirmation.Global presence: With close to 260 stores across 26 countries, LuLu boasts a strong regional and international footprint, catering to diverse consumer needs.Financial strength: The company reports an annual turnover of $8 billion and employs over 70,000 people, showcasing its established market position and robust workforce.The Middle Eastern retail sector is anticipated to witness significant growth in the coming years, driven by factors like rising disposable incomes and burgeoning e-commerce. This scenario creates a favorable environment for established players like LuLu to expand their reach.Recent IPOs in the region, such as DEWA and ADNOC Drilling, have garnered strong investor interest. This bodes well for LuLu's potential offering, considering its brand recognition and established track record.Sustainability and e-commerce are emerging as key priorities for regional retailers. LuLu's initiatives in these areas can potentially enhance its attractiveness to investors.LuLu's planned IPO signifies its intention to leverage the growth potential of the Middle Eastern retail landscape. The success of the offering will hinge on the company's ability to articulate its expansion plans, address sustainability concerns, and capitalize on e-commerce opportunities. The IPO could propel LuLu's regional leadership and pave the way for further international expansion.
https://adgully.me/post/5438/bisleri-enters-the-uae-market-with-exciting-sports-associations

Bisleri enters the UAE market with exciting sports associations

One of India's leading packaged drinking water brands, Bisleri has recently launched in the UAE across major modern format retail chains, general trade outlets, restaurants, and cafes. In the past year, Bisleri has collaborated with some of the biggest sporting events and franchises in India as hydration partners. Using the similar strategy in UAE, Bisleri has forged tie-ups with one of the most prestigious international marathons in the world, “Dubai Marathon” and renowned ILT20 sports franchisees, including Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders.Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, "We are delighted to start our foray into the UAE with sporting associations such as the iconic Dubai Marathon and partnering with some of the most exciting teams - Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders. This is in continuation of the robust sports marketing programme we have built in India. This exercise has helped in strengthening the connection between Bisleri, hydration and sports as we endeavour to promote a fit and healthier lifestyle for our consumers.”As the official Hydration Partner, Bisleri will play a pivotal role in ensuring the players and fans stay hydrated throughout the sporting events. The association will be further amplified with on-ground branding presence, visibility, consumer experiences and exciting digital content with partner teams to bring the association and fan-fare alive.
https://adgully.me/post/5430/gamecentric-unveils-gaming-tournaments-with-a-aed-9500-prize-pool

GameCentric unveils gaming tournaments with a AED 9500 prize pool

Dubai: Homegrown gaming platform GameCentric is set to ignite the gaming scene in the Middle East with a series of tournaments featuring a prize pool of USD 2600 (AED 9500). Running until the 21st of March 2024, this gaming extravaganza is attracting widespread attention from gaming communities, promising a thrilling gaming experience across popular game titles.Who: GameCentric, a leading gaming platform (Register for free only at https://gamecentric.io/tournaments.)What: A thrilling series of gaming tournaments with a USD 2600 (AED 9500) prize poolWhere: Online, through your mobile or laptops When: Running until the 21st of March, 2024How: Participants aged 13 and above can register for free on the GameCentric websiteGaming enthusiasts and novices alike can partake in the excitement by engaging in a variety of games, including FC 24 Mobile, BrawlStars, Rocket League, Clash Royale, Chess, Dominoes, Valorant, League of Legends, and PUBG. From intense action in popular titles to the strategic play of Chess and Dominoes, the tournament caters to a diverse gaming audience.Entry is open to all participants aged 13 and above, with a simple and free registration process on the GameCentric website.Saad, Founder & CEO of GameCentric and GamersHub, said: “Our vision is to align GameCentric’s energetic appeal with the ‘Dubai Program for Gaming 2033,’ propelling the region to become a top-tier global gaming hub. GameCentric’s cutting-edge platform provides an opportunity for gamers worldwide to showcase their skills and contribute to the program’s goal of generating a $1 billion incremental GDP impact. We aim to build a vibrant community of gaming talent, consisting of gamers, developers, and enthusiasts, empowering them to contribute to a greater cause.”Gear up for an electrifying online gaming tournament experience where participants have the chance to not only compete but also win exciting rewards. Secure your spot in your favorite game today and be part of the gaming extravaganza that is set to redefine the gaming landscape in the Middle East.
https://adgully.me/post/5431/savola-group-to-list-panda-retail-eyes-growth-in-saudi-retail-sector

Savola Group to list Panda Retail, eyes growth in Saudi retail sector

Savola Group, a leading Saudi conglomerate with interests in food and retail, has announced its plans to list its subsidiary, Panda Retail Company, on the Saudi Stock Exchange (Tadawul). This move underscores the company's strategic focus on expanding its retail footprint and leveraging digital initiatives to capitalize on the growing Saudi retail market.Key takeaways:  • Unlocking shareholder value: The listing of Panda Retail aligns with Savola's strategy to create additional value for its shareholders. This follows the company's recent distribution of its stake in Almarai, another major player in the regional dairy industry.   • Positive financial performance: Panda Retail boasts a "healthy recovery in profitability," according to Savola's statement. The company plans to sustain this momentum by expanding its physical presence and embracing digital transformation.   • Market leader in Saudi Arabia: Panda Retail currently operates over 185 stores across Saudi Arabia, serving more than 90 million customers annually in both Saudi Arabia and Egypt.   • Rights issue to precede listing: Prior to the IPO, Savola plans to raise 6 billion riyals ($1.6 billion) through a rights issue. This capital injection will support the company's financial position and potentially facilitate debt reduction.    Saudi Arabia's retail market is projected to reach $268 billion by 2025, making it one of the fastest-growing retail markets globally. This growth is driven by factors such as a rising population, increasing disposable income, and a growing preference for online shopping.    Digitalization is becoming increasingly important in the Saudi retail sector. Savola's focus on digital initiatives reflects this trend, and the company has already launched several e-commerce platforms and mobile apps.    The IPO market in Saudi Arabia has been witnessing a surge in activity in recent years. This trend is expected to continue, driven by government initiatives aimed at diversifying the economy and attracting foreign investment. Overall, Savola's decision to list Panda Retail signifies its confidence in the potential of the Saudi retail sector and its commitment to capitalizing on growth opportunities. (Image by PublicDomainPictures from Pixabay)
https://adgully.me/post/5434/uae-consumers-disenchanted-by-mobile-apps-offered-by-brands-appsflyer

UAE consumers disenchanted by mobile apps offered by brands: AppsFlyer

AppsFlyer unveiled a new report which reveals that UAE consumers are easily disenchanted by the mobile applications offered by brands — the majority (56.44%) of Android1 applications are uninstalled within just 30 days of being downloaded. This figure is notably higher than that for more mature markets such as the United States and United Kingdom, where the average 30-day uninstall rate for Android apps stands at 46.76% and 47.82% respectively.Commenting on the implications of the above-average rate of app uninstallation in the country, Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, said: “Research we conducted in early 2023 indicated that the vast majority (84%) of UAE business believe that mobile apps are a ‘must’ to stay relevant to their customers and consequently 9 in 10 UAE businesses now offer an app as a means of engaging with customers. However, as our latest research shows, earning, and then maintaining, a spot on customers’ smartphones is becoming immensely difficult. The harsh reality is that with a multitude of competitors and rising user expectations, apps that fail to deliver quickly and effectively are at an increasing risk of being uninstalled.”The company also shed light on which types of apps are most susceptible to rapid changes in user perceptions. Looking at non-organic installs — driven by successful conversions of marketing efforts — Lifestyle apps fared the poorest with 86% being deleted within 30 days. Even the top 10% of these applications suffered an uninstall rate of 50%. Interestingly, Finance, Shopping, and Food & Beverage applications all showed high uninstall rates for non-organic downloads at 70%, 66% and 62% respectively.These figures were all significantly better for apps that had been organically downloaded by users. In these instances, just over half (52%) of Lifestyle apps remained on users’ smart devices for over 30 days, while 58% of Finance apps, 64% of shopping apps and 46% of Food & Beverage apps achieved this desirable outcome. "Organic users have higher intent than non-organic users and therefore it is no surprise that across categories, their uninstall rate is much lower. That said, in the Middle East, for Android, non-organic instals account for the larger portion (55%) of all app installs. This significance of non-organic install cannot be overlooked. Rather, mobile marketers should recognise that their efforts cannot stop at simply driving installs. They need to work with other stakeholders to ensure that hard earned users are retained as this will yield greater ROIs on their campaign investments,” explained Wright.To enable app marketers to plan user retention campaigns more effectively, AppsFlyer worked to pinpoint exactly when users are dropping off the most. Globally, the company's data shows that the first day is when most users uninstall apps, likely the result of unmet expectations or false promises. Although all verticals display a similar trend over the first 30 days, Finance apps set the pace early on with 23% higher day 1 rates compared to the average of other verticals.“As the highest uninstall rate occurs on the first day, nailing the onboarding process becomes paramount. To reduce the uninstall rate within the first day and the first week, brands must ensure a seamless and engaging onboarding experience that fosters a strong and lasting connection with users," said Wright. "Moreover, as these high uninstall rates for UAE consumers demonstrate, brands should avoid over-promising in an attempt to maximise downloads, as it can lead to frustration and potentially damage your brand irreparably."
https://adgully.me/post/5435/impact-bbdo-and-brave-heart-fund-launch-groundbreaking-promotional-ad

Impact BBDO and Brave Heart Fund launch groundbreaking promotional ad

The "Birth Days" promotion by Impact BBDO and Brave Heart Fund in Lebanon is a powerful initiative that aims to raise awareness and funds for pediatric heart surgeries. In Lebanon, where over 600 babies are diagnosed with heart disease annually, the campaign sheds light on the urgency of the issue, highlighting that one infant is diagnosed every 12 hours with a life-threatening condition.The campaign creatively utilizes the concept of birthdays to convey its message. By incorporating 4-digit numbers on birthday cakes, typically associated with celebratory milestones, viewers are prompted to question the significance behind them. Through a touching film showcasing children joyfully blowing out candles on these cakes, the campaign effectively juxtaposes the innocence of childhood celebrations with the harsh reality faced by children battling congenital heart disease.The QR code system implemented alongside the cakes allows people to easily donate to the cause, encouraging community participation and support. By emphasizing that every day lived by these young warriors is akin to a birthday, the campaign delivers a poignant reminder of the importance of celebrating life and rallying together to ensure that economic constraints do not prevent families from accessing critical surgeries.Moreover, the campaign extends beyond a mere call for financial assistance, aiming to foster a sense of unity within the community. By urging individuals to recognize and support the ongoing struggle faced by children with congenital heart disease, the initiative not only raises vital funds but also promotes empathy and solidarity in tackling this pressing issue.Overall, the "Birth Days" campaign is a heartfelt and impactful endeavour that effectively combines creativity with a noble cause, striving to make a meaningful difference in the lives of children and families affected by heart disease in Lebanon.
https://adgully.me/post/5429/jahez-kuwait-reveals-the-end-of-year-draw-grand-prize-winner

Jahez-Kuwait reveals the end of year draw grand prize winner

Jahez International Company (“Jahez-Kuwait”), a pioneering platform that connects customers with their favorite restaurants through online orders, concluding its end of year campaign, revealing the grand prize winner of the luxurious Lexus LX600 SUV. During the grand prize draw, Jahez-Kuwait announced Wejdan AlMutairi as the winner of the luxury SUV, a prize unparalleled in its magnitude amongst food delivery service campaigns in Kuwait. This achievement highlights the Company's dedication to customer appreciation but also sets a new benchmark for promotional giveaways in the industry.The winner of Jahez-Kuwait’s end of year campaign, Wejdan AlMutairi was selected at random in the draw that was run by the Ministry of Commerce and Industry (MOCI) representative, ensuring a fair and transparent process in awarding the grand prize of a brand-new Lexus LX600 SUV. This meticulous selection procedure was conducted under strict supervision, with every entry being given equal consideration to uphold the integrity of the draw. The electronic system used for the draw was designed to randomly select a winner from the multitude of entries, each representing an order placed through the Jahez-Kuwait app during the campaign period. Displaying the name of the lucky winner marked a momentous moment for both winner and Jahez-Kuwait, demonstrating the Company’s commitment to customer satisfaction and engagement.Throughout the campaign, Jahez-Kuwait reinforced its commitment to enriching the customer experience. Aside from the grand prize draw, Jahez-Kuwait organized a series of draws, which included chances to win a variety of substantial prizes. The draws were met with overwhelming enthusiasm from the Company’s valued customer base who were eager to win one of the valuable prizes. Over the campaign's duration, a total of KD10,000 in credit and KD40,000 in cash were awarded to lucky customers. A cash prize of KD10,000 was also awarded to one lucky winner in the first grand prize draw held towards the end of December.With the conclusion of the campaign, Jahez-Kuwait indicated in a statement that the Company aspires to strengthen its position in the Kuwaiti market by providing customers with a range of experiences that extend beyond its core services. Jahez-Kuwait formed numerous fruitful collaborations throughout 2023 with various restaurants, institutions and companies within the private sector to engage with its growing customer base. The Company has also effectively updated its mobile app to deliver exceptional value-adding services to its customers while introducing a variety of promotions. These initiatives, as well as activities such as the end of year campaign, align with the Company’s ethos, with the optimal goal of creating a comprehensive and enriched user experience. As Jahez-Kuwait continues to evolve, it remains committed to delivering innovative solutions and fostering a strong community connection, thereby solidifying its status as a leader in the food delivery industry in Kuwait.Faisal Alsaei, Marketing Manager at Jahez-Kuwait stated, “We at Jahez-Kuwait would like to thank our customers for the remarkable success of our end of year campaign and are delighted with the positive responses that we have received. Our objective in organizing this end of year campaign was to reward our loyal customers for selecting Jahez-Kuwait as their preferred food delivery service in Kuwait. It provided us with an opportunity to give back to customers by rewarding them with various prizes, along with an advanced app that offers unique features. On behalf of Jahez-Kuwait, I would also like to congratulate Wejdan AlMutairi on winning the grand prize, the luxurious Lexus LX600 SUV.”Alsaei added, “As Jahez-Kuwait moves forward, we remain dedicated to pioneering new standards in the food delivery sector. With our customer-centric approach and innovative solutions, we aim to continue shaping the future of food delivery in Kuwait, offering unparalleled convenience and exceptional experiences. Jahez-Kuwait’s unwavering dedication to customer satisfaction, combined with its ability to adapt and respond to changing market dynamics, positions us uniquely in the industry. In this regard, we will continue to introduce value-adding experiences that will enable us to engage with our customers on various levels.”It is worth mentioning that Jahez-Kuwait entered the competitive food delivery industry with an innovative approach that focuses on enhancing the delivery experience for customers and restaurants. By allowing customers to simply drop a pin for delivery without needing to enter an address, Jahez-Kuwait provides a seamless and intuitive experience that takes convenience to a new level. The platform further empowers its users with flexible payment options, offering the freedom to pay anytime, whether before or after delivery, putting the control squarely in customers' hands. Additionally, in collaboration with select partners, Jahez offers up to 50% off at some restaurants, providing unmatched value and making it a truly compelling choice for food delivery in Kuwait.
https://adgully.me/post/5428/hollywood-maverick-and-moon-knight-actor-oscar-isaac-to-headline-mefcc

Hollywood maverick and Moon Knight actor Oscar Isaac to headline MEFCC

Middle East Film & Comic Con (MEFCC), the region’s largest pop culture festival organised in partnership with the Department of Culture and Tourism – Abu Dhabi, has revealed that Golden Globe-winning actor and producer Oscar Isaac will headline the all-star lineup of MEFCC 2024, taking place from 9-11 February at the Abu Dhabi National Exhibition Centre.In an extraordinary journey spanning from the Star Wars saga to the Marvel Cinematic Universe and the world of X-Men, Isaac has tackled an array of fan-favourite roles.It was his portrayal of X-wing fighter pilot Poe Dameron in the Star Wars sequel trilogy (2015–2019) that made Isaac an endearing global star and a household name. His role as the eponymous struggling folk singer in the musical drama Inside Llewyn Davis (2013) earned him a Golden Globe nomination, while he received a Golden Globe award for his performance in the HBO miniseries Show Me a Hero and an Emmy nomination for his role in HBO's Scenes from a Marriage.Marking Isaac’s introduction into the Marvel Cinematic Universe was Moon Knight, where he played the lead character in this six-episode series about a vigilante with an otherworldly connection to an Egyptian Moon God. This was followed by more iconic roles, where he voiced Miguel O’Hara/Spider-Man 2099 in Spider-Man: Into the Spider-Verse and Spider-Man: Across the Spider-Verse, and Duke Leto Atreides in the Hollywood Blockbuster, Dune.Isaac’s presence in Abu Dhabi will be a thrill for MEFCC fans and patrons, with the Stanley Kubrick-inspired actor being a part of Meet the Stars attraction, where visitors can meet the headline celebrity, snap a selfie, and create the memory of a lifetime.The legendary Manga artist and creator of Captain Tsubasa, Yoichi Takahashi, will also be making his way to Abu Dhabi to delight life-long fans at MEFCC. Better known as Captain Majid in the Middle East, Takahashi’s manga has inspired generations of, not just anime and manga fans, but professional football players too including Messi, Zidane, Iniesta and many more. His impact on the region is quite evident, with so many fans having grown up with the franchise in the region, and it being one of the cornerstones for Anime’s popularity in the Middle East.The latest announcement and joining the headliner is Sophia Di Martino, portraying Sylvie in the Marvel Cinematic Universe television series, Loki. Di Martino was awarded ‘Breakthrough Performance’ and Best Team with Tom Hiddleston and Owen Wilson at the 2022 MTV Movie & TV Awards. Her standout performance and show-stealing charisma made her an absolute fan favourite, with viewers actively requesting for her role to be more prominent moving forward in the MCU.Toru Furuya joins Japanese Voice Actor Line-upToru Furuya is a legend in the Japanese voice-acting world, having made his debut at age 10 and played many famous characters over a fifty-year career. He is best known for voicing Tuxedo Mask in Sailor Moon, Amuro Ray in Mobile Suit Gundam, Yamcha in Dragon Ball, Sabo in One Piece, Pegasus Seiya in Saint Seiya, and Rei Furuya in Detective Conan. Besides these characters, Furuya has voiced over a hundred characters in the world of anime.MEFCC 2024 is also set to welcome a stellar line-up of voice actors, including Japanese actor, voice actor and singer Show Hayami; Frank Welker, the voice behind Transformers’ Megatron, Garfield and Scooby Doo; Peter Cullen, the voice actor behind Optimus Prime, the protagonist of Transformers; as well as American voice actor and musician Troy Baker.Simone Di Meo joins Comic Creator line-upAlso making his way to Abu Dhabi next week will be acclaimed comic creator Simone Di Meo. As a DC Comics exclusive artist, Di Meo is currently working on a new series for Batman and Robin and will regale the audience with the inside story of his acclaimed journey as a comic artist.Di Meo will join a star-studded line-up at this year’s event that includes legendary Brazilian comic creator Ivan Reis, and other acclaimed artists such as Mark Brooks, Carlo Pagulayan, Stephen Segovia, Steve McNiven, and Kode Abdo, also known as BossLogic.Ensemble cast at MEFCC 2024The ensemble cast of guest celebrities at the convention this year includes Olivier-nominated actor Taz Skylar and his One Piece co-star Iñaki Godoy. Also taking part this year are Harry Potter’s mischievous Weasley twins, James and Oliver Phelps, and iconic Star Wars actor Temuera Morrison.Ultimate fan experience at MEFCCBoasting a 12-year legacy of celebrating film, TV, sci-fi, anime, manga, gaming, comics and collectibles, MEFCC aims to create the ultimate fan experience in Abu Dhabi, with memorable attractions including the Comic Creators Club, where avid fans can get their own unique commissions; the Artist Alley, featuring local and regional emerging and established artists showcasing and selling their latest work; and the Gaming Arena, where enthusiasts can level up with the latest challenges.The Main Stage at MEFCC will host celebrity panels, interviews, community sessions and fan screenings, while the Festival Plaza is where visitors will get to enjoy live entertainment, music, activities, and lip-smacking food and beverages.